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Rescooped by digitalassetman from Transmedia: Storytelling for the Digital Age
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What Great B2B Transmedia Storytelling Looks Like

What Great B2B Transmedia Storytelling Looks Like | digitalassetman | Scoop.it

Sam Ford:  '"Transmedia storytelling" has become a common phrase in many media industries circles. But what does it look like for B2B?'


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The Digital Rocking Chair's curator insight, January 21, 2013 10:29 PM

Further insight into the work of the Annenberg Innovation Lab at the University of Southern California.

Dolly Bhasin 's curator insight, January 22, 2013 7:08 PM

"The difference between B2B brands and B2C brands is that B2C brands typically have to use their storytelling to create the illusion of "brand personality" or of a relationship between the product/company behind the product and the customer."

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The Storytelling Mandala: Purpose-Inspired Transmedia Storytelling

The Storytelling Mandala: Purpose-Inspired Transmedia Storytelling | digitalassetman | Scoop.it
The Storytelling Mandala is designed to help brands tell stories that inspire, organize and energize people to participate and act around a shared purpose...

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Rescooped by digitalassetman from Transmedia: Storytelling for the Digital Age
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Location-based Storytelling

Location-based Storytelling | digitalassetman | Scoop.it

Robert Pratten: "Location-based storytelling is popular and there is much to gain by applying a transmedia storytelling-based approach" ...


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