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Frank Rose: "When JWT Intelligence announced its "10 Trends for 2014 and Beyond" recently, trend #1 was "immersive experiences." Certainly you can feel this in New York: From Punchdrunk's Sleep No More (now running for nearly three years) to MoMA's Rain Room to Yayoi Kusama's Infinity Mirrored Room, people are willing to pay top dollar or line up for hours to experience something all-encompassing and beyond the ordinary. But why?"
In my view, the term "experience economy" is morphing into the "immersive" economy - and you will see the rise of more "immersive technology" to facilitate. Emergence has become Immersive.
Robert Pratten: 'Simple one-sheet to help transmedia storytellers present their projects. The aim is to get some consistency of presentation so that those listening can "get it"'
Excellent article, a must ready for digital story tellers of the 21st century!
Interesting tool that could be adapted, I guess...
Mike Vogel: "Transmedia is going to get big in 2013, which means lots of opportunity for independent transmedia producers. Here are five ways to stay relevant as audiences embrace transmedia" ...
Some very "down to earth" advice.
Issues that arise in Transmedia projects when it comes to collaborating with others and licensing talent.
David McLaughlin: "Following on from last week’s post where we discussed some of the issues around using intellectual property and other associated rights in Transmedia projects, this week we’ll be looking at some of the issues that arise in Transmedia projects when it comes to collaborating with others and licensing talent" ...
"Are you ready to explore the big picture? Fiona Milburn of Transmedia NZ has compiled a handy quick-start guide to ease the plunge into transmedia storytelling."
I have been intrigued at transmedia storytelling for some time. I really appreciate these resources for getting started in using or explaining transmedia in education or marketing.
Bel repertorio ragionato e struturato sulla transmedialità
Kevin Moloney: "Transmedia journalism is designing a project to unfold across multiple media in an expansive rather than repetitive way" ...