Digital Strategy in B2B
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Digital Strategy in B2B
How B2B companies develop and execute successful digital strategies and tactics.
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How to Set Up Conversion Funnels in Google Analytics (The Video)

How to Set Up Conversion Funnels in Google Analytics (The Video) | Digital Strategy in B2B | Scoop.it
Whether you sell items online or simply try to get people to sign up for an offer – you most likely have several steps in which your visitors must take in order to complete your online goal. These steps are typically known as conversion funnels.
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Future Internet Growth in Emerging Markets [INFOGRAPHIC]

Future Internet Growth in Emerging Markets [INFOGRAPHIC] | Digital Strategy in B2B | Scoop.it
If you follow the growth of Facebook and many other digital platforms, you are bound to hear that “emerging markets” are driving a lot of growth.
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There’s more love for marketing emails than you think

There’s more love for marketing emails than you think | Digital Strategy in B2B | Scoop.it
New survey challenges the myths about consumer email relevancy
Each year, the UK’s DMA, fast.MAP and Alchemy Worx produce the Email Tracking Report, covering email attitudes and email-related behaviours among consumers.
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The 7 Myths of Email Marketing [INFOGRAPHIC]

The 7 Myths of Email Marketing [INFOGRAPHIC] | Digital Strategy in B2B | Scoop.it
Alchemy Worx currently manages and deploys 300+ consumer and business emails every month for 30+ national and international brands. If ever there were experts on what works and what doesn’t work with respect to email marketing, they know it!
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Digital Marketing Has Changed. What Are You Doing About It?

Digital Marketing Has Changed. What Are You Doing About It? | Digital Strategy in B2B | Scoop.it
Ubiquitous internet connectivity and information overload have changed the landscape of brand and customer communications forever.
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Email Still Trumps Social Media for Online Marketing [INFOGRAPHIC]

Email Still Trumps Social Media for Online Marketing [INFOGRAPHIC] | Digital Strategy in B2B | Scoop.it
The customer acquisition landscape is constantly in flux. The introduction of disruptive technologies and tools over the last few years has spawned enormous changes in online marketing.
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The Whole Customer: Why You Need a 360-Degree View

The Whole Customer: Why You Need a 360-Degree View | Digital Strategy in B2B | Scoop.it
Author: Frank Passantino
If you don’t know how your customers are using your products, it can be a challenge to maintain their loyalty. How awesome would it be to put yourself in their shoes?
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Seven Types of Social Media Fans and How to Engage With Them [Infographic]

Seven Types of Social Media Fans and How to Engage With Them [Infographic] | Digital Strategy in B2B | Scoop.it
Not all the fans on your social media networks interact the same way with your business. You need to draw out some and cool off others.To highlight the most common types of fans and how to engage with them, ReachLocal created this infographic.
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Social business study: Shifting out of first gear

Social business study: Shifting out of first gear | Digital Strategy in B2B | Scoop.it
How are some businesses reaping value from social business, and what is holding others back? Learn what executive respondents think in the results from the 2013 MIT Sloan Management Review and Deloitte Social Business Study.

Seventy percent of respondents to the 2012 global executive social business survey conducted by MIT Sloan Management Review and Deloitte1 believe social business is an opportunity to fundamentally change the way their organization works. Yet many companies face meaningful barriers to progress. In our 2013 report, we delve into why some businesses are reaping value from social business, and what is holding others back. The following are our key findings:

- Social Business Is an Immediate Opportunity...

- However, Progress Is Slow....

- Shifting Out of First Gear...

....

See website to find infograph and pdf donwload of the repport!


Via rob halkes
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rob halkes's curator insight, July 19, 2013 5:25 AM

Always good to read research results on social media. Here we find confirmation of the slow uptake of using social media as a core channel to relate to public, market and not least of all: clients!

An inspiration to health care providers!

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7 Lessons for Effective B2B Content Marketing & Maersk Line Case Study

7 Lessons for Effective B2B Content Marketing & Maersk Line Case Study | Digital Strategy in B2B | Scoop.it
Learn how Maersk Line became the gold standard for B2B content marketing and the key lessons to developing effective content marketing strategies.
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Why Your Business Needs Inbound Marketing [Infographic]

Why Your Business Needs Inbound Marketing [Infographic] | Digital Strategy in B2B | Scoop.it
Has your business developed an Inbound Marketing strategy? This infographic details some key statistics to support the movement!
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Digital Strategy 101

Digital Strategy 101 is an overview of the current state of digital strategy and an exploration of core concepts, deliverables, and thought-leaders relevant to (RT @curiouslyp: Digital Strategy 101 on @slideshare http://t.co/KmoYxtRKen...
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What's All This About Social Selling?

What's All This About Social Selling? | Digital Strategy in B2B | Scoop.it
There's a lot of talk about social selling.  When you peel it back, it's a lot of talk about technology--choose your favorite; Twitter, Facebook, LinkedIn, Blogs, and so forth.  In theory, we're al...
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8 Tips & Tools to Craft a Killer Content Strategy that Leverages Influencers #SESCHI (Online Marketing Blog)

Have you ever created content that sucks? Or worked really hard on something, and dedicated a ton of resources, only to have it under-perform or not get the social shares you wanted? You’re not alone.
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The CMO’s Guide to Driving Impact in Year 1

The CMO’s Guide to Driving Impact in Year 1 | Digital Strategy in B2B | Scoop.it
CMO’s report a honeymoon period of six to twelve months before they ‘own’ the result.  Impacting a marketing team’s output in that short period of time requires a quick start.  How long is your honeymoon?
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Is the B2B Content Marketing Time Crunch a Real Barrier or an Excuse?

Is the B2B Content Marketing Time Crunch a Real Barrier or an Excuse? | Digital Strategy in B2B | Scoop.it
If you are like 69 percent of B2B content marketing professionals, you feel challenged by a lack of enough time — in fact, 30 percent of content marketers consider this to be their greatest challenge.
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Google Hummingbird Explained

Google Hummingbird Explained | Digital Strategy in B2B | Scoop.it
For starters, Google Hummingbird is a new search algorithm. No, it wasn’t released on Google’s 15th anniversary, but it was put to test a month prior to that.
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67 Mobile Facts To Develop Your 2014 Budget

67 Mobile Facts To Develop Your 2014 Budget | Digital Strategy in B2B | Scoop.it
How Your Audience Uses Mobile NOW [Research / Charts]
The mobile market including both smartphones and tablets continues to evolve at a rapid pace with consumers leading marketers in how they use these always-on devices.
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4 Elements to Consider to Take a B2B Website Mobile

4 Elements to Consider to Take a B2B Website Mobile | Digital Strategy in B2B | Scoop.it
At the center of your B2B marketing sits your website. Marketing your company to other businesses requires a top-notch web presence.
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Best day of the week for sending marketing emails? [Infographic]

Best day of the week for sending marketing emails? [Infographic] | Digital Strategy in B2B | Scoop.it
Please tell us which day(s) you think are best and why
“Which day of the week is best for sending email?” has been a common question since marketers started email marketing.
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B2B Marketing Research: How CMO Roles Need to Evolve

B2B Marketing Research: How CMO Roles Need to Evolve | Digital Strategy in B2B | Scoop.it

Recent B2B marketing research findings stress that CMO roles need to expand and evolve (along with the entire B2B sales and marketing process). Find out what some of the report's specific findings ...


Via massimo facchinetti
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Jennifer Palmer Farrington's curator insight, July 29, 2013 9:12 AM

Marketing and Sales needs to continue to expand as the business expands, and move forward or become obsolete.

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Blogging Tips: Your B2B Blogging Checklist - Business 2 Community (blog)

Blogging Tips: Your B2B Blogging Checklist - Business 2 Community (blog) | Digital Strategy in B2B | Scoop.it
Business 2 Community (blog) Blogging Tips: Your B2B Blogging Checklist Business 2 Community (blog) Blogging Tips: Your B2B Blogging Checklist image BloggingCartoon1 Here's a secret about your B2B blogging efforts—the writing is, comparatively, the...
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The Top 12 Landing Page Tests

The Top 12 Landing Page Tests | Digital Strategy in B2B | Scoop.it
Learn the 12 easiest ways to improve your landing page conversion rate, including testing your headline, using directional cues, shortening your lead form and more.

Via malek
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malek's curator insight, July 11, 2013 10:50 AM

Many studies have been conducted about landing page forms, and it’s a general consensus that the more information you ask for, the lower your conversion rate will be.

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How to Use Social Media to Find Customers (Infographic)

How to Use Social Media to Find Customers (Infographic) | Digital Strategy in B2B | Scoop.it
Whether you are trying to reach consumers or other businesses, social networking sites likely hold the key to your success. (Fun Fact: 77% of B2C marketers have found customers on FB, while B2B marketers say @LinkedIn is 277% more effective.
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Blog, Blogs and More Blogs—Blogging Is Critical...

Blog, Blogs and More Blogs—Blogging Is Critical... | Digital Strategy in B2B | Scoop.it
Blogging drives website traffic and leads as part of an inbound marketing program.
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