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Google Maps for Business- tracking people and machinery opens new opportunities via @google

Google Maps for Business- tracking people and machinery opens new opportunities via @google | Digital Transformation of Businesses | Scoop.it

With the Google Maps API, you can build powerful applications that track assets, alert based on geofences, and geolocate devices, all delivered through the familiar Google Maps interface. Find out how DHL streamlines their package delivery process using the Google Maps API.

Farid Mheir's insight:

If it is good enough for DHL to track its parcels and deliveries, or for Swiss railways to show the positions of their train in realtime, then why would it not be good enough for

  • tracking pharma sales reps in their daily rounds to medical offices?
  • showing where your cable repair guy (or plumber or electrician) is (and predict when he will arrive at your home)
  • locating rental equiment in the field (ok this assumes large rentals such as cranes as it probably needs some kind of cell phone with gps)?


In fact, any business that needs to track, inventory or display assets on a map must absolutely look into the google maps API and other solutions.

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Digital Transformation of Businesses
A selection of documents, articles, papers, videos and other content for those interested in the transformation that is required when going 100% digital in an organization. I also try to highlight the impacts, both positives and negatives of that transformation. Like it? Please click "Recommend"
Curated by Farid Mheir
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NYC Looking to Hire New Blacksmith: requires skills with MS Office #everythingIsDigital via @qz

NYC Looking to Hire New Blacksmith: requires skills with MS Office #everythingIsDigital via @qz | Digital Transformation of Businesses | Scoop.it
The Parks Department needs a new metal worker after Larry Hagberg retired this year.
Farid Mheir's insight:

I love Quartz and got this from them. The job posting requires skills using MS Office.


Preferred Skills

3. Proficiency in Microsoft Word, Excel and Access.


Digital is gaining ground in all professions!

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C-suite must switch over and start being data driven instead of intuition driven to stay relevant via @McKinsey

C-suite must switch over and start being data driven instead of intuition driven to stay relevant via @McKinsey | Digital Transformation of Businesses | Scoop.it
Technology is getting smarter, faster. Are you? Experts including the authors of The Second Machine Age, Erik Brynjolfsson and Andrew McAfee, examine the impact that “thinking” machines may have on top-management roles. A McKinsey Quarterly article.
Farid Mheir's insight:

A bit long winded for those that follow the topic, this article nevertheless brings forward essential strategic thinking the C-suite executives should ask themselves today. Most important thinking comes at the end, so stick through it.


Think of banking, which essentially a data-driven business, and ask yourself if their leaders have read papers like this one... Or retailers, which often sit on millions of transaction data from their POS and websites without using it to drive their business decisions. 

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Why your data doesn't match (SiteCatalyst, comScore, Google Analytics) via @MikeWebGuy

Why your data doesn't match (SiteCatalyst, comScore, Google Analytics) via @MikeWebGuy | Digital Transformation of Businesses | Scoop.it
It seems like every web analyst's dream is to have numbers from similar reports match across their vendors. However this is never the case. The core of the question I am addressing is: "Why don't my
Farid Mheir's insight:

Nice overview of discrepancies between web analytics data, this paper raises a very important issue when thinking about data, business intelligence and Big Data: multiple sources of data often requires a very strict data quality management process in order to interpret the data meaningfully. This paper provides a very good example of it. Thank you Mihnea.

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3 strategies for developing the data-driven store brings amazing examples of omni-channel via @gigaom @sanguit

3 strategies for developing the data-driven store brings amazing examples of omni-channel via @gigaom @sanguit | Digital Transformation of Businesses | Scoop.it
Tracking customers through today’s data-driven shopping journey provides retailers a fresh take on doing business and the chance to deliver the best customer experience and build loyalty.
Farid Mheir's insight:

Most overused these days, omni-channel is often a concept that is difficult to understand. This paper sheds some lights onto the concept as well as provides very useful concrete examples that describe how companies put omni-channel through its paces. 


Moreover, the paper delivers the concept with a focus on data, which indeed appears to be the glue that ties omni-channel together very well. Even though the focus is on retail, I believe this may also apply to banks and other physical locations where customers interact with businesses.

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Printable Solar Panels May Be Coming to a Device Near You via @mashable

Printable Solar Panels May Be Coming to a Device Near You via @mashable | Digital Transformation of Businesses | Scoop.it
Australian scientists claim they are very close to having printable solar panels which could be used as an iPad or iPhone cover.
Farid Mheir's insight:
Digital transformation often means moving from an analog process to a digital one - think going from pen &paper to using a tablet to take notes during a meeting. The importance of having access to a power source when batteries are drained becomes essential to make digital transformation possible. This is why this technology is so important. It appears that solar cells evolution is faster than battery storage evolution (although it is an intuition not data backed ). Here being able to print low cost solar cells that can easily be incorporated in the things we wear or carry may provide some much needed alternate source of power that continues to fuel the digital transformations!
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#smile: Experience the power of a bookbook™ via @ikea @competia

At only 8mm thin, and weighing in at less than 400g, the 2015 IKEA Catalogue comes pre-installed with thousands of home furnishing ideas. Join the revolution...
Farid Mheir's insight:

2 min video that will make you smile. IKEA has done a great job to show how much ground digital technologies have to cover to replace pen-and-paper. Funny.

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The consumer decision journey via @McKinsey #mustread

The consumer decision journey via @McKinsey #mustread | Digital Transformation of Businesses | Scoop.it
Consumers are moving outside the purchasing funnel—changing the
way they research and buy your products. If your marketing hasn’t changed in response, it should. A McKinsey Quarterly article.
Farid Mheir's insight:

Just realized that I never got around to sharing this most important paper from McKinsey. It is important for anyone concerned with digital transformation because it highlights how digital transforms the way we do things, not just how we do things. 


For example, eCommerce has not only made catalog ordering faster by providing us with a browser on the Internet as opposed to a paper ordering form that must be mailed or faxed in to the retailer office. eCommerce has transformed the way we purchase digital goods such as music and travel, allowing social integration with reviews, comments and suggestions.


McKinsey highlights here how different the process is and moving us away from the funnel metaphor to a never-ending loop that, if all goes well, builds on itself and grows.


Part of the essential reads one must make to understand digital transformation.


Also read:

Interactive tool from Google provides insight into “The Customer Journey to Online Purchase" via @google http://sco.lt/4s8QVd


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Stop Wasting Valuable Time via @hbr

Stop Wasting Valuable Time via @hbr | Digital Transformation of Businesses | Scoop.it
Business management magazine, blogs, case studies, articles, books, and webinars from Harvard Business Review, addressing today's topics and challenges in business management.


Seven techniques can help you get control of your top management agenda and make sure meeting time is spent building value.

1. Deal with operations separately from strategy.

2. Focus on decisions, not on discussions.

3. Measure the real value of every item on the agenda.

4. Get issues off the agenda as quickly as possible.

5. Put real choices on the table.

6. Adopt common decision-making processes and standards.

7. Make decisions stick.

Farid Mheir's insight:

These rules also apply to IT management and related projects. We often get bogged down into details and short term bugs and production issues with little time to think and really define and control strategic decisions. I find these techniques apply very well during digital transformations.

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Google Glass is Getting a Second Look from Businesses via @mashable

Google Glass is Getting a Second Look from Businesses via @mashable | Digital Transformation of Businesses | Scoop.it
Google Glass is gaining attention for its potential business uses, but that's not the kind of success Google was hoping for at first.
Farid Mheir's insight:

Jump to the end to see a very convincing 3min video on use of Glass in the pipeline industry. I've been saying this for a while: can Google glass actually bring more value in a business setting? I think so and so does a growing number of people and corporations. 


Also read:

- Google Glass will be more successful among enterprise customers in the short term via @forrester @jp_gownder http://sco.lt/7YYLQ1

- Marc Andreessen Describes How Google Glass Will Revolutionize Health Care via @bloomberg http://sco.lt/5vFe6b

- Glass Collective provide VC funding innovation to find the Google Glass "killer app"? http://sco.lt/7YPDrl

- and more 

http://www.scoop.it/t/digital-transformation-of-businesses?q=google+glass


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Content Marketing Team Matrix identifies skills and roles for an org chart via @Econsultancy

Content Marketing Team Matrix identifies skills and roles for an org chart via @Econsultancy | Digital Transformation of Businesses | Scoop.it

Via iNeoMarketing
Farid Mheir's insight:

Useful reference when creating marketing organization charts. Helps identify roles, responsibilities and titles.

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iNeoMarketing's curator insight, August 27, 4:56 PM

Outstanding assessment of an "A Team" for Content Marketing, if you have the budget. If not, it's a great approach on how to consolidate your team's responsibilities.

Cannon Technology's curator insight, August 28, 8:19 AM

What a great chart to see how the marketing departments of some of  the larger corporate entity''s are using as a reference for evolved positions to adapt to todays trends.

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Edward Snowden: The Untold Story via @WIRED #mustread

Edward Snowden: The Untold Story via @WIRED #mustread | Digital Transformation of Businesses | Scoop.it
The message arrives on my “clean machine,” a MacBook Air loaded only with a sophisticated encryption package. “Change in plans,” my contact says. “Be in the lobby of the Hotel ______ by 1 pm. Bring a book and wait for ES to find you.”
Farid Mheir's insight:

A very good story that reveals some new information about what Snowden knows and has done. Very informative and well written.

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PSFK Future Of Retail 2014 Report

In this year’s Future of Retail Report, PSFK Labs’ fourth annual production of the report, we’ve brought together two interconnected themes that provide a foun…
Farid Mheir's insight:

Very strong overview of digital retail innovations. The presentation is peppered with youTube videos of presentations that are, for the most part, informative and easy to listen to.

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The Data Brokers: Selling your personal information via @60minutes #mustsee

The Data Brokers: Selling your personal information via @60minutes #mustsee | Digital Transformation of Businesses | Scoop.it
Steve Kroft investigates the multibillion-dollar industry that collects, analyzes and sells the personal information of millions of Americans with virtually no oversight
Farid Mheir's insight:

A very well researched overview of the data privacy issues that we face online. The report exposes in very simple terms how your personal information is being collected as you browse the Internet.


More on this topic here

http://www.scoop.it/t/digital-transformation-of-businesses/?tag=Privacy


And also a specific post I wrote a while back on the tool featured during the interview:

What is behavioural tracking? @gary_kovacs explains in 9min video: Tracking our online trackers via @TED #mustsee http://sco.lt/6nVELB


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eyewear and prescription glasses: another industry to fall off the digital cliff?

eyewear and prescription glasses: another industry to fall off the digital cliff? | Digital Transformation of Businesses | Scoop.it
L’entreprise montréalaise BonLook se targue d’être la première à vendre des lunettes de prescription en ligne de façon légale au Québec. Or, le syndic de l’Ordre des optométristes du Québec (OOQ) est en train d’enquêter sur ses activités afin de déterminer si cette prétention est exacte, a a&hel
Farid Mheir's insight:

In french. Very good article to demonstrate how industries blind themselves to digital transformation. In this case the professional board of optometrists prevents the sale of prescription glasses online, stating that certain measurements are very specific and must be done by an optometrist. And the regulation was perfect in the age of physical stores, where competitors were across the street or across town.


With Internet, this rule does not apply anymore. Competitors may be anywhere, in the US, Europe or India. And they are not subject to the same rules. This makes the regulation that was once created to protect the public and level the competitive playing field, is now hurting the local optometrists. And the same is true with other professional boards, pharmacists for example (it is not easy to sell prescription drugs online in Quebec, but very easy to buy prescriptions online from US or elsewhere).


We need the professional boards to adapt their regulations to the new reality or face falling off the digital cliff.

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The Chairless Chair, an invisible chair that you can wear

The Chairless Chair, an invisible chair that you can wear | Digital Transformation of Businesses | Scoop.it
It's like a chair that isn't there, but magically appears whenever you need it.
Farid Mheir's insight:

I wrote about exoskeleton earlier this month http://sco.lt/8z0b1l but this invention makes me think of them in a whole new light where they not only decouple your forces but also allow you to stay still for a long time. Here they claim the skeleton can keep its position for 24 hours on a 6V battery.


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APPSeCONNECT's curator insight, September 14, 11:54 PM

Really a great invention..:)

Gemma Milne's curator insight, September 15, 1:47 PM

Unbelievable! Why hadn't this been thought of before..?

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Only 7% of medical doctors allow patients to schedule their appointments online via @lapresse+

Only 7% of medical doctors allow patients to schedule their appointments online via @lapresse+ | Digital Transformation of Businesses | Scoop.it
À l’heure où de plus en plus de citoyens réservent leurs vacances en ligne et effectuent une foule de tâches par l'internet, il est temps que plus de médecins adoptent des systèmes de prise de rendez-vous électroniques dans leur clinique, estime Inforoute Santé du Canada. - « Actuellem
Farid Mheir's insight:

In french, this study shows how far behind the medical profession is in Canada - from a digital standpoint. The study mentions benefits of online appointments. Then ask yourself if your doctor, your dentist, your garage, and all the other professionals that you visit on a regular basis provide online appointments.


So much to do....

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Enterprise Wearables will Avoid BYOD Pitfalls - will it really? via @InformationWeek

Enterprise Wearables will Avoid BYOD Pitfalls - will it really? via @InformationWeek | Digital Transformation of Businesses | Scoop.it
Wearable devices made for the enterprise will offer more immediate value than BYOD programs. Here's why.

Via TechinBiz
Farid Mheir's insight:

Finally the media seems to have shifted their attention from personal wearables to business-led applications of those wearables - except for yesterday's coverage of Apple iWatch. 


This article raises a good question : will you bring you wearable to work - your NFC smartphone can replace you company badge (or badges in case of consultant like me) - or will corporation issue you a company approved Google Glass or some other device? Anyone considering the introduction of wearable technology should consider this point carefully.


Say you want to introduce Google Glasses for all your field service employees so that they have access to the repair manuals and seamless hands-free communication to head-office experts for on-site support. Or you want to introduce an in-store order picking Glass solution to improve your eCommerce efficiency. Or maybe you have a use case for employee heart rate monitoring that drives a business case to reduce your insurance premiums. Short-term benefits will require you provide company issued devices - no one will buy a 1500$ Google glass today.


But in the mid-term, 2 or 3 years down the road, similar or competing devices may start to appear on the consumer market. Will you design your original solution to support BYOD or mandate the use of company devices, at the risk of alienating your employees with sub-par devices or multiple devices that are incompatible with one another?


Think about it, define a strategy and set a clear path towards it.

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Seeing Through the Illusion: Understanding Apple's Mastery of the Media via @9to5mac #mustread

Seeing Through the Illusion: Understanding Apple's Mastery of the Media via @9to5mac #mustread | Digital Transformation of Businesses | Scoop.it
“Beautifully, unapologetically plastic.” “Feature for feature, it’s identical to iPad Air in every way." “Just avoid holding it in that way." Apple’s public relations (PR) department is probably th...
Farid Mheir's insight:
Wow, must read piece if you want to understand Apple's PR machine. In the context of the upcoming sept 9 event this will help you put the hype into perspective. You will also gain respect for this reporter which will, no doubt, suffer consequences for stating what appears to be obvious tactics used to control the media and the message.Do not read if you don't want to know how the sausage is made because of fear you won't be able to eat sausage again in the future. But in the digital transformation world, you must read this piece as it raises an essential point: when you innovate - as is often the case when pushing for digital transformations - you need to control the message that you sent to your customers and competitors. And Apple, here also, think different...
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Amazon + U.S. mail are testing grocery deliveries around San Francisco via @reuters

Amazon + U.S. mail are testing grocery deliveries around San Francisco via @reuters | Digital Transformation of Businesses | Scoop.it

SAN FRANCISCO, Sept 4 (Reuters) - Amazon.com Inc has begun using the U.S. Postal Service to deliver groceries ona trial basis in the San Francisco area, in a potential boostfor

Farid Mheir's insight:

This article confirms 2 things:


1- delivery is an essential component of eCommerce success but it is very difficult to execute. It requires expertise, is capital intensive and takes time to build out. Leveraging an existing service that is looking for ways to improve its balance sheet means USPS may be more flexible to accommodate Amazon than it was a few years ago.. 


2- Amazon for now favours improving its delivery service - lower cost, faster turnaround - over opening physical stores. Makes perfect sense for Amazon: cracking the low-cost same-day delivery code is much more effective than opening stores (that requires real estate, employees, inventory, etc.) because it fits with Amazon online retailer pure play model. However, we can expect to see Amazon showrooms open in the future.


Also see

- Wall Street Journal article

- other blog posts I've written about Amazon Fresh

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Avec le big data, le recrutement entre dans une nouvelle ère via @jeanfdeschenes

Avec le big data, le recrutement entre dans une nouvelle ère via @jeanfdeschenes | Digital Transformation of Businesses | Scoop.it
Jamais les recruteurs n'ont eu accès à autant d'informations sur les candidats. Ils doivent maintenant apprendre à les sélectionner, les analyser et les valoriser.
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A Striking New Way to Visualize Mobility via @stephanegoyette

A Striking New Way to Visualize Mobility via @stephanegoyette | Digital Transformation of Businesses | Scoop.it
This tool shows how far you can travel in 10 minutes in ghostly splotches and tendrils.
Farid Mheir's insight:

Great mashup (no one says that anymore I know) of maps + traffic data + travel algorithms. 

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Six key IT Trends for 2014 via @Accenture @jeanfdeschenes

Six key IT Trends for 2014 via @Accenture @jeanfdeschenes | Digital Transformation of Businesses | Scoop.it
Read about the six key IT trends that will shape technology business in 2014 according to Accenture’s Technology Vision
Farid Mheir's insight:

6 key technology trends, explained to business managers by accenture.

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Perfect Big Data example- House Hunting Season: 6 Key Trends That Search Reveals via @Google

Perfect Big Data example- House Hunting Season: 6 Key Trends That Search Reveals via @Google | Digital Transformation of Businesses | Scoop.it
Summer is peak season for home buying. This means businesses—from realtors to retailers—must be relevant and useful by understanding modern home buyers. What are they looking for? How do they find it? As real estate searching hit a high this year, we took a look at Google and YouTube data to see what we could unlock.
Farid Mheir's insight:

Stil wondering what Big Data is all about? Well here is a good example, coming straight from Google. It shows the kind of analysis one can perform when looking at millions of google searches focussed around the house hunting theme.


It can be a good indicator of market interest - and sometimes even provide early indicators as is the case with flu trends can be predicted by Google earlier than the CDC with as much precision.


The data can also be used to analyze differences in behaviour between age groups, regions, and other criteria. This is only possible because of the large dataset as it provides sufficient data to see meaningful patterns emerge. It can even show correlations that may be meaningful in related fields, here between real estate and interior design.


Also worth reading to understand the power of BigData:

- jawbone insight into recent earthquake: How did the Napa earthquake affect sleep? http://sco.lt/5S733Z

Bedtime Stories: Learning from Sleep Data- from #jawbone #StrataConf 2014 via @mrogati http://sco.lt/98dV8D

- google flu trends http://sco.lt/5x6g4n


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How did the Napa earthquake affect sleep?

How did the Napa earthquake affect sleep? | Digital Transformation of Businesses | Scoop.it
The Napa Earthquake was the strongest to hit Northern California in 25 years. See how it impacted the sleep of UP wearers in the Bay Area.
Farid Mheir's insight:

Data from wearable technologies can be mined in many different ways, here indicating the impact of an earthquake based on distance from epicenter. Wearables are starting to provide insights into phenomenons that they may not have been designed to do, and this is just the beginning. Similar to a story earlier this year from jawbone as well.


Bedtime Stories: Learning from Sleep Data- from #jawbone #StrataConf 2014 via @mrogati http://sco.lt/98dV8D


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Behind the huge cyberattack campaign in Latin America that no one has heard about via @qz

Behind the huge cyberattack campaign in Latin America that no one has heard about via @qz | Digital Transformation of Businesses | Scoop.it
For the past four years, a secret cyber-attack campaign, possibly state-sponsored, has been directed at several Latin American intelligence services, military, embassies and other government institutions. The Moscow-based cyber-security firm Kaspersky Lab, which claims to have unearthed the campaign, has given it a name: El Machete. According to Kaspersky, the attacks started in 2010. Its...
Farid Mheir's insight:

Interesting that cyber attacks are not a monopoly of USA, China and Russia, although they share similar features with the USA PRISM program and Israeli Flame and Stuxnet virus.


The Best Explanation Yet Of How The NSA's PRISM Surveillance Program Works http://sco.lt/8rWyDx


A world where everything is hackable via @Strata @acroll http://sco.lt/8pX85p


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