In a Q&A, Dave discusses the hot trends in travel technology, including wearables, real-time video streaming, can't-live-without apps, as well as gadgets that make life on the road a little more like home.
A recent survey by Tata Consulting Services indicates that Internet of Things investments are predominately made by very large enterprises. But earlier this year, the 2015 Brother Small Business Survey found that a third of small businesses surveyed would like to deploy technology to take advantage of IoT.
Does that mean that companies in the mid-to-large tier are going to be left sitting on the sidelines? Count Kevin Rusin among those who think IoT provides smaller businesses with the opportunity to compete with Fortune 500 giants.
As CFO of two separate but related companies, he’s pursuing IoT in both consumer and business markets. One, McKinley Equipment Corp., distributes and services material handling, industrial lift, commercial door and loading dock equipment in California, Nevada and Arizona. The other, McKinley Elevator Corp., does the same for residential home elevators and accessibility products for commercial and residential applications.
“The barriers have come down between the small guy and the big guy,” Rusin says. “I can compete at a GE level; at any level I want to if I push the technology. Everybody is playing on the same playing field.”
From shipping ports to retailer’s loading docks, he says, “Every product that you buy has gone over or under a product that we can sell, install or service.”
There's far more to SEO than an initial audit and fix for a site. In today's Whiteboard Friday, Rand offers a window into the ongoing day-to-day work of keeping a site in optimal shape in the eyes of the search engines.
In this post, we use an A-Z checklist to summarise the main features that are available for individuals and businessesfor LinkedIn Marketing. We also update on which have been retired... since LinkedIn is a moving target.
[Must Read] Rand Fishkin suggests that SEO is getting harder, but high barrier to entry means great opportunity for those who succeed. His presentation includes following changes/tips: Moving from keyword matching to topic association Domain-level keyword connections are on the rise Google's crackdown on spam is basically a crackdown on ranking without brand Critical SEO data still flows for the 1%, but is unavailable to the 99% Even great content benefits from paid amplification
L’Internet des Objets pourrait représenter jusqu’à 11% de l’économie mondiale d’ici à 2025. C'est ce qu'affirme le cabinet McKinsey dans un nouveau rapport. Intitulé "Internet of Things : Mapping the Value Behind the Hype", celui-ci fait le point sur l’impact économique de l’internet des objets dans le monde et les sources de création de valeur pour les entreprises.
 Some of us have the luxury of having talented graphic designers on staff. For those of us who don’t, designing a landing page that doesn’t get in the way of conversion can be a real pain in the butt. We're not just talking about a pretty page.We're talking about everything that goes into effective landing page design: directional cues, font usability best practices, color theory, layout tricks and more. If design isn’t your forte, this article’s for you. The author has scoured the web for the best blog posts on how to make deliberate design decisions that will impact the performance of your landing page – from color psychology to typography to more subtle visual tricks.
If you’re not using landing pages as part of your inbound marketing strategy, you could be missing out on lots of opportunities: Landing pages can help you segregate audiences because they give you a place to craft distinct messages that’d be hard to place on your main website.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.