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Humans have been telling stories with pictures since the days of cave paintings, so we should be pretty good at it by now.
All right, uswant to increase your business? Then translate your business stories into videos.
I know I know, who's got the time in which is the best tool to use? Most of my stories I share with my clients in the board room. When I think of taking some of my business stories and creating a video or two to share on my website, I get just completely overwhelmed.
But this info graphic drives home the necessity of creating these videos so that your stories can do your marketing for you. For example, for those of you who have products 85% of customers are likely to purchase purchase a product after watching a video on your website about it. Wow!
For service businesses, 65% of the C suite or top senior executives of the company will continue to research you after viewing one of your videos. Wow again!
there are quite a number of articles in this collection about tools and strategies for creating effective digital stories. So dig in, learn lots, and work creating these videos into your schedule. And I'll work hard on trying to take my own advice!
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;
Robin Good: If you still think that there's no better way to promote your product and services other than via banner ads and traditional "broadcast"-type marketing approaches, think again. Data and research studies now confirm what many have been saying for a long time.
Traditionally advertising, PR and marketing as you know them, are working less and less.
From the original article on HBR: "Traditional marketing — including advertising, public relations, branding and corporate communications — is dead.
Many people in traditional marketing roles and organizations may not realize they're operating within a dead paradigm. But they are. The evidence is clear.
First, buyers are no longer paying much attention. Several studies have confirmed that in the "buyer's decision journey," traditional marketing communications just aren't relevant."
But if it is true that traditional marketing is dead, what will replace it?
"There's a lot of speculation about what will replace this broken model — a sense that we're only getting a few glimpses of the future of marketing on the margins.
Actually, we already know in great detail what the new model of marketing will look like. It's already in place in a number of organizations."
The solution pivots around four key points:
1. Restore community marketing.
2. Find your customer influencers.
And you can read more what are the key characterizing trait of this new model by reading the full article.
Good article. Recommended. 8/10
Full article: http://blogs.hbr.org/cs/2012/08/marketing_is_dead.html
(Image credit: Shutterstock)
Via Robin Good
At Social Media Week 2012 in New York City last week, Yahoo! Director of Market Research Edwin Wong presented findings from the Yahoo!/BBDO study, "What's Your Story." The graphic above shows the discrepancy between how consumers and marketers value storytelling.
OK marketers -- get with the program! This quick infographic show how consumers and marketers value stories differently. Consumers want more stories!
I like that the infographic also shows the kinds of stories customers are seeking.
So get busy all you entrepreneurs, small biz folks, and marketing professionals. This infographic says it all -- find and share those stories!
Via Karen Dietz