How To Plan For Mobile Commerce Beyond the Holidays | Digitalageofmarketing |

Mobile marketing should be part of year-round, multiplatform strategy
SUMMARY: Given that mobile devices are with consumers all day, every day, mobile marketing strategies should not be confined to the holidays, writes Jack Philbin. Mobile shouldn't be viewed in isolation but as part of a multiplatform strategy, as few consumers make decisions based on mobile input alone. Businesses should use their mobile efforts to guide potential customers through the purchasing process, he writes.