This updated version of the Mobile Retailing Blueprint is a product of the NRF Mobile Retail Initiative. The mission of the Initiative is to be a catalyst for mobile-inspired innovation that enhances the retail shopping experience and improves internal business processes. This retailer-led initiative will guide and direct the industry in the dissemination of mobile-related best practices and the development of standards and documentation for the purpose of maximizing benefits and minimizing implementation expense, ongoing maintenance, and fees.
Creating this document involved retailers, vendors, analysts, and standards organizations. The Blueprintrelates the shared experiences of retailers and vendors who have experimented with mobile applications, leverages their experience, and tailors it to retail.
Via Farid Mheir