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So 2016 Was Not the Year Messaging Changed Your Life I Wired

So 2016 Was Not the Year Messaging Changed Your Life I Wired | DIGITAL TRENDS | Scoop.it

THIS WAS SUPPOSED to be the year that texting wasn’t just texting anymore. After big announcements from Facebook, Google, and others, Americans were going to use messaging apps for so much more than chatting with friends. You were going to seamlessly interact with a world of online businesses. You were going to send questions to search engines and book tables at restaurants. You were going to get stuff done without ever opening another app.

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IBM Watson is about to make Slack's chat bot smarter I Wired

IBM Watson is about to make Slack's chat bot smarter I Wired | DIGITAL TRENDS | Scoop.it

Slack’s attempts at small talk are about to get a whole lot better - it’s just been announced the cloud-based workplace messaging system will incorporate IBM Watson’s smarts to its own bots, and those built by its ever-growing pool of outside developers.

The coworking platform, which has just reached four million daily active users, was designed as a means for better collaboration and communication at work. However, it has opened up its software to outside businesses, leading to a directory of more than 400 Slack-related apps. These add-ons provide Slack tools like lists, or bots tailored for specific purposes.

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Why Chat May Be King Of The New Mobile Landscape I Fast Company

Why Chat May Be King Of The New Mobile Landscape I Fast Company | DIGITAL TRENDS | Scoop.it

Like tens of millions of teens across the world, 15-year-old Emma rarely surfs the web or tries out new apps. Instead, she conducts her digital life through a collection of social apps, from Facebook to iMessage to Instagram to Snapchat. On all of them, she’s messaging. "There are always messages for me to check," she says. And though she picks up her phone every 15 minutes or so, her friends still complain that she’s slow to respond. We are all becoming like Emma that way: Recent studies show that Americans use their phones to message far more than anything else. Increasingly, companies eager for our attention online have to be part of these conversations. And increasingly, they’re doing it through chatbots.

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How artificial intelligence is changing online retail forever I TechCrunch

How artificial intelligence is changing online retail forever I TechCrunch | DIGITAL TRENDS | Scoop.it

Artificial intelligence is all around us, from searching on Google to what news you see on social media to using Siri. And with the momentum around AI growing every day, it’s not surprising that some of the most innovative retail sites have recently been experimenting with the use of AI, as well.

Businesses that ignore this growing trend will find themselves playing catch-up for years.

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Facebook invents “virtual reality emoji” gestures I TechCrunch

Facebook invents “virtual reality emoji” gestures I TechCrunch | DIGITAL TRENDS | Scoop.it

These are what Facebook calls “VR emoji,” and they’re the company’s vision for how we’ll convey emotion in virtual reality. We’re not talking about yellow illustrated emoticons popping up over your head. Instead, your avatar’s eyes, eye brows, mouth and other facial features will change to mimic how we exhibit body language in the real world.

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Chat Bots Aren’t a Fad. They’re a Revolution

Chat Bots Aren’t a Fad. They’re a Revolution | DIGITAL TRENDS | Scoop.it

In August, the White House’s chief digital officer announced a new way to catch President Obama’s ear: a Messenger bot, allowing citizens to “speak” directly to the administration through their Facebook accounts. The U.S. government hasn’t historically been an early adopter of new technology, so if it’s embracing bots, you know they’re having a moment. 

Earlier this year, I predicted that 2016 would be the year of “conversational commerce,” my name for businesses introducing themselves into what had previously been personal messaging channels. Brands and companies have joined social media in droves, using the platforms as easy ways to broadcast content to their followers. Until recently, it was the rare exception that you could send a company a direct message and expect a useful reply. Now, as the messaging platforms relax their rules and add more business-friendly functions, innovative brands are realizing that messaging offers the kind of convenience that drives engagement—and the kind of intimacy that inspires deep customer loyalty.

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Facebook, Amazon, Google, IBM and Microsoft come together to create historic Partnership on AI I TechCrunch

Facebook, Amazon, Google, IBM and Microsoft come together to create historic Partnership on AI I TechCrunch | DIGITAL TRENDS | Scoop.it

The world’s largest technology companies hold the keys to some of the largest databases on our planet. Much like goods and coins before it, data is becoming an important currency for the modern world. The data’s value is rooted in its applications to artificial intelligence. Whichever company owns the data, effectively owns AI. Right now that means companies like Facebook, Amazon, Alphabet, IBM and Microsoft have a ton of power.

In an act of self-governance, these five companies came together today to announce the launch the new Partnership on AI. The group is tasked with conducting research and promoting best practices. Practically, this means that the group of tech companies will come together frequently to discuss advancements in artificial intelligence. The group also opens up a formal structure for communication across company lines. It’s important to remember that on a day-to-day basis, these teams are in constant competition with each other to develop the best products and services powered by machine intelligence.

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How Burberry Is Operationalising 'See Now, Buy Now' I BOF

How Burberry Is Operationalising 'See Now, Buy Now' I BOF | DIGITAL TRENDS | Scoop.it

Burberry will unveil its first ever “see now, buy now” show at London Fashion Week on Monday, heralding a new era for the industry in which fans can get their hands on "seasonless" items immediately after they are presented on the runway.

But the new approach has significant implications for production and supply chains, which were out of sync with communications and marketing departments, and all eyes remain on the brand to see how it has executed the changes needed to adapt towards a fashion immediacy model.

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With Shoppable Runway Shows, Fashion Brands Court Millennials I BOF

With Shoppable Runway Shows, Fashion Brands Court Millennials I BOF | DIGITAL TRENDS | Scoop.it

In a world where younger consumers can summon a car or a meal at the click of a button, fashion houses are realising that their next generation of customers is not keen to wait six months for runway styles to hit store shelves.

Millennials’ impatience has brands such as Tommy Hilfiger, Ralph Lauren Corp., Coach Inc., Michael Kors Holdings Ltd. and Tom Ford turning their New York Fashion Week runway shows into a so-called see-now-buy-now format. That is transforming the event — previously a showcase for industry insiders and items that will not appear until the following season — into a source of cold, hard, immediate sales.

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Facebook Adds Payments To Messenger Chatbots I Fortune

Facebook Adds Payments To Messenger Chatbots I Fortune | DIGITAL TRENDS | Scoop.it

Facebook is adding a new capability to dozens of chatbots that have been created for its messaging app Messenger—payments. Customers will now be able to pay for items within Facebook Messenger without having to leave the app to enter their payment details.

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Gen Y More Receptive To Mobile Marketing Than Gen Z I Luxury Daily

Gen Y More Receptive To Mobile Marketing Than Gen Z I Luxury Daily | DIGITAL TRENDS | Scoop.it

While Gen Z consumers use their smartphones more frequently than any other age group, they are also more likely to actively avoid marketing on mobile, according to a new report from Forrester Research.

The annual review of mobile and online use across generations shows that mobile use continues to become more frequent and sophisticated. One surprising finding from the report, The State Of Consumers And Technology: Benchmark 2016, USA, is that use of wearables is declining.

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This Is What Effective Conversational Commerce Looks Like I VentureBeat

This Is What Effective Conversational Commerce Looks Like I VentureBeat | DIGITAL TRENDS | Scoop.it

When Amazon announced Echo last year it was clear we were about to take another quantum leap in retail technology — similar to the social and mobile waves in the last decade. Already the envy of any retailer, Amazon was yet again betting on a transformative technology that could reshape the way we shop.

Echo is part of the new wave of conversational commerce technologies, where the use of messaging, digital assistants, chat apps, or question-and-answer dialogue makes it possible for people to simply ask for what they need.

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The Internet Is So Bad It's Awesome I BOF

The day the world went online, it was a blast. Ditto when Johannes Gutenberg introduced Europe to the wonders of the printing press in the depths of the 15th century. A blast — or a big bang. In fashion, instant global connectivity and the liquidity of Internet culture introduced a kind of explosive digital virus into a realm that was once secluded, exclusive and excluding. Was it good? Was it bad? Definitely both.

In some ways, fashion and Internet culture are next of kin. Witness the urgency of endless renewal and frantic transmission; the disrespect for chronology, history and borders of any kind; the blatant courting of full-blown egotism; most of all, the tendency to flatten knowledge to the two-dimensional depthlessness of the image.

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How AI is becoming essential for social media I Venture Beat

How AI is becoming essential for social media I Venture Beat | DIGITAL TRENDS | Scoop.it

Everyone is on social media. And we mean everyone. According to Pew Research, in 2015 an astounding 65 percent of all Americans were using social media. That’s more than 200 million people in the USA alone, and is approximately the same amount as the number of people in America who own pets. (And you wondered why the Internet is full of cat pictures.) Worldwide, the total on social media already exceeds 2 billion people. That’s twice as many people worldwide as the number who own a car. If you have a brand, particularly one that connects with consumers, you can’t afford to ignore your customers on social media.

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WTF is machine learning? I TechCrunch

WTF is machine learning? I TechCrunch | DIGITAL TRENDS | Scoop.it

While the number of headlines about machine learning might lead one to think that we just discovered something profoundly new, the reality is that the technology is nearly as old as computing.

It’s no coincidence that Alan Turing, one of the most influential computer scientists of all time, started his 1950 treatise on computing with the question “Can machines think?” From our science fiction to our research labs, we have long questioned whether the creation of artificial versions of ourselves will somehow help us uncover the origin of our own consciousness, and more broadly, our role on earth. Unfortunately, the learning curve on AI is really damn steep. By tracing a bit of history, we should hopefully be able to get to the bottom of wtf machine learning really is.

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Is Customization The Future Of The Beauty Industry? I Fast Company

Is Customization The Future Of The Beauty Industry? I Fast Company | DIGITAL TRENDS | Scoop.it

To quote my fiancé: "You pressed a few buttons and suddenly you're Estée Lauder?"

I had been acting a bit cocky after having crafted a new, never-before-seen color via the cosmetics startup Finding Ferdinand, which produces custom-made lipstick shades. I selected a good chunk of fuchsia, a bit of cranberry, with just a hint of mauve. And behold, I gave life to a new shade of lipstick! I am an original. A creator. A genius, really. I had to give my color a name. I went with "The Seduction of John Stamos."

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How mobile is transforming product search — and why voice may be next 

How mobile is transforming product search — and why voice may be next  | DIGITAL TRENDS | Scoop.it

More than a quarter century after the introduction of Archie, considered by historians the first web search engine, search is still an integral component of the digital user experience. Search boxes — models of design simplicity comprising nothing more than a text input field and submit button (and, sometimes, a magnifying glass icon for flair) — are fixtures of virtually every content-rich website, enabling consumers to pinpoint anything and everything they’re seeking in a matter of keystrokes.

Search tools are especially critical to shopper satisfaction, according to a new study conducted by omnichannel personalization services provider RichRelevance. Among the roughly 1,000 U.S. online consumers surveyed last month, 83% said the search box is "important" or "extremely important" to them when shopping on a retailer’s web or mobile site, and 76% said they "always" or "often" use the search box when visiting a merchant site.

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Everything you need to know from Google’s Pixel event I TechCrunch

Everything you need to know from Google’s Pixel event I TechCrunch | DIGITAL TRENDS | Scoop.it

Google unveiled a gaggle of new products and services today at its event in San Francisco. The company was all about making things easy and seamless, so we thought we’d do the same. Here’s all the stuff you need to know, in one place.

CEO Sundar Pichai came out first to set the stage, touting the company’s advances in artificial intelligence. Google’s research has yielded improved image recognition, speech synthesis and translation capabilities — and Go skills, though those are less useful in the average home.

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Virtual Reality Looks To Its Adolescence I TechCrunch

Virtual Reality Looks To Its Adolescence I TechCrunch | DIGITAL TRENDS | Scoop.it

After more than two years of heavy public hyping since Facebook’s 2014acquisition of Oculus for $2 billion, virtual reality is reaching an important turning point. VR has been promoted up and down the street and consumers seem to have grown oversaturated with all the media coverage of expensive tech that’s inaccessible to them, but the platform is preparing for a mini-renaissance.

The next couple weeks will be the biggest moments for VR in its consumer history. A lot of crazy hardware will be coming out, new platforms will be further defined and everyone will hopefully get a better picture of where this runaway futurism train is heading.

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Luxury facing a digital-or-die dilemma: BCG I Luxury Daily

Luxury facing a digital-or-die dilemma: BCG I Luxury Daily | DIGITAL TRENDS | Scoop.it

Seven percent of personal luxury goods sales are made via ecommerce today, but online retail will represent 12 percent of the luxury market by 2020, according to projections from BCG.

Presently, about six out of every 10 luxury purchases are influenced by digital channels, as social media, a brand’s Web site and mobile feed into buying decisions, whether the transaction is completed online or in-store. While many luxury brands have been avoiding the shift toward digital that many of their mass counterparts have made, BCG warns that the business models of digital laggards will no longer suffice in today’s market.

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Hugo Boss Unveils First See Now, Buy Now Product I BOF

Hugo Boss Unveils First See Now, Buy Now Product I BOF | DIGITAL TRENDS | Scoop.it

Hugo Boss Unveils First See Now, Buy Now Product (14 September 2016)

At the label’s runway show in New York on Wednesday, Hugo Boss unveiled its first “see now, buy now” product — the Boss Bespoke Soft, a hand-painted leather bag inspired by David Hockey and available in four colours, which went on sale immediately after the runway show in select Boss stores worldwide and the brand’s website.

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Retail To Runway: What Gappens When Clothes Are Sold Direct From The Catwalk? I The Guardian

Retail To Runway: What Gappens When Clothes Are Sold Direct From The Catwalk? I The Guardian | DIGITAL TRENDS | Scoop.it

Two years ago, at a Democratic fundraiser in Seattle, President Obama spoke of “the sense that around the world the old order isn’t holding and we’re not quite yet to where we need to be in terms of a new order that’s based on a different set of principles”. To be clear, he was talking about Ukraine and Syria and Israel, not about fashion week. But as Coco Chanel so wisely remarked, fashion reflects the world we live in, and Obama’s words are as true of the current state of the fashion industry as they are of international relations. In fashion as in politics, the system is outmoded, the establishment is at breaking point, the mood is fractious and unrest is in the air.

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Everything You Need To Know From Apple’s iPhone 7 Event I TechCrunch

Everything You Need To Know From Apple’s iPhone 7 Event I TechCrunch | DIGITAL TRENDS | Scoop.it

Apple held its annual September press conference in San Francisco on Wednesday, unveiling the iPhone 7 at long last. CEO Tim Cook took the stage (after a charming bout of Carpool Karaoke) to introduce everything new with Apple — from new iPhones to new Apple Watches. You can dig through the full coverage here, or read the play-by-play of the keynote in our live blog, but here are the main takeaways:

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Four Things Marketers Should Know About VR I  Digiday

Four Things Marketers Should Know About VR I  Digiday | DIGITAL TRENDS | Scoop.it

2016 is shaping up to be a “billion dollar year” for virtual reality, following a smattering of long-hyped product releases from Samsung, HTC and Facebook-owned Oculus Rift. Even Jesus is getting a retelling with the technology. Talk about biblical scale. Here’s what marketers need to know about VR.

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Op-Ed | What 3D Printing Means For Fashion I BOF

3D printing was born in the 1980s and has long been used for “rapid prototyping.” Now, the technology is accelerating exponentially and being employed to manufacture finished products, including fashion and luxury goods. Several reasons explain this acceleration, from the expiry of relevant patents to progress in materials science and software. Today, it is easy to scan an object, turning atoms into bits, and then print it out, turning those bits back into atoms. Digital design has also advanced by leaps and bounds.

From the moment we, as children, proudly make sand castles, we are accustomed to subtractive manufacturing, whereby a mould is filled to create an object. 3D printing is the opposite: additive manufacturing, where very fine layers of material are superimposed according to a digital design to the point where they end up building a distinct object.

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