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Google Maps for Business- tracking people and machinery opens new opportunities via @google

Google Maps for Business- tracking people and machinery opens new opportunities via @google | Digital Transformation of Businesses | Scoop.it

With the Google Maps API, you can build powerful applications that track assets, alert based on geofences, and geolocate devices, all delivered through the familiar Google Maps interface. Find out how DHL streamlines their package delivery process using the Google Maps API.

Farid Mheir's insight:

If it is good enough for DHL to track its parcels and deliveries, or for Swiss railways to show the positions of their train in realtime, then why would it not be good enough for

  • tracking pharma sales reps in their daily rounds to medical offices?
  • showing where your cable repair guy (or plumber or electrician) is (and predict when he will arrive at your home)
  • locating rental equiment in the field (ok this assumes large rentals such as cranes as it probably needs some kind of cell phone with gps)?


In fact, any business that needs to track, inventory or display assets on a map must absolutely look into the google maps API and other solutions.

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Digital Transformation of Businesses
A selection of documents, articles, papers, videos and other content for those interested in the transformation that is required when going 100% digital in an organization. I also try to highlight the impacts, both positives and negatives of that transformation. Like it? Please click "Recommend"
Curated by Farid Mheir
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This year’s freak spate of crashes doesn’t mean air travel’s getting more dangerous via @quartz

This year’s freak spate of crashes doesn’t mean air travel’s getting more dangerous via @quartz | Digital Transformation of Businesses | Scoop.it
Air Algerie's crash over northern Mali marks the third horrific airline crash in a week. If, as is assumed, all 116 people on board died in the accident, that will put the airliner death toll at 461 in just seven days. And if that wasn't enough to put a person off flying, there's the fact that these disasters...
Farid Mheir's insight:

Has nothing to do with digital transformation but with recent plane crashes and vacation around the corner, always a good data point to have...

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16 Heatmaps That Reveal Exactly Where People Look- from ads to websites to resumes

16 Heatmaps That Reveal Exactly Where People Look- from ads to websites to resumes | Digital Transformation of Businesses | Scoop.it
The eyes tell all.
Farid Mheir's insight:

Very interesting but how many companies actually invest in eye tracking studies... or leverage the knowledge that it brings?


Also worth reading

- Optimize Content Access by Leveraging Data Emerging from Eye Tracking Studies http://sco.lt/5BwTL7

- See Your Website with the Eyes of a First-Time Visitor: Peek http://sco.lt/7iskiH


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What are the implications of near zero marginal energy costs to my business or Industry? via @franckDiana

What are the implications of near zero marginal energy costs to my business or Industry? via @franckDiana | Digital Transformation of Businesses | Scoop.it

The focus on disruptive scenarios continues in the next several posts with a look at the work of Jeremy Rifkin and his recent book titled The Zero Marginal Cost Society. In his book, he describes t...

Farid Mheir's insight:

Great overview of the book title The Zero Marginal Cost Society, which will most likely find its way into my vacation reading list...

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Amazon's Kindle Unlimited all-you-can-read for $10/mth: how many subscriptions will I need?

Amazon's Kindle Unlimited all-you-can-read for $10/mth: how many subscriptions will I need? | Digital Transformation of Businesses | Scoop.it
After teasing us with a possible launch, Amazon has confirmed Kindle Unlimited, its all-you-can-read e-book subscription service. For $9.99 per month,
Farid Mheir's insight:

10$/month for 600k books, sounds like a good deal to me, a way to bypass and even maybe make the local library useless. But wait, I already have a netflix subscription for videos, google drive for files and documents, videotron for cable tv. And many more to come in the future. When will this end?


Surely I won't be able to subscribe to all these different subscriptions! What will I do? Or more precisely, what offer would make sense? Will there be a "generic" content subscription that will allow me, say for 20$ or 40$ per month to have access to multiple sources of content, from movies to books to documents to tv programme. A global content aggregator - not Apple nor Amazon nor Yahoo as I assume these guys will certainly offer it at a discount - that will provide content. Just digital content, aggregated across all the many providers. Kind of like a telecom provider that will manage my "content roaming", allowing me to pay "content roaming charges" when access content that is not part of their library.

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Mike Lewis's curator insight, July 19, 6:36 AM

Will this strategy disrupt book sellers even more?

Rick Garza's curator insight, July 19, 6:39 AM

For those who plunk $20 to $40 per month on buying ebooks, this may be something to consider.

Readers are leaders.

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The Nine Elements of Digital Transformation via @mit @capgemini MIT Sloan Management Review

The Nine Elements of Digital Transformation via @mit @capgemini  MIT Sloan Management Review | Digital Transformation of Businesses | Scoop.it
Digital advances create opportunities for companies to redefine nine key areas of their operations.
Farid Mheir's insight:

This is an amazing guide to help determine where to perform digital transformation in an organization. Extracted from a larger report by Capgemini-MIT, this model helps frame the discussion to determine where in an organization the digital transformation will have the biggest impact.


Also read:

- References for Digital Transformation http://sco.lt/5XWcqn

- Companies that embrace "digital" are 26% more profitable, and +12% market valuation via @capgemini http://sco.lt/4wa7ZB

CEOs need a digital vision & 100% digital value chain from sourcing to sales support via @Accenture http://sco.lt/9I4XU9

- Digital tools can help manufacturing companies cut costs by 30% and bring additional benefits via @capgemini http://sco.lt/8hjspt

- Digitizing Banking Back Office = 30% cost savings but requires people-process-tech-business combo via @capgemini http://sco.lt/8hqTs9

- Consulting Digital Transformation Review No. 5- UPS, ABB and others via @Capgemini http://sco.lt/6L8Rn7

- Digital Transformation: A Road-Map for Billion-Dollar Organizations via @capgemini @mit http://sco.lt/8WQYnR
- Accelerating Digital Transformation: Understanding and Setting Up a Digital Services Unit via @AlanOnFS http://sco.lt/5x0e8H


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The key to growth? Race with the machines via @ted

The key to growth? Race with the machines via @ted | Digital Transformation of Businesses | Scoop.it
As machines take on more jobs, many find themselves out of work or with raises indefinitely postponed. Is this the end of growth? No, says Erik Brynjolfsson -- it’s simply the growing pains of a radically reorganized economy. A riveting case for why big innovations are ahead of us … if we think of computers as our teammates. Be sure to watch the opposing viewpoint from Robert Gordon.
Farid Mheir's insight:

An amazing 10 minute video that highlights all the key elements to demonstrate that we are at the beginning of a major digital transformation. With parallels from the electricity revolution in the 1900s, where it took 30 years for productivity to improve, Erik shows why we are facing a similar path with computers.


It fails, unfortunately, to show what the future may look like or offer suggestions that highlight what may come next. A great talk nevertheless.

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1.30$ is the "cost per install" of mobile apps via @Fiksu

1.30$ is the "cost per install" of mobile apps via @Fiksu | Digital Transformation of Businesses | Scoop.it
Fiksu for Mobile Apps - The Leading Mobile App Marketing Platform for Acquiring Loyal App Users.
Farid Mheir's insight:

fiksu indexes detail the cost per app across iOS and Android, providing benchmark when budgeting the cost to deploy and promote mobile apps. Gone are the days when just publishing an app meant it was going to get installed. And the costs are significant.

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Jeff Anderson | GSN's curator insight, July 8, 8:08 AM

Key statistics from the Fiksu report:


  • The Cost per App Launch Index - tracks the cost of each repeat app launch over time. In May, the Android Index was $0.10 and the iOS Index was $0.20.
  • The Cost per Install (CPI) Index - In May, the CPI for iOS was $1.28 and Android's CPI was $1.31.
  • The App Store Competitive Index - tracks the volume of downloads per day by the top 200 ranked free iPhone apps in the U.S. In May, the Index was 6.6 million daily downloads.
  • The Cost per Loyal User Index -  In May, the Index was $1.78.
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A review of same-day delivery by Google, Amazon, Instacart fails to show how it makes money via @delray

A review of same-day delivery by Google, Amazon, Instacart fails to show how it makes money via @delray | Digital Transformation of Businesses | Scoop.it

An attempt to steal back product searches from the country's largest online retailer.

Farid Mheir's insight:

This review of same-day delivery shopping solutions from Google and Amazon sheds light into the rationale for Google to enter this new market offering.


However, it fails to answer a fundamental business model question: how can you make money selling products from  store shelves, especially when competing with those from Amazon's warehouses? 

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86x more reach if your Facebook content generates 5K+ interactions - but only if you pay via@statista

86x more reach if your Facebook content generates 5K+ interactions - but only if you pay via@statista | Digital Transformation of Businesses | Scoop.it
This chart illustrates how interactions with branded content on Facebook correlate with reach.
Farid Mheir's insight:

This chart demonstrates that you have 86x more reach if you pay Facebook to promote your content, but only if that content generates interactions - likes, comments, shares, etc.

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Adobe's marketing cloud goes real-time, adds app store, boosts search ads 25% - VentureBeat, ChiefMarTec

Adobe's marketing cloud goes real-time, adds app store, boosts search ads 25% - VentureBeat, ChiefMarTec | Digital Transformation of Businesses | Scoop.it

Intermediate/ Digest...


Tomorrow Adobe is announcing new features that will enable marketers to react immediately to customer or prospect actions, an app store to make integrating with hundreds of new marketing technologies simple and fast, and more, including a new Media Optimizer that, it says, improves search ad effectiveness by 25 percent.

 

Adobe is also adding an app-store like exchange as a new core service to its marketing cloud, which it just significantly updated in March. The Exchange had been in beta and is now generally available as a core service across all marketing cloud components.

 

Media Optimizer consists of predictive modeling algorithms that use big data to predict campaign performance, campaign analysis via Adobe Analytics, remarketing capability, the new real-time campaign management features, and a new retail advertising optimization tool.

 

From ChiefMarTec:

They’re launching with more than 150 apps in their exchange, which has apparently already been leveraged by more than 1,200 major brand customers worldwide in an extensive beta program.

 

This is not a we do everything you would ever want in digital marketing position. This is a position that acknowledges that third-party innovation is a critical part of digital marketing — that a 1,000 innovators of marketing technology can be an incredible source of strength. This is a we can be the foundation of everything you would ever want in digital marketing position.

 

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Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).



Via iNeoMarketing
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iNeoMarketing's curator insight, May 14, 1:21 PM

Just as it is with Marketo: will the onboard process for ISVs be simplified vs. the AppExchange.

John H Drew Jr.'s curator insight, July 4, 5:00 PM

Adobe Marketing Cloud Exchange, a core service in Adobe Marketing Cloud, is a new marketplace for pre-built integrations and apps between Adobe solutions and third-party technologies like Google DDM, Microsoft Dynamics CRM, and Tableau.

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Chief Marketing Technologists earn $140K - $241K via @chiefmartec

Chief Marketing Technologists earn $140K - $241K via @chiefmartec | Digital Transformation of Businesses | Scoop.it
How much does a chief marketing technologist earn? It depends on the size of the company, the industry, and the region, but according to the Mondo Resourcing & Staffing Agency the range is $140,000 to $241,000. The only digital marketing executive position paid more, on average, were Chief Digital Officers, earning between $148,000 to $280,000. …
Farid Mheir's insight:

Not sure if these numbers track here in Canada or in Montreal but the fact the role has become a line item  says much about the role and the opportunity within organization to better structure technology within the marketing department.


But it also raises questions: why not a chief HR technologist, chief Sales technologist, etc.? Does every dept merit its own chief technologist? Why does marketing need one and the others don't? If there is already a chief digital officer, do you need a CMT as well? When you name a CMT, does this mean the CIO is not doing his job?

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Seven elements of a reinvented IT function via @mckinsey

Seven elements of a reinvented IT function via @mckinsey | Digital Transformation of Businesses | Scoop.it
Tinkering and short-term fixes aren’t enough. Traditional companies seeking strong digital performance must thoroughly transform their IT functions. A McKinsey & Company article.
Farid Mheir's insight:

The trend appears to be that IT groups are too difficult to change and that the only way to transform them is going around them: employees bypass IT group and do it themselves (shadow IT), CMOs that outspend CIOs in digital technologies, Walmart that creates a "lab" because it is too difficult to change the culture and compete with Amazon, MetLife that uses mongoDB to consolidate over 80 digital systems into a single database to provide customer service reps with 360 degree view of client, etc. 


Here McKinsey suggest ways in which IT can change. But the solution appears a bit ridiculous: create a parallel team that operates at "digital speed". Sounds like a workaround not a solution, no?


Other interesting reads:

1- How CIOs Can Change the Game http://sco.lt/...

2- shadow-IT: 80% of employees go around the IT department & buy cloud software via @ Emergent007 http://sco.lt/...

3- Retailers open "labs" to safely pilot their digital transformation via @mercuryNews http://sco.lt/...

4- Comment MetLife a résolu un problème vieux de huit ans en trois mois via @fmheir http://sco.lt/...

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Jean-Marie Grange's curator insight, June 30, 7:34 AM

It seems impossible to get the IT teams to work at the Digital speed... But it needs to be done, because bypassing them is not a long term solution.

april gardner124's curator insight, June 30, 6:32 PM

lololol

 

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updated: References for Digital Transformation

updated: References for Digital Transformation | Digital Transformation of Businesses | Scoop.it
Below are my top references for digital transformation, in rough order of value to me. But first, here is a chart to prove how much interest the digital transformation has created.
• Capgemini Digital...
Farid Mheir's insight:

I've updated my reference list to include McKinsey Digital Edge. The fact that McKinsey now dedicates a micro-site to the digital transformation is testimony to the great impact that digital has on the corporation management team. And often their inability to know what to do about it.

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Return of the milkman makes food e-grocery business model viable? via @canadianGrocer @MarcWulfraat

Return of the milkman makes food e-grocery business model viable? via @canadianGrocer @MarcWulfraat | Digital Transformation of Businesses | Scoop.it
Peapod, FreshDirect and Winder Farms examples of companies who’ve found the right formula for online grocery
Farid Mheir's insight:

This article has some interesting data about the size of some e-grocers (Peapod = 550M$, FreshDirect = 25000 orders per week). It claims that the return of the milkman routes, delivering pre-defined orders weekly to its customers, will provide a business model that makes the e-grocery business realistic and profitable. I mostly agree.


Grocery is a regular (weekly, bi-weekly) shopping experience for most households, with repeatable products, brands and quantities. It is not an impulse buying experience, at least not for the staple products that fill our pantries and most of our fridge. For the rest, go to the store and hand-pick your vegetables, fruits, meat and bakery for that special Saturday night meal.


At some point, one retailer will figure it out and make replenishment of staple products its core e-grocery offering, blowing all its competitors out of the market. Winder farms does bring an interesting spin to the e-grocery experience but Amazon Fresh appears to be the only company to have truly cracked the model at scale (ie. with many thousands of SKUs delivered on a membership with price cuts on replenishment orders).

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Olivier Laborne's comment, July 30, 12:29 AM
I have always been surprised that even with the digital and the web, each continues to look only what happens on the continent. And you know that too. ;-)
So much going on in Europe and Australia for a long time on food online with different modes of operation and testing.
The online food is necessarily specific to each country because of what we eat and our way of life but it is also just a commonality between all peoples.
I do not agree on some points like : make impulse purchases is also possible on the online food and already working.
I have many other things to say but what is written is interesting,
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robots are now writing associated press quarterly earnings stories via @ap @lapresse @AInsights

robots are now writing associated press quarterly earnings stories via @ap @lapresse @AInsights | Digital Transformation of Businesses | Scoop.it
The Associated Press announced in an advisory to customers today that the majority of U.S. corporate earnings stories for our business news report will eventually be produced using automation techn...
Farid Mheir's insight:

I learned today in LaPresse+ that Associated Press now relies on software from Automated Insight to write its financial stories on corporate earnings. Stories are, for now, human verified before release but this soon will disappear.

Also of interest is that AI provides solutions to automate redaction of texts in multiple domains, from sports to website analytics (my picture above). I initially assumed this is along the same lines as the automated writing that the weather service has been using for years. But in fact it is not, as it appears to spit out text that appears to be written by a human, not by a machine. It draws from Big Data analysis to extract meaningful information that it then writes about. The AI website provides few examples that appear very "professional".


AI now advertises a "marketing" tool that specializes in the creation of marketing material. I assume this will mean more personalized "emails" in my inbox that will go beyond greeting me by name and also merge data that is global (the lettuce is on special this week) to the very personal (you should consider buying more fruits and vegetables and to encourage you we extend a 25% discount for the next 30 days on all our fresh produce section).


Whether this is good news or bad, I'll let you decide...

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oneworldmobile's curator insight, July 24, 1:12 PM

Operational efficiencies are eliminating human jobs. Where does that leave the employed of us?

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40 Maps That Explain The Internet

40 Maps That Explain The Internet | Digital Transformation of Businesses | Scoop.it

The internet increasingly pervades our lives, delivering information to us no matter where we are. It takes a complex system of cables, servers, towers, and other infrastructure, developed over decades, to allow us to stay in touch with our friends and family so effortlessly. Here are 40 maps that will help you better understand the internet — where it came from, how it works, and how it's used by people around the world.


Via Lauren Moss
Farid Mheir's insight:

no explanation required here.

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Shyamal Bose's curator insight, June 21, 11:53 PM

please visit my blog and get all traveling spots in the world.It is one of the Tourist guide which is help all of the visitor. So, Please visit :

http://bestplacetourism.blogspot.in/

 

Vincent Lahondère's curator insight, July 22, 11:31 AM

Une remarquable série de cartes qui expliquent l'évolution géographique et historique d'internet, qui nous expliquent comment les réseaux fonctionnent. Remarquable notamment lorsque les enseignants traitent de la question de la mondialisation et notamment des réseaux. En anglais

Julie Dupuy's curator insight, July 25, 3:46 AM

40 cartes pour comprendre et expliquer Internet et le numérique. En anglais.

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List of 252 eCommerce stores in Canada via @sincever @CedricFontaine

List of 252 eCommerce stores in Canada via @sincever @CedricFontaine | Digital Transformation of Businesses | Scoop.it

Je me suis dit que ce serait une bonne idée de faire l’exercice de lister des sites de eCommerce au Québec, voire au Canada.

On a l’impression de pouvoir les compter sur les doigts mais quand on s’y intéresse un peu finalement on se rend compte qu’il y en a beaucoup!

J’en liste actuellement 252 (et 5 déplacés pour cause de fermeture), qui dit mieux? Vous trouvez cette liste intéressante? Tombez sur une boutique fermée? Dites-le dans les commentaires et aidez-moi à faire grandir cette liste, à me faire découvrir d’autres boutiques en ligne. Cette liste sera fréquemment mise à jour au fur et à mesure de mes découvertes.

Farid Mheir's insight:

Nice list of mostly local eCommerce online boutiques in Quebec and Canada.

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Google Strikes Smart Contact Lens deal to track Diabetes and Cure Farsightedness

Google Strikes Smart Contact Lens deal to track Diabetes and Cure Farsightedness | Digital Transformation of Businesses | Scoop.it
With Glass and Android Wear, Google has already invested a lot of time and resources into developing the next-generation of wearables, but it's another of its eye-focused projects that has today received its first major boost.

Via TechinBiz
Farid Mheir's insight:

Strangely I never wrote about this but it certainly is worth a mention because Google has now made very strong moves towards "atoms and not bits" as Sergei Brin put it a few days ago, stating that Google has invested in search (bits) for a long time and is now complementing its focus to physical devices (atoms) such as the self driving car or here the contact lens.


This story is of particular importance as it shows that Google is not in the business of making contact lenses (or cars) but providing the R&D to disrupt industries that are not making the radical shifts they can by using digital technology.


Also consider:.

[INFOGRAPHIC] The Existing Wearable Technology Landscape via @WearableWorld http://sco.lt/7pTHPN

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Pier Bécotte's curator insight, July 16, 6:31 AM

Google frappe intelligente lentilles de contact accord pour suivre le diabète et fixer l'hypermétropie

IV Technology's curator insight, July 18, 8:18 AM

siguiente paso es hacer diagnosticos con scaner y que se prenda una luz roja para que vayamos al servicio.... Hospital

Rossana Moreno's curator insight, July 22, 6:58 AM

Propuesta interesante

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#mustRead for digital technologists: @ThoughtWorks Technology Radar

A global software company focused on software design and delivery. We provide professional services and products and leading thought on Agile and Continuous Delivery.
Farid Mheir's insight:

This remains a must read to keep on top of new development tools, platforms, techniques and frameworks.

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50 charts on marketing technology via @percolate

50ChartsontheFutureof MarketingandTechnology What is the future of marketing? Marketing is in transition. Technology has transformed the way we communicate, st…
Farid Mheir's insight:

Similar and with some overlap with 

150 slides in 25 min #mustwatch video of @kpcb's Mary Meeker performing her Internet trends talk live at #codecon http://sco.lt/6OE7UX

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Using R and Oracle Exadata via @capgemini

Using R and Oracle Exadata via @capgemini | Digital Transformation of Businesses | Scoop.it
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#eCommerce in France is 8% of total sales at 51B€ growing +13.5%

#eCommerce in France is 8% of total sales at 51B€ growing +13.5% | Digital Transformation of Businesses | Scoop.it
Hausse du volume d’affaires. Baisse du panier moyen. Elargissement de l’offre et de la demande. Les points clés sont nombreux pour bien comprendre comment s’est comporté l’e-commerce en 2013. La Fevad publie son bilan, en voici les principaux chiffres à retenir.
Farid Mheir's insight:

For detailed infographics containing key numbers see the online PDF from FEVAD (in french). It basically confirms what we know already: eCommerce is growing and it affects all products and services. 

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Harvard Business Review publishes The Rise of the Chief Marketing Technologist via @chiefmartec

Harvard Business Review publishes The Rise of the Chief Marketing Technologist via @chiefmartec | Digital Transformation of Businesses | Scoop.it
When I first started writing about the role of a chief marketing technologist in 2008, it was, at best, a niche subject. A hybrid marketing and technology executive? What kind of crazy, chimerical beast was that? But six years later, with marketing increasingly viewed as a technology-powered discipline, hybrid marketing technologist roles are growing rapidly. …
Farid Mheir's insight:

A good article that features 5 marketing technologists in different organizations. It helps understand why and what a chief mar tech does but may not answer all the questions one can raise about why we need one in marketing only and why the CIO does not fill the gap. Good read nevertheless.

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5 Methods And 15 Tools To Find Your Audience And Build a Community via @xoalexo @buffer

5 Methods And 15 Tools To Find Your Audience And Build a Community via @xoalexo @buffer | Digital Transformation of Businesses | Scoop.it

When you build a community, you create supportive brand advocates. How do you find and nurture this group? Here are our favorite tools and strategies.

Farid Mheir's insight:

Another great reference where you'll learn - as I did - about intercom, mention, riffle and other tools to manage an online community.

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Comment MetLife a résolu un problème vieux de huit ans en trois mois via @fmheir

Comment MetLife a résolu un problème vieux de huit ans en trois mois via @fmheir | Digital Transformation of Businesses | Scoop.it

On peut tirer de cet exemple quelques précieux enseignements :

1- les technologies développées initialement pour les solutions Internet trouvent maintenant des applications – des use case – dans les entreprises établies;

2- il faut avoir des équipes qui sont capables de comprendre et d’adapter ces nouvelles technologies aux réalités d’entreprises existantes, et des systèmes patrimoniaux qui les composent;
3- il n’est pas nécessaire d’attendre le remplacement des systèmes patrimoniaux pour innover et présenter des solutions performantes au goût du jour.

Farid Mheir's insight:

A blog post I wrote that describes how new databases help solve MetLife customer 360 view problems.

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