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Rescooped by digitalassetman from Public Relations & Social Media Insight
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90 percent of customers find custom content useful, report says | PR Daily

90 percent of customers find custom content useful, report says | PR Daily | digitalassetman | Scoop.it

...I'm not the only one to benefit from content marketing, as evidenced by the Wishpond infographic below titled, "The State of Content Marketing 2013." Clearly, the state of content marketing is pretty strong.

 

Among the findings: 90 percent of customers find custom content useful, 68 percent say they read content from brands they like, and brands that have blogs generate 67 percent more sales leads each month....


Via Jeff Domansky
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Jeff Domansky's curator insight, July 11, 2013 1:25 PM

From the post: "Wishpond's "State of Content Marketing 2013" infographic is a report of a practice in excellent health."

Holley Jacobs's curator insight, July 11, 2013 3:14 PM

I keep hear ing about "content marketing". It is a great concept and I wish more people did it and I guess, according to this article and many others lately, they are going to have to...right after they sign up for Google Authorship...  :-)

 

Regards,

~ Holley Jacobs

Intriguing Networks's curator insight, July 11, 2013 7:09 PM

Good stat to motivate and mobilise your cotent strategy just make sure the emphasis is on being in the 90%! Cos 10% are getting it wrong...

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Infographic Demand Is So Elastic It May Be Infinite

Infographic Demand Is So Elastic It May Be Infinite | digitalassetman | Scoop.it

There’s so much content crossing my feeds these days, I would welcome anything that might save me time while helping me grasp complex quantitative information. I wish more organizations would adopt infographics as a way to provide that ability to comprehend what data means in a glance.

 

What’s that you say? We’re swimming in oceans of infographics?

Not so, and the fact that just about everyone calls them infographics doesn’t make it so....

 

[Shel Holtz searches vainly for the real thing - JD]

Marty Note
I agree with the idea here. Many things that say they are infographics are not and the demand for making complex communication easier to understand is elastic and infinite. No matter how much data you cut down with an infographic, much like bamboo, there is always more.

There has been some talk among my marketing friends that infographics are over. Nonsense the benefits of making data understandable in an instant so outstrip any potential "over use" that beginning is more the word than over.

This is not to say all infographics are equal. There is a pretty clear bell curve of greatness here with many clogging up the middle with Cs and Bs only a few As and fewer A+. The interesting thing may be how few outright BAD infographics there are even as the number significantly increases the benefits of average infograhics are still considerable.


Via Jeff Domansky, Martin (Marty) Smith
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Rescooped by digitalassetman from Public Relations & Social Media Insight
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Social Media Strategy: Why Insight and Evidence is So Important

Social Media Strategy: Why Insight and Evidence is So Important | digitalassetman | Scoop.it

Via janlgordon, Jeff Domansky
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Daniel Maina's comment, June 4, 2014 7:36 AM
Thanks for sharing:)
Daniel Maina's comment, June 4, 2014 7:36 AM
Thanks for sharing:)+
Daniel Maina's comment, June 4, 2014 7:37 AM
Thanks for sharing:)