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Creating An Enterprise Content Marketing Strategy

Creating An Enterprise Content Marketing Strategy | digitalassetman | Scoop.it
There’s no doubt that communicators are in content overdrive these days. Content is the fuel for social conversation, search engine visibility and e-mail campaigns. Potential customers seek educati...

Via Eva Sanagustin, Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, February 25, 2013 11:36 AM

How Tos of An Enterprise Content Marketing Strategy
This article is a little on the dry side for my taste. Dry doesn't mean it is inaccurate. As content marketing becomes an enterpise idea we are seeing a trend of posts about how to control it, how to scheudle greatness. 

Good luck with that. I agree with the concept of thinking strategically about content marketing even as I know the best way to make it pay is to do it, to love sharing your most important and intimate truths.

Sure there is a role for caution and careful planning, but make sure you don't squeeze out the juice you try to drink. Leave some room for "magic happens here" and adopt some of these ideas. Remember you get better at anything BY DOING IT and you become great only when you risk real things, things that can be LOST and can hurt in their losing. 

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Real-Time News Curation: Step-by-Step Guide on Curating Your Own Company News

Real-Time News Curation: Step-by-Step Guide on Curating Your Own Company News | digitalassetman | Scoop.it

Robin Good: If your company is looking into how to curate their own news stream while creating extra value for readers, this article can help you out in identifying the process and the key steps to take.

 

From the article intro: "Curating news that the media isn't covering can lead to media coverage. And, by extension, it can improve and expand on stories the media are covering.

 

...

 

There's plenty of evidence that business is adopting content curation, but the practice hasn't been around long enough for organizations to innovate more targeted, results-focused uses."

 

Here some of the key steps involved:

 

a) Identify Opportunity

 

b) Select Curators

 

c) Monitor Conversations

 

d) Select and Comment

 

e) Announce and Promote

 

Useful. 7/10

Full article: http://www.prdaily.com/Main/Articles/11547.aspx ;


Via Robin Good
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