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From Data To Insight: Turning Information Into Intelligence

From Data To Insight: Turning Information Into Intelligence | digitalassetman | Scoop.it
Marketers are all over big data - but are they looking to big data at the expense of true insights and missing the heartbeat of their customers?

Via janlgordon, Robin Good, =david.l.woolfenden, Jason Hare, Ivan Begtin
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William J. Ryan's curator insight, March 4, 2013 8:35 AM

Same can be said for learning as well, we track a lot in LMS's but are we measuring what matters?  Have we defined, and agreed upon, the metrics that will help the business and the performance of the community we serve?

Irina Radchenko's curator insight, August 13, 2013 7:32 AM

Today’s connected consumer has access to an insane amount of information, all at their fingertips, thanks to the ubiquity of smartphone access to the web.

 

From checking restaurant reviews and stock prices, to taking pictures of a new pair of jeans and asking the opinion of friends on Facebook, today’s consumer is no longer restricted to choosing a brand through a push marketing approach.

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What Is Visualization?

What Is Visualization? | digitalassetman | Scoop.it

This seems like a straightforward question, but it’s proven to be a difficult one to answer. Even visualization researchers don’t have a clear definition.

 

Is it synonymous with information graphics? Does visualization have to be computer generated? Does data have to be involved, or can it be abstract? The answers vary depending on who you ask.

 

Visualization is a medium. It’s not just an analysis tool nor just a way to prove a point more clearly through data.


Visualization is like books. There are different writing styles and categories, there are textbooks and there are novels, and they communicate ideas in different ways for varied purposes. And just like authors who use words to communicate, there are rules that you should always follow and others that are guidelines that you can bend and break...


Via Lauren Moss
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Fàtima Galan's curator insight, September 12, 2013 6:50 AM

"Visualization is like books. There are different writing styles and categories, there are textbooks and there are novels, and they communicate ideas in different ways for varied purposes. "

Patrice Mitrano's curator insight, January 30, 2014 5:16 AM

De très nombreux exemples d'infographies, malheureusement pas toujours aboutis. A croiser avec d'autres infographies ou représentations sur des sujets identiques ou bien à rapprocher des données sources.

Sang Lee's curator insight, June 17, 2014 9:57 PM

Visualization

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6 Illuminating Big Data Infographics

6 Illuminating Big Data Infographics | digitalassetman | Scoop.it

Is Big Data still a big mystery to you? 

In recent years, the volume of information coming into companies has exploded, so that many IT organizations are dealing with extremely large sets of data. 

IT leaders are rethinking many aspects of how they manage and deliver information, from investments in infrastructure and analytics tools to new policies for organizing and accessing data so they can deliver more of it, faster. They are concerned that if they don't have the right tools and architectures to deal with all that information, then big data can be a big problem. Check out these infographics on Big Data to see the impact...


Via Lauren Moss, Brian Yanish - MarketingHits.com
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Aurélia-Claire Jaeger's curator insight, January 21, 2013 2:28 AM

Et en plus, c'est beau !

Ron McIntyre's curator insight, January 21, 2013 10:46 AM

The ability to access and translate BIG DATA will hold the possibility of making teams more successful.  What is IT doing to make it happen?