Digital & more
33 views | +0 today
Follow
Digital & more
Trends in the digital landscape
Curated by trend-e
Your new post is loading...
Your new post is loading...
Scooped by trend-e
Scoop.it!

3 misconceptions about social consumer participation - iMediaConnection.com

3 misconceptions about social consumer participation - iMediaConnection.com | Digital & more | Scoop.it
trend-e's insight:

It's about becoming as interesting as a #brand as family and friends. #consumer #engagement #marketing

more...
No comment yet.
Scooped by trend-e
Scoop.it!

Instagram Study Q2 2015 - quintly

Instagram Study Q2 2015 - quintly | Digital & more | Scoop.it
The Instagram Study study will help marketers understand the development of engagement in the past and identify potential trends for the future
trend-e's insight:
Instagram Growing Rapidly – Interaction Rate Drops! #socialmedia #ROI

 

more...
No comment yet.
Scooped by trend-e
Scoop.it!

Cure Your Shopping Cart Abandonment Issues [Infographic]

Cure Your Shopping Cart Abandonment Issues [Infographic] | Digital & more | Scoop.it
Some "21% of consumers cite time constraints as a common reason for cart abandonment," states Ripen Ecommerce. To prevent that issue, "include a guest checkout option so shoppers aren't forced to make a new account," Ripen suggests.

Also, 44% of shoppers will abandon a cart because shipping costs are too high. "Offer free shipping with a minimum threshold slightly higher than your average order value," suggests Ripen.

And 75% say they plan to return to a site or go to a store to complete a purchase. "Use inventory counters and/or limited time offers to compel shoppers to complete a sale," Ripen recommends.
more...
No comment yet.
Scooped by trend-e
Scoop.it!

How to use paid, earned and owned media in your content marketing strategy | Econsultancy

How to use paid, earned and owned media in your content marketing strategy | Econsultancy | Digital & more | Scoop.it
Use this three-pronged promotional approach to support and amplify your content marketing programme.
more...
No comment yet.
Scooped by trend-e
Scoop.it!

Visuals receive the highest engagement on Facebook

Visuals receive the highest engagement on Facebook | Digital & more | Scoop.it
This social media study gives insights into Facebook post types with highest engagement. quintly analyzed over 8 million posts ...
trend-e's insight:

Links and images posted most frequently, videos and images drive highest engagement, photo post interactions increasing, interactions on link posts low but increasing.

more...
No comment yet.
Scooped by trend-e
Scoop.it!

10 Stupidly Simple "Hacks" To Win At Content Marketing

10 Stupidly Simple "Hacks" To Win At Content Marketing | Digital & more | Scoop.it
Columnist Quinn Whissen shares easy tactics that will help you get the most out of your content marketing strategy.
trend-e's insight:

1. Adopt a "double-open" #emailmarketing strategy; 2. Get serious about blog subscription forms; 3. Generate tons of headline ideas & don't rely on your gut; 4. Keep the journey alive after someone fills out a form; 5. A/B test your email sender; 6. Resurrect & repurpose your evergreen #content; 7. Jump on the social snippet train; 8. Understand that humans are innately lazy; 9. Make link earning a priority; 10. Create seriously useful, helpful content and lots of it!

 

more...
No comment yet.
Scooped by trend-e
Scoop.it!

Five clever ways to enhance the mobile user experience | MyCustomer

Five clever ways to enhance the mobile user experience | MyCustomer | Digital & more | Scoop.it
With mobile searches already surpassing desktop searches it’s about time marketers started to think mobile first.
trend-e's insight:

#mobilemarketing done right: 1. Simplified experiences; 2. Make it easy for mobile users to call you; 3. Don’t forget to track the mobile journey for consumer insight; 4. Eliminate long winded data entry; 5. Make payment options simple.

more...
No comment yet.
Scooped by trend-e
Scoop.it!

29 Essential Content Marketing Metrics [Infographic]

29 Essential Content Marketing Metrics [Infographic] | Digital & more | Scoop.it
Metrics & ROI - You've created the content. Now, you need to measure its effectiveness to know whether your content is hitting its mark.
more...
No comment yet.
Scooped by trend-e
Scoop.it!

14 Must-Have Metrics for Digital Marketing: Conversion and Revenue

14 Must-Have Metrics for Digital Marketing: Conversion and Revenue | Digital & more | Scoop.it
Last week, we began our discussion of 14 must-have metrics for digital marketing. We left off with those related to traffic generation. Today, we’ll talk about the rest of the must-have metrics for…
more...
No comment yet.
Scooped by trend-e
Scoop.it!

One Equation and Five Tips for More Effective Content Marketing

One Equation and Five Tips for More Effective Content Marketing | Digital & more | Scoop.it
How can content marketing drive business? Ann Handley, chief content officer at MarketingProfs, shared several tips at ASAE’s 2015 MM&C Conference.
trend-e's insight:

Useful x Empathetic x Inspiring = Great Content!

more...
No comment yet.
Scooped by trend-e
Scoop.it!

Redefining Mobile: Smartphones, Tablets Increasingly Have Separate Ad Budgets

Redefining Mobile: Smartphones, Tablets Increasingly Have Separate Ad Budgets | Digital & more | Scoop.it
As the Samsung Galaxy and iPhone 6 have introduced larger smartphone screen sizes to the masses, folks don't seem to be lugging their tablets around as much.
more...
No comment yet.
Scooped by trend-e
Scoop.it!

Mary Meeker's stunning 2015 presentation on the state of the web

Mary Meeker's stunning 2015 presentation on the state of the web | Digital & more | Scoop.it
Mary Meeker’s most recent report is full of statistics on the state of the internet. You have to read it.
more...
No comment yet.
Scooped by trend-e
Scoop.it!

The 100 Most Influential Leaders in Marketing, Media and Tech

The 100 Most Influential Leaders in Marketing, Media and Tech | Digital & more | Scoop.it
() Presenting Adweek's inaugural Power List, our ranking of the 100 most influential, innovative and effective leaders controlling media, marketing and technology. To assemble this list, we considered the profiles and results of corporate titans, taking into account such criteria as the value of company assets, revenue and revenue growth,
more...
No comment yet.
Scooped by trend-e
Scoop.it!

Ten Good Habits of the Modern Marketer

http://www.forbes.com/sites/blakemorgan/2015/10/19/the-ten-good-habits-of-the-modern-marketer/

trend-e's insight:

#Marketing #strategy 101:

1. Don't auto-add emails to your database; 2. Only make ads that you yourself would want to see about products you would want to buy; 3. Be very careful about using social media marketing; 4. Talk to your customer support, constantly! 5. Understand that everything that happens after the customer buys the product is equally important to what came before the customer bought the product; ...

 

http://www.forbes.com/sites/blakemorgan/2015/10/19/the-ten-good-habits-of-the-modern-marketer/

more...
No comment yet.
Scooped by trend-e
Scoop.it!

Most On-Demand Businesses Aren’t Actually Disruptive

Most On-Demand Businesses Aren’t Actually Disruptive | Digital & more | Scoop.it
Learn the differences between disruptive and simply convenient.
trend-e's insight:

Do not mistake on-demand for innovation!

more...
No comment yet.
Scooped by trend-e
Scoop.it!

Google To Let Advertisers Upload And Target Email Lists In AdWords With Customer Match

Google To Let Advertisers Upload And Target Email Lists In AdWords With Customer Match | Digital & more | Scoop.it
Advertisers will be able to upload email lists to target customers and similar audiences with ads on search, Gmail and YouTube.
trend-e's insight:

Email retargeting boost on its way...

more...
No comment yet.
Scooped by trend-e
Scoop.it!

15 Must-See Social Media Infographics of 2015

15 Must-See Social Media Infographics of 2015 | Digital & more | Scoop.it
Check out the latest social media infographics featuring the best social media practices of 2015.
more...
No comment yet.
Scooped by trend-e
Scoop.it!

Travel Tops In Email Marketing ROI 09/22/2015

Travel Tops In Email Marketing ROI 09/22/2015 | Digital & more | Scoop.it
Travel Tops In Email Marketing ROI - 09/22/2015
trend-e's insight:

Lodging, Travel Agencies & Services industry has the highest email open rate at 56.7%. The travel industry also ranks second in click-through rate (15.2%), shortly behind the Computer Hardware & Telecommunications industry (16.3%).

more...
No comment yet.
Scooped by trend-e
Scoop.it!

5 Habits Guaranteed to Give You Higher Rankings | SEJ

5 Habits Guaranteed to Give You Higher Rankings | SEJ | Digital & more | Scoop.it
Reply to One Tweet, Google+ Update, Facebook Post, and LinkedIn Discussion, etc.
trend-e's insight:

#socialmedia #contentmarketing #personalbranding 101 : 1. Write and Publish One Article; 2. Update One Old Article; 3. Post a Link to an Article on Every Social Media Platform; 4. Interact on One Forum; 5. Reply to One Tweet, Google+ Update, Facebook Post, and LinkedIn Discussion, etc..

more...
No comment yet.
Scooped by trend-e
Scoop.it!

How Local Context Shapes Digital Business Abroad

How Local Context Shapes Digital Business Abroad | Digital & more | Scoop.it
Pay close attention to the offline details.
trend-e's insight:

Things to consider when replicating #digital #business abroad: 1. Barriers to entry can work for you; 2. Much of the replicated model will need to change; 3. Closely study the type of network effects involved.

more...
No comment yet.
Scooped by trend-e
Scoop.it!

Five golden rules when localising for international ecommerce

Five golden rules when localising for international ecommerce | Digital & more | Scoop.it
Understanding what local customers really expect when purchasing from an ecommerce site is an essential factor for success when it comes to international expansion.
trend-e's insight:

1. Be clear on local laws and regulations; 2. Ensure sizes and measurements are properly converted; 3. Labelling and language; 4. Payment methods and delivery options; 5. Don’t underestimate the importance of ‘feeling’ local.

more...
No comment yet.
Scooped by trend-e
Scoop.it!

How Brands Can Use Biometric Data in Ways That Go Far Beyond Fitness

How Brands Can Use Biometric Data in Ways That Go Far Beyond Fitness | Digital & more | Scoop.it
Exercise has been the most natural area for branded applications of biometric data. But now, Mindshare and Lightwave are joining forces to show marketers a world of possibility beyond that—in a partnership that kicks off this month with a group experiment at the Cannes Lions festival.
more...
No comment yet.
Scooped by trend-e
Scoop.it!

2 Things and 9 Tips That Brand Marketers Can Learn from Publications

2 Things and 9 Tips That Brand Marketers Can Learn from Publications | Digital & more | Scoop.it
Brands should take their lead from publications to build engaged audiences by following these strategies and steps to success – Content Marketing Institute.
trend-e's insight:

How to take your #contentmarketing to the next level:

Develop a knowledge management system.Outline clear publication guidelines.Implement a content marketing strategy.Hire trained journalists and editors.Follow an editorial calendar.
more...
No comment yet.
Scooped by trend-e
Scoop.it!

Big data et objets connectés. Faire de la France un champion de la révolution numérique

Big data et objets connectés. Faire de la France un champion de la révolution numérique | Digital & more | Scoop.it
La révolution du Big data et des objets connectés crée d’immenses perspectives de création de valeur mais suscite également des interrogations nouvelles sur la protection des droits des individus. Pour renforcer la confiance entre les acteurs et soutenir le développement de modèles économiques innovants, les différentes parties prenantes doivent saisir les opportunités offertes et travailler en confiance.
trend-e's insight:
74 Mds €

potentiel de création de valeur de l’Internet des objets en France en 2020 (138 milliards d’euros en 2025)

more...
No comment yet.
Scooped by trend-e
Scoop.it!

Social Media Marketing Trends Gaining Traction in 2015: New Research

Social Media Marketing Trends Gaining Traction in 2015: New Research | Digital & more | Scoop.it
Discover social media marketing trends from recent studies to help you gauge whether your social media marketing choices are on track.
trend-e's insight:

1. Sales Through Social Media Are Rising; 2. Social Media Consumption Exploding on Mobile… But Don’t Write Off Desktop; 3. Podcasting Is Gaining Ground; 4. Facebook Continues to Dominate, Particularly on Mobile

more...
No comment yet.