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LastPass 2.0: Managing and Protecting Your Online Life

LastPass 2.0: Managing and Protecting Your Online Life | Digital Transformation of Businesses | Scoop.it
Farid Mheir's insight:

Good alternative to writing down the passwords in a notepad or using the same password over and over...

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Digital Transformation of Businesses
A selection of documents, articles, papers, videos and other content for those interested in the transformation that is required when going 100% digital in an organization. I also try to highlight the impacts, both positives and negatives of that transformation. Like it? Please click "Recommend"
Curated by Farid Mheir
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The key to growth? Race with the machines via @ted

The key to growth? Race with the machines via @ted | Digital Transformation of Businesses | Scoop.it
As machines take on more jobs, many find themselves out of work or with raises indefinitely postponed. Is this the end of growth? No, says Erik Brynjolfsson -- it’s simply the growing pains of a radically reorganized economy. A riveting case for why big innovations are ahead of us … if we think of computers as our teammates. Be sure to watch the opposing viewpoint from Robert Gordon.
Farid Mheir's insight:

An amazing 10 minute video that highlights all the key elements to demonstrate that we are at the beginning of a major digital transformation. With parallels from the electricity revolution in the 1900s, where it took 30 years for productivity to improve, Erik shows why we are facing a similar path with computers.


It fails, unfortunately, to show what the future may look like or offer suggestions that highlight what may come next. A great talk nevertheless.

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1.30$ is the "cost per install" of mobile apps via @Fiksu

1.30$ is the "cost per install" of mobile apps via @Fiksu | Digital Transformation of Businesses | Scoop.it
Fiksu for Mobile Apps - The Leading Mobile App Marketing Platform for Acquiring Loyal App Users.
Farid Mheir's insight:

fiksu indexes detail the cost per app across iOS and Android, providing benchmark when budgeting the cost to deploy and promote mobile apps. Gone are the days when just publishing an app meant it was going to get installed. And the costs are significant.

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Jeff Anderson | GSN's curator insight, July 8, 8:08 AM

Key statistics from the Fiksu report:


  • The Cost per App Launch Index - tracks the cost of each repeat app launch over time. In May, the Android Index was $0.10 and the iOS Index was $0.20.
  • The Cost per Install (CPI) Index - In May, the CPI for iOS was $1.28 and Android's CPI was $1.31.
  • The App Store Competitive Index - tracks the volume of downloads per day by the top 200 ranked free iPhone apps in the U.S. In May, the Index was 6.6 million daily downloads.
  • The Cost per Loyal User Index -  In May, the Index was $1.78.
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A review of same-day delivery by Google, Amazon, Instacart fails to show how it makes money via @delray

A review of same-day delivery by Google, Amazon, Instacart fails to show how it makes money via @delray | Digital Transformation of Businesses | Scoop.it

An attempt to steal back product searches from the country's largest online retailer.

Farid Mheir's insight:

This review of same-day delivery shopping solutions from Google and Amazon sheds light into the rationale for Google to enter this new market offering.


However, it fails to answer a fundamental business model question: how can you make money selling products from  store shelves, especially when competing with those from Amazon's warehouses? 

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86x more reach if your Facebook content generates 5K+ interactions - but only if you pay via@statista

86x more reach if your Facebook content generates 5K+ interactions - but only if you pay via@statista | Digital Transformation of Businesses | Scoop.it
This chart illustrates how interactions with branded content on Facebook correlate with reach.
Farid Mheir's insight:

This chart demonstrates that you have 86x more reach if you pay Facebook to promote your content, but only if that content generates interactions - likes, comments, shares, etc.

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Adobe's marketing cloud goes real-time, adds app store, boosts search ads 25% - VentureBeat, ChiefMarTec

Adobe's marketing cloud goes real-time, adds app store, boosts search ads 25% - VentureBeat, ChiefMarTec | Digital Transformation of Businesses | Scoop.it

Intermediate/ Digest...


Tomorrow Adobe is announcing new features that will enable marketers to react immediately to customer or prospect actions, an app store to make integrating with hundreds of new marketing technologies simple and fast, and more, including a new Media Optimizer that, it says, improves search ad effectiveness by 25 percent.

 

Adobe is also adding an app-store like exchange as a new core service to its marketing cloud, which it just significantly updated in March. The Exchange had been in beta and is now generally available as a core service across all marketing cloud components.

 

Media Optimizer consists of predictive modeling algorithms that use big data to predict campaign performance, campaign analysis via Adobe Analytics, remarketing capability, the new real-time campaign management features, and a new retail advertising optimization tool.

 

From ChiefMarTec:

They’re launching with more than 150 apps in their exchange, which has apparently already been leveraged by more than 1,200 major brand customers worldwide in an extensive beta program.

 

This is not a we do everything you would ever want in digital marketing position. This is a position that acknowledges that third-party innovation is a critical part of digital marketing — that a 1,000 innovators of marketing technology can be an incredible source of strength. This is a we can be the foundation of everything you would ever want in digital marketing position.

 

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iNeoMarketing's curator insight, May 14, 1:21 PM

Just as it is with Marketo: will the onboard process for ISVs be simplified vs. the AppExchange.

John H Drew Jr.'s curator insight, July 4, 5:00 PM

Adobe Marketing Cloud Exchange, a core service in Adobe Marketing Cloud, is a new marketplace for pre-built integrations and apps between Adobe solutions and third-party technologies like Google DDM, Microsoft Dynamics CRM, and Tableau.

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Chief Marketing Technologists earn $140K - $241K via @chiefmartec

Chief Marketing Technologists earn $140K - $241K via @chiefmartec | Digital Transformation of Businesses | Scoop.it
How much does a chief marketing technologist earn? It depends on the size of the company, the industry, and the region, but according to the Mondo Resourcing & Staffing Agency the range is $140,000 to $241,000. The only digital marketing executive position paid more, on average, were Chief Digital Officers, earning between $148,000 to $280,000. …
Farid Mheir's insight:

Not sure if these numbers track here in Canada or in Montreal but the fact the role has become a line item  says much about the role and the opportunity within organization to better structure technology within the marketing department.


But it also raises questions: why not a chief HR technologist, chief Sales technologist, etc.? Does every dept merit its own chief technologist? Why does marketing need one and the others don't? If there is already a chief digital officer, do you need a CMT as well? When you name a CMT, does this mean the CIO is not doing his job?

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Seven elements of a reinvented IT function via @mckinsey

Seven elements of a reinvented IT function via @mckinsey | Digital Transformation of Businesses | Scoop.it
Tinkering and short-term fixes aren’t enough. Traditional companies seeking strong digital performance must thoroughly transform their IT functions. A McKinsey & Company article.
Farid Mheir's insight:

The trend appears to be that IT groups are too difficult to change and that the only way to transform them is going around them: employees bypass IT group and do it themselves (shadow IT), CMOs that outspend CIOs in digital technologies, Walmart that creates a "lab" because it is too difficult to change the culture and compete with Amazon, MetLife that uses mongoDB to consolidate over 80 digital systems into a single database to provide customer service reps with 360 degree view of client, etc. 


Here McKinsey suggest ways in which IT can change. But the solution appears a bit ridiculous: create a parallel team that operates at "digital speed". Sounds like a workaround not a solution, no?


Other interesting reads:

1- How CIOs Can Change the Game http://sco.lt/...

2- shadow-IT: 80% of employees go around the IT department & buy cloud software via @ Emergent007 http://sco.lt/...

3- Retailers open "labs" to safely pilot their digital transformation via @mercuryNews http://sco.lt/...

4- Comment MetLife a résolu un problème vieux de huit ans en trois mois via @fmheir http://sco.lt/...

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Jean-Marie Grange's curator insight, June 30, 7:34 AM

It seems impossible to get the IT teams to work at the Digital speed... But it needs to be done, because bypassing them is not a long term solution.

april gardner124's curator insight, June 30, 6:32 PM

lololol

 

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updated: References for Digital Transformation

updated: References for Digital Transformation | Digital Transformation of Businesses | Scoop.it
Below are my top references for digital transformation, in rough order of value to me. But first, here is a chart to prove how much interest the digital transformation has created.
• Capgemini Digital...
Farid Mheir's insight:

I've updated my reference list to include McKinsey Digital Edge. The fact that McKinsey now dedicates a micro-site to the digital transformation is testimony to the great impact that digital has on the corporation management team. And often their inability to know what to do about it.

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Salesforce Wear Aims enters Enterprise & B2B2C Wearables Markets via @Forrester @jp_gownder

Salesforce Wear Aims enters Enterprise & B2B2C Wearables Markets via @Forrester @jp_gownder | Digital Transformation of Businesses | Scoop.it

Digest...


On June 10, Salesforce.com announced Salesforce Wear, a bundle of free tools and reference applications aimed at evangelizing the power of enterprise wearables. The offering supports six different wearable devices, each with its own open-source reference application to help developers design and build wearable apps that connect to the Salesforce1 platform.

-- >  Salesforce Wear has the potential to turbo-charge the growing market for enterprise wearables.

-- >  Some of the reference applications are pure enterprise/B2B workforce enablement applications which can be generalized to other field service scenarios

-- >  Others reference apps offer solutioning for B2B2C scenarios – which Forrester has been covering extensively in our wearables research.

-- >  Salesforce Wear will offer enterprises a quicker path to creating different types of user scenarios.

-- >  In addition to I&O pros, other tech vendors should take note, too.

-- >  Salesforce’s move into this space both validates the enterprise wearables market and will spur it forward even more quickly.

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Farid Mheir's insight:

This may feel a bit too much like Big Brother for some, but with the right kind of incentives, this may hold some promise. I can also envision large conferences where identifications can be moved from badges to wearable devices. Interesting that Salesforce is capturing this market first.

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iNeoMarketing's curator insight, June 13, 5:38 AM

I don't know. Sometimes companies get out in front to find that there's nothing behind them. Jury's out.


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One Page Love #opl references websites that are composed of a single page

One Page Love #opl references websites that are composed of a single page | Digital Transformation of Businesses | Scoop.it
Farid Mheir's insight:

Over 4000 one page websites are referenced here. I came across the Swiss airline website and found it very beautiful. But there are tons of others. Probably due to the iPad - where scrolling up down is preferable to having multiple tabs or pages - the one page design has the distinct advantage to constrain designers - and their clients - into finding the most important stuff and featuring it simply and elegantly.


Enjoy.

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shadow-IT: 80% of employees go around the IT department & buy cloud software via @ Emergent007

shadow-IT: 80% of employees go around the IT department & buy cloud software via @ Emergent007 | Digital Transformation of Businesses | Scoop.it
Columnist Christopher Mims advocates empowering a company's most technologically disobedient employees.
Farid Mheir's insight:

The article conclusion says it all:


"One survey, by Gartner, predicted that by 2015, 35% of the money companies spend on IT will be spent by employees who don't even work for the IT department. And PricewaterhouseCoopers found that at companies it rated as "top performers," more than 50% of IT spending was already happening outside the IT department. This suggests that firms concerned about the security issues of shadow IT are missing the point; the bigger risk is not embracing it in the first place."

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Learning and Teaching with Content Curation: an Academic Introduction

A digital essay completed by Heather Bailie as part of the assessment requirements of #INF530 Concepts & Practices for a Digital Age.

Via Robin Good
Farid Mheir's insight:

some very useful charts and diagrams in the presentation. The rest is pretty straightforward...

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norbert boruett's curator insight, June 11, 1:51 AM

So powerful the strength of curation

Joaquín Ballester's curator insight, June 11, 6:06 AM

Flipped classroom

John Slifko's curator insight, June 11, 4:05 PM

More on content curation as a teaching tool. 

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Recommendations from @gartner @cisco on Bring Your Own Device #BYOD: no more corporate personal devices by 2020?

Recommendations from @gartner @cisco on Bring Your Own Device #BYOD: no more corporate personal devices by 2020? | Digital Transformation of Businesses | Scoop.it
Farid Mheir's insight:

Great IT research paper on BYOD , with statistics on adoption and recommendations on how to implement it.

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Stacy Peterson's curator insight, June 5, 7:50 PM

BYOD insights with succinct statistics and recommendations for implementation

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#mustRead for digital technologists: @ThoughtWorks Technology Radar

A global software company focused on software design and delivery. We provide professional services and products and leading thought on Agile and Continuous Delivery.
Farid Mheir's insight:

This remains a must read to keep on top of new development tools, platforms, techniques and frameworks.

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50 charts on marketing technology via @percolate

50ChartsontheFutureof MarketingandTechnology What is the future of marketing? Marketing is in transition. Technology has transformed the way we communicate, st…
Farid Mheir's insight:

Similar and with some overlap with 

150 slides in 25 min #mustwatch video of @kpcb's Mary Meeker performing her Internet trends talk live at #codecon http://sco.lt/6OE7UX

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Using R and Oracle Exadata via @capgemini

Using R and Oracle Exadata via @capgemini | Digital Transformation of Businesses | Scoop.it
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#eCommerce in France is 8% of total sales at 51B€ growing +13.5%

#eCommerce in France is 8% of total sales at 51B€ growing +13.5% | Digital Transformation of Businesses | Scoop.it
Hausse du volume d’affaires. Baisse du panier moyen. Elargissement de l’offre et de la demande. Les points clés sont nombreux pour bien comprendre comment s’est comporté l’e-commerce en 2013. La Fevad publie son bilan, en voici les principaux chiffres à retenir.
Farid Mheir's insight:

For detailed infographics containing key numbers see the online PDF from FEVAD (in french). It basically confirms what we know already: eCommerce is growing and it affects all products and services. 

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Harvard Business Review publishes The Rise of the Chief Marketing Technologist via @chiefmartec

Harvard Business Review publishes The Rise of the Chief Marketing Technologist via @chiefmartec | Digital Transformation of Businesses | Scoop.it
When I first started writing about the role of a chief marketing technologist in 2008, it was, at best, a niche subject. A hybrid marketing and technology executive? What kind of crazy, chimerical beast was that? But six years later, with marketing increasingly viewed as a technology-powered discipline, hybrid marketing technologist roles are growing rapidly. …
Farid Mheir's insight:

A good article that features 5 marketing technologists in different organizations. It helps understand why and what a chief mar tech does but may not answer all the questions one can raise about why we need one in marketing only and why the CIO does not fill the gap. Good read nevertheless.

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5 Methods And 15 Tools To Find Your Audience And Build a Community via @xoalexo @buffer

5 Methods And 15 Tools To Find Your Audience And Build a Community via @xoalexo @buffer | Digital Transformation of Businesses | Scoop.it

When you build a community, you create supportive brand advocates. How do you find and nurture this group? Here are our favorite tools and strategies.

Farid Mheir's insight:

Another great reference where you'll learn - as I did - about intercom, mention, riffle and other tools to manage an online community.

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Comment MetLife a résolu un problème vieux de huit ans en trois mois via @fmheir

Comment MetLife a résolu un problème vieux de huit ans en trois mois via @fmheir | Digital Transformation of Businesses | Scoop.it

On peut tirer de cet exemple quelques précieux enseignements :

1- les technologies développées initialement pour les solutions Internet trouvent maintenant des applications – des use case – dans les entreprises établies;

2- il faut avoir des équipes qui sont capables de comprendre et d’adapter ces nouvelles technologies aux réalités d’entreprises existantes, et des systèmes patrimoniaux qui les composent;
3- il n’est pas nécessaire d’attendre le remplacement des systèmes patrimoniaux pour innover et présenter des solutions performantes au goût du jour.

Farid Mheir's insight:

A blog post I wrote that describes how new databases help solve MetLife customer 360 view problems.

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Amazon Prime Members Heavily Outspend Non-Prime Customers via @statista

Amazon Prime Members Heavily Outspend Non-Prime Customers via @statista | Digital Transformation of Businesses | Scoop.it
This chart shows how much Amazon Prime members spend on Amazon.com compared to regular customers.
Farid Mheir's insight:

When Amazon goes into grocery eCommerce and charges 299$ per year for Prime, what will be the impact on traditional retailers - Walmart, Target, Loblaws?

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Google Glass will be more successful among enterprise customers in the short term via @forrester @jp_gownder

Google recently announced an expansion of its Explorer Edition program to anyone in the U.S. — still at $1,500. This doesn't constitute the mass market release of the product; it's an incremental move to extend its beta program.
Farid Mheir's insight:

Very appropriate insight regarding this new technology. The video in this article shows a field repair scenario but I can also see applications in more mundane parcel delivery, order management, or customer service, where being able to recognize an address or a face can be extremely powerful.

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One Page Website Wireframes #infographics via @GraphicBurger @adam_webdev

One Page Website Wireframes #infographics via @GraphicBurger @adam_webdev | Digital Transformation of Businesses | Scoop.it

Use these wireframes to prototype your website quickly and easily. You can combine components in various ways for different projects like portfolios, landing pages and more. Enjoy!

Farid Mheir's insight:

A bit of dogfooding here, a one page reference for website one pager. Anything from header to footer including pricing tables and portfolio pages. Great to drop into a presentation or prototype as the designer suggest, it is also good to help people think in one pagers.

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Facebook, Twitter, Amazon et Ebay innovent encore dans le social commerce via @technoRousseau @FredCavazza

Facebook, Twitter, Amazon et Ebay innovent encore dans le social commerce via @technoRousseau @FredCavazza | Digital Transformation of Businesses | Scoop.it
Je rebondis sur le dernier article de Cédric au sujet du social commerce. Non, les internautes ne sont pas sur Facebook ou Twitter pour acheter. Je pense que nous avons suffisamment argumenté sur ce point-là pour vous en convaincre. Ceci étant dit, le processus d’achat ne se résume pas à l’acte en lui-même. L’intérêt du …
Farid Mheir's insight:

I agree that social commerce is a big question mark but this review of existing - and in some cases very recent - solutions is most appropriate (in french)

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Robots can now officially imitate humans and how police uses facial recognition to catch criminals via @qz

Robots can now officially imitate humans and how police uses facial recognition to catch criminals via @qz | Digital Transformation of Businesses | Scoop.it
A computer that has convinced humans it is a 13-year-old Ukrainian boy has potentially passed a benchmark for artificial intelligence for the first time. The programme, named "Eugene Goostman" and created by Russian developers, managed to convince 33% of the judges that it was human at an event at the Royal Society in London, The Independent reported. The so-called...
Farid Mheir's insight:

I am wondering this has not been a bigger news event. When I was studying programming in the 80s - about the same time when Blade Runner movie referenced here came  out - beating the Turing test was a big deal and the holy grail of computer science. Now that it has been beating I would have expected it to be big news.


Implications for digital transformation are potentially huge but I guess 2 technologies make the result less newsworthy:

1- we have seen IBM Watson computer win Jeopardy contest a few years ago, proving that human-like behaviour is possible and successful;

2- Google voice recognition and to a smaller extent Apple siri have made voice recognition and text understanding available to the masses - although with varying levels of success


This does not however and reduce the potential impact that passing theTuring test will have over business digital projects.One should plan to include systems that interact with users - at least in very controlled environment - a key component for solutions such as diagnostics reporting, information querying and guidance systems.

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Rick Dempsey's curator insight, June 9, 1:07 AM

Interesting news but the editor seems to have missed the point in pairing it with a Terminator pic and not one of the Blade Runner VK test...