Digital Trends for Travel
39 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Rescooped by Casey Higgins from Infographics and Social Media
Scoop.it!

How Social Media is Impacting Travel & Every Industry in the World [Infographic]

How Social Media is Impacting Travel & Every Industry in the World [Infographic] | Digital Trends for Travel | Scoop.it

I selected this infographic and article from Trip & Travel because they clearly show the huge impact on the travel industry but it also applies to every industry across the world.

 

Excerpt:

 

Take a look at the Four Pillars Fascinating look at how technologies and social media impact consumers at every level of their purchasing decisions

 

** My comment: It's all about building relationships and community. Understanding how and when to communicate with these people on a consistent basis. Once you understand this social media and technology are great tools to move your business forward. It's always great to see results in other industries to inspire you!

 

Here's what caught my attention:

 

**people are constantly using their smartphones, whether they're traveling or not constantly posting picture, reviews

 

Influence

 

**52% of Facebook users said their friend's photos inspired their holiday choice and travel plans -word of mouth advertising, recommendations from friends in your networks is the most powerful way to sell your products and services

 

**92% of consumers actually said they make their travel decisions based on trusted sources

 

**30% of consumers said they use their mobile apps to find travel destinations and accomodations - the point is, they're "plugged into their networks whether they're traveling or not"

 

Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"

 

Read article and see infographic here: [http://bit.ly/NWAJOs]


Via janlgordon, John Boitnott
more...
No comment yet.
Scooped by Casey Higgins
Scoop.it!

4 Quick, Powerful Metrics For Your Facebook page

4 Quick, Powerful Metrics For Your Facebook page | Digital Trends for Travel | Scoop.it

 

As an introduction into the world of social analytics, social software company Pagelever recently introduced Minilytics for Facebook.

 

Posting content to various social networks can be overwhelming. There is a general demand for content. Combine that with increasing popularity of third-party platforms being used to post content on social sites, and brands can lose sight of measuring the success of that content.

 

Minilytics gives a quick snapshot into that content for quick analysis.

 

After connecting with your Facebook account, the free web application pulls insights data from any pages you are an admin of and creates reports designed to quickly and clearly answer four questions:

Who are my fans? What is the best type of post? What percentage of fans am I reaching? When is the best time to post?

 

more...
No comment yet.
Scooped by Casey Higgins
Scoop.it!

9 Facebook Marketing Tips to Improve Engagement

9 Facebook Marketing Tips to Improve Engagement | Digital Trends for Travel | Scoop.it

Facebook Engagement: Learn some great ideas, new things to try and ways to stand out that will ultimately help your business grow.

 

Need some Facebook marketing inspiration?

 

Here are nine Facebook pages using some great techniques for more engagement. Keep reading for some awesome tips from businesses of all sizes.

more...
No comment yet.
Rescooped by Casey Higgins from Tourism Social Media
Scoop.it!

Fostering Your Social Media 'Community' In The Travel Industry

Fostering Your Social Media 'Community' In The Travel Industry | Digital Trends for Travel | Scoop.it

Just as physical, offline communities come in all shapes and sizes, so do the online kind that we so often speak of when we get all ‘social media-y.’ The challenges and delights are quite parallel, really. I think of the travel industry as a big city, like New York, because it’s so vast, and the sub-communities are many.


Via Wendy Forbes
more...
No comment yet.
Scooped by Casey Higgins
Scoop.it!

Simple Guide To Advanced Facebook Advertising [Infographic]

Simple Guide To Advanced Facebook Advertising [Infographic] | Digital Trends for Travel | Scoop.it
Familiarize yourself with the different advertising options available on Facebook through this simple guide infographic.

 

This simple guide will give you the knowledge you need to master Facebook as an advertising and promotional option. Always remember that a long term investment which builds up your brand awareness in people’s minds is much better than counting products sold compared to your investment. Of course that matters too, but as far as brand awareness goes, there is little that will match a good long term campaign. It will all come back to you if you can hold out and keep investing without forcing your products on people. Advertising always works, but maybe not always in the way you envisioned it to.

more...
No comment yet.