A DIGITAL WORLD
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A DIGITAL WORLD
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Top 5 Website Design Trends for 2015 [INFOGRAPHIC]

Top 5 Website Design Trends for 2015 [INFOGRAPHIC] | A DIGITAL WORLD | Scoop.it
Making sure that you portray the most accurate and professional image to potential customers while also making your website easy to navigate can be a challenge. However, popular web design trends are making this easier than ever before. This infographic from Bowen Media breaks down the top five web design trends for this year and why they are important to users.
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6 Exciting SEO changes and predictions for 2015

6 Exciting SEO changes and predictions for 2015 | A DIGITAL WORLD | Scoop.it
Google communication was clear and transparent in 2014 but some algorithm updates were devastating to some websites, what can we expect in SEO in 2015?

Via malek
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malek's curator insight, January 11, 2015 3:20 PM
Mobile SEO will become more important than everLink building will be reborn and evolveSocial signals will continue to assist search rankings


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The Often Forgotten Viral Content Marketing Tactic

The Often Forgotten Viral Content Marketing Tactic | A DIGITAL WORLD | Scoop.it
Exploding viral content marketing is often seen as the "Holy Grail" for marketers.
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Successful Content Marketing Doesn't Have to Be Difficult but Does Require ... - Techvibes (blog)

Successful Content Marketing Doesn't Have to Be Difficult but Does Require ... - Techvibes (blog) | A DIGITAL WORLD | Scoop.it
Successful Content Marketing Doesn't Have to Be Difficult but Does Require ...
Techvibes (blog)
Content marketing is all the rage these days and as a content marketing software company, we've had a better vantage point than most to watch its rise.
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43 Penguin Friendly SEO Tips for Page One Google Rankings

43 Penguin Friendly SEO Tips for Page One Google Rankings | A DIGITAL WORLD | Scoop.it

Via Carlos Bisbal, massimo facchinetti, malek
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Carlos Bisbal's curator insight, August 18, 2014 9:08 AM

43 Consejos de SEO sobre Penguin que te situarán en la primera página de los rankings de Google #infografia #infographic #SEO 

 

http://www.pinterest.com/pin/338121884497686043/

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The Ultimate Content Marketing Glossary

The Ultimate Content Marketing Glossary | A DIGITAL WORLD | Scoop.it

In order to help the wider community understand some of the terminology used within the content marketing industry, here's a comprehensive content marketing glossary giving definitions for many of the commonly used terms in the sector.

Currently comprising over 550 individual definitions organised in alphabetical order, this growing list is already the ultimate resource of its type to be found anywhere on the Web. 


Via Kamal Bennani
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Deborah Spector's curator insight, August 16, 2014 3:14 PM

Loz James produced this organic content marketing glossary. I'm still working my way down the list, but so far I haven't found any missing terms. I have found a lot of useful information.

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Content Marketing Tools: The Ultimate List

Content Marketing Tools: The Ultimate List | A DIGITAL WORLD | Scoop.it
The Ultimate Content Marketing Tools List has been updated as of August 14, 2014 to include over thirty new tools and several new categories including localization, digital asset management, web anal…

Via Stefano Principato
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Igor Tishkin's curator insight, August 15, 2014 9:08 AM

На самом деле, я не считал их количество. Но автор статьи убеждает, что их свыше тридцати. Поверю на слово. Тем более, что там действительно есть чем поживиться и протестировать.

Olga Senognoeva's curator insight, August 15, 2014 9:50 AM

Предлагается карта контент маркетинговых инструментов, доступных для интернет-маркетолога.

 

В числе прочего:

 

Вебинар Инструменты:

 

ReadyTalk - Это он-лайн инструмент конференций предлагает единый интерфейс для сетевых, аудио и видеоконференций, а также возможность записи и поделиться вебинары и интеграции с мобильной конференц-связи.

 

Вебекс - Использование продуктов Вебинар Cisco, пользователи могут провести или присутствовать на заседаниях, используя видео высокой четкости, обмениваться файлами и многое другое.

 

BrightTalk - Запуск интерактивных вебинары с функциями, включая реального времени опросов, скачивание, вопрос и ответ, и многое другое.

 

GoToMeeting - Это он-лайн платформа встреча позволяет пользователям размещать неограниченное встречи с до 25 участников и поддерживается для Mac, PC, мобильный, Ipad, и Android.

 

iMeet - облако основе видеоконференций платформа, которая позволяет до 15 человек для переговоров с помощью веб-камер.

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Best 200 Free White Papers for Digital Marketing – UpCity

Best 200 Free White Papers for Digital Marketing – UpCity | A DIGITAL WORLD | Scoop.it

As we’ve previously mentioned in our last list, we love research here at UpCity. It gives us not only the current trends and knowledge of the landscape, but it also allows us to come up with new ideas and test them out. We see a lot of companies spend all their time and energy crafting white papers, but many marketers don’t have the time to read them as they get published. For this reason, we’ve decided to compile a list of the best 200 free white papers on digital marketing.


With access to all of these resources in one spot, you’re free to favorite this link and check up on what you want to learn next. Everything from SEO to web design is right here for you to learn. We just encourage you to take your pick and start reading!...


Via Jeff Domansky
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Jeff Domansky's curator insight, August 11, 2014 9:01 PM

This is a big, bad, awesome content marketing and social marketing resource from UpCity. Highly recommended 9.5/10.

FRANK FEATHER ~ Business Futurist's curator insight, August 12, 2014 9:54 AM

Too many marketing white papers, not enough time. Maybe this list will help.

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Visual Content: The Key to Effective Brand Storytelling

Visual Content: The Key to Effective Brand Storytelling | A DIGITAL WORLD | Scoop.it
A majority of people are visual learners. They love visual content, and the more enriching it is, the deeper and more lasting the impression your content makes. Find out more about why visual conte...
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5 Awesome Content Marketing Tips For Success | Cox BLUE | Cox BLUE

5 Awesome Content Marketing Tips For Success | Cox BLUE | Cox BLUE | A DIGITAL WORLD | Scoop.it
Here are five tips to help ensure that your business is creating and distributing content to the best of its abilities.
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Top 10 Ways a Content Calendar will Improve Your Inbound Marketing Strategy

Top 10 Ways a Content Calendar will Improve Your Inbound Marketing Strategy | A DIGITAL WORLD | Scoop.it

If there’s one thing every inbound marketer should do in 2014 to ensure they’re set up for success, it’s incorporating a content calendar into their inbound marketing strategy. And for those who currently use one, I suggest you take it one step further and make sure you’re taking full advantage of this beneficial planning and tracking tool. A content calendar is your key to making sure you are consistently publishing strategic, unforgettable, and share-worthy content....


Via Jeff Domansky, Thomas Faltin
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Jeff Domansky's curator insight, January 14, 2014 11:26 AM

Incorporating a content calendar into your inbound marketing strategy can increase leads, blog ideas and lead to a more successful lead generation effort. Check out these 10 practical tips.

Frederique Niel's curator insight, January 14, 2014 1:31 PM

To summarize, to be efficient, you need a plan. Interesting article.

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Top 8 Surprising SEO Facts That You Should Know (Infographic)

Top 8 Surprising SEO Facts That You Should Know (Infographic) | A DIGITAL WORLD | Scoop.it
If you think you already know everything about SEO, think again. The truth is that SEO constantly changes. That’s why if you are a business owner and you want your brand to be visible online, t…

Via Thomas Faltin
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5 Email Subject Line Strategies That Will Increase Your Open Rates

5 Email Subject Line Strategies That Will Increase Your Open Rates | A DIGITAL WORLD | Scoop.it

Via Carlos Bisbal
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Carlos Bisbal's curator insight, August 4, 2014 9:02 AM

5 Estrategias para elaborar un Asunto de Email que aumentará tus tasas de apertura

El asunto o titular de un email es lo primero que un destinatario ve en su bandeja de entrada. Muchos sostienen que se debe invertir mas énfasis en revisar el asunto que en elaborar el propio cuerpo del mensaje. Este post, te dará cinco consejos que puedes utilizar para escribir asuntos de correo electrónico que harán que los destinatarios abran tus correos y que, al mismo tiempo, los conducirá hacia la conversión.

 

Relacionado Cómo escribir un perfecto asunto (o titular) para tu email #infografia #infographic

http://unbounce.com/email-marketing/perfect-subject-line/


http://www.pinterest.com/pin/338121884497545772/

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3 Proven Ways to Dramatically Improve Website Traffic

3 Proven Ways to Dramatically Improve Website Traffic | A DIGITAL WORLD | Scoop.it

Need more website traffic? Here are 3 ways to generate social media engagement, comments, leads, and sales.


Via Kamal Bennani
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7 Incredible Web Design, Branding, Digital Marketing Experiences

7 Incredible Web Design, Branding, Digital Marketing Experiences | A DIGITAL WORLD | Scoop.it
Fantastic real-world examples that'll inspire you to improve web design, branding, marketing, and conversion experiences. Learn how to truly rock digital!
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3 Ways to Conquer Content Marketing - Business Insider

3 Ways to Conquer Content Marketing - Business Insider | A DIGITAL WORLD | Scoop.it
3 Ways to Conquer Content Marketing
Business Insider
Content marketing is a valuable marketing strategy for startups. Unfortunately, creating relevant business content is hard. We've all asked ourselves, “What should I write about?
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SEO Checklist 2014: 41 Things to Check NOW | Webrunner

SEO Checklist 2014: 41 Things to Check NOW | Webrunner | A DIGITAL WORLD | Scoop.it
Here's the Ultimate SEO Checklist updated for 2014. It's so thorough, it's more like a blueprint. Click here to get started with Search Engine Optimization.

Via malek
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malek's curator insight, August 27, 2014 10:25 AM

A comprehensive SEO guide for newbies and vets alike

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5 Data-Backed Reasons to Redesign an Ugly Website [Infographic]

5 Data-Backed Reasons to Redesign an Ugly Website [Infographic] | A DIGITAL WORLD | Scoop.it
Learn which parts of your website impact users the most in this infographic from Red Website Design.

Via malek
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malek's curator insight, August 19, 2014 2:54 PM

The more a visitor enjoys a website the more likely they are to share it via social media or on their own site. Plus, the more a website gets shared or linked to, the higher it will appear in search results (in theory).

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Combine Content Marketing with SEO 2014

Combine Content Marketing with SEO 2014 | A DIGITAL WORLD | Scoop.it

Combine Content Marketing with SEO 2014 Backlink is a recommendation-link of a webpage from other webpages in the form of a hyperlink.Building backlinks


Via WordPress SEO & Social Media, massimo facchinetti, malek
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massimo scalzo's curator insight, August 19, 2014 5:20 AM

That's useful for sure !

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Content Marketing

Content Marketing | A DIGITAL WORLD | Scoop.it
The Content Marketing Media Matrix for Small Business #infographic (RT @NealSchaffer: The Content Marketing Media Matrix for Small Business #infographic http://t.co/jr9oXLX15Y)...
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Why Does Your Content Marketing Strategy Suck?

Why Does Your Content Marketing Strategy Suck? | A DIGITAL WORLD | Scoop.it
Content marketing is the talk of business circles across the world. How do we communicate our message to prospective users so that they understand our core competencies and offerings? Wait..
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Your E-commerce Conversion Strategy Guide

Your E-commerce Conversion Strategy Guide | A DIGITAL WORLD | Scoop.it

Here are exclusive step-by-step guide for e-commerce conversion strategies to improve conversion rates.


Via Kamal Bennani
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Creating an Inbound Marketing Content Strategy - ClickZ | #TheMarketingAutomationAlert

Creating an Inbound Marketing Content Strategy - ClickZ | #TheMarketingAutomationAlert | A DIGITAL WORLD | Scoop.it
How to create an effective and targeted content strategy that will drive targeted prospects to your website, convert them into quality leads, and make your sales team and boss love you.

 

Digest...

 

Start With Your Personas

Whether it's marketing or product development, everything you do in your business should all start with your personas. Your company's personas should be at the heart of everything you do in your inbound marketing strategy, including content.


Map It All Out: Lifecycle Stage Is Key

To make your life easier, I've created a basic inbound marketing content strategy template that you can use in developing your content strategy. This should be used as a general guide, but feel free to change and modify it based on your business. You can download the free template here.


Realize Problem or Need (Driving Visitors)

At the very top of the inbound marketing funnel your goal is to drive prospects to your website. There are many different parts to this from social, email, etc., but the one we are interested in for this discussion is blogging.

I want you to think of your blog as the fuel of your content (and marketing) engine. Blogs can be used to boost the impact of all the other marketing channels (social, SEO, email, etc). Once developed over time it will prove to be the biggest driver of traffic to your website and be one of your company's biggest digital assets.


Perform Research (Top Funnel)

In this stage content types that work effectively are e-books, webinars, research guides, reports, etc. Again, I can't stress enough how important it is to keep this non-biased, non-promotional, and focused around amazing quality content that delights and educates that person.


Establish Buying Criteria (Middle Funnel)

In this stage there are a few more styles of content that work especially well in bringing across the feeling and messages you want at this stage. These include white papers, webinars, comparison guides, detailed guides, etc.


Evaluating Vendors (Bottom Funnel)

If your inbound marketing has been done correctly it will be your best sales team member. The lead will be very interested in your solutions, have a great deal of education on the topic, and be biased toward your solution over competitors.


Think SEO

Once you have created an inbound marketing content map then you can start thinking about how you can incorporate SEO into the mix. Start using keyword and search tools to find the best titles and copy to include in your content to ensure it will be found by those who are searching online.


Review and Update

It's also important to consider that you should be revisiting both your personas and your content strategy map on a monthly or at the minimum quarterly basis. As new information and ideas come out, it will be important to include those into your persona profile and pivot your content accordingly.


Via marketingIO, Thomas Faltin
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marketingIO's curator insight, September 13, 2013 7:40 AM

Inbound 101. It's beautiful when simplified, such as you see above. More details in the original post, but it's not that hard.


  • See the article at from www.clickz.com
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Bergadi Zeroual's curator insight, September 15, 2013 8:25 PM

Just after share your Link to a differents Social Networks,your freinds and your familly.You earn a lot off Money...That a Marketing

 

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Which Content Marketing Tactics Get the Best ROI?

Which Content Marketing Tactics Get the Best ROI? | A DIGITAL WORLD | Scoop.it
Marketers are increasingly focused on content marketing—and are taking a hard look at which tactics are worth the time and effort.
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Google Launches Google News Publisher Center

Google Launches Google News Publisher Center | A DIGITAL WORLD | Scoop.it

Today, Google announced something new for content publishers that will allow them to have more control over how content shows up in Google News. The newly launched Google News Publisher Center will let you make changes to Google’s record of your news site.


Via Kamal Bennani
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SocialEvolutionism's curator insight, August 5, 2014 10:09 AM

Great news for every pro. blogger out their

Great news content marketer's