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Is Mobile Video The Next Big Thing In Social Media? [INFOGRAPHIC]
Via janlgordon
15 key pieces of social media jargon
SUMMARY: It can be hard for outsiders to get their heads around the jargon used by social media aficionados, so Louis Foong has created a "social media dictionary" to help people keep up. "Like it, love it, hate it, but you simply can't ignore it -- social media is a common discussion topic and you’ve got to stay up to speed," he writes.
Via Tocquigny
Are you tired about reading basic information on SEO? I know I am. Every time people tell me about basic ...
Via Oweia
A Twitter brand is not identical with a company brand. It's much more about personal. Social media brand consultant Cynthia Hartwig offers tips.
Via Two Pens, Laureano López Pizarro
One of the biggest threats to traditional retail is showrooming, where consumers check out products in a store, but then go online to buy. Mobile devices have made prices fully transparent to everyone.
Via Manish Dhane
Browse through fifteen examples of brands who have created excellent homepages -- from a form and a function standpoint.
Via Oweia
Have you noticed that we have become a snapshot-obsessed, photo-sharing world? Facebook, Instagram, Path, and the new darling of social… Pinterest are taking over. Content across the social web has become more visual than ever before.
I have to admit, up until recently, I found Pinterest about as compelling as my daughters latest diarama project … But then I had an epiphany one night while searching on ideas for a holiday party. People were sharing some damn good ideas! So I created a vision board. And right then it hit me: why bookmark someone else's web site when I can create my own? And there you have it–the reason why the web has become so much more "Pinteresting." Today's vision boards have moved into the hands of the consumer. And like most people, I'd much rather see ideas from my friends in visual format. Such a simple idea, and yet, so powerful.
Whether using social or search, consumers are pushing the envelope on how they want to consume content. And the tide is turning to pictures, user-based content, and real people with opinions and influence. The world of digital expression has moved from information-laden text-based monologues to two way, 140-character dialogues. Push buttons and one-click gestures ignite communities around an emotion, a crisis, or a cause, and it happens in an instant. Most brands are still wondering how to use photo sharing apps to push their messages. There's no good answer to that, because it's the wrong question. Instead, try starting with a picture that expresses emotion–one that can be understood in a moment's glance. That connection will become part of the fabric of their vision board. And others may recognize it as something familiar. They may add it to their vision board and make it their own defining moment. Start with the intent to influence one customer, and then ten, and then hundreds, and let the love of your brand, your cause, and your message shine through.
So how is your brand weaving itself into the fabric of your customers lives? Can your message be captured in a vision board? Or is it still a one-way push? Take action now to humanize–and visually communicate–your brand. It's the only way to be sure that your customer will get the picture.
This article looks at design patterns and approaches used for mobile e-commerce functionality, with a focus on smartphones. In this article, which focuses on smartphones, not tablets, we’ll look at design patterns and approaches used for mobile e-commerce functionality, including the following: Home pages,Site-wide navigation,Suggested search,Search results,Search filtering and sorting,Product pages,Photo galleries,Shopping carts,Checking out with an account or as a guest,Forms.
Via Brian Yanish - MarketingHits.com
A company’s digital body language is an assessment of the collective behavior across the Internet, including marketing initiatives and user interactions in the earned, owned and paid sectors online.
Via Bryan Kramer
Change is constant and digital marketing is no exception. In 2013 we’ll see digital marketing excel at exciting pace. With the end of the year fast approaching, it’s worthwhile to look ahead and help digital marketers prepare for the future.
Via Hannah du Plessis
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The SEO community is no stranger to myth spreading. So in an attempt to end a few of the larger prevailing myths I will talk briefly about some myths that I run into often...
www.internetmarketingninjas.com
Via Nick
Guest Post Mobile advertising isn't the answer for marketers looking to add presence to smartphones and tablets. Mobile enablement is.
Via Alex Butler
An detailed timeline infographic featuring the history of marketing from 1450 to 2012.
Via Manish Dhane
A Twitter brand is not identical with a company brand. It's much more about personal. Social media brand consultant Cynthia Hartwig offers tips.
Via Two Pens, Laureano López Pizarro
I have previously predicted that 2013 will be an odd year. Of this I am certain. All the rest are what you might call “serious conjecture.” Maybe one or more will actually come true fully or in part. Then I can call myself a guru.
Via Alex Butler
Mobile marketing should be part of year-round, multiplatform strategy
SUMMARY: Given that mobile devices are with consumers all day, every day, mobile marketing strategies should not be confined to the holidays, writes Jack Philbin. Mobile shouldn't be viewed in isolation but as part of a multiplatform strategy, as few consumers make decisions based on mobile input alone. Businesses should use their mobile efforts to guide potential customers through the purchasing process, he writes.
Via Tocquigny
Landing page optimization, it can be an extremely powerful way to increase the overall ROI of your marketing budget.
Via mcgrawmarketing
Among our fellow citizens, it is commonly believed that we ad hacks get paid to lie. While I am not prepared to stipulate, I do concede that sometimes we don't quite tell the truth, the whole truth, and nothing but the truth.
So when you set out to write a piece entitled Advertising's 5 Biggest Lies, you are begging for trouble. It's like writing Las Vegas's 5 Worst Buffet Dinners or Pepsi's 5 Dumbest Marketing Ideas. No matter what you pick, someone's got something to top you.
Nonetheless, trouble is my business. So here we go -- advertising's 5 biggest lies:
Via Alex Butler
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