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A digital compass to help marketers navigate the changing world
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Osservatorio Multicanalità 2013: Mobile ed eCommerce sempre più protagonisti della nuova società multicanale - Spot and Web

Osservatorio Multicanalità 2013: Mobile ed eCommerce sempre più protagonisti della nuova società multicanale - Spot and Web | Digital trends and stats | Scoop.it
Sono stati presentati oggi i risultati dell’indagine dell’Osservatorio Multicanalità 2013, il progetto di ricerca condotto da Nielsen, Connexia e la...
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7 digital marketing trends to watch in 2013 - iMedia Connection

7 digital marketing trends to watch in 2013 - iMedia Connection | Digital trends and stats | Scoop.it
7 digital marketing trends to watch in 2013iMedia ConnectionThe blending of paid, owned, and earned media will continue and intensify in 2013, spawning new technological solutions and necessitating new skills, new workflow systems, and new...

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2012 KPCB Internet Trends Year-End Update

A really complete prez on the state of Internet and emerging trends. worth reading

 

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Top Trends of 2012: The Continuing Rapid Growth of Mobile

Top Trends of 2012: The Continuing Rapid Growth of Mobile | Digital trends and stats | Scoop.it
In our half-yearly review of the top Internet trends of 2012, there's been a common theme: mobile is the main driver for all of them.
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Steve Jobs Was Right. Tablets Are Cars. PCs Are Trucks.

Steve Jobs Was Right. Tablets Are Cars. PCs Are Trucks. | Digital trends and stats | Scoop.it
Here's a prediction worth noting: Tablets will outship laptops for the first time this year.
Gianfranco Barbera's insight:

"the beginning of a trend that'll slowly see the notebook PC supplanted by the tablet."

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The DigiMarketing Imperative

In his presentation, "The DigiMarketing Imperative", Chief Operating Officer of Ogilvy & Mather Asia Pacific, Kent Wertime, advocates a shift from the POE (paid
Gianfranco Barbera's insight:

Focus on the PUC (participation, utility and contribution) approach.

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Cisco Visual Networking Index: Global Mobile Data Traffic Forecast Update, 2011–2016  [Visual Networking Index (VNI)]

Cisco Visual Networking Index: Global Mobile Data Traffic Forecast Update, 2011–2016  [Visual Networking Index (VNI)] | Digital trends and stats | Scoop.it

Global mobile data traffic grew 2.3-fold in 2011, more than doubling for the fourth year in a row. The 2011 mobile data traffic growth rate was higher than anticipated. Last year's forecast projected that the growth rate would be 131 percent. This year's estimate is that global mobile data traffic grew 133 percent in 2011.

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