The combination of DAM software and a marketing technologist brings an organization the skills needed to achieve maximum efficiency, relevance and engagement in marketing campaigns.
With so many channels, verticals and devices, it’s no wonder a new breed of marketer is taking over with real-time analytics and dashboards tracking campaigns across traditional and user-generated content portals — all offering insights, statistics and full campaign feedback metrics. 
I think a great marketing technologist should be part optimist, part pessimist. The optimist needs to indulge his or her imagination to drive the organization forward. To wonder, "what if? 
Highly effective CMOs are moving well beyond the longstanding role of being the proxy for the customer to one in which they provide strategic leadership, drive change, and achieve quantifiable business results. 
It can't have been easy for the guys at Scriberia to visualise Cory Doctorow's amazing talk at last weeks Firestarters event. But chief scribe Dan has done a fantastic job at committing to illustration a talk crammed with great metaphors... ![How Tech Is Changing College Life [INFOGRAPHIC] | digitalassetman | Scoop.it](http://img.scoop.it/eqttzk98tpj-tM8Zfn5F3Dl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
"College students today are more tech savvy than ever before. Just how important is technology to their academic lives? Presta used material from the Pew Research Center, Chronicle of Higher Education, Mashable and other sources to put together in this infographic. Check it out for the full picture of how technology is changing college students’ lives." Via Beth Dichter Magnify.net founder and "Curation Nation" author Steven Rosenbaum says associations -- and their members, for that matter -- have a choice: Become trusted content curators or risk becoming irrelevant.
Watch it here: http://youtu.be/wbHWTuAGGdA
Posted also on Steve Rosenbaum's Blog: http://steverosenbaum.me/video/Content-curation-More-signal-le Via Giuseppe Mauriello 
Event though influence seems to be on one of the burners for most brands and agencies, some are still tangling with the question, do I need influence to be part of my overall strategy? The easy answer is a simple “yes”, everyone can benefit from connecting with the influencers who matter to you. Now this is not to oversimplify, but once you step into the world, the rewards are evident.
The fuller answer is more complex, and every brand needs to fully understand why influence exists and most importantly, why does it matter especially from a consumer perspective. It is the most direct link to your audience that exists on the web. Whereas you can spend all day tweeting, there is little guarantee that your audience will find your tweets, listen and eventually act. Influence connects you and lets those who are trusted speak on your behalf to your audience. 
Jessica Leber of Technology Review recently reported on the controversial idea of a stock exchange for personal data.
She writes, “Here’s a job title made for the information age: personal data broker. Today, people have no choice but to give away their personal information—sometimes in exchange for free networking on Twitter or searching on Google, but other times to third-party data-aggregation firms without realizing it at all. ‘There’s an immense amount of value in data about people,’ says Bernardo Huberman, senior fellow at HP Labs. ‘That data is being collected all the time. Anytime you turn on your computer, anytime you buy something.’ Huberman, who directs HP Labs’ Social Computing Research Group, has come up with an alternative—a marketplace for personal information—that would give individuals control of and compensation for the private tidbits they share, rather than putting it all in the hands of companies.” 
A personal data ecosystem must emerge because the architecture of a personal data wallet (or data store or data locker or whatever term you prefer) provides the best user experience for how consumers can interact with brands. The user experience is best because: 
Too many brands are looking at influence in a bit of a backwards manner. Social media is fairly wild and unpredictable world, filled with activity and a lot of words; words that matter. The focus needs to shift to relationships when measuring the effectiveness of influence, along with the effectiveness of a brand’s overall web presence 
Data is the New Oil - From Privacy to Publicy. An evening at Swissnex in San Francisco, April 10, 2012 - with speakers Gerd Leonhard, Jamais Cascio, Stowe Boyd and Andreas Weigend. Via Peter Vander Auwera I was watching one of my current favorite TV shows last night, "Hoarding: Buried Alive!" 
Placeme for iOS and Android may be both the scariest and amazingly futuristic app I've seen yet. The free software uses every sensor in your handset to track your activities, location and environment. Via Peter Vander Auwera |
Robin Good: As the gathering and discovery of news and stories leverages increasingly the adoption of technology tools that scan, search, find and monitor specific topics or geolocations in real-time, it seems only natural that a new breed of real-time photo/image search engines are beginning to appear.
From the article intro: "Thanks to services like Twitter and Instagram, and the global 'smartphone saturation' phenomenon, live reporting from big events has never been easier.
No longer do we have to rely on professionals delivering content and images from these events, we have our extended social networks doing this for us. And, because so many of these updates get fired into the 'public' timeline, virtually any update from anywhere can be found and shared in a matter of seconds.
...
With the London Olympics on our doorstep, expect to see 'real-time photo curation' explode into popularity and we've got some tools to help you be at the forefront of this revolution."
Useful. Resorceful. 8/10
Full article: http://www.stumbleupon.com/su/1CJlJN/www.commscorner.com/2012/05/tick-tock-10-real-time-photo-search.html ; Via Robin Good 
Have you looked at your sales funnel lately, Here's a how-to do an analysis for your business.
Are you a small business owner or manager looking to improve your marketing and sales? If so, you’re also probably seriously time-constrained. So it’s important that the time you do spend yields tangible results with conclusions that can translate into actions that improve your bottom line. Based on my experience working with small businesses, if you only have time to do one thing, it should be becoming acquainted with your sales funnel. 
We’ve made the argument before that Twitter is effectively a media entity, distributing news and entertainment and other content to millions of readers in real time — although unlike traditional media entities, Twitter does this with anyone’s content rather than content it creates in-house. So far, the company has shied away describing itself as a media company, or exercising much editorial control over what it distributes, but there are some tantalizing signs that it may be moving in that direction. Could Twitter become a media player in its own right? 
MyCustomer.com exmaines the growth, predictions and adoption of customer service apps. 
Book publishers argue that Amazon is a vicious monopoly that has too much power over them and their content. But they need to realize they gave Amazon much of that power themselves when they agreed to shackle all of their books in DRM chains. 
The technology has been around for a while but it is only in the past couple of years that we have started to see augmented reality really come to the surface as a marketing innovation.
The big shift in recent years which has made the use of this technology possible is the penetration of smart phone usage. It is understanding the possibilities that open up when you have customers with mobiles in their hands, and apps available to download for very little cost, that might take some time to cement in our behaviour of engaging further with brands.
While there is a low adopter point for augmented reality at the moment, it does seems to be currently more in use in certain sectors including cars, eg VW, food eg Marmite and gaming eg PS Vita. The set up costs will obviously reduce if the volume of campaigns increases and as technology improves that is inevitable, but there still needs to be a shift in how the technology appeals and to how many people. Via Gary Hayes ![Delusional Units of Value or The Future of Money and Mobile Commerce [INFOGRAPHIC] | digitalassetman | Scoop.it](http://img.scoop.it/NQWLyHPJknBKYeaj0xKmYDl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
Mobile payment hasn’t become the de facto method of financial transactions just yet, but it is projected to overtake those archaic checkbooks and bank notes you’ve been lugging around.
Three types of mobile payments dominate the marketplace today: m-commerce (uses a mobile browser and online wallets), m-payments (uses mobile apps), and m-wallets (replaces your entire wallet). Furthermore, consumers can access several forms of transaction on their mobile devices, including scannable barcodes, mobile coupons and self-checkout. Via Gary Hayes 
Michael Wu from Lithium Technologies explains how to use human psychology to engage users...
Tech start-ups often look at ways to engage their users beyond just the use of their service or product -- and many have started looking at elements of gamification to get that next level of interaction from passionate users.
Vator has decided that this drive for a wide range of tech companies to fold in gaming elements would be the perfect topic for a master class series called Vator Spark. On Tuesday, May 1, Vator brought together these thought leaders in gamification with various VCs and entrepreneurs to share insight on how gamification can benefit any business when thoughtfully executed. 
Consuming content in frequent, small portions means more touchpoints for marketers.
Armed with fast, high-powered smartphones, a new class of consumers, 100 million strong and growing, is rerouting the path to purchase and redefining cultural norms in the US.
Members of the “smartphone class” stand apart from other Americans in the way they shop, communicate, consume media—even how they use their spare time. Its members define themselves by their connectedness and their sense of empowerment through unfettered access to real-time information... 
According to Wikipedia, Information retrieval (IR) is the area of study concerned with searching for documents, for information within documents, and for metadata about documents, as well as that of searching structured ... Via Tim Bridwell 
A new infographic from Monetate outlines the importance of good customer experience, as well as five steps to create more relevant online experiences that satisfy your customer. 
http://youtu.be/JU6AC8UVNnY Hacking Autism is an ambitious project to develop free software applications to improve the lives of people with autism (video). |
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