Digital Transformation of Businesses
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Digital Transformation of Businesses
A selection of documents, articles, papers, videos and other content for those interested in the transformation that is required when going 100% digital in an organization. I also try to highlight the impacts, both positives and negatives of that transformation. Like it? Please click "Recommend"
Curated by Farid Mheir
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Bank of America shift physical to digital, closing 26% of its branches in favor of #mobile

Bank of America shift physical to digital, closing 26% of its branches in favor of #mobile | Digital Transformation of Businesses | Scoop.it

Since 2009, Bank of America (BofA) has closed 1,597 branches in 253 counties across the US, selling the spaces to local banks in some areas and directing customers to further branches in others, according to The Wall Street Journal. For context, that's equivalent to 26% of the branches that the bank currently operates, and represents a big cut that's reflective of a rising industry trend.

Farid Mheir's insight:

WHY THIS IS IMPORTANT

I remember a time in the late 90s early 2000s when cutting cost meant outsourcing to India. Today, it seems the trend is moving to digital. This stat from BofA is quite clear: digital saves costs.

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prgnewshawaii's curator insight, September 21, 1:51 AM

Thanks to reporter Farid Mheir for this look at how digital technologies are changing the face of the banking and financial industries.  Say goodbye to your neighborhood bank--most of your banking will soon be done by a mobile app.

Russell Roberts

Hawaii Intelligence Digest

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Lumen Privacy Monitor, a mobile app that shows which apps violate your #privacy

Lumen Privacy Monitor, a mobile app that shows which apps violate your #privacy | Digital Transformation of Businesses | Scoop.it

Your mobile phone hosts a rich array of information about you and your behavior. This includes a wide range of unique identifiers and sensitive personal information that enables online tracking, often times for delivering targeted advertisement. It is, however, striking how little insight and control we, as mobile users have into the operation and performance of our devices, into how (or whether) they protect information we entrust to them, and who they share it with. Further, it is not just regular users that are in the dark; much of the operation of mobile devices remains mysterious even to experts.

Farid Mheir's insight:

WHY THIS IS IMPORTANT

This is a research project that exposes the privacy vulnerabilities of our mobile phones and the apps we install on them...

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prgnewshawaii's curator insight, July 1, 12:46 AM

Thanks to reporter Farid Mheir for this sobering report on just how vulnerable our mobile apps are.  A handy tool that will both amaze and scare you.  Nothing is private anymore.

Russell Roberts

Hawaii Intelligence Digest

Technical bulls's comment, July 1, 2:53 AM
http://www.technicalbulls.com/how-to-fix-hulu-streaming-errors-in-a-quick-and-easy-way/
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Weekend read: 350 slides Mary Meeker’s 2017 internet trends report - eCommerce is killing traditional retail #1

Weekend read: 350 slides Mary Meeker’s 2017 internet trends report - eCommerce is killing traditional retail #1 | Digital Transformation of Businesses | Scoop.it

The most anticipated slide deck of the year is here. Key takeaways:

  • Global smartphone growth is slowing: Smartphone shipments grew 3 percent year over year last year, versus 10 percent the year before. This is in addition to continued slowing internet growth, which Meeker discussed last year.
  • Voice is beginning to replace typing in online queries. Twenty percent of mobile queries were made via voice in 2016, while accuracy is now about 95 percent.
  • In 10 years, Netflix went from 0 to more than 30 percent of home entertainment revenue in the U.S. This is happening while TV viewership continues to decline.
  • Entrepreneurs are often fans of gaming, Meeker said, quoting Elon Musk, Reid Hoffman and Mark Zuckerberg. Global interactive gaming is becoming mainstream, with 2.6 billion gamers in 2017 versus 100 million in 1995. Global gaming revenue is estimated to be around $100 billion in 2016, and China is now the top market for interactive gaming.
  • China remains a fascinating market, with huge growth in mobile services and payments and services like on-demand bike sharing. (More here: The highlights of Meeker's China slides.)
  • While internet growth is slowing globally, that’s not the case in India, the fastest growing large economy. The number of internet users in India grew more than 28 percent in 2016. That’s only 27 percent online penetration, which means there’s lots of room for internet usership to grow. Mobile internet usage is growing as the cost of bandwidth declines. (More here: The highlights of Meeker's India slides.)
  • In the U.S. in 2016, 60 percent of the most highly valued tech companies were founded by first- or second-generation Americans and are responsible for 1.5 million employees. Those companies include tech titans Apple, Alphabet, Amazon and Facebook.
  • Healthcare: Wearables are gaining adoption with about 25 percent of Americans owning one, up 12 percent from 2016. Leading tech brands are well-positioned in the digital health market, with 60 percent of consumers willing to share their health data with the likes of Google in 2016.
Farid Mheir's insight:

WHY THIS IS IMPORTANT

This is an annual bag of goodies.

Highlight #1: retail stores are closing at record pace while Amazon opens stores. This is such a huge trend because it transforms stores from a mini-warehouse into something else: a destination for experience, service, and training. Think Apple store with the highest sales per square foot, genius bar, classes and a showroom. Amazon has pushed its Amazon GO, no lines, no registers concept and it is rolling it out slowly. This is just the beginning...

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prgnewshawaii's curator insight, June 3, 3:40 PM

Thanks to reporter Farid Mheir for a look at how retail sales are changing, led by Apple and Amazon.  Mobile communications have also changed the way marketing is done.  E-commerce is making traditional retail outlets a thing of the past.

Russell Roberts

Hawaii Intelligence Digest

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Will Google’s “Fuchsia” smartphone OS finally provide single interface for #Android and #iPhone?

Will Google’s “Fuchsia” smartphone OS finally provide single interface for #Android and #iPhone? | Digital Transformation of Businesses | Scoop.it
Taking a look at Google's mysterious third operating system.
Farid Mheir's insight:

WHY THIS IS IMPORTANT

We consume our digital mostly through our phones already and this trend is bound to continue for a while. This new OS from Google may shed light into options for the future where developers will be able to write one version of the mobile app that runs on all devices...?

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prgnewshawaii's curator insight, May 10, 11:12 AM

Thanks to reporter Farid Mheir on this report about Google's "fuchsia" smartphone OS. Fascinating concept...hope it works.

Russell Roberts

Hawaii Intelligence Digest

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Mobile’s Hierarchy of Needs shows "mobile first" is a reality in Retail food category via @comscore

Mobile’s Hierarchy of Needs shows "mobile first" is a reality in Retail food category via @comscore | Digital Transformation of Businesses | Scoop.it
The concept of ‘mobile first’ is no longer exclusive to technology-focused businesses and consumers, but is the default position for a growing number of internet users, who now consider smartphones and tablets essential to their daily lives. In this report, we examine key mobile behaviours that have propelled it to a primary platform, using 9 global markets (USA, Canada, UK, Spain, Italy, Brazil, Mexico, China and Indonesia) to demonstrate pockets of intense usage within a mobile hierarchy of needs.
Farid Mheir's insight:

WHY THIS IS IMPORTANT

We've been warning that our consumption of Internet will move to the mobile devices since 2005 when Google bought Android and Apple started work on the iPhone. This report from Comscore comes in to support that with actual numbers. In particular, and close to my field of expertise, it looks like most of us already consume digital on our mobile phones in the grocery store more than any other category...

Also, the analogy with the hierarchy of needs is dear to me as I wrote about the Hierarchy of digital needs recently... http://fmcs.digital/blog/pyramid-of-digital-needs/ 

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Greg Olsen's curator insight, April 7, 10:49 AM
Mobile first is not a mantra to be given lip service to -- Maslow 2.0 (the hierarchy guy) would see mobile as a tool to lead us down the primrose path to self-actualization.  

True enough - 100 hundred years ago if you wanted to climb a mountain in Peru you spent a month researching, shopping, & preparing.  Today with mobile you do all that AND facebook your friends about your new adventure all in minutes.

No wonder why physchology = availability.
 
prgnewshawaii's curator insight, April 8, 12:07 AM

Informative article from reporter Farid Mheir.  It seems mobile data platforms such as Android and iOS are becoming the preferred method of online shopping.  This trend is being felt most seriously in the retail food business.

Russell Roberts

Hawaii Intellilgence Digest

janglingtool's comment, April 10, 3:01 AM
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The Power of Data As the Next Big Thing in Content Marketing @HBR 

The Power of Data As the Next Big Thing in Content Marketing @HBR  | Digital Transformation of Businesses | Scoop.it
The diminishing effectiveness of conventional advertising and the rise of social media have led more and more brands to embrace content marketing. More and more companies are seeing themselves not just as advertisers, but as publishers, launching digital newsrooms, podcasts, and other forms of branded content in order keep their brands, perspectives, and value propositions in front of customers.
Farid Mheir's insight:

I wrote about this in the past numerous times and it is great to see HBR and others recognize this important trend: companies are sitting on huge amounts of information they can use to extract meaningful information and share it with their clients and employees to attract and retain them.

 

For example, look at jawbone and how they do it

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Starbucks mobile orders creating long lines + delays. Result: 2% drop in traffic & 4% drop in stock price 

Starbucks mobile orders creating long lines + delays. Result: 2% drop in traffic & 4% drop in stock price  | Digital Transformation of Businesses | Scoop.it
Starbucks is facing long lines and delays in stores, and the CEO hasn't offered any specific solutions for restoring service.
Farid Mheir's insight:

I love to say that technology and digital in particular can bring huge benefits rapidly but that the impact of changes must be analyzed and addressed. Now Starbuck is in reactive mode after popular online orders are impacting in-store customers.

 

WHY THIS IS IMPORTANT

Change management and impact on humans and current processes is Paramount, especially now that we live in an omni-channel world.

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10 urgent actions to take #today to remain in control of your digital life @fmheir #PrivacyAware 

10 urgent actions to take #today to remain in control of your digital life @fmheir #PrivacyAware  | Digital Transformation of Businesses | Scoop.it

In this post I share 10 urgent actions that must be taken immediately to manage, secure and protect your digital-moi.

Digital-moi is a unique concept that I have developed since 2013, centered on the impact that digital technologies have on our lives and the need to protect our digital self. Read more about it in this introduction post “We all have a digital twin“. This post is a complement to the conference “digital-moi.com: how to manage and protect your digital self“.

Farid Mheir's insight:

This is Data Privacy Weekend and I recommend you take time this Sunday morning to read through the actions in this blog post and put at least once in practice right now - my recommendation is #4

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Mobile is eating the world: the future is #mobile - #retailers beware via @benedictevans 

Mobile is eating the world: the future is #mobile - #retailers beware via @benedictevans  | Digital Transformation of Businesses | Scoop.it

As we pass 2.5bn smartphones on earth and head towards 5bn, and mobile moves from creation to deployment, the questions change. What's the state of the smartphone, machine learning and 'GAFA', and what can we build as we stand on the shoulders of giants?

Farid Mheir's insight:

Amazing insights into the mobile industry state and trends.

 

WHY THIS IS IMPORTANT

Andreessen Horowitz, and Benedict Evans in particular, have been known to spot trends long before everyone else. Here again, it appears they are making predictions about retailing - following in the steps of the print industry when Internet came along. Not certain I agree about the parallel but I agree that mobile and AI and other technologies will impact and transform the retail world in the near future. However, as opposed to the print media, retailers often sell physical goods that cannot, for now, be 3D printed at home. So either you pick them up in the store or get it delivered by FedEx or a drone. 

That being said, retail stores are bound to transform in showrooms and service centers as I wrote about in the past. And this is a major shift that many will fail to take.

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houndhapless's comment, December 14, 2016 1:09 AM
Thats interesting
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From Carrefour to Nordstrom: 25 #Retailers Nailing it with their #Proximity Marketing Campaigns #beacons

From Carrefour to Nordstrom: 25 #Retailers Nailing it with their #Proximity Marketing Campaigns #beacons | Digital Transformation of Businesses | Scoop.it

Unacast’s latest Q4 Proxbook report confirms that beacon deployments are on track and the numbers align with ABI Research’s forecast of 400 million beacons to be deployed by 20201. Last year, we saw big brands undertaking large scale beacon deployments. And, this year started with Rite Aid’s announcement of initiating the largest beacon-deployment in a retail setting till date. Discover the top 25 proximity marketing campaigns in retail and what they are doing right.

Farid Mheir's insight:

A review on real-life beacon deployments in retail store tends to demonstrate a resurgence of proximity geographic location tracking.

 

WHY THIS IS IMPORTANT

Digital transformation strategies require that customers are tracked in the real world as much as they are in the web-world. This often means that the mobile devices we carry enable a seamless digital communication - tools to push promotions and notifications while we walk the street or store aisles. To do so, retailers must know where you are and geofencing is not enough anymore. Beacons come to the rescue and mobile OSes - both Apple and Google - now build into their APIs very good location services which allow mobile app developers ways to connect with users in a very personal way. Using GPS location is not sufficient, especially indoors, so beacons are a must and reports such as this one show that our physical world has become a forest of digital beacons to track our every moves. We all thought this technology was dead after the initial failure of the 2013 Apple announcement. However, all retailers should now include geolocation and proximity tracking in their digital strategies and mid-term roadmaps, as it has apparently moved from the lab to the real world.

 

More on location services in the OSes, see the following links:

 

https://developer.apple.com/library/content/documentation/UserExperience/Conceptual/LocationAwarenessPG/Introduction/Introduction.html#//apple_ref/doc/uid/TP40009497-CH1-SW1

 

https://developer.android.com/guide/topics/location/index.html 

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Users #Computer #Skills is Worse Than You Think: only 33% of population has high or medium via @shufflepath

Users #Computer #Skills is Worse Than You Think: only 33% of population has high or medium via @shufflepath | Digital Transformation of Businesses | Scoop.it
Across 33 rich countries, only 5% of the population has high computer-related abilities, and only a third of people can complete medium-complexity tasks.
Farid Mheir's insight:

A study of 250K people over 2011-2015 timeframe across 33 countries in OECD shows that most users can barely operate their computer of mobile phone.

 

WHY THIS IS IMPORTANT

Digital transformation strategies and roadmap often fail to allocate sufficient effort/budget/time/resources to accompany employees and users with the proper change management. This study shows why: most people don't know how to perform simple computer tasks. Put them in front of a new software or technology and they will fail, or even worse, they will discredit the solution so as not to show their inability. Accompany them and recognize that they need help and they will succeed in their transition. And you will succeed in your digital transformation.

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gatherhazards's comment, November 16, 2016 9:41 PM
good
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Digital #Disruption in #Telecos is still to come- discussion may apply to many other industries @DirkRohweder

Digital #Disruption in #Telecos is still to come- discussion may apply to many other industries @DirkRohweder | Digital Transformation of Businesses | Scoop.it

I recently had the pleasure to meet Pilgrim Beart now the CEO of devicepilot at a TM Forum workshop about the Internet of Everything (IoE) business models and monetization. He shared his story about alert.me an early connected home start up founded in 2006 that was sold in 2015 to British Gas for 100 million €.

He said that they were in intensive discussion with three industries: utilities, retail (DIY chains) and Telcos, as he felt for all three of them there was a huge potential to build a platform on top of their core business. Despite trialing and piloting with all three industries only the efforts with Telcos never led to any real-life implementations.

Farid Mheir's insight:

A very interesting article on the changes that could happen in the telecom industry with the evolution towards Internet of Things and 5G technologies.

 

WHY THIS IS IMPORTANT

The paper highlights many important questions and decisions that players in the telecommunication industry must answer. I argue that similar questions must also be had in other industries, such as in Retail for example. 

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Top 12 Emerging #Digital #Workplace Technologies- leveraging personal digital tech with your employees 

Top 12 Emerging #Digital #Workplace Technologies- leveraging personal digital tech with your employees  | Digital Transformation of Businesses | Scoop.it
Give employees more agility by bringing these consumer technologies to work.
Farid Mheir's insight:

A short run down on personal technologies coming our way soon.

 

WHY THISI S IMPORTANT

I've been speaking about the impact of digital technologies to transformation our personal lives and the opportunities this brings to business for a while in my "me.com" and "we.com" conferences (http://fmcs.digital/conferences). Looks like there is even more to it than originally I anticipated with the convergence of InternetOfThings, AI, BigData, and wearables. Your employees in the future will be even more connected and digital and companies should take notice and leverage it to 1) improve productivity 2) support work-life-wellness balance 3) tap the social networks to their benefits (ie. social recruiting).

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How to best structure an Android app source code via @bufferapp

How to best structure an Android app source code via @bufferapp | Digital Transformation of Businesses | Scoop.it

For the past five years, our Android project has maintained a similar package structure from when it was first created in 2012. 

We also want to keep our package structure clean. This rethought is about keeping the workspace that we interact with on a daily basis both tidy and organized.

So we set about to rethink the entire package structure of the Buffer Android app. I’m excited to share what our process looked like and all that we learned, and it’d be great to hear your thoughts and questions, too.

Farid Mheir's insight:

A detailed explanation of how buffer has refactored its android mobile app source code to be more efficient and better organized.

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Bluetooth big changes coming in 2017: 4x the range and 2x the speed

Bluetooth big changes coming in 2017: 4x the range and 2x the speed | Digital Transformation of Businesses | Scoop.it

The forthcoming Bluetooth 5.0 update, which claims to quadruple the range and double the speed of low-energy connections, could then be seen as “foundational release,” according to WiFore CTO Nick Hunn, who is helping develop the tech. The idea is for that to set the stage, mostly benefiting Internet of Things (IoT) devices, then layer the audio functionality on top next year.

Farid Mheir's insight:

Bluetooth 5.0 technology will enable new devices and applications.

 

WHY THIS IS IMPORTANT

With new wireless devices and beacons being deployed in stores and cities, retailers should prepare to embrace wireless devices and solutions in the coming years. This should become part of their digital strategy.

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Trevor Corso's curator insight, October 26, 2016 10:54 AM
Looks like Bluetooth will be receiving a much needed update.  Hopefully it will remain a secure way to communicate between devices.
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Ordering ahead using #mobile phone app leads to +30% in order value

Ordering ahead using #mobile phone app leads to +30% in order value | Digital Transformation of Businesses | Scoop.it

Mobile order-ahead refers to a consumer-facing mobile payment platform that allows customers to order food remotely, pay for the items on their phone, and pick up their order at a specific restaurant location.

Leading QSRs in the US are beginning to adopt these platforms at an accelerated pace and are benefiting from them. Taco Bell sees 30% higher average order values on mobile compared to in-store, and Starbucks' Mobile Order & Pay already represents 10% of total transactions at high-volume stores, directly contributing to increased company sales.

 

Farid Mheir's insight:

A report shows that letting customers order ahead using mobile apps converts to higher sales order value.

 

WHY THIS IS IMPORTANT

Retailer have invested in mobile apps in recent years mostly use them as marketing tools to notify customers of promotions, etc. With recent trends showing that customers download less and less apps to concentrate on a few well known ones (Facebook, etc.), retailer must find new ways to have their customers use their apps. Looks like if you allow customers to save time by pre-ordering their meal, it becomes a hot and customers spend more. Good to know.

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Short #video and post explain everything you should know about #geofencing via @pulsatehq

Short #video and post explain everything you should know about #geofencing via @pulsatehq | Digital Transformation of Businesses | Scoop.it
In this episode of Pulsate Academy, Patrick Leddy introduces Geofencing for location-based marketing and how you could be using it with your app today
Farid Mheir's insight:

Outstanding 20 minutes video that explains what geofencing is and how to it, them in layman's terms.

 

WHY THIS IS IMPORTANT

We all carry mobile devices in our pockets so we are all targets for beacons and geofencing by retailers and brands. We were just getting used to being tracked everywhere we go online, and now we have become targets in the physical world as well. It is essential that we all know what level of tracking we are subjected to.

On the other hand if you are a brand or a retailer, you must know about beacons and geofencing and ensure your marketing team includes it in their digital strategy otherwise you may be missing out over your competitors.

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greylagbromine's comment, October 15, 2016 6:55 AM
excellent
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Short #video and post explain everything you should know about #beacons via @pulsatehq

Short #video and post explain everything you should know about #beacons via @pulsatehq | Digital Transformation of Businesses | Scoop.it

We've seen the media hype about beacons. We've read about proof of concepts and how they are the latest and sexiest devices to hit the Internet of Things. Beacons are here to stay. Now's the time to get serious in your business about the impact of these devices. This year alone beacons are set to influence over 4 billion US dollars of retail sales, and that number is set to grow tenfold by next year.

Farid Mheir's insight:

Outstanding 20 minutes video that explains what beacons are and how to use them, in layman's terms.

 

WHY THIS IS IMPORTANT

We all carry mobile devices in our pockets so we are all targets for beacons and geofencing by retailers and brands. We were just getting used to being tracked everywhere we go online, and now we have become targets in the physical world as well. It is essential that we all know what level of tracking we are subjected to.

On the other hand if you are a brand or a retailer, you must know about beacons and geofencing and ensure your marketing team includes it in their digital strategy otherwise you may be missing out over your competitors.

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4 reasons why #beacons are a failure but may resurrect at some point in the future

4 reasons why #beacons are a failure but may resurrect at some point in the future | Digital Transformation of Businesses | Scoop.it
Beacon marketing has been a major focus for marketers for several years, but they've had surprisingly little traction in the real world. Find out why.
Farid Mheir's insight:

Beacons promised to revolutionize marketing in stores. They were supposed to be everywhere by 2016 when they launched in 2014. Today they are nowhere to be found. This article identifies reasons for this, which are related to the immaturity of the technology and lack of operational support.

 

The post contains a number of very useful links.

 

Interested in a review of the potential for beacons? Then you should also read this post: http://www.huffingtonpost.com/shane-paul-neil/is-ibeacon-marketing-fina_b_10508218.html 

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Shopper ready for beacons and other mobile notifications in store via @CanadianGrocer

Shopper ready for beacons and other mobile notifications in store via @CanadianGrocer | Digital Transformation of Businesses | Scoop.it

Among the study’s findings:

• 65% of shoppers have used some sort of mobile device to support them while shopping in-store and 45% have used a device in-store that has led them to make an immediate purchase

• 63% of consumers who have previously received location based notifications are very or somewhat likely to continue receiving them

• 62% of shoppers who own smartphones find receiving rewards relevant to location to be appealing, while 47% want to receive product information relevant to location and 35% want mobile payment options

• 20% of consumers have uninstalled or opted out of push notifications from a retailer’s app due to lack of relevance

 

Farid Mheir's insight:

A recent survey and study confirms that shoppers want to receive notifications on their mobile phones when they are in store.

 

related article: http://www.the-cma.org/resource/leadership/enhance-customer-experience

study: https://www.the-cma.org/Media/Default/Core/Library/Publications/Using_Digital_Solutions.pdf 

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Runkeeper + Shopify: Seamlessly Blends Ecommerce In-App to Reward Users

Runkeeper + Shopify: Seamlessly Blends Ecommerce In-App to Reward Users | Digital Transformation of Businesses | Scoop.it
Remember your first attaboy or attagirl... That pat on the back, look of approval, or recognition you deserved for accomplishing something special? There’s just
Farid Mheir's insight:

Explains how runkeeper uses eCommerce to reward customers and achieve impressive conversion rates of 4% to 7%.

 

WHY THIS IS IMPORTANT

We too often think of eCommerce in classic, undifferentiated terms: catalog of products, shopping cart, checkout. This paper offers an interesting twist to the whole thing, embedding eCommerce within the mobile app and unlocking certain products based on goals achieved by customers. Retailers should apply this approach to leverage their eCommerce platform beyond the classic website: behaviour-based rewards, special categories, loyalty-based commerce, mobile commerce, social commerce, etc. The eCommerce platform should become a platform not merely a transactional tool.

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The app boom is over

The app boom is over | Digital Transformation of Businesses | Scoop.it
Your phone is full of apps, and you're done downloading new ones — unless they're Snapchat or Uber.
Farid Mheir's insight:

Revealed in the state of internet report recently, http://sco.lt/5rSWR7, mobile apps and global internet growth have slowed down.

 

WHY THIS IS IMPORTANT

Companies struggle to deliver and maintain mobile apps for their organization. Data shows that getting that app downloaded has become more difficult. Once installed, evidence shows that usage is concentrated in a few well known apps from Facebook, Google and few others. Companies thus must ensure they include download and usage promotion in their mobile app budget. They should also ensure that they explore ways to embed their mobile solution into existing high-usage apps such as whatsapp, in the form of dedicated channels that can be automatically answered by intelligent chatbots.

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In 5 years, the average American will use 22GB of mobile data per month, report says

In 5 years, the average American will use 22GB of mobile data per month, report says | Digital Transformation of Businesses | Scoop.it
In 5 years, we'll be using a lot more mobile data than we do now.
Farid Mheir's insight:

Just one example of the huge rise in mobile phones. Given recent State of the Internet report that indicates Internet growth is slowing down, and that mobile phone sales have levelled off as well, this chart reminds us all that people are starting to use their phones in many different context. So even if growth stalls, the usage and data consumption will continue to grow for a while.

 

WHY THIS IS IMPORTANT

If you propose interesting uses for mobile phones, your clients and employees will use them. And they expect to use more and more in the future. So waht have you planned in your digital strategy to leverage, extend, grow the usage of mobile phones for clients and employees?

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The future of mobile engagement may reside in droppping your app for chatbots

With users concentrating more of their time in fewer apps, companies are looking for new ways to connect with customers on mobile. Messaging platforms an
Farid Mheir's insight:

Mobile is the future for most interactions with your customers. However it is more and more difficult to get your apps downloaded and used on a daily basis when you have to compete with Facebook, Google, Snapchat and the myriad of other high performance social tools out there. 

 

The solution may lie in the use of "chatbots", automated software that can respond to user inquiries via sms or messaging apps. This means you could have a customer service or ecommerce "bot" that responds automatically to customers inquiries they make using apps they have already on their phones and that they are using on a daily basis.

 

The video is quite short and provides examples of working products and solutions. I encourage you to listen and take note, then ask yourself how you can put this new technology to use in your digital strategy for the next few years.

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Mobile Retail Apps and Sites: 25 principles for a Better Experience for Shoppers

Mobile Retail Apps and Sites: 25 principles for a Better Experience for Shoppers | Digital Transformation of Businesses | Scoop.it
In a booming e-commerce market, you can rise above the pack by providing a mobile site or app with frictionless, simple experiences for omni-channel shoppers. From Google's UX Research Lead Jenny Gove and UX Design Lead Iram Mirza, here are 25 principles for designing a retail mobile site or app.
Farid Mheir's insight:

This guide by Google presents 25 design principles to use when creating a mobile app or website.

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Curated by Farid Mheir
Digital transformation technology consultant and Enterprise Architect. Works with business executives in the fields of eCommerce, Cloud, Web2.0, enterprise2.0, sourcing2.0