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Facebook Paper explained, plus four tips on how brands can use it

Facebook Paper explained, plus four tips on how brands can use it | Testing | Scoop.it
Facebook Paper is the new mobile app from Facebook designed to change the way users experience the world's biggest social network rather than change what they do.
Leya Teo's insight:

We think while Paper will roll out slowly, it definitely sets the goals for brands to think hard about how slowly, but surely, on the need to focus on content creation for content marketing. Now, we need to start relooking at our content buckets!

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Interview: Interlude's Yoni Bloch: "Interactive programming makes education more fun"

Interview: Interlude's Yoni Bloch: "Interactive programming makes education more fun" | Testing | Scoop.it
The CEO of interactive video platform discusses children's entertainment, ahead of The Future of Kids' TV Summit at MIPTV
Leya Teo's insight:

We think, if these interactive videos deliver results uup to 3 full views per viewer with a stunning high 70-90% engagement rate and share rate up to 8x industry average, what are you waiting for?

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Tube strike: 10 brands marketing in the moment

Tube strike: 10 brands marketing in the moment | Testing | Scoop.it
The best marketing in the moment is almost enough to cheer up commute-weary Londoners today.
Leya Teo's insight:

We think, real time social conversation listening and real time marketing is going to be the way to move forward among  the clutter of advertising. A quick win to bring the brand closer to consumers is through simple delights that brings a smile to their faces.

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Beer Fridge in Olympic Village Opens Only With Canadian Passport

Beer Fridge in Olympic Village Opens Only With Canadian Passport | Testing | Scoop.it
Olympic super-athletes: Congrats on those medals! Now let's crack open a brewski and celebrate....
Leya Teo's insight:

After all, its all about bringing a smile on your face in the simplest way!

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