Bloggers are always happy to link to a resource we think is good, or a product or service with which we’re affiliated.
But there are other kinds of external links that too few bloggers use:
- links to sources of information we’ve found - links to creators of content we’re citing - links to more detailed information on a topic we’re mentioning, but not covering in depth in a post.
Citing sources is a basic element of professional writing. As well as reflecting your professionalism, it: - helps build your authority on a topic - helps you to gain profile and respect by association with quality sources - actively helps readers to benefit from your content.
Above all, citing external sources of information boosts your credibility.
By linking to a quality, reliable external source, you show that you proudly stand behind the information you give your readers. And what blogger doesn’t want to do that?
When should a blogger include a link as a sort of citation? Whenever you’re relating information that you’ve learned elsewhere.
Let’s look at the most common types of statements that require external links to their original sources.
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