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Biggest Trends in Social and Mobile From Nielsen CEO

Biggest Trends in Social and Mobile From Nielsen CEO | Digitalageofmarketing | Scoop.it

At this year’s South by Southwest (SXSW) conference, Adam Ostrow, the Executive Editor at Mashable, interviewed Jonathan Carson, the CEO of Digital at Nielsen, on the recent trends, challenges, and anticipated changes that Nielsen has seen in social media.

 

The Second Screen Experience

Carson explains that the biggest trend that Nielsen has seen is the massive adoption of mobile media and smart phone usage while watching TV, possibly driven by advancements in app development.

 

During the interview, Carson discussed the challenges that marketers and advertisers are encountering with the rise of corresponding mobile and TV usage. The amount of people who actively use a tablet, computer, or smart phone while watching TV continues to increase. This trend has created a challenge for companies to develop a 360 experience for viewers. One of the biggest obstacles companies face when creating a 360 experience is determining how to connect with the consumer when their attention is divided between the TV and their computer or mobile device.

 

Companies have responded to the challenge of creating a second screen experience for viewers by designing content that corresponds with the show through custom apps and social media platforms, such as Twitter and GetGlue.

 

Measuring Multi-Screen Experiences

The rise of the multiple screen experience has also created the challenge of determining what and how to measure the success of reaching and interacting with an audience. Carson explains that measurements will no longer center around content; rather, measurements will focus on the audience:

Who is the audience How are they reached How do they distribute content Who are the most influential audience members

 

In addition, Carson explains that an item we have yet to determine how to properly measure, but that is highly influential, is how to measure audience sentiment. However, that will require a few big breakthroughs in artificial intelligence so that computers can differentiate a positive, negative, and sarcastic tweet about a brand.

 

View the Mashable’s full interview with Johnathan Carson here.

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Starbucks Keeps on Building Brand Ambassadors

Starbucks Keeps on Building Brand Ambassadors | Digitalageofmarketing | Scoop.it

Inside Starbucks's $35 Million Mission To Make Brand Evangelists Of Its Front-Line Workers
“It makes me proud,” declares Fawnya Ramirez, a Starbucks store manager from San Mateo, Calif.

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Via Sylvain Leroux
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10 Lessons About Enterprise SEO

10 Lessons About Enterprise SEO | Digitalageofmarketing | Scoop.it
From giving SEO recommendations proper prioritization, to integrating social with SEO, and to developing a strong training and communication structure, these lessons will give you tangible ideas on how to improve your own enterprise SEO campaign.

 

 

Lesson #1 - Don't Ignore SEO Recommendations

Lesson #2 - Solve CMS Issues

Lesson #3 - Do Your Keyword Research (and Better Understand Your Users)

 

Lesson #4 - Have a Strong Content Strategy

Lesson #5 - Integrate Social Media With SEO

Lesson #6 - Develop a Consistent Link Acquisition Strategy

 

Lesson #7 - Create a Solid Analytics Platform that Allows Understanding of User Behavior

 

Lesson #8 - Always be Testing

Lesson #9 - Integrate Paid & Organic Search

Lesson #10 - Develop a Strong Training and Communication Structure

 

Read More At: http://searchenginewatch.com/article/2220104/10-Lessons-About-Enterprise-SEO


Via Antonino Militello
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Why aren’t more business leaders online?

Why aren’t more business leaders online? | Digitalageofmarketing | Scoop.it
 Anyone who thinks new technology isn’t going to keep changing the world has got their head in the sand.
Via Ian M Cooper Cole, JFS Marketing Consutants
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How To Turn Your Customers Into Marketers

How To Turn Your Customers Into Marketers | Digitalageofmarketing | Scoop.it

Businesses spend millions of dollars to bring people into their stores. Wouldn’t it be nice if those businesses could incentivize their customers to bring people in for them? That’s what we’ll be exploring here today.

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Why Content Marketing is the New SEO

Why Content Marketing is the New SEO | Digitalageofmarketing | Scoop.it

SEO isn’t the same as what it used to be. You can’t just popup an ugly website, throw up mediocre content, and build a few links and expect to rank well. These days you actually have to build a good website, write high quality content that solves peoples’ problems, build thousands of links, and get thousands of social shares.

 

Building thousands of high quality links manually is really expensive and even if you have the money, it will take months if not years to build those links. And if you don’t have anything worth sharing on the social web, you won’t get social shares unless you buy them from spammy accounts.

 

Find Out More: http://www.quicksprout.com/2012/10/22/why-content-marketing-is-the-new-seo/

 


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Who is Your Tribe in the Era of "Me-Commerce"?

Who is Your Tribe in the Era of "Me-Commerce"? | Digitalageofmarketing | Scoop.it

They say the onset of Facebook has changed the rule from 6 degrees of separation to a norm of now 4.9 degrees of separation. I see this as a sign that the world is literally becoming more connected. That’s why we, as marketers, have moved away from mass advertising to micro-location-based targeting within communities of users. But it goes beyond that—this social shift has changed the very dynamics of commerce. We're living in a liquid economy where hundreds of users can become a relevant, targeted customer base. Hence, the rise of location-based, community-focused social groups—all geared toward making relevant human connections.

 

Think about how online communities and social networks have changed the game. To today's buyer, the connection matters more than the service or product—and therein lies the secret to the new business model. Like most consumers, I'm heavily influenced by a community of people I admire and respect—some of whom I know through personal relationships, some who are associates from work, others who are influencers in my industry and some who may even be celebrities. The point is, I care more about what these people have to say than what an advertiser might tell me about a product or service or lifestyle.

 

Contextual relevance matters so much today, communities are developing story-based engagement models. Because I want to engage, learn, and buy from others I trust in my circle, a story is formed around me and around those who 'like' me. They matter to me more than commerce, more than material things. Triberr, Twitter, Facebook, LinkedIn, Google+, Uncram... they're all creating these storytelling tribes of connection. Business leaders, thought leaders, marketers, entertainers, technologists—you name it—they're all out there building influence.

The companies that still think social is just for fun are missing the point. The world has changed from a market driven e-commerce environment to a socially driven me-commerce era.  The most sophisticated brands are building a community of influencers to co-create and reinforce their brand message.

 

So ask yourself, who is your tribe in the era of me-commerce, and what stories are they telling about your brand?

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10 Creative Ways to Use Instagram for Business

10 Creative Ways to Use Instagram for Business | Digitalageofmarketing | Scoop.it

Here's everything you need to know about sharing photos on this mobile app to give your business extra visibility and engagement.


Are you thinking about putting your business on Instagram? Are you looking for content ideas for this increasingly popular mobile social platform? Read further to discover how you can use Instagram to give your business extra visibility and better engage with the Instagram community.

 

What Is Instagram?
Instagram is a free mobile photo-sharing app with 80 million users and counting. It has seen many changes lately.

 

Instagram was acquired by Facebook in April 2012, launched a redesign on iOS that includes a new “Explore” tab and is rumored to be developing a web presence (so that users can see photos online, not just on the mobile app).

 

Social media management platform HootSuite also recently announced the addition of Instagram to its app directory. This gives HootSuite users access to almost all of Instagram’s features, which include searching, viewing and liking content, adding comments and sharing photos to other social platforms.

 

Clearly, Instagram is an up-and-coming photo-focused social platform not to be ignored. So what can your brand do with it?

 

Here are 10 creative ways your business can use Instagram.


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Carly Armstrong's curator insight, January 30, 2014 5:52 PM

I think this article is such a good way to help people get more publicity for their business whether they have one already, or they are starting a new one.  Ten different ways to help get you going, keep you going, and have people get really interested in what it is your business has to over as well how they can help and be a part.

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5 Effective Ways to be Exclusive [Everyone Can’t be a VIP]

5 Effective Ways to be Exclusive [Everyone Can’t be a VIP] | Digitalageofmarketing | Scoop.it
What's happened to exclusivity? It’s not exclusive anymore—and that, to me, is a bit of a problem. The trend among many companies and brands is to offer “exclusive” to everyone.
Via Bryan Kramer
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How to Consistently Out-Curate Your Competitors | Outspoken Media

How to Consistently Out-Curate Your Competitors | Outspoken Media | Digitalageofmarketing | Scoop.it

Excerpted from this interesting article on Outspoken Media:

"The facts are:

***Content curation is a needed skill that will only grow in importance as more big brands and publishers flood the Internet with all kinds of content.
***Curation can be a fun, rewarding and highly effective part of your online marketing mix.
***Curating content requires skill, tenacity and, above all, an unflinching focus on the needs of your audience.

 

The biggest temptation all search marketers face is to sell our souls to the Borg and AUTOMATE EVERYTHING.

 

An effective curation strategy requires a healthy variety of sources. If you expect any one tool to do all of the work for you, you’re going to miss a lot of remarkable content.

 

So, use a fancy tool as one of your filters, if you wish. But don’t fool yourself into believing you can just put it on autopilot and watch it magically send you everything you need to succeed.

 

If your goal is to curate content that provides true value for your audience, you’ve got to out-hustle all of the namby-pamby posers in your niche who claim to be curating, however half-heartedly.

 

Here is a collection of solid strategies and tasty tactics that will help you consistently out-curate your competitors.

1) Create Twitter lists of experts and thought leaders in your niche.

2) Save Twitter searches for relevant keywords.
3) Build customized MyAllTop pages to keep up on industry blogs.
4) Set up Google Alerts for targeted keywords.
5) Subscribe to blogs by RSS and view them in Google Reader.
6) Create topical lists on Facebook.
7) Perform keyword searches in Trackur.
8) Explore Regator’s curated blog directory.
9) Hunt down content by category on StumbleUpon.
10) Find applicable articles and experts with Topsy.
11) Join relevant LinkedIn groups.
12) Search Scribd’s documents database.
13) Dig into the bookmarked items on Delicious.
14) Keep an eye on curated niche sites that serve your audience, like Inbound.org.
15) Scour the Web with Snip.it and Scoop.it.
16) Drop your keywords into Bottlenose.
17) Scan the curated lists on List.ly.
18) Sign up for a personalized email digest from YourVersion.
19) Say hello to your little friend: Social Buzz.
20) Swing by Ice Rocket and ROCKZi once in awhile.
21) Ignore Google+ at your own risk. I dare you. #smooches.

 

Constantly Refine and Refocus Your Curation Strategy:

I like to cram tons of different sources into my content funnel at the beginning of each new curation project. Then, once I’m convinced I’ve cast my net wide enough, I begin the crucial process of whittling down those sources into a much more manageable list.

 

Be the Pickiest, Little Curator Allowed by Law:

If you’re going to out-curate your competition, every piece of content you serve to your audience has to be exactly the right piece of content.

Set high standards and strive to exceed them...."

 

 

Read full, long and interesting article here: 

http://outspokenmedia.com/online-marketing/how-to-consistently-out-curate-your-competitors/


Via Giuseppe Mauriello, malek
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Martin (Marty) Smith's comment, October 2, 2012 7:08 AM
Great note Giuseppe. I moved it to Curation Revolution this morning. Marty
Giuseppe Mauriello's comment, October 2, 2012 7:22 AM
@Marty...I have seen your rescoop few minutes ago. Thanks for appreciation my curated article.
massimo facchinetti's comment, October 5, 2012 7:48 PM
I am far from being namby-pamby
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Digital Age of Marketing - Please don’t scream in my ear!

Digital Age of Marketing - Please don’t scream in my ear! | Digitalageofmarketing | Scoop.it
Effective email delivery is a critical component of any successful, surround sound marketing campaign. We've all experienced a bad campaign, which is like an annoying sales person buzzing in your ear. Conversely, good delivery should invite interaction without being intrusive.

So how can you be sure to maximize your ability to interest the reader and engage them in a dialog that 'feels' like a conversation as opposed to a disturbance? Here are three ways to increase customer intimacy and drive more successful marketing campaigns:

Hyper-Segment: Typically customers are interested in certain areas or product lines. The more finely you can segment interest, the more likely prospects are to engage and eventually purchase. To illustrate the point, one of my favorite brands is Lucky Brand Jeans. In order to effectively market to me, the marketers at Lucky Brands should know my preference in jeans, the facts that I'm heavily influenced by social media and I am more likely to purchase based on seasonal trends. My segmentation should include preferences, behavior, purchase history, demographic, and psychographic profile.
 
Personalize:  These days, you need to collect off-line and on- line purchase behavior to create a holistic view of customer profiles.  In order to effectively target me, the marketer should know I typically buy my fall wardrobe in September and that I like to buy outfits, including accessories.   An effective offer might be a sneak peek at the fall trends as I always buy ahead of the season.
 
Re-Target:  Targeting should be refined based on my interaction with your brand. ie. I left jeans in the shopping cart. Consider a banner ad for free shipping to all 'cart abandoners' who may have dropped off after seeing shipping charges. Retargeting has been shown to increase conversion rates by 15%.  It's an incredibly effective tool when used in combination with segmentation and personalization.

In today's customer-centric world, you need to know your customer–Their buying behavior, reason for the affinity with your brand, and their likes and dislikes. Effective email marketing aligns with this mindset of personalized service, which must be relevant and targeted. It's safe to say batch emails and 'spamming' are going the way of the 'vinyl record'.

What were your customers' last 10 interactions with your brand? What are they most likely to purchase next? — Hard questions for marketing professionals to answer, but answer we must.

And please…whisper, don't scream.
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Four Steps to Increasing Your Web Presence

Four Steps to Increasing Your Web Presence | Digitalageofmarketing | Scoop.it
Having a web presence is no longer option; companies must actively try to reach potential customers using the power of the Internet.


Further, companies should try to integrate as many different venues of web development as possible to reach as many demographics as they can. Here are four steps to increasing your web presence.


1. Start and maintain a blog
Blogs are a great way to reach new customers. It is important that the blog is not used as an overt sales platform; it must be primarily informative or entertain. With regular updates, it is possible to gain a large and loyal following who will provide links from their own websites or blogs. You can also use traditional techniques for gaining new readers such as link exchanges, guest posts and commenting on other blogs. Blogs also grant a bit of freedom, so do not be afraid to use it to take some risks.


2. Double down on social media
By now, most companies and businesses have a presence on social media. Many, however, have not put forth the effort necessary to make their social media properties work for them as well as possible. Consider running promotions to get more followers; discounts or even free products can help. Promising to donate a certain amount of money to a charity once the account reaches a particular milestone can help as well. The best long-term strategy, however, is to post entertaining or informative information on the page. The ultimate goal should be to get followers to share your posts with their friends.


3. Give video a shot
Internet video is constantly becoming more popular. With the increased bandwidth of typical Internet connections and the availability of video-hosting services, the Internet has the infrastructure and the technological capability necessary to spread videos far and wide. Companies can check out an official host review to see if a particular host has the capabilities to match their needs. By using videos, those running a company can give it a personal touch that text cannot match. Video also reaches out to Internet users who would rather watch a video than read an article.


4. Target mobile Internet users
The fastest-growing demographic on the Internet is users with mobile devices. These devices, however, are not simply smaller laptops; their capabilities are advanced, but their screen sizes are too small to display normal websites, and their input methods are radically different from the mouse and keyboard standard. By specifically targeting mobile platforms, a company can tap into a large segment of users.


The Internet provides a tremendous number of users, and this base of users is growing every day. With a bit of labor and some creativity, it is possible to tap large segments of the Internet’s population who have not yet been reached in an effective manner.



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7 Tips to Optimize Your Social Media Content Strategy for a Global Audience

7 Tips to Optimize Your Social Media Content Strategy for a Global Audience | Digitalageofmarketing | Scoop.it

Excerpted from article:

"If you're challenged with targeting an audience across multiple countries or languages, you probably have a lot of questions about how to create a successful global social media content strategy.

 

Here are 7 important tips to keep in mind as you're building your global social media content strategy.

 

1) Segment Your Audience Smartly

First, determine how you want to segment your social media audience by deciding which countries and languages you want to target, and set some social media goals for each of these audiences.

Next, decide if you can use the localization features of the most popular social networks to segment your audience rather than creating a brand new page or profile for each one.

 

2) Provide Native Translations

Don’t simply take a blog post from your English blog and copy/paste it into Google Translate for your Spanish blog, or vice-versa. Same goes for tweets and Facebook status updates.

Here are just some of the translation service providers you can choose from:

- Milengo
- Translations.com
- Lingo24
- Verbatim Solutions

 

3) Solicit Content From Local Contributors

From each region you're targeting, recruit guest bloggers who can provide local insights you can’t provide yourself. This is especially important if you decide to set up a separate blog for each language or region that you're targeting. This will keep the content on your blog fresh and varied, as well as relevant to your local audience. In addition, along with guest bloggers comes inbound links from global domain extensions, giving your global blogs an SEO boost.

 

4) Post Relevant Content

Make sure you're either on top of the hot topics and sensitive issues in each of your target markets, or you hire someone to specialize in each market. In addition, make sure you’re only posting content that's relevant for each specific audience.

 

5) Use High-Quality Images Wherever Possible

Remember: An image doesn’t need a translation. Visuals are much easier for international audiences to understand, especially if you’re not creating separate profiles for each region or language. They also happen to drive engagement.

 

6) Understand Color Connotations

Figure out what certain colors mean in different countries before designing your blog and social media profiles.

 

7) Link All Your Social Channels Together

Your ultimate goal of participating in social media is likely to drive traffic back to your website so you can convert those visitors into leads. If that's the case, you'll want to make it as easy as possible to direct your social media fans and followers back to your website where those conversions can take place. Therefore, make sure you link to the appropriate blog/website within each social media account's About Us or URL sections..."

 

Read full original article here:

http://blog.hubspot.com/blog/tabid/6307/bid/33616/7-Tips-to-Optimize-Your-Social-Media-Content-Strategy-for-a-Global-Audience.aspx


Via Giuseppe Mauriello
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From Pinterest to Purchase [Infographic]

From Pinterest to Purchase [Infographic] | Digitalageofmarketing | Scoop.it

From Pinterest to Purchase [Infographic] - infographic, pinterest Social Media...


Via Brian Yanish - MarketingHits.com
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Advertising Relearned for Mobile #mobile

Advertising Relearned for Mobile #mobile | Digitalageofmarketing | Scoop.it

Say you are in a strange city and need a hotel for the night. You pull out your phone, search for hotels on Google and see a nearby one listed at the top of the rankings, with a little phone icon that says, “Call.” You tap it, reach the hotel and ask for a room.

And just like that, Google made money. That icon was a so-called click-to-call ad, and the hotel paid Google for it when you called.

As more of us have access to the Internet and apps through our cellphones and tablets, advertisers are looking for new ways to reach us there.

Some mobile ads remain just miniature versions of ads on Web sites, an echo of the early days of the Internet, when advertisers essentially slapped print ads online. But increasingly, advertisers are tailoring ads to phones by taking advantage of elements like their ability to track location, make a call, show maps with directions and add calendar alerts.

The stakes are significant for an industry that is still finding its way in the mobile world. Advertisers will spend a relatively small amount of money on ads on phones and tablets this year — $2.6 billion, according to eMarketer, less than 2 percent of the amount they will spend over all. Yet that is more than triple what they spent in 2010.

“An ever-growing percentage of our ad buy is mobile because that’s where the consumer is,” said Chris McCann, president of 1-800-Flowers.com, which has run mobile ads urging people to call or walk into a nearby store. “It’s the future for us.”

Coming up with ads that exploit the smaller mobile screen requires inventiveness from many parties — advertisers; digital publishers like Google, Apple and Facebook that sell ad space; and mobile ad networks like Millennial Media.


Via Brian Yanish - MarketingHits.com
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10 Tips To Optimize Conversions On Your Mobile Landing Pages

10 Tips To Optimize Conversions On Your Mobile Landing Pages | Digitalageofmarketing | Scoop.it

So, mobile SEO deserves a special treatment of its own. This, of course, means that once the user arrives from search to your landing pages, his/her behavior does not change suddenly. The same constraints of location and small screen size apply on landing pages, and that is why it is very important to take this aspect seriously if you get any significant or important mobile traffic.


Do I Really Need Separate Landing Pages For Mobiles?

I hear you that developing custom landing pages for mobile screen sizes is a significant investment, both in terms of time and money. Moreover, you cannot forget the continued investment you need to commit for maintaining and upgrading those mobile-friendly pages and websites. Is such an effort really worth it?


Via Brian Yanish - MarketingHits.com
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6 Copywriting Mistakes That Shatter Conversion Rates

6 Copywriting Mistakes That Shatter Conversion Rates | Digitalageofmarketing | Scoop.it

It’s always a challenge to write effective landing pages, but it’s easier when you know the mistakes to avoid. Read on to learn the worst way to talk about pricing, the structure that strangles your copy, and four other copywriting mistakes that can damage your conversion rate.

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11 Ideas for Fostering an Innovative Culture

11 Ideas for Fostering an Innovative Culture | Digitalageofmarketing | Scoop.it

Via Ana Cristina Pratas
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The Top Ten Mobile Landing Page Best Practices

The Top Ten Mobile Landing Page Best Practices | Digitalageofmarketing | Scoop.it

According to a recent Gomez study, 74% of consumers will wait 5 seconds for a web page to load on their mobile device before abandoning the site. Even more staggering, the same study found 46% of consumers are unlikely to return to a mobile site if it didn’t work properly during their last visit.

 

Mobile adoption isn’t coming, it’s here. It’s time for marketers to drive meaningful, engaging experiences regardless of what channel they are coming from or how they are accessing your campaigns.

Don’t worry. It doesn’t have to be hard. 


Via Brian Yanish - MarketingHits.com
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Should you build a mobile app or mobile website? [Infographic]

Should you build a mobile app or mobile website? [Infographic] | Digitalageofmarketing | Scoop.it

There’s no doubt that mobile has gone mainstream with consumers increasingly on the move and companies seeking more ways to stay in front of their eyes and right at their fingertips. As a result, businesses are realizing the importance of maintaining a mobile presence, yet many are uncertain whether a mobile application or mobile website is the best way to go to reach consumers on the go.

 

To outline the basics and benefits of a mobile website vs. mobile app, MDG Advertising developed the infographic above. It outlines the options and opportunities behind both mobile methods, along with the facts and figures regarding reach and response to help companies make the right move to mobile.

 

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How to Create a Killer Personal Branding Campaign

How to Create a Killer Personal Branding Campaign | Digitalageofmarketing | Scoop.it
The lessons of traditional marketing can apply to how you present yourself online.
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Rewriting the playbook for “Generation We” - Digital Age of Marketing

Rewriting the playbook for “Generation We” - Digital Age of Marketing | Digitalageofmarketing | Scoop.it

Some key takeaways:

-Lead with Social. Make it the anchor of your campaign versus the icing
- Tap nodes to drive early influence and build the seeds for your campaign
- Build in geo-location data to localize your campaign
- Moderate the conversation with a stream of user generated content
- Make it personal, make it relevant, find the emotional tie in


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6 Steps on How to Cash-In on the New SEO

6 Steps on How to Cash-In on the New SEO | Digitalageofmarketing | Scoop.it

"Author Rank. Panda. Penguin. Mobile. Google+. If you think about it, these things were not on most SEO and online content marketer radars in the early 2011. But in just a year’s time, they have become major components of Web marketing.

 

Have you responded to these changes? Have you learned how to tap into the potential of these developments and increase exposure for your brand, traffic to your site, and money in your bank account?"

 

-----

 

"Social sharing is becoming one of the most prominent ways in which to determine the authority of a particular page.

 

This is why Google has made some many changes to its algo: Because people are sharing so much content across the social web, it was time to evaluate how they were affecting search rankings".

 

Read More: http://www.searchenginejournal.com/6-steps-on-how-to-cash-in-on-the-new-seo/49252/


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The Real SEO Value of URLs: Keywords, Clickthrough, & Social

The Real SEO Value of URLs: Keywords, Clickthrough, & Social | Digitalageofmarketing | Scoop.it

Social Sharing is one of the indicators that the search engines use to determine value of a page.

 

Creating short, concise URLs that are easily copied and shared, and which show up in the social networks in an optimal way is important for branding and click through.

 

Find Out More: http://www.linchpinseo.com/the-real-seo-value-of-urls

 

 


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Mike Ellsworth's comment, October 10, 2012 10:13 PM
Don, thanks for the reScoop!
Mike Ellsworth's comment, October 10, 2012 10:22 PM
Anne, thanks for the reScoop, too!
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The end of traditional retargeting

The end of traditional retargeting | Digitalageofmarketing | Scoop.it

With standard retargeting, advertisers can reach a lot of consumers, but the vast majority are not interested in the ad. Here's a new breed of solution that delivers relevant ads to the right consumers.

 

It's happened to all of us: You do a few web searches for "Let's Rock Elmo" toys, and for the next few weeks you're barraged with ads for the furry red munchkin. Welcome to the world of retargeting.

 

By now, many large online advertisers have incorporated retargeting into their digital mix. For the most part, retargeting -- or the process of serving relevant ads to visitors after they leave your website -- delivers decent results. It boosts conversion among a select group of consumers who showed initial interest in your products or services.

 

But the truth is, when it comes to standard retargeting, there isn't much true "targeting" going on at all. Mostly, retargeting is a nuts-and-bolts type of system: Person X visited your website, looked at Product Y, and then left without buying. When Person X then travels around the web, they'll see ads for Product Y.

 

Continue Reading... 

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