Digital Transformation
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Building A Social Business: 10 Questions - InformationWeek

Building A Social Business: 10 Questions - InformationWeek | Digital Transformation | Scoop.it
Building A Social Business: 10 Questions
InformationWeek
I see many individuals, teams, and brands make one crucial misstep: They're just "doing social" instead of becoming a socially enabled organization.
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Why is Organisational Change Management so Important?

Last week, we released our 2013 ERP Report: Organizational Change and Business Process Management. If you still aren't convinced that organizational change m...
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Different Segmentation Strategies for Better Customer Experience

Different Segmentation Strategies for Better Customer Experience | Digital Transformation | Scoop.it
Customer Experience Segmentation Behavior Customer Service (Emotional factors are ultimately more important for customer loyalty #DataIsAwesome http://t.co/RDfz9aPssX)...
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How to create a Balanced Scorecard for Digital Marketing - Smart Insights Digital Marketing Advice

How to create a Balanced Scorecard for Digital Marketing - Smart Insights Digital Marketing Advice | Digital Transformation | Scoop.it
An introduction to using the Balanced Scorecard for performance management in Digital MarketingThe Balanced Scorecard is a well known performance managemen. Marketing topic(s):Performance management. Advice by Guest Expert.
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Organisational culture - the often overlooked aspect of social business

Organisational culture - the often overlooked aspect of social business | Digital Transformation | Scoop.it

One of the most important, and most often overlooked, aspects of social business is organizational culture. For organizations with the right type of culture, social business represents the opportunity to unlock new collaborative potential and fundamentally transform the organization. For organizations with the wrong type of organizational culture, social business may never amount to more than a suite of unused IT tools..


Via Bonnie Hohhof
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Rob Peters's curator insight, January 13, 2014 5:24 PM

A social business must have a culture of trust and earned #RelationshipCapital (RC).

Ron McIntyre's curator insight, January 13, 2014 5:50 PM

Great question!

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The mobile landscape for 2014 and beyond (Infographic)

The mobile landscape for 2014 and beyond (Infographic) | Digital Transformation | Scoop.it

The world is becoming increasingly mobile-driven.  According to Internet Data Corporation, 2015 will see more U.S. consumers access the Internet through mobile devices than through desktops. 

 

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Nebiyu Hailemichael's comment, February 16, 2014 3:04 AM
Thanks for this nice topic!
Heather Fields's curator insight, February 16, 2014 10:17 AM

MOBILE-FIRST must be your mandate for US consumer marketing.  According to Internet Data Corporation, 2015 will see more U.S. consumers access the Internet through mobile devices than through desktops.  

Carlos Zardoya's curator insight, February 16, 2014 5:31 PM

The 2014 #mobile landscape #infography #mwc14 

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Digital Transformation Review n°4

RT @CapgeminiConsul: 3 ways to accelerate #digital transformation http://t.co/hC8HUspWsb
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3 Social Business Challenges Driven By Organisational Culture

3 Social Business Challenges Driven By Organisational Culture | Digital Transformation | Scoop.it
Whether you’re focused on social business or simply thriving in today's world, organizational culture is the most important investment you can make.
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Digital Transformation -- We Haven't Seen Anything Yet

http://www.capgemini-consulting.com/log-into-the-digital-economy-capgemini-consulting-and-mit-digital-transformation-global-research MIT's Principal Research...

Via Mark Sherwin, Adrian Porter
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Adrian Porter's curator insight, November 21, 2013 10:02 AM

Love this - right up the same street as our seminar series

Adrian Porter's curator insight, November 21, 2013 10:03 AM

Love this, right up the same street as our seminar series.

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How to Create a Mobile-First Content Marketing Strategy

How to Create a Mobile-First Content Marketing Strategy | Digital Transformation | Scoop.it
There are great opportunities for marketers on the mobile channel, but also big challenges. Use these tips to create a mobile-first content marketing strategy.
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