Digital Transformation of Businesses
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Digital Transformation of Businesses
A selection of documents, articles, papers, videos and other content for those interested in the transformation that is required when going 100% digital in an organization. I also try to highlight the impacts, both positives and negatives of that transformation. Like it? Please click "Recommend"
Curated by Farid Mheir
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Do You Have a Digital Merchandising Strategy? @Gartner gives 3 essential recommendations

Do You Have a Digital Merchandising Strategy? @Gartner gives 3 essential recommendations | Digital Transformation of Businesses | Scoop.it
How Kimberly-Clark and Rubbermaid improve their digital merchandising with detailed product information across many digital touchpoints.
Farid Mheir's insight:

Gartner research provides 3 recommendations of digital merchandising.

 

WHY THIS IS IMPORTANT

Merchandising is the least considered element of the digital eCommerce pillars (others are strategy, marketing, selling, fulfillment and support). This paper reminds us that eCommerce relies on detailed, accurate, and timely information about products because it is what consumers rely on mostly when making buying decisions. It is thus important to include merchandising activities as part of a balanced digital transformation roadmap.

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How E-Commerce Is Finally Disrupting The $600 Billion-A-Year Grocery Industry

How E-Commerce Is Finally Disrupting The $600 Billion-A-Year Grocery Industry | Digital Transformation of Businesses | Scoop.it
Around 25% of millennials said they would pay a premium for same-day delivery.
Farid Mheir's insight:

Grocery eCommerce is small but may be in line to disrupt a huge industry?

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Why Amazon Prime Could Soon Cost You Next to Nothing- More signs that Amazon is "flipping" the shopping model

Why Amazon Prime Could Soon Cost You Next to Nothing- More signs that Amazon is "flipping" the shopping model | Digital Transformation of Businesses | Scoop.it
A new report says Amazon makes so much money off Prime customers that the company could drop the annual fee by dozens of dollars and still come out ahead.


To put that figure in context: Amazon’s average operating income last year per each of its 182 million total customers came to less than $10. In other words, every Prime member is about eight times as valuable to Amazon as a non-Prime member. Put yet another way: More than one-third of Amazon’s profits before interest and taxes came from fewer than four percent of the people who buy stuff on Amazon.

Farid Mheir's insight:

This story brings forward an interesting aspect of Amazon digital transformation of shopping. Amazon goes beyond the online catalog shopping and into a membership model that moves one-time price sensitive shoppers into everyday ones where margins are much higher.


Doing so, Amazon increases volumes to bring economies of scale that make them even more competitive with established brick and mortar retailers, which are hard pressed to show the same profitability because they must have *both* a competitive supply chain *and* physical stores. Wow.

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Peapod Attacks FreshDirect in Manhattan With Low Prices: Retail

Peapod Attacks FreshDirect in Manhattan With Low Prices: Retail | Digital Transformation of Businesses | Scoop.it
FreshDirect’s orange-and-green delivery trucks have ruled Manhattan’s double-parked streets for a decade, catering to New Yorkers too harried to schlep to the grocery store.

The growth will help Ahold reach its goal of tripling online sales to 1.5 billion euros ($2 billion) by 2016.

FreshDirect ... expects shoppers will remain loyal to the pricey fresh foods and ready meals that helped push sales to about $400 million last year.

Farid Mheir's insight:

Looks like NYC will be a key market for online grocers to compete. When will Amazon and Walmart move their "fresh" service from the west coast to the east coast?

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This startup wants to Kill off the center of the supermarket

This startup wants to Kill off the center of the supermarket | Digital Transformation of Businesses | Scoop.it
There’s no shortage of startups vying for share of stomach in the food delivery space. But while most of the competition focuses on delivering fresh goods, Thrive sells only non-perishables. Those products that makes up the center of the grocery store that go in the cupboard or medicine cabinet make up about half of a typical grocery bill, Green notes.

“It’s where no one else wants to play,” Green says. “Fresh food is a blood bath right now. We said, let’s look at the part of the grocery that really shouldn’t be in the grocery store.”
Farid Mheir's insight:

Thrive is a new online pure play eCommerce provider that uses Costco approach - small catalogue of products with lowest possible price and a yearly membership - to attack the supermarket's center of store products. All these items that sit on shelved in the grocery store. 

 

Not convinced they have a business model until they get very low cost local delivery as I believe UPS delivery of a bag of flour and olive oil may not be viable. However, trucks running weekly delivery routes to customers along a pre-defined schedule may stand a chance of making money - but that requires scale that Thrive does not yet have, even at 100M$ in volume.

 

But keep watching them, you may be surprised...

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Marc Wachtfogel, Ph.D.'s curator insight, March 14, 7:05 PM

Thrive is a new online pure play eCommerce provider that uses Costco approach - small catalogue of products with lowest possible price and a yearly membership - to attack the supermarket's center of store products. All these items that sit on shelved in the grocery store. 

 

Not convinced they have a business model until they get very low cost local delivery as I believe UPS delivery of a bag of flour and olive oil may not be viable. However, trucks running weekly delivery routes to customers along a pre-defined schedule may stand a chance of making money - but that requires scale that Thrive does not yet have, even at 100M$ in volume.

 

But keep watching them, you may be surprised...

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Food Tech Media Startup Funding, M&A and Partnerships: January 2015 | Food + Tech Connect

Food Tech Media Startup Funding, M&A and Partnerships: January 2015 | Food + Tech Connect | Digital Transformation of Businesses | Scoop.it
The new year kicked off with over $525 million pouring into the food tech and media sector through four acquisitions and twelve capital raises
Farid Mheir's insight:

Innovation landscape in the "traditional, slow paced" food industry may be about to change... no?

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Explaining the rise of curated shopping - can it "flip" the shopping model?

Another significant shortcoming for online retailers is that if a customer is unhappy with their choice, they rarely come back. For many years, large marketplaces such as Amazon and iTunes have addressed this issue with their use of customer reviews. However, there is now a growing trend that addresses some of the above and is a bit more convenient for shoppers: "curated shopping" lets retailers avoid some of the pitfalls, while improving the online shopping experience for their customers. Here’s a brief overview: 

  • Smart (and social) filters
  • Personal shoppers with a difference
  • The community advises
  • Personalised shopping magazines
Farid Mheir's insight:

Not sure that I agree that the curated shopping approaches are right but they do raise an interesting question: can the shopping model be "flipped" using digital means?


The current online shopping model is pretty much the same as the paper-based catalog or in-store shopping experience of the old days: browse a catalog, add items to a cart and then pay. The digitized experience can be more efficient (with searching, reviews, additional information, live help, etc.) but optimized does not mean transformed.


Can curated shopping transform the experience by having you pay first (for a curator's help), then receive products and return what you don't need or want? May not apply for apparel but maybe that grocery shopping would benefit from that flipped approach? Have an expert (diet guru, coach, famous chef) prepare recipes and a meal plan and automatically send you the appropriate items, along with the other things you need to run a house (cleaners, pet food, etc.).


What do you think?

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