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United States of Secrets- #mustWatch via @FRONTLINE

United States of Secrets- #mustWatch via @FRONTLINE | Digital Transformation of Businesses | Scoop.it
How did the government come to spy on millions of Americans?
Farid Mheir's insight:

I watched episode #1, can't wait to see episode #2. Must watch, very good summary of all things in digital spying since 9/11.

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Digital Transformation of Businesses
A selection of documents, articles, papers, videos and other content for those interested in the transformation that is required when going 100% digital in an organization. I also try to highlight the impacts, both positives and negatives of that transformation. Like it? Please click "Recommend"
Curated by Farid Mheir
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Mobile is eating the world: It Changes Everything via @a16z

We’ve shared a lot of data about whether and why ‘this time is different’. But beyond that, why is the tech market opportunity larger than any time in history …
Farid Mheir's insight:

Great data to support the rise of mobile and the need to support mobile devices.


WHY THIS IS IMPORTANT

Businesses must not only transform to become digital they must also consider mobile devices and services first to match what their customers are doing (and where they are living they digital lives).

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Fred Hagerman's curator insight, Today, 8:09 AM

Great slides from Andreessen Horowitz on Mobile's impact.

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Forrester Predictions 2015: most brands will underinvest in mobile

Forrester Predictions 2015: most brands will underinvest in mobile | Digital Transformation of Businesses | Scoop.it

2015 MObiLe PRediCTiONs: feW fiRMs WiLL eMbRaCe The MObiLe MiNd shifT

Mobile reached a tipping point in 2014 as it solidified its position as one of the most disruptive technologies for businesses in decades. Not since the advent of the Internet has a technology forced businesses to completely rethink how they win, serve, and retain customers. Forrester believes that in the future, the new competitive battleground will be the mobile moment. Why? Consumers expect to engage with brands to get any information or service they desire, immediately and in context. Today, 18% of US online consumers have this expectation, while 30% are in the midst of a transition to this mind shift.1 This revolution is taking place quickly around the world: Forrester forecasts that 42% of the total population globally will own a smartphone by the end of 2015.2 Forrester also believes that in 2015, the gap will increase between marketing leaders who re-engineer their businesses to deliver valuable mobile moments and the majority of marketing executives, who will continue to take a myopic approach by considering mobile as just another digital channel.


Leaders Will Re-engineer businesses To deliver Mobile Moments

Next year, we expect smart marketers to shift their focus away from mobile apps and instead re-focus their sights on first-party data; privacy; analytics; brand experiences; and the broader digital business transformation underway and the role mobile will play in it. Mobile-shifted marketers will strive to build valuable mobile moments that extend beyond mobile phones, apps, and websites and will depend heavily on massively responsive data services and systems of engagement internally.  

Farid Mheir's insight:

I don't like predictions but this article is a bit different as it lays down "actions for marketers" - and they also apply to other groups in organizations, especially IT and CIO.


WHY THIS IS IMPORTANT

Mobile cannot be an afterthought and still requires a lot of care to execute properly. Forrester also raises some very interesting examples such as: "Mobile-enabled business models will disrupt the value chains of entire industries. AliveCor’s $199 heart monitor, plus a mobile phone, offers a $4.99 alternative to the $200 to $300 price tag of a traditional cardiogram, in addition to extending the service to those consumers without access to medical facilities."

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Russell R. Roberts, Jr.'s curator insight, June 29, 11:54 AM

Thanks to reporter Farid Mheir for this fascinating article. If you want your business to succeed, you must understand the shift to mobile communications  platforms and mobile marketing.  To ignore this transition from traditional business models to the new world of mobile marketing is to court disaster. However, there are several points to consider when you adopt a mobile business philosophy:

1.  How secure is the platform? Hackers have had a filed day penetrating poorly secured business websites.  Even government agencies have been slow to respond to well-known external cyber threats. How do you protect your data and personal information in the cyber espionage environment?

2.  Lack of redundancy in mobile platforms.  When the Internet is cut or your cell tower goes down, how do you maintain contact with your customers and staff?  I've always kept a "land line" phone for such emergencies.  

Mobile platforms and mobile marketing require that communications be secure and backed up.  From what I've experienced, there's a long way to go in this department.

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Raising your Digital Quotient- @McKinsey claims digital initiatives deliver +5-10% a year

Raising your Digital Quotient- @McKinsey claims digital initiatives deliver +5-10% a year | Digital Transformation of Businesses | Scoop.it
they expect digital initiatives to deliver annual growth and cost efficiencies of 5 to 10 percent or more in the next three to five years.
Farid Mheir's insight:

The paper summarizes what it takes to digitally transform a business, from strategy to execution.


WHY THIS IS IMPORTANT

Cut-n-paste this into your next strategic leadership retreat and you should be asking the right questions to steer your digital transformation. I will use it from now on to define what I do as a consultant.

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A Simple Explanation Of 'The Internet Of Things' via @forbes

A Simple Explanation Of 'The Internet Of Things' via @forbes | Digital Transformation of Businesses | Scoop.it
The "Internet of things" (IoT) is becoming an increasingly growing topic of conversation both in the workplace and outside of it. It's a concept that not only has the potential to impact how we live but also how we work.  But what exactly is the "Internet of things" and what [...]
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Fernando Martinez Romero's curator insight, June 25, 12:03 AM

Recurrentemente se habla del Internet de las Cosas, sin embargo muchas veces las personas arman en sus cabezas ideas que viajan por el espectro de la ciencia ficción, sin embargo, poco dan ese salto a conocer un poco más de aquello, lo mejor es que cuando se hace, te enteras, que el Internet de las cosas es más común y mas cotidiano de lo que se espera y que su funcionalidad no es ficción y esta al alcance de nuestras manos. Bienvenido Internet de las cosas y bienvenido el futuro de la información a nuestro alcance. 

Russell R. Roberts, Jr.'s curator insight, June 25, 2:03 AM

Thanks to reporter Farid Mheir for this infographic from "Forbes Magazine."  Now, I more fully understand the "Internet of Things (IoT)" than I did before.  To paraphrase an old Chinese saying, "A good graphic is worth a thousand words."  Aloha, Russ.

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Consequence of digital transformation: Enterprise Software’s Trillion-Dollar Opportunity  via @techcrunch

Consequence of digital transformation: Enterprise Software’s Trillion-Dollar Opportunity  via @techcrunch | Digital Transformation of Businesses | Scoop.it
There is a massive opportunity for startups to define a new era of work, and it’s not just the products and platforms they build that will look completely..
Farid Mheir's insight:

The article describes why cloud computing and software as a service will become a huge business in the near future.


WHY THIS IS IMPORTANT

The article pretty much lays down the reasons why I believe that digital transformation of businesses will have a profound impact and why I started the blog 2 years ago.

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Home Depot sees eCommerce as essential marketing tool - even with single digit conversion rates via @NRF

Home Depot sees eCommerce as essential marketing tool - even with single digit conversion rates via @NRF | Digital Transformation of Businesses | Scoop.it
For the most part, our conversion rates are in the low single digits … but that doesn’t mean that the experience for the other 96 percent wasn’t hugely important in terms of driving that sale in the store. No question, dot-com has been a successful sales vehicle — it grew over 50 percent in 2013 and it’s been growing at roughly a 40 percent clip in 2014. Still, the value extends beyond the sales numbers because it enables a lot of other activity that ultimately takes place in the stores.
Farid Mheir's insight:

Home Depot has been doing eCommerce for a while and realizes it has become essential to drive traffic to stores.


WHY THIS IS IMPORTANT

Companies that stay away from eCommerce because sales are not yet meaningful in their industry (grocery, furniture, etc.) may be missing out on bringing more people to their stores and improving their experience, branding, etc.

In short: you've got to to do eCommerce, whatever industry you are in.

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From box to cloud via @McKinsey

From box to cloud via @McKinsey | Digital Transformation of Businesses | Scoop.it
Six critical success factors can help software companies make the move from selling packaged products to offering online subscriptions and services. A McKinsey & Company article.
Farid Mheir's insight:

No surprise here. The 6 critical success factors are:

  1. Emphasize minimum viable products rather than ‘big bang’ releases

  2. Treat users as part of the day-to-day development team

  3. Expect and tolerate failure

  4. Adopt agile approaches to software development

  5. Give developers quality-assurance and testing responsibility

  6. Invest in cutting-edge capabilities

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The Hardware Facebook Invented Is Radically Changing The $150 Billion Enterprise Market

The Hardware Facebook Invented Is Radically Changing The $150 Billion Enterprise Market | Digital Transformation of Businesses | Scoop.it
Facebook is radically changing the way technology is being built with its Open Compute Project. Here's a tour of some of the amazing new gadgets from OCP.

Via jean lievens
Farid Mheir's insight:

A good review of the open compute project from Facebook. Lots of links to follow.


WHY THIS IS IMPORTANT

Everything is moving to the cloud and the OCP open source designs are the basis for servers and equipments that run cloud data centers. This is bound to increase innovation speed and reduce cost. It may also lead the way for other open sourcing of hardware projects and solutions.

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Russell R. Roberts, Jr.'s curator insight, June 17, 12:26 AM

Thanks to reporter Farid Mheir for this update on Facebook's Open Compute Project.  This project should speed the adoption of cloud-based technologies and lead to major changes in the way we do business and organize our personal lives.  Aloha, Russ.

François DEMONGEOT's curator insight, June 17, 6:21 AM

Like Amazon , Facebook might be finding its future in a more traditional economy . Without real and hard objects (hardware) the other components of the new economy would be pointless , like gas without containers.The interesting favor is that there is no frontier at all between new and old economy.

Farid Mheir's comment, June 28, 10:35 AM
Thank you @Vandana Verma @Romain Doutriaux @Ronald Przygodzki @Russell R. Roberts, Jr. @François DEMONGEOT @Terence King @Jose Alberto Niebla
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Borges’ Map: Navigating a World of Digital Disruption #sundayMorningRead

Borges’ Map: Navigating a World of Digital Disruption #sundayMorningRead | Digital Transformation of Businesses | Scoop.it
Three distinct waves of digital disruption are transforming strategy. Changing information economics enable new strategies—as well as radically new structures for businesses and industries.
Farid Mheir's insight:

In one diagram, BCG captures the impact of digital transformation: everything is being digitized and what is not already will soon be. Question is: what will your company do with all that data?


WHY THIS IS IMPORTANT

Companies that embrace change early become market leaders: there is no prize for 2nd place anymore. BCG suggest implications for executives.

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#Digital #Wellness now a corporate strategic pillar- EmoryU uses Fitbits to help employees 'Move More'

#Digital #Wellness now a corporate strategic pillar- EmoryU uses Fitbits to help employees 'Move More' | Digital Transformation of Businesses | Scoop.it
"This program fits within the Healthy Emory strategic plan which focuses on three key areas: increasing physical activity; improving healthy eating and nutrition; and enhancing stress management skills," he says.
Farid Mheir's insight:

Emory University subsidizes fitbit wearable step tracking devices to improve 1200 employee wellness, leveraging the fitbit corporate wellness program http://bit.ly/1cNGtgv


WHY THIS IS IMPORTANT

We think digital devices, wearables, watches, and fitness apps as personal health improvement devices. Corporations are also seeing them as useful ways to improve their bottom lines as they expect that healthier employees are more productive, less prone to taking sick days, etc. I expect this trend to grow at a rapid pace in the future.


Warning: of course, this raises a number of concerns regarding information privacy and the use of private health data by corporations. The fear that employees may have - I know I would - is that the corporation will use the data to discriminate against employees. For example, they could raise or lower certain benefits, such as insurance premiums, for employees that do not exercice as much as others. Big data coming from millions of device users could provide those "standards" or benchmarks. A proper governance program must be put in place along with strong and long-term communication plan.


Further reading using the wearables, data or privacy tags in my blog

http://bit.ly/1cNHSU4

http://bit.ly/1cNI1Hb

http://bit.ly/1cNI5Xj 

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Russell R. Roberts, Jr.'s curator insight, June 13, 2:24 AM

Thanks to reporter Farid Mheir for this fascinating story of how the Healthy Emory strategic plan focuses on ways to increase the physical activity of its employees and to reduce work-related stress using digital devices such as personal health apps and wearable fitness devices.  There are questions of privacy here as well, But, those issues can be worked out over time.  The basic idea is simple:  healthy employees will produce results over a longer period of time than employees who let their health slide.   Aloha, Russ.

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Hyperliens: quand 4 géants flirtent avec 16 startups via @lesAffaires

Hyperliens: quand 4 géants flirtent avec 16 startups via @lesAffaires | Digital Transformation of Businesses | Scoop.it
Bombardier, Desjardins, Sobeys et Québecor Média ont chacune soumis un enjeu d'affaires à des startups.
Farid Mheir's insight:

Super smart event that brings startups together with large corporations. A montreal first AFAIK.

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Will the new MetaWear board make wearables the next big thing? via @Make

Will the new MetaWear board make wearables the next big thing? via @Make | Digital Transformation of Businesses | Scoop.it
People have been predicting wearables would be the next big thing for about as long as I've been involved in technology, but this time they might be right.
Farid Mheir's insight:

Been waiting for this to emerge for a while given the intensity of interest around wearables and internet of things.


WHY THIS IS IMPORTANT FOR DIGITAL TRANSFORMATION OF BUSINESS?

In the wearable space, I guess what you want to wear are the sensors, not the processing gear. So being able to create cheap custom sensors allows businesses to gather more information  about the environment their products and people go through, then analyze it remotely to make decisions. This is a possible component towards that goal.

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Russell R. Roberts, Jr.'s curator insight, June 9, 7:56 PM

Intriguing story from reporter Farid Mheir.  Wearable technology is slowly being integrated into contemporary fashions.  It won't be long until sensors built into our basic clothing will monitor our health, buying habits, and perhaps our social inclinations.  This could be a mixed blessing in the "wrong hands."  Think mind control, the monitoring of populations, and even crime control. The movie "Inception" comes to mind.  Aloha, Russ.

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Revenge of the nerds: a technology University degree as highest return of all via @ECONdailycharts

Revenge of the nerds: a technology University degree as highest return of all via @ECONdailycharts | Digital Transformation of Businesses | Scoop.it

Engineering and computer-science students earn most, achieving an impressive 20-year annualised return of 12% (the S&P 500 managed just 7.8%). Engineers were also least dependent on institutional prestige: graduates from less-selective schools experienced only a slight decrease in average returns.

Farid Mheir's insight:

I made the right choice 30 years ago... but it was not a calculated one but rather a heart-felt one. Lucky choice I guess.

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Bloomberg Businessweek’s latest issue is devoted to code

Bloomberg Businessweek’s latest issue is devoted to code | Digital Transformation of Businesses | Scoop.it

Bloomberg Businessweek’s latest issue contains one 38,000-word piece devoted to understanding code. “What is Code,” by Paul Ford runs 72 pages and is the longest the magazine has ever published. The double issue, which comes out on newsstands Friday, introduces the genesis of the piece under the subhead “Why are we here?”

We are here because the editor of this magazine asked me, “Can you write me an essay about what code is?”

“No,” I said. “First of all, I’m not good at the math. I’m a programmer, but, look, I’m an East Coast programmer, not one of these giant serious platform people from the Bay Area. And, I mean where do you even start?”


Click headline to read more and access hot link to the Bloomberg article--


Via Chuck Sherwood, Senior Associate, TeleDimensions, Inc
Farid Mheir's insight:

This week's businessweek edition is devoted to an explanation of software coding. T=yOu can read the whole thing online here

http://www.bloomberg.com/graphics/2015-paul-ford-what-is-code/


WHY THIS IS IMPORTANT

Marc Andreesen (the guy that created Netscape) has said software will eat the world (I wrote about it here http://sco.lt/8PmkrJ)and Business Week recognizes that it is essential for everyone to know what is software code. It does not mean everyone needs to start coding for a living but rather that everyone should have at least the basics of software programming because it runs everything around us, from our cars to our appliances.

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Is Any Industry Safe From disruption?

Is Any Industry Safe From disruption? | Digital Transformation of Businesses | Scoop.it
I recently dipped my toe into the Metals and Mining waters and walked away with the reinforcement that every industry is susceptible to disruption. There has long been a feeling that non-digital in...
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Federica Pasini's curator insight, June 28, 6:18 AM

Is any industry safe from Disruption? #RulesAreChaging

Farid Mheir's comment, June 28, 10:37 AM
Thank you @Vandana Verma @Joe Admin@ValerieMalaval @Ricard Lloria @Federica Pasini @Tristan-Nathaniel Poinot @NikolaosKourakos
Ricard Lloria's comment, June 28, 10:47 AM
Thank you to you Farid, great share.
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How We Built an Ecommerce Business from Scratch and Generated $922.16 in Revenue in 3 Days via @Shopify

How We Built an Ecommerce Business from Scratch and Generated $922.16 in Revenue in 3 Days via @Shopify | Digital Transformation of Businesses | Scoop.it
It all started with a challenge – build an ecommerce business from scratch and see how many sales we could generate in three days.
And that's exactly what we did. 
In this case study you’ll learn step-by-step, exactly how we decided on a product to sell, sourced a supplier, and sold nearly a $1,000 worth of product in just a few short days.

WIN THIS BUSINESS: Click through to read the blog post for your chance to win this business plus 6 months free of Shopify Professional Plan. 
Farid Mheir's insight:

Brilliant idea form shopify: build a new eCommerce business from scratch and show everyone what you did and how you did it.


WHY THIS IS IMPORTANT

Everyone in large corporation must look at this to understand how easy it is to start an eCommerce business. If you don't others will because the investment is so limited. Also notice that the issue is not with technology anymore but rather it is with what every traditional business must deal with on a daily basis: building a brand name and promoting the product and service.

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Samsung Make "See Through" Trucks That Are Safer to Pass- simple and useful

Samsung Make "See Through" Trucks That Are Safer to Pass- simple and useful | Digital Transformation of Businesses | Scoop.it

Here’s a thought: Wouldn’t passing a big truck be an awful lot safer if a video display on the vehicle’s back showed drivers what was happening up front? The “transparent truck” concept isn’t exactly new, but Samsung is now trying to bring the idea to life, with a prototype truck whose display-covered caboose transmits feed from a wireless camera.

Farid Mheir's insight:

Great way to use flatscreens!

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Russell R. Roberts, Jr.'s curator insight, June 24, 3:06 AM

Thanks to reporter Farid Mheir for this intriguing article.  An excellent use of flat-screen technology.  This may help reduce traffic fatalities. Aloha, Russ.

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CVS Health's Chief Digital Officer Working With IT To Drive Digital Transformation via @Forbes

CVS Health's Chief Digital Officer Working With IT To Drive Digital Transformation via @Forbes | Digital Transformation of Businesses | Scoop.it
Late last year, Korn Ferry predicted that CDOs will be among the most in-demand C-level positions in 2015 and IDC predicted that by 2020, “60% of CIOs in global organizations will be supplanted by the Chief Digital Officer (CDO) for the delivery of IT-enabled products and digital services.”
Farid Mheir's insight:

CDOs are high level executives that work together or will replace CIOs in some cases.


WHY THIS IS IMPORTANT

Many organizations let CMOs drive the digital show or watch passively as the CIO tries to do something. Naming a CDO and making them high level executives - here a senior VP - gives them the power and the influence to imprint a digital transformation in the organization.

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François DEMONGEOT's curator insight, June 22, 10:25 AM

Wake up CIOs - Time for active business listening , internal organisation new dynamics / Dynamite . Your job is definitively at risk

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Google trends now better with real-time trends

Google trends now better with real-time trends | Digital Transformation of Businesses | Scoop.it
Farid Mheir's insight:

Google trends now an even more useful tool for insights with real-time updates and other improvements.

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Russell R. Roberts, Jr.'s curator insight, June 21, 1:46 AM

This appears to be a useful business tool.  Try it out and see if you agree.  Aloha, Russ.

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Ten ways #autonomousDriving could redefine the automotive world via @McKinsey

Ten ways #autonomousDriving could redefine the automotive world via @McKinsey | Digital Transformation of Businesses | Scoop.it

The widespread use of AVs could profoundly affect a variety of industry sectors. To explore these implications in depth, we focused on three time horizons of AV diffusion: before such vehicles are commercially available to individual buyers, when they are in the early stage of adoption, and when they become the primary means of transport (exhibit).

Farid Mheir's insight:

McKinsey proposes 10 ways self driving cars will impact our lives in 3 eras. The first one is the next 5 years (until 2020).


WHY THIS IS IMPORTANT

Companies should should include the impact of self driving cars in their 5 to 10 year strategic plans. 


Most discard self-driving cars because they only see them replacing individual cars, which won't happen until 2030 at least. However, self driving cars will first impact niche applications and I assume this will impact the supply chain: procurement, distribution, etc.Companies should thus include self-driving as part of their strategies for : distribution logistics, warehouse automation, campus deliveries (closed circuit), farming, mining, etc.

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You Can Now Sell on Pinterest with Buyable Pins via @Shopify

You Can Now Sell on Pinterest with Buyable Pins via @Shopify | Digital Transformation of Businesses | Scoop.it
A blog about ecommerce marketing, running an online business and updates to Shopify's ecommerce community.
Farid Mheir's insight:

I don't report on news items, as they tend not to age gracefully. However I report on news announcements that can have a  profound impact and this is one: shopify allows you to sell your products on pinterest. 


WHY THIS IS IMPORTANT

Pinterest becomes your own crowdsourced catalogue where millions of people assemble products into meaningful visual browsable curated categories. Your catalog then becomes a repository of products: pinterest becomes your marketing social network. HUGE.

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#wow: data is the pollution of the information age. #mustListen talk via @GoogleTalks @schneierblog

Bruce Schneier, American cryptographer, computer security and privacy specialist, will be coming to Google to talk about his new book: "Data and Goliath: The...
Farid Mheir's insight:

Bruce Schneier is a legend in the security and privacy world and he explains in a 30 minute talk (20min if you listen at 1.5x speed ;-) the content of his new book. He makes me want to read it (good job I guess) but also closes with an interesting analogy: data is the pollution of the information age.


WHY THIS IS IMPORTANT

Bruce raises the issue of privacy but also ventures into solutions, which is rare because it is a difficult subject with no straight answer. He makes the case that there is duality in producing data and analyzing it: it is both useful and dangerous. Every company is faced with the questions that Bruce raises.

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Russell R. Roberts, Jr.'s curator insight, June 14, 12:26 AM

Impressive speech by security and privacy expert Bruce Schneier. Unlike some security advocates, Schneier not only raises the issues of privacy and data protection, but also offers solutions to some sticky data protection problems.  For Schneier, producing data and analyzing them  can produce a dichotomy that puts privacy at risk.  This is a problem faced by many companies. The solutions recommended by Schneier may be tough and unpopular, but they are necessary.  An excellent and somewhat disturbing presentation that should be taken seriously by business leaders.  Aloha, Russ.

Farid Mheir's comment, June 28, 10:30 AM
Thank you @Anant Baliga @Russell R. Roberts, Jr. @Eric Horesnyi @Vandana Verma @Mathieu Monereau @OFFICIAL ANDREASCY @Andzelika Kudelskyte
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Are you ready for this? Lovely is a smart wearable sex toy that puts a unique spin on the #quantifiedSelf movement

Are you ready for this? Lovely is a smart wearable sex toy that puts a unique spin on the #quantifiedSelf movement | Digital Transformation of Businesses | Scoop.it
Who doesn't want their sexual performance analysed by a virtual sex coach? Exactly, and that's the thinking behind (or on top, or reverse cowgirl, or...we'll stop now) Lovely - the smart wearable sex toy for couples. Just landed on Indiegogo, Lovely slips on to a male you-know-where and is made of body-safe, silky smooth, medical-grade…
Farid Mheir's insight:

Looks good but not certain I am ready for so much personal data but I guess it has to happen at some point in time... ;-)

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HidrateMe Smart Water Bottle helps you track your water intake for #quantifiedSelf junkies via @kickstarter

HidrateMe Smart Water Bottle helps you track your water intake for #quantifiedSelf junkies via @kickstarter | Digital Transformation of Businesses | Scoop.it
HidrateMe, a smart water bottle that syncs to your phone to track your water intake and glows to remind you to stay hydrated
Farid Mheir's insight:

The bottle promises to track your water intake and remind you when you have not taken enough.


WHY THIS IS IMPORTANT?

All quantified self trackers want to track your food and water intake but it is a pain to do it manually. I guess this lowers the barrier to track your life thoroughly.

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Russell R. Roberts, Jr.'s curator insight, June 10, 11:27 PM

Intriguing  device, but I just don't want my life overly regulated...Machines will replace us soon enough.  I can see a system such as this for those with chronic health conditions, such as diabetics, those suffering from kidney problems, or some autoimmune diseases.  Aloha, Russ.

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LinkedIn Profile Best Practices Tip Sheet via @elvisrun

LinkedIn Profile Best Practices Tip Sheet
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Russell R. Roberts, Jr.'s curator insight, June 9, 7:33 PM

Thanks to reporter Farid Mheir for this great infographic on LinkedIn.  LinkedIn is my preferred social media site, because most of the professionals I met when I worked as a broadcast journalist in Hilo, Hawaii had their profiles on LinkedIn.  This site is a must have for those wishing to advance in their professions.  The network connections are a valuable counseling and referral site.  People on LInkedIn seem to have a positive, can do attitude.  Facebook seems a bit "cheezy" and flippant at times.  Aloha, Russ.