According to a recent Gomez study, 74% of consumers will wait 5 seconds for a web page to load on their mobile device before abandoning the site. Even more staggering, the same study found 46% of consumers are unlikely to return to a mobile site if it didn’t work properly during their last visit.
Mobile adoption isn’t coming, it’s here. It’s time for marketers to drive meaningful, engaging experiences regardless of what channel they are coming from or how they are accessing your campaigns.
Don’t worry. It doesn’t have to be hard.
Via Brian Yanish - MarketingHits.com