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Frank Rose: "When JWT Intelligence announced its "10 Trends for 2014 and Beyond" recently, trend #1 was "immersive experiences." Certainly you can feel this in New York: From Punchdrunk's Sleep No More (now running for nearly three years) to MoMA's Rain Room to Yayoi Kusama's Infinity Mirrored Room, people are willing to pay top dollar or line up for hours to experience something all-encompassing and beyond the ordinary. But why?"
In my view, the term "experience economy" is morphing into the "immersive" economy - and you will see the rise of more "immersive technology" to facilitate. Emergence has become Immersive.