So, mobile SEO deserves a special treatment of its own. This, of course, means that once the user arrives from search to your landing pages, his/her behavior does not change suddenly. The same constraints of location and small screen size apply on landing pages, and that is why it is very important to take this aspect seriously if you get any significant or important mobile traffic.
Do I Really Need Separate Landing Pages For Mobiles?
I hear you that developing custom landing pages for mobile screen sizes is a significant investment, both in terms of time and money. Moreover, you cannot forget the continued investment you need to commit for maintaining and upgrading those mobile-friendly pages and websites. Is such an effort really worth it?
Via Brian Yanish - MarketingHits.com