Robin Good: If you are interested i understanding how most people utilize and move between the use of their smartphone or tablet, to their desktops or TV screens and viceversa, this elegantly illustrated feature by Google, will definitely provide you with some new insight and some relevant data.
"Today 90% of our media consumption occurs in front of a screen. As consumers balance their time between smartphones, tablets, PCs and Televisions, they are learning to use these devices together to achieve their goals."
"...some insights from our latest research:
-> 90% of consumers begin a task on one device and then complete it on another device.
-> Smartphones are by far the most common starting point for this sequential activity.
-> TV no longer commands our full attention.
-> TV strategy should be closely aligned and integrated with the marketing strategies for digital devices.
In essence: "While consumers are using more than one device simultaneously, content viewed on one device can trigger specific behavior on the other.
Businesses should therefore not limit their conversion goals and calls to action to only the device where they were initially displayed."
Recommended. Both for the info as well as for its presentation and design approach. 9/10
Developed by researchers at the University of Washington to replace spirometers—devices used by doctors to measure lung capacity and diagnose respiratory conditions—SpiroSmart is a simple app that costs thousands of dollars less than dedicated...
This document serves as collection of facts and figures around Gamification and how this approach has helped to improve serious software. A list of examples and links to sources complete the collection.
. . . the R&D section of Docomo devised a very interesting plan by adding pressure senors on each side of the phone as well as developing a dedicated UI than can be control by just pressing your phone . . .
A new study from Australia presents the latest evidence that loosening copyright restrictions not only enables free speech, but can improve an economy as well. The study, published by the Australian Digital Alliance, indicated that if Australia expanded copyright exceptions like fair use, along with strengthening safe harbor provisions, the country could potentially add an extra $600 million to their economy.
All networks reach an upper limit.... in theory, for Facebook, the maximum number of efficient connections is roughly 950 million x 150; anything greater than that will yield an inefficient network that risks implosion.
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