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Why “Infographic Thinking” Is The Future, Not A Fad -- Visual Storytelling

Why “Infographic Thinking” Is The Future, Not A Fad -- Visual Storytelling | digitalassetman | Scoop.it
We get a lot of infographic pitches. Almost all of them suck. Why?

 

Here's a lovely video and great article about infographics and narrative as a form of visual storytelling.

 

What is an infographic? You will see plenty of examples here.

 

What does this have to do with narrative? The best infographics tell a story or trigger stories within our minds. The designer being interviewed on the video, Francesco Franchi explains how and why.

 

I hope you like the video (5+ min.) and the insights Francesco shares with us. Very interesting!


Via Karen Dietz, infosourcer
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Karen Dietz's comment, April 3, 2012 10:46 AM
Thank you for re-scooping this Guglielmo! Have a great week :)
Guglielmo Cornelli's comment, April 3, 2012 10:56 AM
Tx to you!! Have a great week! ;)
Rescooped by digitalassetman from Just Story It Biz Storytelling
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Infographic: Social Media for Brands is All About the Story

Infographic: Social Media for Brands is All About the Story | digitalassetman | Scoop.it

At Social Media Week 2012 in New York City last week, Yahoo! Director of Market Research Edwin Wong presented findings from the Yahoo!/BBDO study, "What's Your Story." The graphic above shows the discrepancy between how consumers and marketers value storytelling.

 

OK marketers -- get with the program! This quick infographic show how consumers and marketers value stories differently. Consumers want more stories! 

 

I like that the infographic also shows the kinds of stories customers are seeking.

 

So get busy all you entrepreneurs, small biz folks, and marketing professionals. This infographic says it all -- find and share those stories!


Via Karen Dietz
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Karen Dietz's comment, February 27, 2012 11:27 AM
Thank you for re-scooping this! Have a great week -- Karen
Rescooped by digitalassetman from Just Story It Biz Storytelling
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Data Storytelling: The Art and Science of Social Media Metrics

Data Storytelling: The Art and Science of Social Media Metrics | digitalassetman | Scoop.it

What is data storytelling?
In two parts, it’s (1) how we use data visualization to help us see and read the story social data tells, and (2) how we as social media experts package that story and make adjustments to campaigns.

 

It should, but unless we can find the answer to the question “so what?” all that data just seems time-consuming. That’s why we practice data storytelling. It’s the act of data visualization before, during and after mining/analyzing data.

 

For all of us who want to know how to share the stories data tells, then this article gives a great framework. You'll have to read down to the end, however, to get to the gold.

 

Most of the article is about measuring social media campaigns. Then we get to the good stuff: the model for storytelling with data that contains 5 elements.

 

The other insights are good, so grab those. Then pay attention to those 5 elements and start working on your data stories. The model should get you started.


Via Karen Dietz
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Debra Askanase's comment, May 23, 2012 8:03 AM
Wonderful find! Thanks for sharing here.
Karen Dietz's comment, May 23, 2012 3:25 PM
Glad you like it Debra! It seems to be 'nonprofit week' here and I also really like the additional articles I've curated here -- they've got great creative insights! I hope you dig into those too. Stay awesome :)