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Rescooped by Liandri Van Wyk from CIM Academy Digital Marketing
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A/B testing for Google Adwords account performance improvement

A/B testing for Google Adwords account performance improvement | Marketing Digital | Scoop.it
A/B testing for Google Adwords is a best practice of analyzing campaign, Adgroups and ads performance on the basis of landing pages two different versions.

Via Andrew Norton
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CIM Academy's curator insight, August 24, 2015 4:27 AM

This article highlights the importance of A/B testing for Google Adwords

Rescooped by Liandri Van Wyk from Technology in Business Today
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Travel Tech Update: Wearables, Live Streaming & Apps

Travel Tech Update: Wearables, Live Streaming & Apps | Marketing Digital | Scoop.it
In a Q&A, Dave discusses the hot trends in travel technology, including wearables, real-time video streaming, can't-live-without apps, as well as gadgets that make life on the road a little more like home.

Via TechinBiz
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Internet of Things offers opportunity for companies big and small

Internet of Things offers opportunity for companies big and small | Marketing Digital | Scoop.it
A recent survey by Tata Consulting Services indicates that Internet of Things investments are predominately made by very large enterprises. But earlier this year, the 2015 Brother Small Business Survey found that a third of small businesses surveyed would like to deploy technology to take advantage of IoT.

Does that mean that companies in the mid-to-large tier are going to be left sitting on the sidelines? Count Kevin Rusin among those who think IoT provides smaller businesses with the opportunity to compete with Fortune 500 giants.

As CFO of two separate but related companies, he’s pursuing IoT in both consumer and business markets. One, McKinley Equipment Corp., distributes and services material handling, industrial lift, commercial door and loading dock equipment in California, Nevada and Arizona. The other, McKinley Elevator Corp., does the same for residential home elevators and accessibility products for commercial and residential applications.

“The barriers have come down between the small guy and the big guy,” Rusin says. “I can compete at a GE level; at any level I want to if I push the technology. Everybody is playing on the same playing field.”

From shipping ports to retailer’s loading docks, he says, “Every product that you buy has gone over or under a product that we can sell, install or service.”

Via Dominique Godefroy
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10 fascinating digital marketing stats from this week - Econsultancy (blog)

10 fascinating digital marketing stats from this week - Econsultancy (blog) | Marketing Digital | Scoop.it
Welcome to your weekly fix of digital marketing stats from around the world.
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Quels sont les plus gros montants collectés sur les plateformes de crowdfunding ?

Quels sont les plus gros montants collectés sur les plateformes de crowdfunding ? | Marketing Digital | Scoop.it
Kickstarter, Ulule, Indiegogo, qui sont les stars des sites de financement participatif ?
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Marshall lance le London, un smartphone pour les audiophiles

Marshall lance le London, un smartphone pour les audiophiles | Marketing Digital | Scoop.it
Marshall est surtout connu pour ses équipements audio. Et désormais, l’entreprise propose aussi un smartphone.
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What Does an SEO Do In Their Day-to-Day Work - Whiteboard Friday

What Does an SEO Do In Their Day-to-Day Work - Whiteboard Friday | Marketing Digital | Scoop.it
There's far more to SEO than an initial audit and fix for a site. In today's Whiteboard Friday, Rand offers a window into the ongoing day-to-day work of keeping a site in optimal shape in the eyes of the search engines.
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Op-Ed: In Mobile User Acquisition, Traffic Quality Matters | Mobile Marketing Watch

Op-Ed: In Mobile User Acquisition, Traffic Quality Matters | Mobile Marketing Watch | Marketing Digital | Scoop.it
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Apple Watch's screen is a challenge to create teeny tiny advertising

Apple Watch's screen is a challenge to create teeny tiny advertising | Marketing Digital | Scoop.it
Advertisers see a lot of potential in the Apple Watch, but they've yet to master it.
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Promoted Post Detection: Get More From Your Social Spend

Promoted Post Detection: Get More From Your Social Spend | Marketing Digital | Scoop.it
Do you know why your competition is outperforming you on social? With Socialbakers Promoted Post Detection, you can answer that question and start taking steps to fix it.
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6 Digital Marketing Traps That CMOs Should Avoid

6 Digital Marketing Traps That CMOs Should Avoid | Marketing Digital | Scoop.it
6 Digital Marketing Traps That CMOs Should Avoid
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Rescooped by Liandri Van Wyk from Be Marketing 3.0
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Des outils pour créer votre application mobile

Des outils pour créer votre application mobile | Marketing Digital | Scoop.it

On estime que plus d’un français sur deux possède et utilise régulièrement un smartphone, soit environ 27,7 millions de téléphones intelligents activés


Via Kevin Dangu
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Is Deep Linking The New Digital Marketing Battleground? - Marketing Land

Is Deep Linking The New Digital Marketing Battleground? - Marketing Land | Marketing Digital | Scoop.it
With the introduction of deep linking in iOS 9, Apple is taking on Google in mobile search. Columnist Alex Lirtsman takes a look at the new turf war.
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What You Can Do To Achieve Affiliate Marketing Success | Joseph Montes

What You Can Do To Achieve Affiliate Marketing Success | Joseph Montes | Marketing Digital | Scoop.it
What You Can Do To Achieve Affiliate Marketing Success Obviously, one need to works hard to become successful at Online marketing. The hard work you pu...

Via Joseph Montes
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Joseph Montes's curator insight, August 18, 2015 2:14 PM

What You Can Do To Achieve Affiliate Marketing Success - http://klou.tt/1dqub4rwpdjaz

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The Most In-Demand Digital Marketing Skills - MarketingProfs.com (subscription)

The Most In-Demand Digital Marketing Skills - MarketingProfs.com (subscription) | Marketing Digital | Scoop.it
Career Management - Which digital marketing skills and job titles are highly sought after? And how much do those in-demand positions pay, on average?

Via massimo facchinetti, Os Ishmael, malek
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The Big List: 80 Of The Hottest SEO, Social Media & Digital Analytics Tools For Marketers

The Big List: 80 Of The Hottest SEO, Social Media & Digital Analytics Tools For Marketers | Marketing Digital | Scoop.it
Looking for software to help you do your job better? Look no further! Contributor John Lincoln has compiled a giant list of tools of for digital marketers.
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A-Z of LinkedIn Marketing - Smart Insights Digital Marketing

A-Z of LinkedIn Marketing - Smart Insights Digital Marketing | Marketing Digital | Scoop.it
In this post, we use an A-Z checklist to summarise the main features that are available for individuals and businessesfor LinkedIn Marketing. We also update on which have been retired... since LinkedIn is a moving target.
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Purchases on Google: un bouton permettra de faire des achats depuis des liens sponsorisés

Purchases on Google: un bouton permettra de faire des achats depuis des liens sponsorisés | Marketing Digital | Scoop.it
Un bouton « acheter » va faire son apparition sur le mobile, grâce à la nouvelle fonctionnalité de Google : « Purchases on Google ».
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Slides: Search Has Changed, this is How Rand Fishkin Says Marketers' Tactics Must Shift in 2015 - GrowthHackers

[Must Read]   Rand Fishkin suggests that SEO is getting harder, but high barrier to entry means great opportunity for those who succeed.    His presentation includes following changes/tips: Moving from keyword matching to topic association Domain-level keyword connections are on the rise Google's crackdown on spam is basically a crackdown on ranking without brand Critical SEO data still flows for the 1%, but is unavailable to the 99% Even great content benefits from paid amplification
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Est-ce grave de rater sa cible en digital ?

Est-ce grave de rater sa cible en digital ? | Marketing Digital | Scoop.it

Seules la moitié des marques vérifient que leurs campagnes digitales atteignent la bonne cible selon une étude de Forbes. Alors même que c'est l'essence du digital de pouvoir bien cibler.


Via Kevin Dangu
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Le marché IoT pèsera 11% de l'économie mondiale en 2025 - Digital Business News

Le marché IoT pèsera 11% de l'économie mondiale en 2025 - Digital Business News | Marketing Digital | Scoop.it
L’Internet des Objets pourrait représenter jusqu’à 11% de l’économie mondiale d’ici à 2025. C'est ce qu'affirme le cabinet McKinsey dans un nouveau rapport. Intitulé "Internet of Things : Mapping the Value Behind the Hype", celui-ci fait le point sur l’impact économique de l’internet des objets dans le monde et les sources de création de valeur pour les entreprises.
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5 secondes suffisent pour regarder ou zapper une publicité vidéo

5 secondes suffisent pour regarder ou zapper une publicité vidéo | Marketing Digital | Scoop.it

Tandis que le marketeur a 5 secondes pour convaincre, l’internaute a 5 secondes pour ignorer ou décider de regarder la publicité vidéo sur Youtube.


Via Sébastien Beauvarlet
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6 Articles on Design Theory to Help You Create Beautiful Landing Pages - GrowthHackers

[] Some of us have the luxury of having talented graphic designers on staff. For those of us who don’t, designing a landing page that doesn’t get in the way of conversion can be a real pain in the butt. We're not just talking about a pretty page.We're talking about everything that goes into effective landing page design: directional cues, font usability best practices, color theory, layout tricks and more. If design isn’t your forte, this article’s for you. The author has scoured the web for the best blog posts on how to make deliberate design decisions that will impact the performance of your landing page – from color psychology to typography to more subtle visual tricks.
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7 Things You Must Do When Building Landing Pages that Convert

7 Things You Must Do When Building Landing Pages that Convert | Marketing Digital | Scoop.it

If you’re not using landing pages as part of your inbound marketing strategy, you could be missing out on lots of opportunities:  Landing pages can help you segregate audiences because they give you a place to craft distinct messages that’d be hard to place on your main website.

 


Via Kamal Bennani, Gerrit Bes
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Marco Favero's curator insight, July 8, 2015 1:44 PM

aggiungi la tua intuizione ...

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Google Analytics on Twitter

Google Analytics on Twitter | Marketing Digital | Scoop.it
A Beginner’s Guide to Google Analytics Remarketing (from an ex-Googler) https://medium.com/@dicek344/need-more-growth-try-these-3-easy-and-powerful-google-analytics-remarking-lists-21345f11410f … /by @dicek344 pic.twitter.com/1JANboAqm8...
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