Build engaged audiences through publishing by curation.
Sign up with Facebook
Sign up with Twitter
Sign up with Linkedin
I don't have a Facebook, a Twitter or a LinkedIn account
Start a free trial of Scoop.it Business
Are you sure you want to delete this scoop?
"It’s been said that 85% of the people who work in social media have been in the industry for less than two years. I think it was LinkedIn who first suggested this, but it often explains why there is so much bad advice floating around, so many poorly devised strategic plans and so much money wasted on failed campaigns." We have serious problems because many are self-appointed leaders.
Social Media Strategy: Why Insight and Evidence is So Important | @scoopit via @janlgordon http://sco.lt/...