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Rescooped by Tami Cannizzaro from Brand Marketing & Branding
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Brands Are Already Experimenting With Twitter's Vine

Brands Are Already Experimenting With Twitter's Vine | Digitalageofmarketing | Scoop.it
Brands are already experimenting with Twitter's Vine video platform.

Via Masanet, Sylvain Leroux
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Rescooped by Tami Cannizzaro from Brand Marketing & Branding
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5 Brands That Get Tumblr

5 Brands That Get Tumblr | Digitalageofmarketing | Scoop.it
Brands have many online vehicles to distribute content. Digiday took a look at five that are using Tumblr effectively.

Via Sylvain Leroux
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Rescooped by Tami Cannizzaro from Brand Marketing & Branding
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Starbucks Keeps on Building Brand Ambassadors

Starbucks Keeps on Building Brand Ambassadors | Digitalageofmarketing | Scoop.it

Inside Starbucks's $35 Million Mission To Make Brand Evangelists Of Its Front-Line Workers
“It makes me proud,” declares Fawnya Ramirez, a Starbucks store manager from San Mateo, Calif.

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Via Sylvain Leroux
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Rescooped by Tami Cannizzaro from Brand Marketing & Branding
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Christmas & branding

Christmas & branding | Digitalageofmarketing | Scoop.it

Via Sylvain Leroux
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Sylvain Leroux's curator insight, December 24, 2012 5:55 AM

Coca-cola did not invent Santa but mostly contribute to a new friendly, human image of Santa with its campaigns in the early 30's.

Wants to know more about Santa & Coca-cola?
http://www.coca-colacompany.com/stories/coke-lore-santa-claus

Merry Christmas and Happy Holidays!!!

Rescooped by Tami Cannizzaro from Brand Marketing & Branding
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Coke Revamps Web Site to Tell Its Story

Coke Revamps Web Site to Tell Its Story | Digitalageofmarketing | Scoop.it

Coca-Cola, plans on Monday to give its site a makeover that executives describe as the most ambitious digital project they have undertaken.

The venerable beverage company is repositioning its Web site as a consumer magazine called Coca-Cola Journey.


Via Sylvain Leroux
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