Digital Travel PRIMER by Digital Viscosity
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Digital Travel PRIMER  by Digital Viscosity
How new marketing impacts the old school travel world.
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Benioff, Salesforce to give $8.5 million to SF, Oakland schools

Benioff, Salesforce to give $8.5 million to SF, Oakland schools | Digital Travel PRIMER  by Digital Viscosity | Scoop.it
[...] his company’s nonprofit foundation has written $13.5 million in checks, and the results are starting to come in, district officials said. The foundation is not only donating an additional $6 million to try to keep the momentum going in San Francisco schools, but also spreading its wealth and motivational message to Oakland, where the East Bay school district will get its own $2.5 million check. When he started Salesforce, Benioff adopted a philosophy that 1 percent of company equity, 1 percent of profit in the form of product donations and 1 percent of employee time should be dedicated to philanthropic efforts. In San Francisco, district officials credited the Salesforce donation with spurring innovation and improving tech infrastructure to bolster computer science and math instruction. The money helped pay for additional staff, including math coaches, as well as laptops and teacher training, and ushered in smaller class sizes — to 24 students in eighth-grade math, down from 33. [...] every middle school principal has received a $100,000 “innovation grant” each year to use at his or her discretion, money that has bought robotics programs, 3-D printers and new libraries, among other things. Test scores this year in math were up slightly across district middle schools, with nearly half of students meeting or exceeding state standards. Test scores might not yet reflect the impact of the funding, but what’s happening in the classrooms does, said Ebony Frelix, senior vice president of philanthropy and engagement at Salesforce.org. The rows of desks and students with pencils and paper are gone, replaced by clusters of kids huddled over tablets and laptops. Oakland will also earmark money for technology and math, with a focus on increasing African American and Latino participation in science and tech careers.
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Travel is Trending: 5 Data-Driven Travel Marketing Tips | Wordstream

Travel is Trending: 5 Data-Driven Travel Marketing Tips | Wordstream | Digital Travel PRIMER  by Digital Viscosity | Scoop.it
Americans plan to spend 8% more on leisure travel than last year. Check out 5 data-driven travel tactics that will drastically up your bookings.
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The Hotel Smartphone App Will Control Room Service and Everything Else

The Hotel Smartphone App Will Control Room Service and Everything Else | Digital Travel PRIMER  by Digital Viscosity | Scoop.it
Room service used to be a luxury for many hotel travelers, but as the technology generation has grown into travel, many are now looking for a faster and mo

Via Alexandre Guapyassu
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ADR, not occupancy, drives RevPAR, study finds

ADR, not occupancy, drives RevPAR, study finds | Digital Travel PRIMER  by Digital Viscosity | Scoop.it
A 10-year study of 4,000 hotels in Europe found price positioning is a better indicator of RevPAR than is occupancy.
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5 social trends hoteliers can leverage

5 social trends hoteliers can leverage | Digital Travel PRIMER  by Digital Viscosity | Scoop.it
How can hoteliers get guests to come beating down their doors? One global trends expert tells you how.
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Amazon Travel Launches New Brand, Amazon Destinations

Amazon Travel Launches New Brand, Amazon Destinations | Digital Travel PRIMER  by Digital Viscosity | Scoop.it
Amazon pulled the trigger and has quietly launched its much-awaited new hotel product and brand, Amazon Destinations. Skift broke the story in November tha
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Rate parity: The battle to determine how you buy hotel rooms

Rate parity: The battle to determine how you buy hotel rooms | Digital Travel PRIMER  by Digital Viscosity | Scoop.it
Did you ever wonder why a hotel room search returns identical or near-identical results from all the online travel agencies (OTAs) and metasearch engines? One major reason is that hotels and hotel chains typically have "rate parity" agreements with OTAs: Simply put, hotels agree to give the same price to everyone who asks for a given booking. In some ways, rate parity benefits you; in others, it doesn't. Either way, however, rate parity is under challenge and most industry observers believe it will soon either loosen up or disappear entirely. And that, in turn, will have a big impact on how you shop for hotel accommodations. Currently, the center of the challenge is in Europe, but whatever happens in Europe will almost certainly cross the Atlantic, and vice versa.
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The Hotelier’s Guide to Filling Rooms During Spring Time

The Hotelier’s Guide to Filling Rooms During Spring Time | Digital Travel PRIMER  by Digital Viscosity | Scoop.it
Shake off the winter rust and let your spring time marketing plans come alive by following these five easy steps.
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Apple Maps Now Includes Hotel Reviews From TripAdvisor and Booking.com

Apple Maps Now Includes Hotel Reviews From TripAdvisor and Booking.com | Digital Travel PRIMER  by Digital Viscosity | Scoop.it
Since the release of Apple's in-house Maps app as part of iOS 6 back in 2012, Yelp has been the company's sole partner for integrating...
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How Hotels Can Challenge Airbnb for Millennials' Hearts

How Hotels Can Challenge Airbnb for Millennials' Hearts | Digital Travel PRIMER  by Digital Viscosity | Scoop.it
three ways hotels can create modern experiences for millennials to compete with airbnb -- and it's not just with robot bellhops.
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The threat most hoteliers are ignoring

The threat most hoteliers are ignoring | Digital Travel PRIMER  by Digital Viscosity | Scoop.it
When PKF-HR’s Mark Woodworth asked 1,200 Hunter attendees if this threat was on their radar, only five raised their hands. Such hubris is even scarier than the threat itself.
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Survey Finds Social Media Boosts Hotel Occupancy by 2x - Lodging

Survey Finds Social Media Boosts Hotel Occupancy by 2x - Lodging | Digital Travel PRIMER  by Digital Viscosity | Scoop.it
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Mobile will be a driving force in the travel industry for 2015

Mobile will be a driving force in the travel industry for 2015 | Digital Travel PRIMER  by Digital Viscosity | Scoop.it
By 2017 more than 30% of online travel bookings by value will be made on mobile devices, according to Euromonitor.
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The Technology Treats Found in Starwood Hotels' Concept Lab

The Technology Treats Found in Starwood Hotels' Concept Lab | Digital Travel PRIMER  by Digital Viscosity | Scoop.it
Hotel rooms are all the same, right? You have a bed, a bathroom, a TV, and a room service menu that entices you to order a grilled cheese sandwich at midni
Digital Viscosity's insight:

Innovative ideas...

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5 ways to improve responses on TripAdvisor

5 ways to improve responses on TripAdvisor | Digital Travel PRIMER  by Digital Viscosity | Scoop.it
Hoteliers approach more approaches to TripAdvisor reviews than I can count. For the right approach, I went straight to the source.
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Driving Bookings with Amenities - Koddi Blog

Driving Bookings with Amenities - Koddi Blog | Digital Travel PRIMER  by Digital Viscosity | Scoop.it
We are always looking for the best ways to improve our clients’ metasearch performance. With a growing number of properties participating, it can be difficult to stand out. While price, reviews, location and convenience remain the most important considerations for travelers, a study recently conducted by TripAdvisor identified that 77% …
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5 ways to maximize your hotel’s reputation

5 ways to maximize your hotel’s reputation | Digital Travel PRIMER  by Digital Viscosity | Scoop.it
Responding to guest reviews on social media websites can be time consuming for busy hotel operators. A few tricks can help ease the process and promote good will from existing customers and potential guests.
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Ritz-Carlton eases event planning with mobile app - Luxury Daily - Mobile

Ritz-Carlton eases event planning with mobile app - Luxury Daily - Mobile | Digital Travel PRIMER  by Digital Viscosity | Scoop.it
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Apple Watch now opens hotel rooms at Starwood hotels

Apple Watch now opens hotel rooms at Starwood hotels | Digital Travel PRIMER  by Digital Viscosity | Scoop.it
You can use your Apple Watch to skip check-in and open your door at Starwood hotels.
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Five Charts That Explain the Size of the Global Travel Industry in 2015

Five Charts That Explain the Size of the Global Travel Industry in 2015 | Digital Travel PRIMER  by Digital Viscosity | Scoop.it
The World Travel & Tourism Council, the leading travel and tourism business organization in the world, is great at coming up with big picture numbers o
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Marriott International’s second film tantalizes millennials with value, creative - Mobile Marketer - Content

Marriott International’s second film tantalizes millennials with value, creative - Mobile Marketer - Content | Digital Travel PRIMER  by Digital Viscosity | Scoop.it
Marriott International’s plumbing of a new sector of digital marketing continues with the release next month of a second original short film, French Kiss, extending an outreach to younger consumers via YouTube.
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Hotels not yet seeing strong US dollar impact

Hotels not yet seeing strong US dollar impact | Digital Travel PRIMER  by Digital Viscosity | Scoop.it
The U.S. dollar has been strong, but other factors, such as a country’s overall economic health, appear to have more of an effect on hotels around the world.
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Two Bellmen – Official Movie Site - JW Marriott

Two Bellmen – Official Movie Site - JW Marriott | Digital Travel PRIMER  by Digital Viscosity | Scoop.it
Get updates on JW Marriott's new film, starring William Spencer, Caine Sinclair and Henry Simmons. Available March 10, 2015.
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A unique way for Marriott to add creative content.

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Will Rethinking Metasearch Increase Direct Bookings for Hotels?

Will Rethinking Metasearch Increase Direct Bookings for Hotels? | Digital Travel PRIMER  by Digital Viscosity | Scoop.it
This post comes from our partner Follow @Travel_Tripper For the rapidly growing world of travel metasearch, 2015 is forecast to be a “year of disruption."
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Behind Today's Launch of Marriott's New Digital Travel Magazine

Behind Today's Launch of Marriott's New Digital Travel Magazine | Digital Travel PRIMER  by Digital Viscosity | Scoop.it
Marriott International is unveiling a new online destination travel platform today called Marriott Traveler, beginning with content about local New Orleans
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