Digital Transformation Strategy
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Driving Actions and Reactions Online - Precedent

Driving Actions and Reactions Online - Precedent | Digital Transformation Strategy | Scoop.it
In the late 6th century BC, Sun Tzu - Chinese military general, strategist and philosopher wrote; “Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.”. How amazing that after trawling the web for hours looking for a contemporary quote that would set the tone for our latest report, I couldn’t find an example that did it so perfectly as one written 27 centuries ago.
Adrian Porter's insight:

Not so much transformation, but an important step for those who aren't ready for it.

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Infographics TDO likes

Infographics TDO likes | Digital Transformation Strategy | Scoop.it
#Infographic: 15 #Mobile Stats That Will Change Your #Marketing Strategy via @Uberflip - http://hub.uberflip.com/h/i/3411917-infographic-15-mobile-stats-that-will-change-your-marketing-strategy
Adrian Porter's insight:

More data on the rise of simultaneous multi-device usage and the need for a cross-device delivery strategy.

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The Six Biggest Trends In Social That Will Blow Your Mind

The Six Biggest Trends In Social That Will Blow Your Mind | Digital Transformation Strategy | Scoop.it
Eric Tung looks at six social media Macro-Trends that will affect marketing and society in general overt the next 5-10 years.
Adrian Porter's insight:

Interesting take on what's in store for us all this year in the social space

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Why a New Golden Age for UI Design Is Around the Corner | Wired Design | Wired.com

Why a New Golden Age for UI Design Is Around the Corner | Wired Design | Wired.com | Digital Transformation Strategy | Scoop.it
Designers are working on their most ambitious challenge yet: weaving the digital world into our everyday lives so seamlessly that we don't even notice.
Adrian Porter's insight:

The Disney example is interesting, but I read about that a year, or o ago. Lets hope they do it soon The rest is an expansion of the 'internet of things' idea, which as we all know is just round the corner.

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Customer 3.0 - How banks can leverage digital media - Accenture

Customer 3.0 - How banks can leverage digital media - Accenture | Digital Transformation Strategy | Scoop.it
Digital media has now brought us Customer 3.0. Defined as being able to adapt to new technologies, businesses need to change for the digital age consumer.
Adrian Porter's insight:

Interesting insight into the customer of the future from Accenture, and a free report.

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The Future of Customer Service: 20 Expert Predictions for 2014 & Beyond - Business 2 Community

The Future of Customer Service: 20 Expert Predictions for 2014 & Beyond - Business 2 Community | Digital Transformation Strategy | Scoop.it

Consumer preferences and expectations are changing and growing just as quickly as advancements in technology, encouraging (if not demanding) that brands embrace a strategy of non-stop adaptation to the next generation and the next big thing.

 

Here are 20 expert predictions affecting the near future of customer service and the customer experience, with the first originally made in 2012, already realized:




Via Russ Merz, Ph.D., Adrian Porter
Adrian Porter's insight:

Constant digital evolution is the theme of these, which is one we have been espousing a lot recently and will be doing so more in future

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Eric_Determined / Eric Silverstein's curator insight, November 17, 2013 5:01 PM

Thanks Russ for sharing this article.

 

One of the interesting stat:

 

By 2020, customer experience will overtake price and product as the key brand differentiator. ~ Customers 2020 Report

 

Would you agree with this prediction?

Adrian Porter's curator insight, November 18, 2013 10:25 AM

Constant digital evolution a theme running through these pieces, which is one we have been espousing a lot recently, and will be more in future

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Open education in the 21st century

Open education in the 21st century | Digital Transformation Strategy | Scoop.it
Open education and learning in the 21st century from a long-time professor.

Via Ana Cristina Pratas
Adrian Porter's insight:

This article echoes some of the thought contained in my recent Digital Campus report

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Adrian Porter's curator insight, November 14, 2013 6:51 AM

This echos a lot of the thinking behind my digital campus report

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Twitter / FIT_MOTlVATlON: Transformation http://t.co/4ky892A85n

Twitter / FIT_MOTlVATlON: Transformation http://t.co/4ky892A85n | Digital Transformation Strategy | Scoop.it
Transformation http://t.co/4ky892A85n
Adrian Porter's insight:

BBC is transforming, a key insight from the exec driving it is that they have too many websites fragmented all over the digital landscape. They have also reviewed the competition and understood where they might have an impact. So - all good practice, lets see if they can deliver?

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Consulting on the Cusp of Disruption

Consulting on the Cusp of Disruption | Digital Transformation Strategy | Scoop.it
Business management magazine, blogs, case studies, articles, books, and webinars from Harvard Business Review, addressing today's topics and challenges in business management.
Adrian Porter's insight:

Management consultants due to disrupt their own businesses, due to increased competition from more contemporary companies.

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Adrian Porter's curator insight, April 3, 2014 7:02 AM

Management consultants due to disrupt their own businesses, due to increased competition from more contemporary companies.

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Cisco CEO John Chambers Values Internet of Things at $19T #CES2014

Cisco CEO John Chambers Values Internet of Things at $19T #CES2014 | Digital Transformation Strategy | Scoop.it
You probably already know that John Chambers, chairman and CEO of Cisco Systems, likes big numbers. Today in a keynote at the 2014 International CES in Las Vegas, he may have picked his biggest number ever.
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Embracing Digital Technology | MIT Sloan Management Review

Embracing Digital Technology | MIT Sloan Management Review | Digital Transformation Strategy | Scoop.it
The 2013 Digital Transformation Report by MIT Sloan Management Review and Capgemini Consulting.
Adrian Porter's insight:

Excellent report by MIT Sloan echoing the sentiments of our recent report - Daring to be Digital

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The Customer Experience

The Customer Experience | Digital Transformation Strategy | Scoop.it
Forget faster or cheaper. The Web challenges you to rethink the most basic relationship in business: the one between you and your customers.
Adrian Porter's insight:

4 great case studies on digitally superior organisations and how they transformed their customer service experience.

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Digital Transformation -- We Haven't Seen Anything Yet

http://www.capgemini-consulting.com/log-into-the-digital-economy-capgemini-consulting-and-mit-digital-transformation-global-research MIT's Principal Research...

Via Mark Sherwin
Adrian Porter's insight:

Love this, right up the same street as our seminar series.

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Adrian Porter's curator insight, November 21, 2013 10:02 AM

Love this - right up the same street as our seminar series

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THE FUTURE OF DIGITAL: 2013 [SLIDE DECK]

THE FUTURE OF DIGITAL: 2013 [SLIDE DECK] | Digital Transformation Strategy | Scoop.it

We're at Business Insider's Ignition event to hear from business leaders and notable folks in the tech space, hearing their thoughts on where the future of digital business is heading.

 

To kick off today's events, Business Insider CEO Henry Blodget delivered the following presentation put together with the help of the BI Intelligence team.

Adrian Porter's insight:

The most important trend - mobile and touch screen devices

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The Ignorant CEO, and The Top 12 Marketing Technology Articles Curated Wednesday, 11/13/13

The Ignorant CEO, and The Top 12 Marketing Technology Articles Curated Wednesday, 11/13/13 | Digital Transformation Strategy | Scoop.it

The Marketer with the greatest opportunity is the one who works for the ignorant CEO.

 

Not ignorant in a clueless way, but a lack of knowledge of the swift moving marketing technology environment. That certainly doesn’t make them bad CEOs: they just have other things on the agenda, and really shouldn’t care about how things get done…so long as they get done and objectives are attained.

 

That provides the Marketer with a wide runway. Work backwards for a second, and consider updates on Marketing’s progress. Those updates will be data-laden, leaving the CEO with a higher comfort level than a qualitative update (which is open to debate). The CEO won’t know the HOW (and may not care), but the results are attributed and justified, and that’s all the CEO needs.

 

So what does this offer the Marketer? The opportunity to change the way things are done. A tectonic shift to remake Marketing to drive greater results with different resources that will provide more opportunity, more measurables, and more experience.

 

Ignorance is bliss.

 

Marketing Technology…NOW!

 

Today’s curated articles summarized for your quick review:

-- >  A Marketing Generation Gap - People vs. Technology - ClickZ http://sco.lt/76YAXR

-- >  Five Challenges Forcing Marketing Leaders to Evolve - Vocus http://sco.lt/5H5ILB

-- >  Why data-driven marketers shouldn't trust the data fully - Chief Marketing Technologist http://sco.lt/7WQxxh

-- >  Don't Call Me CMO: Top Marketers Say Job Has Evolved Beyond Title - Ad Age http://sco.lt/9ImFjF

-- >  Have a Source to Add to The Marketing Technology Alert? Add It Now! http://sco.lt/5nGhjl

-- >  Effective Content Marketing on Google Plus: 5 Tools to Measure Success - CMI http://sco.lt/8n79Zx

-- >  5 Tips for Your Lead Qualification Process | Lead Views  http://sco.lt/8mXgGn

-- >  The New Google Design: Understanding Google’s New Search Results Page | WordStream http://sco.lt/7OWeh7

-- >  Twitter Announces Custom Timelines For Tweet Curation Around Events And Topics - Marketing Land http://sco.lt/9D3mcb

-- >  The Most Important Content for Small Business - Duct Tape Marketing http://sco.lt/8UQdSz

-- >  How PPC Campaigns Can Enhance Your Inbound Marketing Strategy |  iSpionage http://sco.lt/7l5DRB

-- >  10 Best Blogging Practices [INFOGRAPHIC] - Digital Information World http://sco.lt/63lD29

-- >  How A Single A/B Test Increased Conversion by 336% [Case Study] - Unbounce http://sco.lt/5QQfK5

 

See ALL Top Curated Marketing Technology Articles here.

 

___________________________________

► NEW: iNeoMarketing makes content marketing easy with the new Q8 Content. Q8 fills your content pipeline daily with relevant articles that your audience wants to read. Learn more and sign up for the beta program: http://www.Q8content.com.

 

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Via marketingIO
Adrian Porter's insight:

Some good stuff here about the changing roles required to deliver transformation

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