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Digital campaign in the luxury industry
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Ebiquity Opinion | Global media and marketing insights from Ebiquity

Ebiquity Opinion | Global media and marketing insights from Ebiquity | Luxury & Digital | Scoop.it
Global media and marketing insights from Ebiquity
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What luxury brands can learn from subscription businesses - Luxury Daily - Columns

What luxury brands can learn from subscription businesses - Luxury Daily - Columns | Luxury & Digital | Scoop.it
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Impact Seminar Snapshot: Pernod, Google, Coca-Cola Execs Tackle Digital Marketing | Shanken News Daily

Impact Seminar Snapshot: Pernod, Google, Coca-Cola Execs Tackle Digital Marketing | Shanken News Daily | Luxury & Digital | Scoop.it
With the digital revolution and the spread of mobile technology rapidly changing the way consumers interact with media, it was only fitting that top executives from both the drinks and media industries weighed in on the topic at this year’s Impact Seminar.
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- Etude marché, Conseil en stratégie : Marketing, Communication entreprise, Relation client - La Poste entreprise : Le'Hub

- Etude marché, Conseil en stratégie : Marketing, Communication entreprise, Relation client - La Poste entreprise : Le'Hub | Luxury & Digital | Scoop.it
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5 Key Insights from The 2014 Wealth Report by Knight Frank - Luxury Society - Reports

5 Key Insights from The 2014 Wealth Report by Knight Frank - Luxury Society - Reports | Luxury & Digital | Scoop.it
From Vietnam to Kazakhstan, the global Ultra High Net Worth population is growing. We share some of Knight Frank's insights as to where, how and why
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Burberry affirms Instagram's sway via campaign announcement - Luxury Daily - Mobile

Burberry affirms Instagram's sway via campaign announcement - Luxury Daily - Mobile | Luxury & Digital | Scoop.it
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Matt Hogan: Why A Data-Empowered Consumer Is A Trusting Customer [PSFK 2014] - PSFK

Matt Hogan: Why A Data-Empowered Consumer Is A Trusting Customer [PSFK 2014] - PSFK | Luxury & Digital | Scoop.it
In an environment where the consumer is in control of their data, their relationship with business will be far less antagonistic.
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Tom Ford creates omnichannel shopping experience with ecommerce site - Luxury Daily - Internet

Tom Ford creates omnichannel shopping experience with ecommerce site - Luxury Daily - Internet | Luxury & Digital | Scoop.it
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Influencia - Innovations - Starbucks repense la clef de l’hôtel

Influencia - Innovations - Starbucks repense la clef de l’hôtel | Luxury & Digital | Scoop.it
Pour fidéliser un consommateur exigeant et volage, les marques deviennent Cerbère en proposant des expériences à deux têtes. Sheraton et Starbucks apportent une nouvelle preuve de ce phénomène qui, sur le papier, est vieux comme la pub, mais, en pratique, innove et symbolise parfaitement son époque.
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Influencia - Je Like - Le consommateur devient l'oeil de Moscou des marques

Influencia - Je Like - Le consommateur devient l'oeil de Moscou des marques | Luxury & Digital | Scoop.it
De la vidéo, des consommateurs, de la data et un peu de marques ! Une bonne recette proposée par la start-up française, Click and Walk, qui après la photo introduit la vidéo pour collecter des données. Une première mondiale plaçant le client au centre d’un modèle économique intéressant. Précisions avec sa fondatrice...
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2014: The Year of the Brand Influencer

2014: The Year of the Brand Influencer | Luxury & Digital | Scoop.it
If there is one thing that I have learned in my career, it is that the money always follows the trends. In a world gone social, we are influenced by our trusted network at a rate of near 90 percent and that alone speaks volume for where things are he...
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Burberry affirms Instagram's sway via campaign announcement - Luxury Daily - Mobile

Burberry affirms Instagram's sway via campaign announcement - Luxury Daily - Mobile | Luxury & Digital | Scoop.it
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[Luxe] Panoptisme digital: Hermès vous ouvre les coulisses de sa création | MY DIGITAL LUXURY GALAXY

[Luxe] Panoptisme digital: Hermès vous ouvre les coulisses de sa création | MY DIGITAL LUXURY GALAXY | Luxury & Digital | Scoop.it
Panoptisme digital: Hermès vous ouvre les coulisses de sa création
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