Digital Transformation
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[Prospective] Tous les métiers liés au Marketing sont en train d'être impactés par le Big Data - Maddyness

[Prospective] Tous les métiers liés au Marketing sont en train d'être impactés par le Big Data - Maddyness | Digital Transformation | Scoop.it
Christophe Cousin, fondateur de l'agence Camp de Bases et expert en "Big Data Marketing" a répondu aux questions de la rédaction à propos de l'impact du Big Data sur les métiers du Marketing.
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Attention aux apprentis sorciers du « Big Data » - Le Monde

Attention aux apprentis sorciers du « Big Data » - Le Monde | Digital Transformation | Scoop.it
Pour l’avocat Fabrice Lorvo, il est urgent de réfléchir sur la dimension éthique de l’usage des « Big Data » à des fins de prédictions des comportements humains.
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Big Data : ce que les objets connectés doivent ...

Big Data : ce que les objets connectés doivent ... | Digital Transformation | Scoop.it
Le quantified self devient plus qu'une tendance. Dans les années à venir, en raison des bénéfices qu...
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Focus sur un job en or : Le/La Chief Digital Officer - JDN

Focus sur un job en or : Le/La Chief Digital Officer - JDN | Digital Transformation | Scoop.it
Chaque mois, notre partenaire Robert Half Technologie met en avant un profil qui a le vent en poupe sur le marché de l’emploi informatique/web/digital.
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Bien préparer ses équipes à la transformation numérique

Bien préparer ses équipes à la transformation numérique | Digital Transformation | Scoop.it
La renaissance digitale n'est pas qu'une révolution technologique. elle impacte la culture d'entreprise, la formation et les mentalités des collaborateurs et agit sur l'ensemble des processus de l'entreprise. Un sujet qui doit figurer parmi les priorités des dirigeants.
Lee SCHLENKER's insight:

"Les métiers dont l’activité repose sur les échanges interpersonnels rapides et opportuns (marketing, communication, commerciaux et achat) sont les plus enclins à se transformer pour s’adapter aux évolutions imposées par l’univers digital."

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The Customer Is The CMO's Best New-Product Developer: Survey

The Customer Is The CMO's Best New-Product Developer: Survey | Digital Transformation | Scoop.it

Marketing strategy consultancy CMG Partners today releases the results of its seventh-annual CMO’s Agenda, “Your #1 Resource for Innovation: the Customer,

Lee SCHLENKER's insight:

“Your #1 Resource for Innovation: the Customer” is a qualitative survey assessing the role and responsibilities of the chief marketer. 

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La « révolution numérique » : un passage obligé pour l’Ecole

La « révolution numérique » : un passage obligé pour l’Ecole | Digital Transformation | Scoop.it
« Les usages du numérique qui se multiplient aujourd’hui à la fois dans la vie quotidienne, dans le monde du numérique et dans la vie professionnelle obligent l’Ecole à être dans la dynamique de cette révolution ». Pour elle, cette révolution du numérique a un enjeu essentiel : celle de « permettre un rapport positif de l’élève avec le…

Via Corinne RAMILLON, Juergen Wagner
Lee SCHLENKER's insight:

"Mme le Recteur de Montpellier nous décrit sa volonté et son engagement pour que le numérique dans son académie fasse partie intégrante de l’Ecole."

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Lee SCHLENKER's curator insight, February 20, 2015 6:51 AM

Mme le Recteur de Montpellier nous décrit sa volonté et son engagement pour que le numérique dans son académie fasse partie intégrante de l’Ecole.

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Understanding the Impact of IoT (Internet of Things)

Understanding the Impact of IoT (Internet of Things) | Digital Transformation | Scoop.it
While Apple and Samsung have had the benefit of being the large, dominant players in the mobile smart phone space, there are likely to be many successful entrepreneurial companies with many different IoT products that help drive the next wave of innovation.
Lee SCHLENKER's insight:

In a recent report, "Gartner forecasts that 4.9 billion connected things will be in use in 2015, up 30 percent from 2014, and will reach 25 billion by 2020"

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Leading Digital Transformation

Leading Digital Transformation | Digital Transformation | Scoop.it

“ Digital technologies -- from social media to mobile computing to big data to the internet of everything -- are transforming businesses in every industry. Do..”


Via Roger Smith, Antal Ruiter, Torsten Fell, Fred Zimny
Lee SCHLENKER's insight:

What makes some firms “digital masters” while the majority of them lag behind?

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Roger Smith's curator insight, November 21, 2014 7:57 PM

Although the Internet changed everything for business, probably the biggest change in human existence since the industrial revolution, the next change will be bigger, faster and more breathtaking.  Hang on it's going to be a bumpy ride

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Le miroir digital ou la nouvelle condition humaine numérique

Le miroir digital ou la nouvelle condition humaine numérique | Digital Transformation | Scoop.it
Ce n’est pas seulement la réalité qui est augmentée, c’est l’homme lui-même : sa capacité d’action, d’échange et de création. Sa présence est multiple, accélérée, diffuse et désorganisée.
Lee SCHLENKER's insight:

La précision de ce miroir est un enjeu fondamental pour les entreprises. 

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The New Reality Changing Organizations

The New Reality Changing Organizations | Digital Transformation | Scoop.it

When you listen to Ted Coiné and Mark Babbitt talk about the Social Age, you begin to understand how influential it is. The Social Age is marked by a degree of transparency that if leveraged for good can help brands thrive in the marketplace. The Social Age gives customers a voice unlike any other time in organizational history.

Lee SCHLENKER's insight:

Shaun Murphy interviews Ted Coiné and Mark Babitt to discuss their new book, A World Gone Social, and how leaders can thrive in the Social Age.

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Forrester Releases Its “15 Emerging Technologies To Watch Before 2020” Report - CloudTweaks.com

Forrester Releases Its “15 Emerging Technologies To Watch Before 2020” Report - CloudTweaks.com | Digital Transformation | Scoop.it
Emerging Technologies - The cloud, big data, the internet of things, and wearable technology have all featured heavily in Forrester’s latest list

Via Ken Cooper, Fred Zimny
Lee SCHLENKER's insight:

Mobile technology has forced enterprises to rethink completely how they win, serve and retain customers, meaning their business strategy is under increasing pressure to find ways to address new digital competitors

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Juliana Loh's curator insight, November 18, 2014 3:23 AM

Trends for a digital Future....  a good read if you want to remain relevant in 'your' industry.

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How Big Data Is Revolutionizing Design | WIRED

How Big Data Is Revolutionizing Design | WIRED | Digital Transformation | Scoop.it
Picture an architect laboring over a blueprint, or an auto designer working out the basics of next year’s model. Once upon a time, this mental image probably included a drafting table and a clay model, but not much else.  With some variation, those were creative tools that designers, architects and artists relied on to render…

Via Hugo E
Lee SCHLENKER's insight:

The en vogue terms is “experience design.” Pull it apart and you have equal parts the design of beautiful, elegant interfaces and the creation of irresistible experiences that are smart, individualized, trusted and valuable — all 100 percent dependent on the astute use of data.

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Hugo E's curator insight, November 12, 2014 4:21 PM

In the process of purchasing, companies are talking about customer experience. This approach definitively relies on the capacity of using data at the good moment and at the good place, enhanced by design, which is also evolving, due to this need of using every data available.

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Comment aligner votre RH sur votre transformation digitale | Conseil ...

Comment aligner votre RH sur votre transformation digitale | Conseil ... | Digital Transformation | Scoop.it
La transformation digitale des entreprises est la phrase choc à la mode qui a supplantée celle sur la socialisation des process ou le social business. Le digital ça fait moins peur puisque l'on s'attend à parler techniques et ...
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CAC 40 et transformation digitale : peut mieux faire… - La Tribune.fr

CAC 40 et transformation digitale : peut mieux faire… - La Tribune.fr | Digital Transformation | Scoop.it
“Selon le baromètre 2015 de la transformation digitale du cabinet de conseil Weave, l'Electronic Business Group (EBG) et IBM, les entreprises du CAC 40 sont toujours démunies lorsqu’il s’agit d’adapter leur business model à la numérisation de la...”
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Big Data et Objets Connectés, de réelles opportunités pour la Smart Home

Big Data et Objets Connectés, de réelles opportunités pour la Smart Home | Digital Transformation | Scoop.it
Big data et objets connectés.Comment faire de la France un champion de la révolution numérique? Quelles sont les opportunités pour la Smart Home?
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Big Data, les nouveaux Devin

Les données personnelles, baptisées «Big Data», sont aujourd'hui devenues une véritable mine d'or. Sur Internet, l'ensemble des données personnelles sont, ...
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What Are the Required Skills for Today’s Digital Workforce?

What Are the Required Skills for Today’s Digital Workforce? | Digital Transformation | Scoop.it
As I spend a great deal of time every year looking at the latest technological advances for the enterprise, I’ve noticed a trend in recent years that’s long been true but is clearly markedly accelerating. That trend is that technology has officially pulled well ahead of the workplace skills of even the most proactive manager …

Via Ana Cristina Pratas, Aki Puustinen, Suvi Salo, Mark E. Deschaine, PhD
Lee SCHLENKER's insight:

"0rganizations struggle mightily these days with digital change and transformation, and often not getting very far."

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Kalle Niemi's curator insight, March 4, 2015 3:29 AM

Korporaatioketteryydestä on tullut viljeltyä jokunen sana itsekin. Tässä on mutusteltu sen syntyä vähän eri näkövinkkelistä.

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La transformation digitale en entreprise requiert une meilleure ... - L'Atelier : Accelerating Business (Inscription)

La transformation digitale en entreprise requiert une meilleure ... - L'Atelier : Accelerating Business (Inscription) | Digital Transformation | Scoop.it
Les perceptions et attentes de la transformation digitale diffèrent entre les salariés RH et la direction générale d’un côté, puis les opérationnels de l'autre.
Lee SCHLENKER's insight:

 Si les entreprises sont en pleine transition, la manière dont cette dernière est perçue n'est pas la même pour tous les collaborateurs.

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How to Fight Plagiarism in Your Classroom | Edudemic

How to Fight Plagiarism in Your Classroom | Edudemic | Digital Transformation | Scoop.it

In 2011, Edutopia published an article discussing how to combat plagiarism. Four years later, we are still looking for ways to fix this problem. In this article, we’ll look at how to identify plagiarism and how to prevent it.

Lee SCHLENKER's insight:

"Plagiarism is an ongoing problem in education, but we don’t have to accept it as part of classroom life. "

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ÜberTech - ZDNet

ÜberTech - ZDNet | Digital Transformation | Scoop.it
Human behavior is changing. Technology is on track to dominate our lives, and we are becoming digital-first. There is no doubt that a digital transformation is already ongoing and omnipresent.

Via Fred Zimny
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Paul O'Dwyer's curator insight, November 29, 2014 7:40 PM

Customer value proposition and design; where does digital disruption fit in?

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Defined by Design : an introduction to design thinking

Defined by Design : an introduction to design thinking | Digital Transformation | Scoop.it

The basic idea of 'design thinking' began in the 1970's with the publication of Robert McKim's book 'Experiences in Visual Thinking' (1973). The philosophy was further developed by other authors such as Peter Rowe in his 1987 book (actually titled) 'Design Thinking'

Lee SCHLENKER's insight:

As students, design thinking in practice meant lots of research, review, redo. Not only the ideas within the design - but the style and techniques used to create the design.

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Quips: Digital Transformation - Defining The Fundamental Elements For Digital CXOs - A Software Insider's Point of View

Quips: Digital Transformation - Defining The Fundamental Elements For Digital CXOs - A Software Insider's Point of View | Digital Transformation | Scoop.it
transformation arises when organizations apply design thinking to craft new experiences and outcomes. 
Lee SCHLENKER's insight:

R Ray Wang suggests that transformation arises when organizations apply design thinking to craft new experiences and outcomes. 

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Is Design Thinking the Link to Go from the Digital Business Model to the Actual Digital Customer Experience? - Content Loop

Is Design Thinking the Link to Go from the Digital Business Model to the Actual Digital Customer Experience? - Content Loop | Digital Transformation | Scoop.it
This undercurrent in the business world is the third of three tremors that illustrate the need for design to translate business through technology into everyone’s everyday life.
Lee SCHLENKER's insight:

Cory Glickman suggests that this undercurrent in the business world is the third of three tremors that illustrate the need for design to translate business through technology into everyone’s everyday life.

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La révolution des beacons bientôt en pharmacie ?

La révolution des beacons bientôt en pharmacie ? | Digital Transformation | Scoop.it
Les beacons sont des petits capteurs qui font beaucoup parler d'eux. Ils sont en effet pressentis co...
Lee SCHLENKER's insight:

Les beacons sont des capteurs, qui permettent à la fois de localiser un téléphone portable, et de lui envoyer une information spécifique. Une fois les capteurs installés dans le magasin, ils localisent et communiquent à travers la connexion bluetooth des client

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