Yesterday, Apple began a small press push on its new iBeacon technology, pushed an Apple Store app update to support them and turned the feature on in 254 U.S.-based storesin an initial rollout. According to the details we know so far, some Apple stores may have as many as 20 iBeacons deployed, depending on the size.
This isn’t Apple rolling out beacons in a few of its stores. It’s Apple rolling out potential beacons in every store that has an iPad — and there are hundreds of thousands already out there. Now, when a retailer makes a decision about tablet kiosks or signage, they’ve got the incentive of a hyperlocal advertising or customer-service system built right in.
Lest we forget about Apple being a hardware company: This is going to end up selling an absolute ton of iPads.