A selection of documents, articles, papers, videos and other content for those interested in the transformation that is required when going 100% digital in an organization. I also try to highlight the impacts, both positives and negatives of that transformation. Like it? Please click "Recommend"
Tomorrow Adobe is announcing new features that will enable marketers to react immediately to customer or prospect actions, an app store to make integrating with hundreds of new marketing technologies simple and fast, and more, including a new Media Optimizer that, it says, improves search ad effectiveness by 25 percent.
Adobe is also adding an app-store like exchange as a new core service to its marketing cloud, which it just significantly updated in March. The Exchange had been in beta and is now generally available as a core service across all marketing cloud components.
Media Optimizer consists of predictive modeling algorithms that use big data to predict campaign performance, campaign analysis via Adobe Analytics, remarketing capability, the new real-time campaign management features, and a new retail advertising optimization tool.
The origin of the service that taps into humanity's collective psyche
Farid Mheir's insight:
A very good review of Google's invention that taps into the large database of information it collects about searches and makes it available to all of us to save time.
I use Google autocomplete for other purpose than to simply save time. I use it for product research, trend analysis, and sometimes competitive analysis. I use it as inspiration and sometimes for guidance, when I am not sure exactly what to search for. An invaluable tool.
Oshyn's WCM Implementation Guide takes you through the process of implementing a new CMS. Drawing on years of experience, Oshyn's team covers what you'll need to do before you start your implementation, what activities are usually left out of the design phase that require special attention, and how to handle the development.
The content is great for those new to an implementation or those who have gone through it before but have experienced issues, as it covers the basics and more.
Farid Mheir's insight:
Great reference guide for project managers and business people with little experience, it presents the steps that organizations should consider when changing or redesigning their Internet website.
Read Robin's comments. Then try some of the classes. Very basic or more comple, they provide insight that are essential for businesses that are going digital. Visualization has become very important, with recent flood of infographics (not all good) and visualization toolkits. They are transforming the way the press reports the news in certain cases - The Guardian UK paper even has a section Show and Tell dedicated to it.
New Relic tool gives more insight into web and mobile application performance. An essential component of any professionally run web solution, it goes hand in hand with the devOps approach which gives developers a greater insight - and responsibility over the online software they deploy.
Most Customer Relationship Management or CRM implementations are governed by an incomplete vision, one that is far too internally focused, and as a result, they are quietly failing to live up to their potential.
The reach CRM of must be dramatically expanded to new populations of users who interact with the customers. “It is ridiculous to limit CRM to sales. In my view, every clerk walking the floor of a store, every customer service rep, every repair technician, receptionists – essentially everyone that interacts with a customer should have a view of the customer provided by CRM. Through our research we believe that for every user of CRM, there are at least 25 customer-facing individuals not using CRM, but they should,” said Augustin. “It’s not just about upselling, but about how to make the customer happier.”
Farid Mheir's insight:
Just goes to say how important system integration is within an organization.
Solutions such as CRM or SFA (but also ERPs, eCommerce, and many others) that can pull information from all the sources that an organization has about its clients, from inside (field service, customer support, etc.) and from the outside world (linkedIn, twitter, websites and more), is essential.
This requires an enterprise strategy and architecture around the client data, which most do not have yet. This is the real challenge.
Excerpt from review article by TechCrunch: "For many developers, Googling code snippets is just part of their everyday routines. Those snippets, however, are spread all over the web. The co-founders behind Runnable, saw this in their own work at Amazon and hosting companies and decided to build what they call a “YouTube of Code” – a site that allows users to discover code snippets and edit and run the code right on their sites.
What’s happening then is that, for many developers, coding is slowly becoming more about gluing together existing parts than creating something entirely from scratch. Nobody, however, has made the process of discovering code snippets really easy.
Besides the languages themselves, the team is also focusing on APIs and on how to use products like MySQL, MongoDB, redis and similar frontend and backend services.
One of the coolest features of Runnable, by the way, is that you can edit the code and test it right on the site..."
The frosted-glass doors on the 11th floor of Google’s NYC headquarters part and a woman steps forward to greet me. This is an otherwise normal specimen of humanity. Normal height, slender build;...
Farid Mheir's insight:
There are multiple images and a great video with the product designer and manager. Great interview and review from someone outside of Google on this new product.
Use of the glasses appears to be fairly basic: take pictures/videos, read emails, navigate to a destination. In themselves, each or all could become killer apps for personal use of the device.
Question I ask is: are there killer apps in a business context? Warehouse personnel already wear devices to help them pick the right products. Sales teams use CRM & SFA tools to prepare for meetings. But what about being able to recognize someone's face, then lookup his LinkedIn, Facebook, twitter and company feeds for the latest info (that's been done BTW in an experiment). Great for sales reps who need to remember, on the spot, personal informations about people they meet. Or police officers to look for criminals in a crowd (as will be the case in the upcoming 2014 soccer world cup). What do you think?Could there be applications that transform business? I am thinking they would require hands-free or connectivity to outside resources. Am I missing something?