"This program fits within the Healthy Emory strategic plan which focuses on three key areas: increasing physical activity; improving healthy eating and nutrition; and enhancing stress management skills," he says.
|Scooped by Farid Mheir|
Emory University subsidizes fitbit wearable step tracking devices to improve 1200 employee wellness, leveraging the fitbit corporate wellness program http://bit.ly/1cNGtgv
WHY THIS IS IMPORTANT
We think digital devices, wearables, watches, and fitness apps as personal health improvement devices. Corporations are also seeing them as useful ways to improve their bottom lines as they expect that healthier employees are more productive, less prone to taking sick days, etc. I expect this trend to grow at a rapid pace in the future.
Warning: of course, this raises a number of concerns regarding information privacy and the use of private health data by corporations. The fear that employees may have - I know I would - is that the corporation will use the data to discriminate against employees. For example, they could raise or lower certain benefits, such as insurance premiums, for employees that do not exercice as much as others. Big data coming from millions of device users could provide those "standards" or benchmarks. A proper governance program must be put in place along with strong and long-term communication plan.
Further reading using the wearables, data or privacy tags in my blog