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Google Maps for Business- tracking people and machinery opens new opportunities via @google

Google Maps for Business- tracking people and machinery opens new opportunities via @google | Digital Transformation of Businesses | Scoop.it

With the Google Maps API, you can build powerful applications that track assets, alert based on geofences, and geolocate devices, all delivered through the familiar Google Maps interface. Find out how DHL streamlines their package delivery process using the Google Maps API.

Farid Mheir's insight:

If it is good enough for DHL to track its parcels and deliveries, or for Swiss railways to show the positions of their train in realtime, then why would it not be good enough for

  • tracking pharma sales reps in their daily rounds to medical offices?
  • showing where your cable repair guy (or plumber or electrician) is (and predict when he will arrive at your home)
  • locating rental equiment in the field (ok this assumes large rentals such as cranes as it probably needs some kind of cell phone with gps)?


In fact, any business that needs to track, inventory or display assets on a map must absolutely look into the google maps API and other solutions.

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Digital Transformation of Businesses
A selection of documents, articles, papers, videos and other content for those interested in the transformation that is required when going 100% digital in an organization. I also try to highlight the impacts, both positives and negatives of that transformation. Like it? Please click "Recommend"
Curated by Farid Mheir
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How to Disappear Online at WhoIsHostingThis.com

How to Disappear Online at WhoIsHostingThis.com | Digital Transformation of Businesses | Scoop.it
Have you ever wanted to disappear online? Simply vanish from the electronic realm? Read on to discover how to remove your private info from the Internet.
Farid Mheir's insight:

Very useful, if not complete, list of things to do to erase your life on the Internet. The post also has useful links to services that can partially automate the process.

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Why Pinterest Is Way More Important Than Twitter Or Reddit For Traffic Referrals via @jillianiles @bi

Why Pinterest Is Way More Important Than Twitter Or Reddit For Traffic Referrals via @jillianiles @bi | Digital Transformation of Businesses | Scoop.it
The social networking site drives 7.10% of all Web traffic.
Farid Mheir's insight:

Interesting that Facebook remains very relevant (I guess the fact that teenagers are leaving FB is more than compensated with old folks getting into it). Pinterest value goes without saying, it is a huge visual catalog after all!

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Future of retail is online- the trends are clear via @bi @simon_henault

Future of retail is online- the trends are clear via @bi @simon_henault | Digital Transformation of Businesses | Scoop.it
E-commerce is eating the traditional retail industry.
Farid Mheir's insight:

A picture is worth a thousand words.

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Interviews with founders and influencers #goodReading #inspiration via @shoplocket

Interviews with founders and influencers #goodReading #inspiration via @shoplocket | Digital Transformation of Businesses | Scoop.it
Farid Mheir's insight:

I love to read these weekly interviews. More often than not they are about products and companies that I did not know existed but that I found super interesting. I can't read them fast enough but thought I'd share anyways.


BTW, I discovered shoplocket by accident. They provide a very unique eCommerce platform where you can sell few products - just one or two will do! It addresses a real need for startups and entrepreneurs. They are also under utilized because their platform can be used to test a new idea, a new product, a new eCommerce offering, even for large retailers or brands. Oh well...

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Alternative to Traditional Cellular Networks leverages Wireless Interference via @RachelMetz @mit @TechReview

Alternative to Traditional Cellular Networks leverages Wireless Interference via @RachelMetz @mit @TechReview | Digital Transformation of Businesses | Scoop.it
WebTV’s creator thinks his forthcoming wireless technology will give us faster, better mobile Internet access.
Farid Mheir's insight:

For the technologically-minded, and contrary to what you may think by reading the headline, this technology may actually provide a solution to a real problem.


Mobile usage is growing at phenomenal rates. Now everybody must have a mobile website, not only for browsing content but also for commerce and entertainment. Phones have become small computers, with screen resolutions that rival TVs that are just a few years old. This puts a tremendous pressure on the cellular networks which must, in order to cope with the increased demand, manage the bandwidth and charge an arm-and-a-leg for data plans.


So any technology that unclogs the last mile, from the cell tower to the cell phone itself will sure be a winner.

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Laws and Ethics Can’t Keep Pace with Technology via @Wadhwa @MIT @TechReview

Laws and Ethics Can’t Keep Pace with Technology via @Wadhwa @MIT @TechReview | Digital Transformation of Businesses | Scoop.it

Disruptive technology: A 1568 printing press. The technology brought social upheaval.


We haven’t come to grips with what is ethical, let alone with what the laws should be, in relation to technologies such as social media. Consider the question of privacy. Our laws date back to the late 19th century, when newspapers first started publishing personal information and Boston lawyer Samuel Warren objected to social gossip published about his family. This led his law partner, future U.S. Supreme Court Justice Louis Brandeis, to write the law review article “The Right of Privacy.” Their idea that there exists a right to be left alone, as there is a right to private property, became, arguably, the most famous law review article ever and laid the foundation of American privacy law.


The gaps in privacy laws have grown exponentially since then.

Farid Mheir's insight:

Provides interesting historical perspective -printing press, steam engine, etc.- to privacy and other related issues that technology - and digital transformation in particular - have exacerbated. 

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Amazon Web Services Blog: Three New AWS Reference Architectures for E-Commerce

Amazon Web Services Blog: Three New AWS Reference Architectures for E-Commerce | Digital Transformation of Businesses | Scoop.it
We have updated the AWS Architecture Center with a trio of new reference architectures for e-commerce. Each reference architecture includes a detailed system overview, a detailed architectural diagram, and a list of the AWS services used in the architecture. Here's...
Farid Mheir's insight:

These reference architectures date back to early 2013 but are still valid. They provide interesting guidance for architects looking to build an eCommerce solution on top of the Amazon Web Service platform.


They also provide very useful insight into eCommerce architecture on its own. Just the fact that Amazon recommends a split between front-end ( the transactional part, where customers shop, with the usage of caching and noSQL database for speed and flexibility), the checkout (which includes all pick/pack activities and the very secure payment and credit card processing) and the marketing (where very dynamic and personalized product recommendations live), should all be reasons for architects to consider a similar partition in their own architectures.

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#Wal-Mart’s in-store shoppers prefer #Amazon.com — not Walmart.com via @marketwatch

#Wal-Mart’s in-store shoppers prefer #Amazon.com — not Walmart.com via @marketwatch | Digital Transformation of Businesses | Scoop.it
Wal-Mart Stores Inc. has been vocal about its intention to aggressively build its online business, but there's one thing it needs to change first: Getting its own in-store shoppers to shop at Walmart.com.


Just 19% of Walmart in-store shoppers shop at Walmart.com, compared to 53% of those who also buy at Amazon.com, according to a UBS report, citing Kantar Retail data.

Farid Mheir's insight:

Read the stats and ask yourself the same question in your business: how many of your customers shop online on Amazon.com? Is that percentage higher or lower than those using your own eCommerce site?


If the answer is lower, then you are loosing money.


If you do not have an ecommerce website, the answer is even easier to get.

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André Bélanger's curator insight, April 16, 8:54 AM

Walmart n'a pas encore réussi à offrir une grande valeur ajoutée à ses clients pour sa boutique en ligne. Amazon, qui n'a pas de présence physique, reste le leader incontesté du magasin en ligne des clients de Walmart.

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Along with #cloud, we're getting more #DevOps and IT self-service via @JoeMcKendrick @ZDNet

Along with #cloud, we're getting more #DevOps and IT self-service via @JoeMcKendrick @ZDNet | Digital Transformation of Businesses | Scoop.it
Survey of more than 1,000 enterprises finds widespread embrace of developer-operations team alliances, driven by cloud.
Farid Mheir's insight:

Not easy to get devOps to work in large organizations though, it is reassuring to see it taking hold.

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Holy Grail of eCommerce Conversion Optimization - 91 Point Checklist and Infographic

Holy Grail of eCommerce Conversion Optimization - 91 Point Checklist and Infographic | Digital Transformation of Businesses | Scoop.it
Invest in building filthy rich user experience, consistently and throughout your store. That is what stores with deeper pockets (like ASOS, Zappos, and JCPenney) do to achieve better conversion rate than your store. This article will take you away from usual Search Engine Optimization stuff to where the real money lies - Conversion Rate Optimization. What you do with the visitors you bring to your website?
Farid Mheir's insight:

the infographics and details that goes with an earlier post.


91 points checklist to eCommerce conversion via @cueblocks http://sco.lt/82qXmD

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The Second Machine Age: An Industrial Revolution Powered by Digital Technologies via @capgemini

An interview with Erik Brynjolfsson and Andrew McAfee, MIT Center for Digital Business.
Farid Mheir's insight:

I just picked up the book on Kindle from amazon. Should make for a great read.

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How the Internet Is Taking Away America's Religion | MIT Technology Review

How the Internet Is Taking Away America's Religion | MIT Technology Review | Digital Transformation of Businesses | Scoop.it
Using the internet can destroy your faith. That’s the conclusion of a study showing that the dramatic drop in religious affiliation in the US since 1990 is closely mirrored by the increase in internet use.
Farid Mheir's insight:

Along the same lines of a previous post

#Countries With More #Money Tend To Be More #Godless via @bi http://sco.lt/5lMicT


This one however brings a very good analysis of the possible reasons for the correlation, along with remaining unknowns.


That being said, with all the media attention around "la charte des valeurs" in Quebec, US religious growth in the US politics, and of course all the more extreme religious countries, especially in the middle east, one can only wonder where the discrepancy with these data points comes from?

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#Microsoft Launches #Cortana a Virtual Assistant to Take on Apple’s Siri via MIT @TechReview

#Microsoft Launches #Cortana a Virtual Assistant to Take on Apple’s Siri via MIT @TechReview | Digital Transformation of Businesses | Scoop.it
Microsoft’s new personal assistant includes features found in Apple and Google’s own virtual helpers.
Farid Mheir's insight:

Why so much fuss about a technology that works so-so at best (ask a physician that uses Dragon speech recognition)? Because it is essential when you shrink the device size. Phone keyboards are difficult to use, and they will be completely absent from most wearable devices : watches, google glasses, TV remote controls, etc.


In a controlled environment, with limited vocabulary and restricted tasks, voice-recognition is impressive. In a business setting, say in a machine shop, shop floor, retail store backroom, voice control will be the norm and I expect all new digital implementations should consider them. Especially given the options that exist from Apple, Google and now Microsoft!


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Back to the future: 12B printed catalogs in 2013 and in-store showrooming via @EHolmesWSJ @wsj

Back to the future: 12B printed catalogs in 2013 and in-store showrooming via @EHolmesWSJ @wsj | Digital Transformation of Businesses | Scoop.it
Shoppers spend more online after browsing through lavish print spreads.
Farid Mheir's insight:

That is why "Marketers mailed 11.9 billion catalogs in 2013". Amazing read and reminder: most people still use printed catalogs - even I do and enjoy them - and go in store to shop and view products. What's important is to make online experience seamless.

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61 Best Social Media Tools for Small Business via @kevanlee @buffer

61 Best Social Media Tools for Small Business via @kevanlee @buffer | Digital Transformation of Businesses | Scoop.it
A complete list of social media tools for small business that are easy, useful, and affordable (or free!).
Farid Mheir's insight:

A great list of tools, very useful. I am amazed at how many I do not know... and to think that I thought I knew many. Goes to show how little I know!

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Companies that embrace "digital" are 26% more profitable, and +12% market valuation via @capgemini

http://www.capgemini.com/cloud-services The Cloud economy has set a new benchmark for making easy, quick, and flexible solutions widely available. Theoretica...
Farid Mheir's insight:

Again Capgemini survey shows strong measurable benefits for companies that embrace digital.

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Cloud computing "made in Canada" is gaining traction thanks to governments via @lapresse+

Cloud computing "made in Canada" is gaining traction thanks to governments via @lapresse+ | Digital Transformation of Businesses | Scoop.it
Simple tendance au tournant de la décennie, l’infonuagique pourrait bien devenir la norme d’ici quelques années. Entreprises et gouvernements se tournent vers cette solution informatique qui, par l’entremise de serveurs distants, permet un accès réseau à nos données, à la demande et en libre ser
Farid Mheir's insight:

(article is in french) looks like Canada is catching up in the cloud computing world- Forbes 2012 article was clear about that. Governments, in particular the Quebec government are now targetting local cloud providers with servers in their jurisdiction as preferred partners. 


The decision will in the short term limit solutions - not all SaaS solutions can guarantee hosting in a specific country. On the other hand this will spark a higher level of local investment in the field, which is good.


I also like the IDC Canada - Telus report cited in the article, which provides some interesting survey data about the state of the cloud computing in Canada. I like their simple diagram that shows the progression of IT sourcing methods, it says it all.


This goes along with the realization that the cold Canadian weather and low electricity costs may actually be the best to host large server farms. It may actually be a better use of our Hydro energy that the production of aluminium?

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Google's Project Ara wants to revolutionize the smartphone industry within a year via @phonewisdom @engadget

Google's Project Ara wants to revolutionize the smartphone industry within a year via @phonewisdom @engadget | Digital Transformation of Businesses | Scoop.it
The night before Google's Advanced Technology and Projects (ATAP) division was supposed to show off the one and only functional Project Ara prototype to
Farid Mheir's insight:

Not only is this a great idea - a modular phone where you can exchange parts - it brings a new look at product design in general. It may actually open the world to much more eco-friendly designs and even - who knew - bring back the repair shop where you would actually keep electronic devices and repair them when they fail or some part becomes obsolete. Just like in the old days. Maybe we have come full circle...?


Also have a look at this other engadget post and watch the 2 minute video on the ARA project where you'll get to see a behind the scenes view of Google team and partners. Very cool.

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AWS Architecture Blog- a new essential resource to learn from the best

AWS Architecture Blog- a new essential resource to learn from the best | Digital Transformation of Businesses | Scoop.it
Welcome to the AWS Architecture Blog

At Amazon Web Services we have the great fortune to work on many interesting large-scale distributed systems, as well as the privilege to observe our customers achieve audacious goals. Many highly available services, web sites, and business systems have been built on top of Amazon Web Services.

This new blog, the AWS Architecture blog, will dive a little deeper than our documentation or announcements and provide further information and technical details for customers interested in building more highly available applications and services on top of Amazon Web Services.

We’ll be disharing posts from many AWS team members covering areas including, but not limited to:

  • High availability configurations for using AWS services
  • Relentless and creative testing
  • Architecture best practices for Amazon Web Services
  • Deployment and operational best practises
  • Comprehensive and speedy monitoring
  • Compartmentalization and fault isolation

To get future posts, please check back often or subscribe to our blog using the RSS feed button at the top of the page or our twitter account (@AWSArchitecture).

Farid Mheir's insight:

This new blog reference is much welcomed as it provides insights into one of the best cloud service.  What is of particular interest to me is the stories about actual solutions of actual websites and the solutions they have put in place. To me, case studies are the best form of guidance, as it provides concrete solutions that help you understand not only what to do but often what not to do.

Another essential reference along those lines is the High Performance Websites blog by Steve Souders, which consistently provides useful case studies and examples of solutions to make websites go faster.

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The Top 13 Marketing Technology Articles- good reading for rainy Sunday morning

Marketing Technology…NOW!

 

Have a comment? Email it to info@ineomarketing.com or comment below. I’ll publish it here.

 

Today’s curated articles collected for your quick review:

-- > 5 mistakes companies make when automating their marketing - VentureBeat http://sco.lt/5hHRZp

-- > Why 55% of Potential B2B Buyers Might Not Trust Your Website Content - CMI http://sco.lt/8TZ8Nt

-- > E-commerce: B2B grows online traffic 25% through use of marketing cloud http://sco.lt/5NtUnp

-- > Product is Not the Hero of a B2B Company's Story - Marketing Interactions http://sco.lt/6TNcyf

-- > 13 Google+ Tools to Improve Your Marketing | Social Media Examiner http://sco.lt/7jeW5x

-- > 53 Percent of B2B Fortune 500 Companies Use Marketing Automation - ClickZ http://sco.lt/5GsCNl

-- > Maximize Your Impact On Social Media Networks (Best Practices Guide) - CoSchedule http://sco.lt/5Z2Wht

-- > 15% of Websites are Responsive - 'Net Features http://sco.lt/5LLNgH

-- > Eight Secrets of Success With LinkedIn PPC Ads - Profs http://sco.lt/6NQKIL

-- > [FREE] Scoring & Grading Handbook - Pardot http://sco.lt/4pPVY1

-- > Infographic: Trends in Recruiting Content Marketers - Marketing Technology Blog http://sco.lt/8DB4fh

-- > The Science of a Killer Blog Post: Images - infographic - Digital Information World http://sco.lt/8YgBm5

-- > The Secrets to Writing an Attention-Grabbing Blog Post [Infographic] - HubSpot http://sco.lt/507rhx


Via iNeoMarketing
Farid Mheir's insight:

I have not read all of them but plan to do so during this weekend's rainy Sunday morning...

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Why Canada May Be a Better Choice for Startups Than Silicon Valley? via @techvibes

Why Canada May Be a Better Choice for Startups Than Silicon Valley? via @techvibes | Digital Transformation of Businesses | Scoop.it
Recently, there’s been a lot made about the advantages for starting technology companies in Canada, as well as the optimism
Farid Mheir's insight:

Short piece that highlights the facts that 

1- Canada has lots of incentives to establish your startup

2- being in Silicon valley may lead you to falsely think you have a good business model because not all business ideas that work in San Francisco will elsewhere in America and ROW

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Canada #Ecommerce: Pedal to the Metal via @briggsrp @emarketer

Farid Mheir's insight:

Great slide deck full of useful data on Canadian eCommerce. nothing new, just more of the same: we are behind, but growing real fast.

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Online Retail Is Front and Center in the Quest for Growth via @atkearney

Online Retail Is Front and Center in the Quest for Growth via @atkearney | Digital Transformation of Businesses | Scoop.it
Farid Mheir's insight:

The title is very clear it seems: retailers that do not embrace eCommerce will see their revenues shrink and ultimately will become insignificant. 


I agree.

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Beware of the reptilian brain when preparing for change- this applies so well in digital via @Aplustransition

Beware of the reptilian brain when preparing for change- this applies so well in digital via @Aplustransition | Digital Transformation of Businesses | Scoop.it
When learning of a major change or experiencing it, our brain often interprets it as a threat. Interestingly, the latest discoveries reveal that faced with a threat, our brain does not distinguish between a genuine tiger attack and a perceived minor threat. And when we feel threatened, what is called the reptilian brain takes over our thinking brain. The reptilian Read more
Farid Mheir's insight:

We see change management as a major challenge when trying to introduce a digital transformation. I was not aware of the SCARF model presented here but it does offer some interesting insight that we should consider more when doing our digital transformation job.

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[Slides] Evolution of the #SocialMedia Command Center via @setlinger @altimeter

The Social Media Command Center: Case Studies, Use Cases, and Advice from Social Business Leaders These slides are from a one-hour webinar with Altimeter an...

Farid Mheir's insight:

Jump straight to slides 3 & 4 for a good overview diagram of social media evolution and use cases for command centers. Here in Quebec, not many of our corporations leverage such CCs, probably because we lack the kind of large multinationals that would benefit from the insight that social media can provide, on a global basis.


However, I can assume that most large organization would benefit from it, maybe with the creation of a group of people distributed across the organization, equipped with the right kind of tools.

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