digitalassetman
Follow
Find tag "video"
13.0K views | +0 today
digitalassetman
Digital Asset Management News
Your new post is loading...
Your new post is loading...
Rescooped by digitalassetman from Public Relations & Social Media Insight
Scoop.it!

Video content reaches almost 85 percent of internet users

Video content reaches almost 85 percent of internet users | digitalassetman | Scoop.it
Brands looking to diversify their marketing efforts should include video content now that 85 percent of web users view streaming media.

Via Jeff Domansky
more...
Jeff Domansky's curator insight, July 18, 2013 5:47 PM

Got great content and a creative, entertaining video? you're halfway there according to research. But don't forget about keeping it short and ensuring your video loads or uploads quickly. Critical for success.

Ginger Guttner's curator insight, July 19, 2013 11:20 PM
(null)
Video Marketing's curator insight, August 28, 2013 12:27 AM

Excerpt...

 

Brands are wise to remember online consumption habits as video content becomes more of a content marketing staple and less of an optional advantage. Specifically, videos must be kept short and sweet to hold viewers’ attention.

Rescooped by digitalassetman from Just Story It! Biz Storytelling
Scoop.it!

Digital storytelling: How to tell a story that stands out in the digital age?

Digital storytelling: How to tell a story that stands out in the digital age? | digitalassetman | Scoop.it

"So, how do you tell a story in the digital age that stands out, captures people’s attention and gets them to act, engage with your institution? My favourite story for quite some time now and one I’ve been showing in workshops around the world is the story of the Troy public library."


Ok -- the author here isn't writing anything revolutionary. So you can skim the text. But watch the 2.5 minute video! It's the reason I selected this piece.

 

The video is brilliant -- and a perfect example of how story triggers can make a difference in social causes and social cause marketing.

 

The video is about a library. It is controversial. Now I am a big fan of libraries so I was rooting for it (my personal bias). And the video itself is a really good example of a digital story.

 

I say 'story triggers' because the library used story elements and metaphors that sparked stories within the viewer's/reader's brains. The library did not actually tell a full-blown story yet the public reaction was immediate and powerful.

 

Go watch the video! Then share what you think.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


Via Karen Dietz
more...
No comment yet.
Rescooped by digitalassetman from Contests and Games Revolution
Scoop.it!

Social Media and Video Games Are Merging Insiders Explain | Business 2 Community

Social Media and Video Games Are Merging Insiders Explain | Business 2 Community | digitalassetman | Scoop.it
Remember the days of the video arcade, when playing a game meant clamoring around an arcade machine in a public space, surrounded by both friends and (Insiders Explain How Social Media and Video Games Are Merging -

Via Martin (Marty) Smith
more...
Martin (Marty) Smith's curator insight, April 3, 2013 12:19 AM

Curation Find of the Day
Wednesday is only moments old. But I've paid for lunch already. This excellent Business 2 Community post discusses how social and video games are sliding toward one another. 

I don't think they are the only things on the slide. I think Social, Mobile, Local, marketing gamification and video games are all become one and the same idea controlled by the game consoles we carry in our pockets (Smart Phones).