Urban Outfitters exec: Instagram inspires, shows brand personality - Social networks - Mobile Commerce Daily | Digital Transformation of Businesses | Scoop.it

“Instagram for us is huge — the engagement on Instagram is through the roof,” said Steve Hartman, managing director of direct and marketing at Urban Outfitters, Philadelphia.

“Just looking earlier today, we posted a picture of shoes in the office, and it got 40,000 likes on Instagram immediately,” he said. “So that one is really about us inspiring the customer and also showing that it goes back to the personality of the brand.”