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Content Strategy 2015: Marketing, Mobile, and the Enterprise

Content remains a fundamental challenge for all of our organizations. Instead of talking about "what's next," let's talk about what's needed. Find out what basic questions every company should ask in 2015 before committing budget to new content marketing and management programs

Via Brian Yanish - MarketingHits.com, juandoming
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The 10 Best Technology Advances of 2014

The 10 Best Technology Advances of 2014 | Digital Technology and Life | Scoop.it
From space travel to healthcare, these are the 10 technology advances from 2014 that make us the most excited about the future.
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13 ways technology will change your world in 2015 | Features | LondonlovesBusiness.com

13 ways technology will change your world in 2015 | Features | LondonlovesBusiness.com | Digital Technology and Life | Scoop.it
London’s hottest tech entrepreneurs share their predictions
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The Dark Side of the App Store

The Dark Side of the App Store | Digital Technology and Life | Scoop.it
Roy Pessis explains why we should continue fighting for an open app store and not accept Apple and Google's app regime as ironclad.

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Jan Bergmans's curator insight, January 16, 7:11 PM

Something great happened on July 10, 2008. The Apple App Store was born. Only six years down the road more than 60 billion apps were downloaded through the platform, making it one of the largest stores in history.

As Apple & Google are about to launch their app stores for the largest untapped screen in our homes, it’s worth pausing for a moment to address its dark side and understand the magnitude of its impact on our lives.

Is Apple the Supreme Court of our digital lives?


According to Nielsen, 89% of our time on media is spent via the use of apps. While apps occupy an enormous part of our digital lives, we remain indifferent to the fact that such an integral part of our online experience is entirely controlled by two companies: Apple and Google. Two companies decide what we do online, where we spend our time and who will be able to provide us with our sought-after content.

In their guidelines Apple states that the company “will reject Apps for any content or behavior that we believe is over the line. What line, you ask? Well, as a Supreme Court Justice once said, ‘I’ll know it when I see it’. And we think that you will also know it when you cross it.”

Where exactly is this line and which behaviors, according to Apple, are relegated to a place across it? Where will the line be in five years? As it currently seems, Apple has claimed a seat on the Supreme Court of our digital lives.

Both the Apple and the Google app stores control the flow of information. With every passing day, they tighten their grip over the content and delivery of our information. While this reality might seem harmless to many at the moment, in a few years time this could become a real threat over our freedom of speech and our freedom to create.

And it’s already happening: Consider the example of a company named Tawkon which created an app that tells you when your phone is emitting high radiation so users can stay safe. Apple rejected this app. When Tawkon founders asked Steve Jobs for an explanation, he simply replied “no interest.” Why would Apple block something that is good for us? I have a gut feeling that with the low cellular coverage in the US 4–5 years ago, Steve didn’t want his customers to stop using the phone because technically it is always emitting high radiation! This app could potentially harm the carriers that have lucrative partnerships with Apple.

Another interesting example is the blocking of bitcoin wallet apps, a policy which was only recently changed. Too late for bitcoin. The average user would much prefer using ApplePay. Blocking bitcoin wallets halts the spread of usage while Apple is building their ApplePay strategy, allowing them an unfair advantage. The ecosystem survives and we are trapped.

Again and again, Apple rejects apps not on the basis of malicious activity, but on the basis of pure capital gain.

We are willingly giving Apple and Google full control over our digital lives

The app stores are fun, endless, constantly updating and truly quite amazing. I love discovering new apps every Thursday when the Featured list is updated. The best part about it is the ease with which the app store works in enabling users to discover, purchase and install new apps. Just place your thumb on the screen and it’s already on its way.

Apple and Google have focused their strategies on creating a population of habitual app-store users. After all, no matter what you need, “there’s an app for that!” Getting us hooked on this experience is exactly what they want because with each purchase we make from their store, they extract an astounding 30% commission.

A 30 percent commission is an outrage (speak now or forever hold your peace)

At the beginning of this post, I mentioned that 60 billion apps have been downloaded until today (and that’s just on iOS). While a high percentage of them are free apps, this is nevertheless a huge market from which to reap 30% commission.

Of course, Apple and Google only aim to enlarge this market and their share within it. In fact, they would much rather prefer we stop using the Web and only use apps. They get their 30%, further tighten their grip over our digital freedom, and in return we get ease. What many don’t realize is that this ease we are so used to can also be available in an open format that is not so heavily controlled by our digital overlords.

The TV is Changing

Some day in the near future, Apple will hold an event announcing the opening of AppleTV to developers. Probably they will bring some developers on stage to talk about how amazing it is to port their successful iPhone games and apps on to the big screen. They will praise Apple and try to convince fellow developers that this is the next big thing that they all should be working on. And it probably is—when push comes to shove, we are talking about the last un-stored screen. While it is a huge opportunity for developers, we must keep our eyes open for Apple’s long term strategy behind the app store.

Apple is poised to control the TV. I hope that the new AppleTV will have a fully functioning browser so we can still enjoy the Web freely and to the fullest. Unfortunately, I am not so optimistic. After all, it did take Apple four years to make a decent browser for the iPhone. You can probably guess why.

The Web should be free and accessible for everyone.

Unlike the app-stores of our digital overlords, the Web does not filter or restrain our content. No single entity controls what goes online and what does not. Anyone can take a computer, plug it to the wall, and define it as a server. Without a court order, no one can take that away from you.

It goes without saying that Apple and Google should be transparent regarding their policy for refusing apps. While it is well within these companies’ right to seek maximum profit without the need to ascribe to any higher moral ground, it is important to remember that we as consumers also have the right and power to choose. We should continue fighting for an open app store and not accept their app regime as ironclad.

In March, James Robinson wrote “2013 was the first year that Americans spent more time online on mobile devices than on computers, and as mobile devices become our primary point of interaction, the online experience will gradually become synonymous with being inside an app. It’s just like the Internet, but reimagined as a branded experience and with new, less democratic power structures, like Apple, Google and Facebook ruling the information roost like the Chevron, Exxon and BP of the world wide web.”

An open app store based on the Web could be the cure for that.

For more about the end of the Internet read my previous article

This is how Google is Killing the Web

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3 reasons why the Internet of Things (still) doesn’t make sense

3 reasons why the Internet of Things (still) doesn’t make sense | Digital Technology and Life | Scoop.it
The productivity gains are outweighed by cost and security concerns.

Via Tony Shan
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8 Trends In Big Data For 2015

8 Trends In Big Data For 2015 | Digital Technology and Life | Scoop.it
As a Big Data recruiter, the speed of change in the industry never ceases to amaze me.

Via Athanasios Triantafyllakis, promptcloud
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Athanasios Triantafyllakis's curator insight, January 15, 11:13 AM

Big Data is going to become more accessible….

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The Mobile Internet Economy in Europe

The Mobile Internet Economy in Europe | Digital Technology and Life | Scoop.it
In the EU5, the mobile Internet economy generated about €90 billion ($120 billion) in revenue in 2013 and an economic surplus for consumers of almost €770 billion ($1 trillion).

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A Super Computer In Your Pocket - Infographic

A Super Computer In Your Pocket - Infographic | Digital Technology and Life | Scoop.it

Take a look at your smartphone. The device you are holding is more powerful than the most advanced supercomputer of the early 90's.
But that's not the only incredible statistic...

 

Learn more:

 

https://gustmeesde.wordpress.com/2014/12/13/mobile-security-smartphones-sind-auch-mini-computer/

 


Via Gust MEES
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Gust MEES's curator insight, January 5, 8:46 AM

Take a look at your smartphone. The device you are holding is more powerful than the most advanced supercomputer of the early 90's.
But that's not the only incredible statistic...


Learn more:


https://gustmeesde.wordpress.com/2014/12/13/mobile-security-smartphones-sind-auch-mini-computer/


Mrs. Everett's curator insight, January 5, 1:22 PM

Has this made us smarter?

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SID2015: Safer Internet Day 2015-Participation | Learning basics of CyberSecurity | eSkills

SID2015: Safer Internet Day 2015-Participation | Learning basics of CyberSecurity | eSkills | Digital Technology and Life | Scoop.it

Safer Internet Day 2015 - Save the date! Safer Internet Day (SID) is organised by Insafe in February of each year to promote safer and more responsible use of online...

 

Learn more:

 

https://gustmees.wordpress.com

 

https://gustmeesen.wordpress.com/

 

https://gustmeesfr.wordpress.com/

 

https://gustmeesde.wordpress.com/

 

 


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Deepankar Rawat's comment, January 7, 11:36 AM
Thanks for this awesome post
Mony Chávez's curator insight, January 8, 1:35 PM

Súper importante, considerarlo a cualquier edad.

Wron Ga's curator insight, January 18, 1:41 PM

Kolejny post który temat opiera sie na biezpiecznym internecie, twórzmy go razem i zabiezpieczajmy przed skażonymi treściami i niedozwolonymi dla tych najmlodzsych

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The Big List: 80 Of The Hottest SEO, Social Media & Digital Analytics Tools For Marketers

The Big List: 80 Of The Hottest SEO, Social Media & Digital Analytics Tools For Marketers | Digital Technology and Life | Scoop.it

John Lincoln (Marketing Land) has compiled a giant list of tools of for digital marketers and reviewed an extensive list of analytics programs for SEO and social media. 

 

Read More Here: http://marketingland.com/80-hottest-seo-social-media-digital-analytics-tools-marketers-112446


Via Antonino Militello
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Athena Catedral's curator insight, January 13, 11:01 PM

We could use all the help we could get

YEAH! Local's curator insight, January 14, 8:07 AM

John Lincoln does a fantastic job compiling a list of the top SEO, Social Media and Analytic tools we have seen in a while.  Here are a list of some of the 80 that we use and can endorse:


SEO Tools:


1)  BuzzSumo - This tool is on everyone's list to find out what content is hot in your industry.  


2)  SEMrush - Use this tool to research your competitors and see what keywords and links they are ranking for.


3)  SerpBook - Great took for tracking your keywords on a daily basis


Social Media Tools:


1)  Pin Alerts - Simple tracking tool to see how many Pins you have received on your website (Free)


2)  Hootsuite - This is a common social media posting tool, but it also is good for analytics on your accounts.


3)  Tailwind -  This is a great tool for scheduling your Pinterest posts.  If you aren't using Pinterest you need to be for SEO and traffic.


There were many other tools that are great in the article.  Pick a couple to try out and see which ones you will ACTUALLY use.






Maria Rekrut's curator insight, January 16, 8:23 AM

Let software help you do a better job with your marketing!!

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Tony Bates: Understanding the Building Blocks of Online Learning:

Tony Bates: Understanding the Building Blocks of Online Learning: | Digital Technology and Life | Scoop.it
For almost 50 years, Tony Bates has been a consistent, persistent and influential voice for the reform of teaching and learning in post-secondary education, notably through the effective use of emerging technologies. Author of 11 books and 350 research papers in the field of online learning and distance education, Tony Bates is also an advisor to over 40 organizations in 25 countries, and publisher of what is arguably the most influential blog on online learning with over 20,000 visits a month.  A Contact North | Contact Nord Research Associate, Dr. Bates has helped educators, academic administrators and policy makers grasp key concepts, trends and challenges in online learning. This posting is one of a series that looks at Tony’s perspectives and advice on key issues in online learning.  

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Dennis T OConnor's curator insight, January 6, 5:41 PM

First installment of a multi-part series from Tony Bates.  

Rich Schultz's curator insight, January 14, 9:16 PM

Build that online class!

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Bye, Bye Cookie: Microsoft Plots Its Own Tracking Technology to Span Desktop, Mobile, Xbox

Bye, Bye Cookie: Microsoft Plots Its Own Tracking Technology to Span Desktop, Mobile, Xbox | Digital Technology and Life | Scoop.it
Microsoft is looking to create its own cookie replacement that would work across desktop computers, tablets, smartphones and Xbox.
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The Decline of Wikipedia: Even As More People Than Ever Rely on It, Fewer People Create It | MIT Technology Review

The Decline of Wikipedia: Even As More People Than Ever Rely on It, Fewer People Create It | MIT Technology Review | Digital Technology and Life | Scoop.it
The community that built the largest encyclopedia in history is shrinking, even as more people and Internet services depend on it than ever. Can it be revived, or is this the end of the Web’s idealistic era?
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What Teens Really Think About YouTube, Google+, Reddit and Other Social Media

What Teens Really Think About YouTube, Google+, Reddit and Other Social Media - Backchannel - Medium
By the “Actual Teen” who nailed Facebook, Instagram and Snapchat last week
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How Big Data Is Changing Medicine

How Big Data Is Changing Medicine | Digital Technology and Life | Scoop.it
Used to be that medical researchers came up with a theory, recruited subjects, and gathered data, sometimes for years. Now, the answers are already there in data collections on the cloud. All researchers need is the right question.

Via Tony Agresta
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Tony Agresta's curator insight, January 16, 1:20 PM

Through semantic analysis of free flowing text and the indexing of results, fine grained details about diseases, treatments, symptoms, clinical trials and current research can be made accessible to medical practitioners in real time.   How does this work?   It typically involves creating a text mining or natural language processing "pipeline" that is used to analyze the text, identify entities (even complex bio medical terms), classify them, develop relationships between them and then "index everything."


The way we have done this successfully is by using proven text mining algorithms and tuning them to highly specific domains like life sciences, healthcare and biotech.   We use curation tools and trained curators to read the text, annotate it and gain agreement on the annotations.  Then the results are used to refine the text mining algorithms, test and validate.


This process may seem cumbersome to some but the reality is, when done by trained pros, it is not.  It has the added benefit of being done one time and then being applied for long periods of time without interruption.   Results are highly accurate.  


Seeing is believing.  You can try it for yourself here: 


  1. Go to:  https://console.s4.ontotext.com/#/home
  2. Click on "Demo for Free"
  3. Paste text into the box from an article or research paper on healthcare or life sciences - make sure the article is replete with complex bio medical terms that you don't think any automated algorithm can figure out.
  4. Select Bio Medical Tagger (by the way, you can also do this for general news or Tweets)
  5. Click Execute
  6. Analyze the results


Pretty cool.


Organizations that don't semantically enrich their content are operating at a disadvantage.  The benefits are real - saving patients lives, finding new treatment strategies, developing drugs faster and much more.


If you would like to learn more about semantics, we suggest you visit www.ontotext.com where's there's a wealth of information, demos, customer stories and news about this important subject. 


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2015: The Year of IoT Pioneers, Analytics and Data Privacy

2015: The Year of IoT Pioneers, Analytics and Data Privacy | Digital Technology and Life | Scoop.it
This past year welcomed widespread Internet of Things (IoT) adoption and hype, big data implementation, and growing concerns around data privacy and cloud deployment.

Via Carla Gentry CSPO
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Carla Gentry CSPO's curator insight, January 17, 8:14 AM

The pace of innovation and entrepreneurship in IoT will peak in the next years. By connecting everything, IoT will democratize and mobilize a large mainstream of smart young people with bright ideas, building new technologies and business models for the IoT market. As a result, the cost of trying and failing will diminish when weighed against the potential rewards of changing the way we live, work and enjoy our lives today.

 
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A Beginner's Guide to Understanding the Internet of Things

A Beginner's Guide to Understanding the Internet of Things | Digital Technology and Life | Scoop.it

Smart locks, smart thermostats, smart cars — you’ve probably heard some of these terms lately, and you’re going to hear them even more as the year goes on. But what are these things exactly — and what makes them so smart?

These devices are all part of an emerging category called the Internet of Things, or IoT for short. At its very basic level, IoT refers to the connection of everyday objects to the Internet and to one another, with the goal being to provide users with smarter, more efficient experiences. Some recent examples of IoT products include the Nest Protectsmoke detector and August door locks.

But as with any new technology, IoT can be confusing and intimidating for the average consumer, especially as debates swirl around standardization, security and privacy, and company after company piles on to this fast-growing trend. I’ve compiled an FAQ on IoT to better explain how it works, how these products are being used in the real world, and some of the issues and challenges facing the category.

I spoke with a number of companies and groups working on IoT products and standards, including Apple, SmartThings, the Internet of Things Consortium, AllSeen Alliance, theOpen Interconnect Consortium and the Thread Group.


Via John Lasschuit ®™
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John Lasschuit ®™'s curator insight, January 19, 2:58 PM

By Bonnie Cha. Useful if you want to knows a little bit more of #IoT.

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8 cybersecurity promises you should make to yourself for this year

8 cybersecurity promises you should make to yourself for this year | Digital Technology and Life | Scoop.it
We have constructed a list of promises that you should make to yourself this year to stay safe both online and offline.

 

Learn more:

 

https://gustmees.wordpress.com/2012/10/11/learning-basics-of-cyber-security-by-easy-to-follow-steps/

 

https://gustmees.wordpress.com/2012/11/29/cyber-hygiene-ict-hygiene-for-population-education-and-business/

 

https://gustmees.wordpress.com/2014/11/18/why-cybersecurity-starts-at-home-and-is-concerning-all-of-us/

 

 


Via Gust MEES
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Gust MEES's curator insight, January 2, 12:43 PM
We have constructed a list of promises that you should make to yourself this year to stay safe both online and offline.


Learn more:


https://gustmees.wordpress.com/2012/10/11/learning-basics-of-cyber-security-by-easy-to-follow-steps/


https://gustmees.wordpress.com/2012/11/29/cyber-hygiene-ict-hygiene-for-population-education-and-business/


https://gustmees.wordpress.com/2014/11/18/why-cybersecurity-starts-at-home-and-is-concerning-all-of-us/



Kym Reinstadler, SCN Feature Writer's curator insight, January 8, 11:18 PM

New Year’s is the time for resolutions. I wanted to share this list of resolutions regarding security online. It might be valuable to share these with your learning community.

Wron Ga's curator insight, January 18, 1:48 PM

Artykuł ukazuje listę obietnic aby czuć się bezpiecznie w internecie online jak i zaróno offline

 

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How Social Media Aided The Fight Against Injustices In 2014 - DOGOnews

How Social Media Aided The Fight Against Injustices In 2014 - DOGOnews | Digital Technology and Life | Scoop.it
2014 will be remembered for many things - the re-emergence of Ebola, cyber attacks on corporations like Target, Home Depot and Sony, and most importantly, numerous extraordinary protests.

Via Manlio Mannozzi
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Future of Reading is Digital, But Who Will Control - Amazon Controversy [video]

Future of Reading is Digital, But Who Will Control - Amazon Controversy [video] | Digital Technology and Life | Scoop.it

This panel discussion at the 2014 Miami Book Fair discusses Amazon's predatory practices, what a "book" will be in the future and who will have the rights to our intellectual property.


Via Martin (Marty) Smith
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Government chief scientific adviser: 'Don’t trivialise the internet of things'

Government chief scientific adviser: 'Don’t trivialise the internet of things' | Digital Technology and Life | Scoop.it

In the introduction to his report, Walport said there was a “danger of trivialising the importance of the internet of things through examples that are used to stereotype it – for example, the fridge that orders fresh milk”.

Walport said IoT could have a much greater impact on society than the first digital revolution, with the potential to support “an extraordinary range of applications and economic opportunities”.

However, he warned there will also be potential for significant challenges around security and privacy breaches, and it will be critical that scientists, programmers and entrepreneurs behave and act responsibly.


Via A.Busetti
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What Your Smartphone Is Doing To Your Body & Mind

What Your Smartphone Is Doing To Your Body & Mind | Digital Technology and Life | Scoop.it

On average, people pick up their smartphone 221 times a day to do things with it. It's no secret that we are getting more and more addicted to these handsets, but have you wondered what effect that is having on your mind and your body? Scientists are definitely curious and have a few ideas


Via Nik Peachey
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Nik Peachey's curator insight, January 19, 8:28 AM

A short light article but with lots of links to research data.


faith ward's curator insight, January 24, 8:39 AM

Research data in the article is very interesting. 

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As more jobs are automated, how many of us will still have productive work? - Trends in the Living Networks

As more jobs are automated, how many of us will still have productive work? - Trends in the Living Networks | Digital Technology and Life | Scoop.it
There has been a lot of press the last few days about a paper The Future of Employment: How Susceptible Are Jobs to Computerisation?, published by the Oxford Martin Programme on the Impacts of Future Technology.
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