The technology and investment communities generate fashions quite periodically in their own ways. Sometimes the investment community buys into technology fashions in a big way, and the result is a movement that creates buzzwords, ideas, problems, solutions, companies, relationships, and often, big growth. Sometimes these movements misjudge their own importance and collapse dramatically. 
Cloud Management refers to all cloud environment aspects and their related tasks.
This last year has been immensely interesting for me as I watched the shaky cloud market mature. The change in people’s state of mind was rapid. The discussion advanced quickly from “the cloud will not prosper” to “Can we trust its security?”, and on to the current mood – “the cloud is here to stay”. Extreme changes have taken place. As companies adopt the cloud, they find themselves really struggling to reap its benefits. Inevitably, for some, the extent of their disappointment will be matched only by the extent of their expectations. 
Organizational and communications problems abound Online retailing has existed for nearly 20 years, and product recommendations have been around for almost as long, due to the pioneering work of Amazon, which applied for a patent on its collaborative filtering technology in 1998. Since then, a majority of large retailers have adopted online product recommendations. Yet many of these implementations are still fairly primitive because they fail to understand an online shopper’s real-time product needs. 
What is data storytelling?
It should, but unless we can find the answer to the question “so what?” all that data just seems time-consuming. That’s why we practice data storytelling. It’s the act of data visualization before, during and after mining/analyzing data.
For all of us who want to know how to share the stories data tells, then this article gives a great framework. You'll have to read down to the end, however, to get to the gold.
Most of the article is about measuring social media campaigns. Then we get to the good stuff: the model for storytelling with data that contains 5 elements.
The other insights are good, so grab those. Then pay attention to those 5 elements and start working on your data stories. The model should get you started. Via Karen Dietz 
Chief marketing officers and other marketing managers rightfully see themselves as “guardians” of their company’s brands. They obsess about maintaining the integrity of their brands and ensuring that brand messaging and presentation are globally consistent and always supportive of the brand promise.
Managing brand communication assets effectively and efficiently has become an increasingly difficult challenge, particularly for marketers in large global enterprises. The job has become more difficult because the number of communication assets that marketers must manage has exploded.
Several factors have contributed to this explosive growth. 
Many teachers use Bloom's Taxonomy and Bloom's Revised Taxonomy in developing and structuring their teaching & learning experiences. Bloom's Digital taxonomy is an attempt to marry Bloom's revised taxonomy and the key verbs to digital approaches and tools. Via JackieGerstein Ed.D., Bhojaraju Gunjal 
Web searchers these days are a sophisticated bunch. We expect more from our search results, and sometimes a list of links just doesn’t cut it. Plus, who wants to muddle around those results trying to find precisely what you’re looking for? Shouldn’t a search engine know what you want? That’s why search engines, including heavy hitters such as Google and Bing, are beginning to look for ways to get you the information you want more quickly. 
If you’re marketing to other businesses, it’s becoming evident that LinkedIn is the place to do it. Business decision makers are on the network and more and more deals are getting first leads at the professional social network. The folks at unbounce and bop design have put together a pretty killer list and infographic relating to whether Facebook also offers an opportunity for great B2B marketing. Via Peter Azzopardi ![Is Total Gadget Immersion Good or Bad for Kids? [INFOGRAPHIC] | digitalassetman | Scoop.it](http://img.scoop.it/wkGNM7oZGt77zgM4pmlOiDl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
Tablets and smartphones are playing greater and greater roles in the lives of kids -- but is that good? This infographic sheds some light. Via Beth Dichter 
Sitting behind Knowledge Graph is a 500 million entity ontology, with 3.5 billion defined relationships and attributes – though the words ontology or taxonomy are never used 
Robin Good: As the gathering and discovery of news and stories leverages increasingly the adoption of technology tools that scan, search, find and monitor specific topics or geolocations in real-time, it seems only natural that a new breed of real-time photo/image search engines are beginning to appear.
From the article intro: "Thanks to services like Twitter and Instagram, and the global 'smartphone saturation' phenomenon, live reporting from big events has never been easier.
No longer do we have to rely on professionals delivering content and images from these events, we have our extended social networks doing this for us. And, because so many of these updates get fired into the 'public' timeline, virtually any update from anywhere can be found and shared in a matter of seconds.
...
With the London Olympics on our doorstep, expect to see 'real-time photo curation' explode into popularity and we've got some tools to help you be at the forefront of this revolution."
Useful. Resorceful. 8/10
Full article: http://www.stumbleupon.com/su/1CJlJN/www.commscorner.com/2012/05/tick-tock-10-real-time-photo-search.html ; Via Robin Good 
I think a great marketing technologist should be part optimist, part pessimist. The optimist needs to indulge his or her imagination to drive the organization forward. To wonder, "what if? 
Highly effective CMOs are moving well beyond the longstanding role of being the proxy for the customer to one in which they provide strategic leadership, drive change, and achieve quantifiable business results. |
Most people don’t think of the phone book as that yellow block of razor-thin sheets anymore. It’s been digitized, along with your contact information, habits, and interests. In fact, all the stuff that used to be offline — like government records, court records, product registrations, and subscriptions — has moved to the web. And we’re adding new types of information all the time. According to “Zuckerberg’s Law,”people share twice as much information as they did the year before. The result: A feeding frenzy has emerged for personal data. 
In the heyday of print advertising, the rules seemed simpler. Competition from television, radio, and other forms advertising was a factor, but each medium was distinct—with its own attributes, value propositions, and measurements. The Web changed all that. Along with the suicidal dilemma of free editorial content, the Web brought in a whole new (and volatile) system of measuring success. Impressions, “eyeballs,” and other metrics became a science—more or less—while the value of traditional display ads seemed to founder. 
In order to benefit from digital media and the disruption created by the social web, content companies and publishers have to think differently about what they do: it's not content, it's information, John Borthwick of Betaworks told attendees at... 
Internet access is limited by service providers, who act as gatekeepers to the treasures of connectivity. But could crowdsourcing connectivity be the answer to the problem for mobile users? ![Social TV Ecosystem 2011 / 2012 [Infographic] | digitalassetman | Scoop.it](http://img.scoop.it/3GYJSzu85ghY6nYvTi6xlDl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
Trendrr has compiled an extensive view of the dynamic 2011/2012 Social TV ecosystem. We have also singled out the following key points of growth and opportunity:
194% increase in YOY broadcast prime time social activity Via Tony Obregon 
Some Quick Investigations Point to Promise, Disappointments
It has been clear for some time that Google has been assembling a war chest of entities and attributes. It first began to appear as structured results in its standard results listings, a trend I commented upon more than three years ago in Massive Muscle on the ABox at Google. Its purchase ofMetaweb and its Freebase service in July 2010 only affirmed that trend. 
The Mayo Clinic was moving ahead smartly with its social media strategy until it made a decision that compromised its brand. What can we learn? 
Last week pre-meeting beers for the Henry Stewart DAM conference were had at Heartland Brewery just off Times Square in New York City. The beers were free courtesy of ADAM software,and the main topic of conversation was the first public report of the DAM Foundation Human Resources and Talent (HR & T) Committee. I’m chair of that committee, and since October I’ve been working with the DAM Foundation board online trying to establish baselines for those who work with DAM systems. 
Richard Kirk blog post: TV Metadata is becoming increasingly rich and complex – powering increasingly advanced experiences.
At a basic level, metadata tells us which programmes are available, and informs us about the content of those programmes. But metadata is getting richer and even bigger to support more visually engaging and functionally sophisticated user experiences. Now - add into the mix all the other data sets that the viewer has exchanged for an improved connected experience. At this point, we’ve tipped over into “Big Data”. 
Robin Good: If your company is looking into how to curate their own news stream while creating extra value for readers, this article can help you out in identifying the process and the key steps to take.
From the article intro: "Curating news that the media isn't covering can lead to media coverage. And, by extension, it can improve and expand on stories the media are covering.
...
There's plenty of evidence that business is adopting content curation, but the practice hasn't been around long enough for organizations to innovate more targeted, results-focused uses."
Here some of the key steps involved:
a) Identify Opportunity
b) Select Curators
c) Monitor Conversations
d) Select and Comment
e) Announce and Promote
Useful. 7/10 Via Robin Good 
Have you looked at your sales funnel lately, Here's a how-to do an analysis for your business.
Are you a small business owner or manager looking to improve your marketing and sales? If so, you’re also probably seriously time-constrained. So it’s important that the time you do spend yields tangible results with conclusions that can translate into actions that improve your bottom line. Based on my experience working with small businesses, if you only have time to do one thing, it should be becoming acquainted with your sales funnel. 
We’ve made the argument before that Twitter is effectively a media entity, distributing news and entertainment and other content to millions of readers in real time — although unlike traditional media entities, Twitter does this with anyone’s content rather than content it creates in-house. So far, the company has shied away describing itself as a media company, or exercising much editorial control over what it distributes, but there are some tantalizing signs that it may be moving in that direction. Could Twitter become a media player in its own right? |
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