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Black Friday Shopping Frenzy: Ever Rising (infographic)

Black Friday Shopping Frenzy: Ever Rising (infographic) | Digitalageofmarketing | Scoop.it

Through a credit crunch, recession, housing crisis and jobless recovery, Americans find it hard to stay away from the stores come Thanksgiving weekend. Beginning on Black Friday - the day when retailers offer their biggest discounts in hopes that the revenues bring them "in the black" - and wrapping up with the online sales of Cyber Monday, the number of people shopping has been steadily increasing since 2006.


Via Brian Yanish - MarketingHits.com
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It’s a Digital World. Let’s Embrace it. - Digital Age of Marketing

It’s a Digital World. Let’s Embrace it. - Digital Age of Marketing | Digitalageofmarketing | Scoop.it
Tami Cannizzaro's insight:

A few years ago, I was on a conference call when I started to feel uneasy. I suddenly realized that I understood almost none of the conversation. Geotagging? Ad networks? Ad retargeting? What's all this talk of data? I thought I'd gotten into marketing!

 

Sound familiar? 

 

I would assert many marketers have trouble making the shift. Maybe you’re a private person, and now you’re living in a time when privacy is a thing of the past. Maybe you still don’t understand the value of sharing a picture of your breakfast. Or you are struggling with the onslaught of data. It takes a shift in mindset for those of us not born in a digitized world.   If you need a little help getting started, here are a few tips I've learned along the way:

 

Get Analytical: Have someone show you the tagging of websites and walk you through a digital dashboard and how it can inform your marketing. It all starts with the data, and as marketers, we need to ask ourselves what data we’re capturing and how we’re using it to drive segmentation. Try an ad retargeting or media attribution pilot. It will open your eyes to the art of what's possible and give you a bird’s eye view of how your customers are reacting to your marketing campaigns.

 

Get Social: It's not enough to read about social media. You need to walk the walk to truly understand how it's being used. Join all the social communities—not just Facebook, Instagram and Twitter, but also Pinterest, Triberr, Snapchat, and Tumblr. I ask my babysitters what new tools they’re using, and there always seems to be something I’ve never heard of. In order to create campaigns, you need to be an expert-level user of social media. It’s that simple: Everyone, from the CMO right down through the staff. Marketing is social, so get social. Pick a few role models who are using social effectively and follow them actively. Mine are people like: Jay Baer, Ted Rubin, Brian Solis, Bryan Kramer and Pam Moore. First identify people who you find captivating in social forums and then find your own voice and the method of engagement that works for you.

 

Get Going: I sense there is a lot of stagnation going on as marketing organizations wait for the dust to settle on all these new trends and technologies, but in reality, the bar is rising higher and higher. Start with small, targeted pilots that get it right and then scale them appropriately. Failure is inevitable, but it’s also valuable. The time is right to reward your teams for innovation and to use failures as a guide.

 

So cheers to the digital age, to the younger generation, and to marketers of every age for working together to take it to the next level. After all, it's a digital world—lets embrace it.

inShare Posted on: June 5th, 2013 by cannizza@us.ibm.com No Comments
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Rescooped by Tami Cannizzaro from Real SEO
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I5 Myths About Google's Algorithms

I5 Myths About Google's Algorithms | Digitalageofmarketing | Scoop.it

The SEO community is no stranger to myth spreading. So in an attempt to end a few of the larger prevailing myths I will talk briefly about some myths that I run into often...


www.internetmarketingninjas.com


Via Nick
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Personal Ad: Brand Advocates Wanted

Personal Ad: Brand Advocates Wanted | Digitalageofmarketing | Scoop.it
Tami Cannizzaro's insight:

Creating connections with customers takes work—just like any relationship. So what does it take these days to attract a loyal customer? A nice ad, a good website, a big discount, a special premium, or a personal phone call? How about a dozen roses?

 

That's the problem today. It takes all of the above—and even the best brands are struggling to deliver the personal touch that customers have come to expect.  Exactly when did customers become so needy—and so picky?

As a consumer, you know in an instant when you're dealing with a company that doesn't have it together.  We’ve all been there: “Pleeeassse, don't ask for my serial number again and the spelling of my name and my account numbers. Know me. That's all I ask."

 

So as a marketer, you know when you've gone awry and crossed the line from a clever campaign to an intrusive, poorly formed communication. But sometimes, the systems and the processes hold you back. I am, like the rest of you, searching to deliver this Nirvana. Done well, our customers become something more than customers. They become brand advocates who shout from the highest rooftops about how truly great we are. Done poorly, and well, the opposite happens.

 

All of this is, of course, hard work. Back-end processes need to talk to the front-end office. Marketing campaigns need to be tied into inventory. Websites need to know what interests people. Customer service needs to be clairvoyant.

I'm thinking it might just be easier to take out an ad on Craigslist: "Motivated marketer seeks loyal customers and active brand advocates for long-term relationships."

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Mobile Marketing - Like Sex: Many Doing It; Few Doing It Well

Mobile Marketing - Like Sex: Many Doing It; Few Doing It Well | Digitalageofmarketing | Scoop.it

Mobile Marketing: Many Doing It; Few Doing It Well.


Via Brian Yanish - MarketingHits.com
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Brian Yanish - MarketingHits.com's curator insight, January 23, 2013 4:36 PM

The opening paragraph says it all: lol


"Mobile marketing is like sex: nearly everyone is doing it, many want to do it even more, but no one feels they’re doing it particularly well. "




Pedro Barbosa's curator insight, January 24, 2013 4:00 AM

Pedro Barbosa | www.pbarbosa.com | www.harvardtrends.com

Patricia Valerio's comment, January 24, 2013 7:47 AM
Good scoop!
Rescooped by Tami Cannizzaro from Future Of Advertising
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Mobile ads just won’t cut it anymore

Mobile ads just won’t cut it anymore | Digitalageofmarketing | Scoop.it
Guest Post Mobile advertising isn't the answer for marketers looking to add presence to smartphones and tablets. Mobile enablement is.

Via Alex Butler
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Matmi's curator insight, February 5, 2013 5:59 AM

This article highlights the importance of having a mobile component to any brands marketing campaign. Matmi have produced successful mobile games that produce great ROI and turn out to be a fantastic investment for brands - HK

Shanika Journey's curator insight, February 19, 2013 12:15 AM

What's great about this article is that it shares how mobile ads need to engage customers and encourage interaction for the sale, not just broadcast a sales message to consumers. Plus, a mobile ad should be able more responsive - in other words, your prospect can see the ad on any smartphone, tablet, or labtop they use.

Rescooped by Tami Cannizzaro from Social Media and Internet Marketing
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The History of Marketing: An Exhaustive Timeline [INFOGRAPHIC]

The History of Marketing: An Exhaustive Timeline [INFOGRAPHIC] | Digitalageofmarketing | Scoop.it
An detailed timeline infographic featuring the history of marketing from 1450 to 2012.

Via Manish Dhane
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Rescooped by Tami Cannizzaro from Content Marketing & Break
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Get Personal: How to Build Your Brand on Twitter

Get Personal: How to Build Your Brand on Twitter | Digitalageofmarketing | Scoop.it
A Twitter brand is not identical with a company brand. It's much more about personal. Social media brand consultant Cynthia Hartwig offers tips.

Via Two Pens, Laureano López Pizarro
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Two Pens's curator insight, January 16, 2013 1:07 PM

It's surprising to me how many people miss the fact that building a Twitter brand starts with the personal. You are the brand on Twitter--not your product, not your service, not your company. 

Kenneth Mikkelsen's comment, January 25, 2013 10:05 AM
Thanks for sharing, Tami. And connecting via Twitter. It's a pleasure to follow your leads. /Kenneth
Rescooped by Tami Cannizzaro from Digital Marketing & Communications
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My 5 Tech Predictions for 2013 - Forbes

My 5 Tech Predictions for 2013 - Forbes | Digitalageofmarketing | Scoop.it
I have previously predicted that 2013 will be an odd year. Of this I am certain.  All the rest are what you might call “serious conjecture.” Maybe one or more will actually come true fully or in part. Then I can call myself a guru.

Via Alex Butler
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Charity WIlls's curator insight, May 24, 2013 10:29 AM

My 5 Tech Predictions for 2013 - Forbes

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How To Plan For Mobile Commerce Beyond the Holidays

How To Plan For Mobile Commerce Beyond the Holidays | Digitalageofmarketing | Scoop.it

Mobile marketing should be part of year-round, multiplatform strategy
SUMMARY: Given that mobile devices are with consumers all day, every day, mobile marketing strategies should not be confined to the holidays, writes Jack Philbin. Mobile shouldn't be viewed in isolation but as part of a multiplatform strategy, as few consumers make decisions based on mobile input alone. Businesses should use their mobile efforts to guide potential customers through the purchasing process, he writes.

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Rescooped by Tami Cannizzaro from Brand Marketing & Branding
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Christmas & branding

Christmas & branding | Digitalageofmarketing | Scoop.it

Via Sylvain Leroux
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Sylvain Leroux's curator insight, December 24, 2012 5:55 AM

Coca-cola did not invent Santa but mostly contribute to a new friendly, human image of Santa with its campaigns in the early 30's.

Wants to know more about Santa & Coca-cola?
http://www.coca-colacompany.com/stories/coke-lore-santa-claus

Merry Christmas and Happy Holidays!!!

Rescooped by Tami Cannizzaro from marketing tips
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Landing Page Optimization: What would a 1% conversion rate improvement mean to your marketing ROI?

Landing Page Optimization: What would a 1% conversion rate improvement mean to your marketing ROI? | Digitalageofmarketing | Scoop.it
Landing page optimization, it can be an extremely powerful way to increase the overall ROI of your marketing budget.

Via mcgrawmarketing
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mcgrawmarketing's curator insight, January 1, 2013 9:28 AM

Note from Pat: Check out the freee video of Session #1 - it's about 25 minutes and well worth the time.

Rescooped by Tami Cannizzaro from Future Of Advertising
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The Ad Contrarian: Advertising's 5 Biggest Lies: Best of 2012

The Ad Contrarian: Advertising's 5 Biggest Lies: Best of 2012 | Digitalageofmarketing | Scoop.it

Among our fellow citizens, it is commonly believed that we ad hacks get paid to lie. While I am not prepared to stipulate, I do concede that sometimes we don't quite tell the truth, the whole truth, and nothing but the truth.

So when you set out to write a piece entitled Advertising's 5 Biggest Lies, you are begging for trouble. It's like writing Las Vegas's 5 Worst Buffet Dinners or Pepsi's 5 Dumbest Marketing Ideas. No matter what you pick, someone's got something to top you.

Nonetheless, trouble is my business. So here we go -- advertising's 5 biggest lies:


Via Alex Butler
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Rescooped by Tami Cannizzaro from Business in a Social Media World
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This year in review: 5 major social media disasters

This year in review: 5 major social media disasters | Digitalageofmarketing | Scoop.it

If there is one lesson to learn from the last 12 months, it is that brands still struggle to make sense of social media.

 


Via Cendrine Marrouat - www.socialmediaslant.com
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MARY HELEN FERRIS's comment, December 20, 2012 6:43 PM
thanks kindly for sharing these items.....and your kind words....'And when you struggle, you make mistakes."
Cendrine Marrouat - www.socialmediaslant.com's comment, December 20, 2012 6:54 PM
Thank you for reading! :-)
MARY HELEN FERRIS's curator insight, January 4, 2013 3:53 AM

Cendrine Marrouat is a leader I follow.....I have not failed to learn......thanks Cendrine for your sharp eye and kind ear.   You are very rare....a listener

 

Rescooped by Tami Cannizzaro from Mobile Marketing Strategy and beyond
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Is Mobile Video The Next Big Thing In Social Media? [INFOGRAPHIC]

Is Mobile Video The Next Big Thing In Social Media? [INFOGRAPHIC] | Digitalageofmarketing | Scoop.it
Is Mobile Video The Next Big Thing In Social Media? [INFOGRAPHIC]

Via janlgordon
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Russ Merz, Ph.D.'s curator insight, February 22, 2013 12:57 PM

Great summary of the growth in mobile video.

Jaquotot (Jaco)'s curator insight, February 24, 2013 6:40 AM

¡La guerra del video ha comenzado! 

Joshua OCock's comment, March 12, 2013 8:03 AM
Mobile video takeover: commense.
Rescooped by Tami Cannizzaro from SEO and Social Media Marketing
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4 Ways to Use Pinterest to Rank High in Search Engines

4 Ways to Use Pinterest to Rank High in Search Engines | Digitalageofmarketing | Scoop.it

It’s no secret that companies are using the social media network Pinterest for marketing purposes and doing so successfully.

 

So how do you use Pinterest to get your website or blog ranking high in search engines.

 

Find Out More: http://www.jeffbullas.com/2013/01/31/4-ways-to-use-pinterest-to-rank-high-in-search-engines/


Via Antonino Militello
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Gareth Harris's curator insight, February 8, 2013 11:40 AM

Do you use Pinterest?

Cathryn Brimhall's curator insight, February 8, 2013 3:36 PM

Pinterest, it depends... the consumer side turns me off, the business to biz side doesn't seem to take off, but personally I like it :-)

Richard Stadler's comment, February 14, 2013 12:21 PM
@gareth Yes I do. I'm exploring different media platforms to find out their marketing value.
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Social Media Lingo—Terms It Won’t Hurt You to Know

Social Media Lingo—Terms It Won’t Hurt You to Know | Digitalageofmarketing | Scoop.it

 

15 key pieces of social media jargon
SUMMARY: It can be hard for outsiders to get their heads around the jargon used by social media aficionados, so Louis Foong has created a "social media dictionary" to help people keep up. "Like it, love it, hate it, but you simply can't ignore it -- social media is a common discussion topic and you’ve got to stay up to speed," he writes.

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Rescooped by Tami Cannizzaro from Digital Marketing Exposed
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The Advanced Guide to SEO

The Advanced Guide to SEO | Digitalageofmarketing | Scoop.it
Are you tired about reading basic information on SEO? I know I am. Every time people tell me about basic ...

Via Qelix
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Rescooped by Tami Cannizzaro from Brand Marketing & Branding
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Brands Are Already Experimenting With Twitter's Vine

Brands Are Already Experimenting With Twitter's Vine | Digitalageofmarketing | Scoop.it
Brands are already experimenting with Twitter's Vine video platform.

Via Masanet, Sylvain Leroux
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Rescooped by Tami Cannizzaro from Content Marketing & Break
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Get Personal: How to Build Your Brand on Twitter

Get Personal: How to Build Your Brand on Twitter | Digitalageofmarketing | Scoop.it
A Twitter brand is not identical with a company brand. It's much more about personal. Social media brand consultant Cynthia Hartwig offers tips.

Via Two Pens, Laureano López Pizarro
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Two Pens's curator insight, January 16, 2013 1:07 PM

It's surprising to me how many people miss the fact that building a Twitter brand starts with the personal. You are the brand on Twitter--not your product, not your service, not your company. 

Kenneth Mikkelsen's comment, January 25, 2013 10:05 AM
Thanks for sharing, Tami. And connecting via Twitter. It's a pleasure to follow your leads. /Kenneth
Rescooped by Tami Cannizzaro from Social Media and Internet Marketing
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"Showrooming" cartoon | Tom Fishburne: Marketoonist

"Showrooming" cartoon | Tom Fishburne: Marketoonist | Digitalageofmarketing | Scoop.it
One of the biggest threats to traditional retail is showrooming, where consumers check out products in a store, but then go online to buy. Mobile devices have made prices fully transparent to everyone.

Via Manish Dhane
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Rescooped by Tami Cannizzaro from Digital Marketing Exposed
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15 Examples of Brilliant Homepage Design

15 Examples of Brilliant Homepage Design | Digitalageofmarketing | Scoop.it
Browse through fifteen examples of brands who have created excellent homepages -- from a form and a function standpoint.

Via Qelix
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Turning Photo Sharing into Brand Building

Turning Photo Sharing into Brand Building | Digitalageofmarketing | Scoop.it

Have you noticed that we have become a snapshot-obsessed, photo-sharing world? Facebook, Instagram, Path, and the new darling of social… Pinterest are taking over. Content across the social web has become more visual than ever before.
 
I have to admit, up until recently, I found Pinterest about as compelling as my daughters latest diarama project … But then I had an epiphany one night while searching on ideas for a holiday party. People were sharing some damn good ideas! So I created a vision board.  And right then it hit me: why bookmark someone else's web site when I can create my own?  And there you have it–the reason why the web has become so much more "Pinteresting."  Today's vision boards have moved into the hands of the consumer.  And like most people, I'd much rather see ideas from my friends in visual format. Such a simple idea, and yet, so powerful.  
 
Whether using social or search, consumers are pushing the envelope on how they want to consume content.  And the tide is turning to pictures, user-based content, and real people with opinions and influence. The world of digital expression has moved from information-laden text-based monologues to two way, 140-character dialogues.  Push buttons and one-click gestures ignite communities around an emotion, a crisis, or a cause, and it happens in an instant.

 

Most brands are still wondering how to use photo sharing apps to push their messages. There's no good answer to that, because it's the wrong question. Instead, try starting with a picture that expresses emotion–one that can be understood in a moment's glance. That connection will become part of the fabric of their vision board. And others may recognize it as something familiar. They may add it to their vision board and make it their own defining moment. Start with the intent to influence one customer, and then ten, and then hundreds, and let the love of your brand, your cause, and your message shine through.
 
So how is your brand weaving itself into the fabric of your customers lives? Can your message be captured in a vision board? Or is it still a one-way push? Take action now to humanize–and visually communicate–your brand. It's the only way to be sure that your customer will get the picture.

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Boost Your Mobile E-Commerce Sales With Mobile Design Patterns

Boost Your Mobile E-Commerce Sales With Mobile Design Patterns | Digitalageofmarketing | Scoop.it

This article looks at design patterns and approaches used for mobile e-commerce functionality, with a focus on smartphones.

 

In this article, which focuses on smartphones, not tablets, we’ll look at design patterns and approaches used for mobile e-commerce functionality, including the following:

Home pages,Site-wide navigation,Suggested search,Search results,Search filtering and sorting,Product pages,Photo galleries,Shopping carts,Checking out with an account or as a guest,Forms.
Via Brian Yanish - MarketingHits.com
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Rescooped by Tami Cannizzaro from Digital Fashion Marketing
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The Psychology Behind The Rise Of Microblogging | InsideFMM

The Psychology Behind The Rise Of Microblogging | InsideFMM | Digitalageofmarketing | Scoop.it
5 psychology based reasons why microblogging has become popular.

Via Teodora Kostadinova
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Rescooped by Tami Cannizzaro from Social Strategies
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5 Ways to Master your Digital Body Language

5 Ways to Master your Digital Body Language | Digitalageofmarketing | Scoop.it
A company’s digital body language is an assessment of the collective behavior across the Internet, including marketing initiatives and user interactions in the earned, owned and paid sectors online.

Via Bryan Kramer
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