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Digital Transformation of Businesses
A selection of documents, articles, papers, videos and other content for those interested in the transformation that is required when going 100% digital in an organization. I also try to highlight the impacts, both positives and negatives of that transformation. Like it? Please click "Recommend"
Curated by Farid Mheir
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#mustRead for digital technologists: @ThoughtWorks Technology Radar

A global software company focused on software design and delivery. We provide professional services and products and leading thought on Agile and Continuous Delivery.
Farid Mheir's insight:

This remains a must read to keep on top of new development tools, platforms, techniques and frameworks.

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5 Methods And 15 Tools To Find Your Audience And Build a Community via @xoalexo @buffer

5 Methods And 15 Tools To Find Your Audience And Build a Community via @xoalexo @buffer | Digital Transformation of Businesses | Scoop.it

When you build a community, you create supportive brand advocates. How do you find and nurture this group? Here are our favorite tools and strategies.

Farid Mheir's insight:

Another great reference where you'll learn - as I did - about intercom, mention, riffle and other tools to manage an online community.

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Adobe's marketing cloud goes real-time, adds app store, boosts search ads 25% - VentureBeat, ChiefMarTec

Adobe's marketing cloud goes real-time, adds app store, boosts search ads 25% - VentureBeat, ChiefMarTec | Digital Transformation of Businesses | Scoop.it

Intermediate/ Digest...


Tomorrow Adobe is announcing new features that will enable marketers to react immediately to customer or prospect actions, an app store to make integrating with hundreds of new marketing technologies simple and fast, and more, including a new Media Optimizer that, it says, improves search ad effectiveness by 25 percent.

 

Adobe is also adding an app-store like exchange as a new core service to its marketing cloud, which it just significantly updated in March. The Exchange had been in beta and is now generally available as a core service across all marketing cloud components.

 

Media Optimizer consists of predictive modeling algorithms that use big data to predict campaign performance, campaign analysis via Adobe Analytics, remarketing capability, the new real-time campaign management features, and a new retail advertising optimization tool.

 

From ChiefMarTec:

They’re launching with more than 150 apps in their exchange, which has apparently already been leveraged by more than 1,200 major brand customers worldwide in an extensive beta program.

 

This is not a we do everything you would ever want in digital marketing position. This is a position that acknowledges that third-party innovation is a critical part of digital marketing — that a 1,000 innovators of marketing technology can be an incredible source of strength. This is a we can be the foundation of everything you would ever want in digital marketing position.

 

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Via iNeoMarketing
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iNeoMarketing's curator insight, May 14, 1:21 PM

Just as it is with Marketo: will the onboard process for ISVs be simplified vs. the AppExchange.

John H Drew Jr.'s curator insight, July 4, 5:00 PM

Adobe Marketing Cloud Exchange, a core service in Adobe Marketing Cloud, is a new marketplace for pre-built integrations and apps between Adobe solutions and third-party technologies like Google DDM, Microsoft Dynamics CRM, and Tableau.

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See Your Website with the Eyes of a First-Time Visitor: Peek

See Your Website with the Eyes of a First-Time Visitor: Peek | Digital Transformation of Businesses | Scoop.it

See and hear a 5-minute video of a real person using your site. It's super fast, and totally free.


Via Robin Good
Farid Mheir's insight:

A great way to use crowd to perform a very important task. Could this not be applied to more than just websites? 

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Robin Good's curator insight, February 13, 9:29 AM


Peek is a new online service which allows you to get a real human to visit your site and to record a custom video in which your site is explored with the eyes of a first time visitor and with the recording of his own voice recounting his first time impressions.


The result is invaluable for any serious web publisher wanting to improve the organization, usability and design of its web site.


To use Peek you only need to type the URL of your preferred web site, and then wait for an email that will provide you a link with the video.


Your response time may vary, but in my case I got the video in less than hour. The clip is 6'+ minutes long and provided me immediately with lots of useful insight about what I could improve right away. 


Free to try and for three verifications every month.


Extremely useful. I'd say invaluable. Every web publisher should try it once. 



Try it out now: http://peek.usertesting.com/ 




Margaret Waage's curator insight, February 14, 9:37 AM

Testing for user experience #tool #web

Patrice Leroux's curator insight, July 28, 6:14 PM

Intéressant comme concept.

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How Google's Autocomplete Was Created / Invented / Born and why it is so useful via@theatlantic

How Google's Autocomplete Was Created / Invented / Born and why it is so useful via@theatlantic | Digital Transformation of Businesses | Scoop.it
The origin of the service that taps into humanity's collective psyche
Farid Mheir's insight:

A very good review of Google's invention that taps into the large database of information it collects about searches and makes it available to all of us to save time.


I use Google autocomplete for other purpose than to simply save time. I use it for product research, trend analysis, and sometimes competitive analysis. I use it as inspiration and sometimes for guidance, when I am not sure exactly what to search for. An invaluable tool.

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Digital tools for startup- a list to find slutions via @sgblank

Digital tools for startup- a list to find slutions via @sgblank | Digital Transformation of Businesses | Scoop.it
Farid Mheir's insight:

a good reference to use when looking for software tools.

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Web Content Management (WCM) Implementation Guide

Oshyn's WCM Implementation Guide takes you through the process of implementing a new CMS. Drawing on years of experience, Oshyn's team covers what you'll need to do before you start your implementation, what activities are usually left out of the design phase that require special attention, and how to handle the development.

The content is great for those new to an implementation or those who have gone through it before but have experienced issues, as it covers the basics and more.

Farid Mheir's insight:

Great reference guide for project managers and business people with little experience, it presents the steps that organizations should consider when changing or redesigning their Internet website.

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Learn How To Find, Analyze and Visualize Information Effectively at School of Data

Learn How To Find, Analyze and Visualize Information Effectively at  School of Data | Digital Transformation of Businesses | Scoop.it
Learn how to find, process, analyze and visualize data

Via Robin Good
Farid Mheir's insight:

Read Robin's comments. Then try some of the classes. Very basic or more comple, they provide insight that are essential for businesses that are going digital. Visualization has become very important, with recent flood of infographics (not all good) and visualization toolkits. They are transforming the way the press reports the news in certain cases - The Guardian UK paper even has a section Show and Tell dedicated to it.

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raremare's comment, August 28, 2013 8:27 PM
Thats interesting
animedubbedonline's comment, September 9, 2013 12:06 PM
it's brilliant
Paula Silva's comment, March 3, 8:54 PM
Will you check this scoop? Thank you so much. http://sco.lt/5okJ17
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Using R and Oracle Exadata via @capgemini

Using R and Oracle Exadata via @capgemini | Digital Transformation of Businesses | Scoop.it
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Review of leading landing page tools Leadpages vs Unbounce Vs Optimizepress via @irichar

Review of leading landing page tools Leadpages vs Unbounce Vs Optimizepress via @irichar | Digital Transformation of Businesses | Scoop.it
A detailed review of the best landing page generators to help you decide which one is right for you and your business. Learn everything you need to know.
Farid Mheir's insight:

Detailed comparison of landing page development tools, including one from Montreal, unbounce. Members of the mtl+ecommerce group get 50% off!

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61 Best Social Media Tools for Small Business via @kevanlee @buffer

61 Best Social Media Tools for Small Business via @kevanlee @buffer | Digital Transformation of Businesses | Scoop.it
A complete list of social media tools for small business that are easy, useful, and affordable (or free!).
Farid Mheir's insight:

A great list of tools, very useful. I am amazed at how many I do not know... and to think that I thought I knew many. Goes to show how little I know!

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New Relic provides insight into web application performance - goes beyond google analytics

Yellow Pages Group turns to New Relic as its go-to tool for boosting the speed and relevance of its web and mobile applications.

Via André Boisvert
Farid Mheir's insight:

New Relic tool gives more insight into web and mobile application performance. An essential component of any professionally run web solution, it goes hand in hand with the devOps approach which gives developers a greater insight - and responsibility over the online software they deploy.

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Why Your CRM Implementation Is Quietly Failing? Expand its user base and info gathered via @forbes @danwoodscito

Why Your CRM Implementation Is Quietly Failing? Expand its user base and info gathered via @forbes @danwoodscito | Digital Transformation of Businesses | Scoop.it
Most Customer Relationship Management or CRM implementations are governed by an incomplete vision, one that is far too internally focused, and as a result, they are quietly failing to live up to their potential.


  • The reach CRM of must be dramatically expanded to new populations of users who interact with the customers. “It is ridiculous to limit CRM to sales. In my view, every clerk walking the floor of a store, every customer service rep, every repair technician, receptionists – essentially everyone that interacts with a customer should have a view of the customer provided by CRM. Through our research we believe that for every user of CRM, there are at least 25 customer-facing individuals not using CRM, but they should,” said Augustin. “It’s not just about upselling, but about how to make the customer happier.”
Farid Mheir's insight:

Just goes to say how important system integration is within an organization.


Solutions such as CRM or SFA (but also ERPs, eCommerce, and many others) that can pull information from all the sources that an organization has about its clients, from inside (field service, customer support, etc.) and from the outside world (linkedIn, twitter, websites and more), is essential. 


This requires an enterprise strategy and architecture around the client data, which most do not have yet. This is the real challenge.

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John Presutti's curator insight, October 16, 2013 12:31 AM

But successsful implementation of CRM means Marketing, Corporate Srategy, Finance, and IT working together and speaking the same language!

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Runnable Wants To Become The YouTube Of Code

Runnable Wants To Become The YouTube Of Code | Digital Transformation of Businesses | Scoop.it

Excerpt from review article by TechCrunch:
"For many developers, Googling code snippets is just part of their everyday routines. Those snippets, however, are spread all over the web. The co-founders behind Runnable, saw this in their own work at Amazon and hosting companies and decided to build what they call a “YouTube of Code” – a site that allows users to discover code snippets and edit and run the code right on their sites.

What’s happening then is that, for many developers, coding is slowly becoming more about gluing together existing parts than creating something entirely from scratch. Nobody, however, has made the process of discovering code snippets really easy.

On Runnable, the six-person team has aggregated code snippets in languages ranging from PHP to Node.js, Python, JavaScript, ASP.NET and Ruby on Rail (as well as some of their frameworks) from a range of reputable sources.
The idea is to make publishing code on Runnable as easy as writing a blog post on Medium.

Besides the languages themselves, the team is also focusing on APIs and on how to use products like MySQL, MongoDB, redis and similar frontend and backend services.

One of the coolest features of Runnable, by the way, is that you can edit the code and test it right on the site..."

Read full original article by TechCrunch:
http://techcrunch.com/2013/10/02/runnable-wants-to-become-the-youtube-of-code/

Check out Runnable: http://runnable.com

Other review article by Forbes:
http://www.forbes.com/sites/anthonykosner/2013/10/02/runnable-aims-to-be-the-youtube-of-code-only-with-less-cat-videos/

 


Via Giuseppe Mauriello
Farid Mheir's insight:

For my technology friends, you may know of this already, if you don't I find it interesting.

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I used Google Glass: the first review of google glasses

I used Google Glass: the first review of google glasses | Digital Transformation of Businesses | Scoop.it
The frosted-glass doors on the 11th floor of Google’s NYC headquarters part and a woman steps forward to greet me. This is an otherwise normal specimen of humanity. Normal height, slender build;...
Farid Mheir's insight:

There are multiple images and a great video with the product designer and manager. Great interview and review from someone outside of Google on this new product.


Use of the glasses appears to be fairly basic: take pictures/videos, read emails, navigate to a destination. In themselves, each or all could become killer apps for personal use of the device. 


Question I ask is: are there killer apps in a business context? Warehouse personnel already wear devices to help them pick the right products. Sales teams use CRM & SFA tools to prepare for meetings. But what about being able to recognize someone's face, then lookup his LinkedIn, Facebook, twitter and company feeds for the latest info (that's been done BTW in an experiment). Great for sales reps who need to remember, on the spot, personal informations about people they meet. Or police officers to look for criminals in a crowd (as will be the case in the upcoming 2014 soccer world cup). What do you think?Could there be applications that transform business? I am thinking they would require hands-free or connectivity to outside resources. Am I missing something?

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