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Creating An Enterprise Content Marketing Strategy

Creating An Enterprise Content Marketing Strategy | digitalassetman | Scoop.it
There’s no doubt that communicators are in content overdrive these days. Content is the fuel for social conversation, search engine visibility and e-mail campaigns. Potential customers seek educati...

Via Eva Sanagustin, Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, February 25, 2013 8:36 AM

How Tos of An Enterprise Content Marketing Strategy
This article is a little on the dry side for my taste. Dry doesn't mean it is inaccurate. As content marketing becomes an enterpise idea we are seeing a trend of posts about how to control it, how to scheudle greatness. 

Good luck with that. I agree with the concept of thinking strategically about content marketing even as I know the best way to make it pay is to do it, to love sharing your most important and intimate truths.

Sure there is a role for caution and careful planning, but make sure you don't squeeze out the juice you try to drink. Leave some room for "magic happens here" and adopt some of these ideas. Remember you get better at anything BY DOING IT and you become great only when you risk real things, things that can be LOST and can hurt in their losing. 

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What Is Your Content Marketing IQ?

What Is Your Content Marketing IQ? | digitalassetman | Scoop.it
What is content marketing? More and more, content marketing is becoming an essential part of brand promotion. But what do you know about how it works? What is content marketing able to do for you?

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, December 5, 2012 9:51 PM

Darn, brilliant idea for a post. Add QUIZ to the end of almost any competititve keyword phrase and you open up all new territory as this post proves. 

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Infographics ROCK Twitter and LinkedIn, Leave Facebook Cold: Measuring ROI [Infographic]

Infographics ROCK Twitter and LinkedIn, Leave Facebook Cold: Measuring ROI [Infographic] | digitalassetman | Scoop.it
Infographics on Return On Infographics ROI on business for sales and conversion of product with search engine ranking, social interaction, page views

Via Martin (Marty) Smith
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Ken Morrison's curator insight, February 18, 2013 3:22 PM

Ken's Key Takeaway:  

I am sharing this link for two reasons.  I like that it shares a list of the most popular infographic.  I also like that it shows how to attempt to evaluate the ROI of an infographic.  

255's comment, February 19, 2013 9:21 PM
Could be that infographics tells something in an easy way about relevant point ?
Mercor's curator insight, February 22, 2013 3:45 AM

Rescooped by 255 from Bussines Improvement and Social media onto Handling Engineering & Controls