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Digitala verktyg för lärandet. En skola i förändring.
Skola 2.0, den moderna skolan som använder de digitala verktygen som en naturlig del av undervisningen.
Curated by Gert Nilsson
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12 Keys to Success on Twitter

12 Keys to Success on Twitter | Digitala verktyg för lärandet. En skola i förändring. | Scoop.it

Twitter was never designed to be a social network but it has become one.


In fact it was designed initially in 2006 to used by individuals as an SMS type service to communicate with a small group at the podcasting company Odeo.

 

When I first joined Twitter in 2008, I was underwhelmed and wondered as to its usefulness. Its early attraction to me was its novelty factor.

 

It has overcome this challenge and four years later it has built an impressive resume.

Over 140 million active users as of 2012 Generates over 340 million tweets daily Handles over 1.6 billion search queries per day Tenth most visited site on the internet

 

In the nearly six years since its founding over 600 million users have registered Twitter accounts.

 

Read more: http://bit.ly/LmNT9N


Via Martin Gysler
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Rescooped by Gert Nilsson from SOCIAL MEDIA, what we think about!
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Music, Film, TV: How social media changed the entertainment experience - Brian Solis

Music, Film, TV: How social media changed the entertainment experience - Brian Solis | Digitala verktyg för lärandet. En skola i förändring. | Scoop.it

Today everybody should know that social media are much more than a mode effect. This excellent post will convince you, if you aren't yet. [note mg]

 

Social media is more than a digital water cooler for TV and movies. The global conversation that takes place around events and the experiences people share based on what they watch teaches us about consumer preferences. More importantly, their activity influences behavior. Behavior counts for everything. Studying it is just the beginning of course. In order to understand and eventually steer behavior, we must translate activity into insights and in turn, translate insights into actionable strategies and programs.


The Hollywood Reporter recently published an exclusive poll about social media led by market research firm Penn Schoen Berland. As the report opens, THR notes, “There’s a sea change afoot in how Americans discover and consume entertainment.”

 

According to the study, 88% of respondents view social networking sites like Twitter and Facebook as a new form of entertainment.

 

Read more: http://bit.ly/JRgjbp


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John van den Brink's comment, May 15, 2012 1:56 PM
Thank you Martin!
Martin Gysler's comment, May 15, 2012 4:00 PM
You're welcome John! I'm back... :)
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The New Content Life Cycle: 4 Steps to a More Strategic Approach to Web Content | Content Marketing Institute

The New Content Life Cycle: 4 Steps to a More Strategic Approach to Web Content | Content Marketing Institute | Digitala verktyg för lärandet. En skola i förändring. | Scoop.it
Every day we are flooded with information about the latest and greatest social and mobile platforms where people hold conversations, voice opinions, or influence others. Whether it’s Instagram, Google+, Path, or Pinterest, people are flocking to these new social networks.

 

But companies are now left trying to make sense of which ones they should be paying attention to, what they need to be doing in these channels to gain a competitive advantage, and how it all ties into their overall content marketing strategy.

 

On today’s rapidly shifting web, it’s essential that companies start to take a more holistic approach to content marketing and connect more effectively with their various stakeholders across a number of web and social channels. This “pressure to extend” has created a new strategic online content life cycle that is imperative when competing on today’s unpredictable social web — especially in light of recent changes in Google search algorithms and how they might affect established SEO strategies.

 

Read more: http://bit.ly/J69H56


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Is the New Facebook Timeline a Failure in Design? | Jeffbullas's Blog

Is the New Facebook Timeline a Failure in Design? | Jeffbullas's Blog | Digitala verktyg för lärandet. En skola i förändring. | Scoop.it

Generally people don’t like change!


The majority of us like routine and familiarity. Mess with someone’s habitual routine and watch them start to sweat, stress and squirm.

 

They also say that a change is as good as a holiday but is all change good?

 

Facebook’s new timeline is now live on both the personal profiles and pages and it has taken the known and familiar and replaced it with a very new design.

 

Steve Jobs said in an interview with Wired magazine in 1997 “People think that design is how it looks, but it goes much deeper than that, it is actually how it works”

 

So does the new Facebook timeline design “work”?

 

The impact for business is that it needs to evaluate the implications of these changes to ensure that they maintain their engagement and utilise the stronger visual format that the brand “pages” now have.

 

So the changes are in place and the dust has settled, what are the implications for the managers, administrators and users of the “new”Facebook timeline “page”.

 

Read more: http://bit.ly/IHzypE


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April Lougheed's comment, May 5, 2012 2:09 PM
There is still a learning curve for me.
Martin Gysler's comment, May 6, 2012 2:08 PM
Yes April, for me too :)