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Best Social Media Management Tools for Small Business Owners

Best Social Media Management Tools for Small Business Owners | Digital Strategy For Radio | Scoop.it
This post describes some of the best, low-cost social media management options for small businesses. (Best #SocialMedia Management Tools for Small Business Owners... check it out!
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IHeartRadio's Vending Machine Turns Instagram Photos Into Swag

IHeartRadio's Vending Machine Turns Instagram Photos Into Swag | Digital Strategy For Radio | Scoop.it
IHeartRadio is touring the country with a T-shirt vending machine that accepts Instagram photos as payment. The marketing effort has racked up 5.7 million impressions—likes, shares, views—in the first week on the photo-sharing app, according to iHeartRadio. The five-week campaign (which runs through Nov.
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Pay for YouTube? Challenges Ahead for Google's Next Music Subscription Service

Pay for YouTube? Challenges Ahead for Google's Next Music Subscription Service | Digital Strategy For Radio | Scoop.it
Ever since
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Here’s Why Radio Will Have a Tough Time on Mobile Phones

The battle for real estate and attention on mobile devices is even tougher than you think. This past week Techcrunch reported on a study by comScore which in
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Converting on Facebook: Why Losing Like-Gate Doesn’t Really Matter

Converting on Facebook: Why Losing Like-Gate Doesn’t Really Matter | Digital Strategy For Radio | Scoop.it
Marketers must remain user-centric in order to earn conversions on Facebook. Posts that generate the most interaction and engagement will be the ones that see the highest reach.
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What Marketers Need to Know About Twitter's Timeline Changes

What Marketers Need to Know About Twitter's Timeline Changes | Digital Strategy For Radio | Scoop.it
Twitter introduces features to add discovered content to user timeline, in a bid to increase engagement and improve its user growth.
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91% of Music Fans Sample a Song on YouTube Before Buying It... - Digital Music News

91% of Music Fans Sample a Song on YouTube Before Buying It... - Digital Music News | Digital Strategy For Radio | Scoop.it
 And the point of withholding from Spotify is…?   Source: Viacom (MTV/VH1/CMT) Research.  Study involved 1,200 participants 13-40 years old; plus in-depth study of 34 participants, secondary...
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Snapchat Use Is Exploding Among Teens, Leaves Twitter In The Dust [CHART] - hypebot

Snapchat Use Is Exploding Among Teens, Leaves Twitter In The Dust [CHART] - hypebot | Digital Strategy For Radio | Scoop.it
New ComScore datat show, Facebook and Instagram are the most popular social platforms among 18-34 year olds. But Snapchat is catching up fast, and is already ahead of Twitter. Snapchat’s audience has almost doubled in nine months’ time. THE CHART: Statista via Business Insider
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Viacom consumer insights study: “Streaming is the new normal” – RAIN News

Viacom consumer insights study: “Streaming is the new normal” – RAIN News | Digital Strategy For Radio | Scoop.it
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Welcome to the Age of Multiscreen Storytelling

Welcome to the Age of Multiscreen Storytelling | Digital Strategy For Radio | Scoop.it
Consumers in the near future will expect to get their advertising in story form across multiple screens. Here is a look at some brands that are already embracing this trend.
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YouTube Buys Mobile Video App Directr Because Every Ad Penny Counts

YouTube Buys Mobile Video App Directr Because Every Ad Penny Counts | Digital Strategy For Radio | Scoop.it
To make it easier and cheaper for small businesses to create video ads, YouTube has acquired mobile video startup Directr.
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5 Myths About Mobile Content Strategies and What You Can Do Instead

5 Myths About Mobile Content Strategies and What You Can Do Instead | Digital Strategy For Radio | Scoop.it
Mobile device use is set to overtake PC use in the near future, and companies are being advised to get ready for mobile. Here are five common myths about what it means to optimize content for mobile, and different alternatives to these myths.
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Twitter's Mitro Acquisition Could Yield Better Targeted Ads

Twitter's Mitro Acquisition Could Yield Better Targeted Ads | Digital Strategy For Radio | Scoop.it
A few years after the purchase of location-aware app maker Mixer Labs, Twitter has acquired password-security start-up Mitro to collaborate on geo-related projects.
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Facebook's Strategy to Take on YouTube Comes Into View

Facebook's Strategy to Take on YouTube Comes Into View | Digital Strategy For Radio | Scoop.it
Poised to make a run at YouTube, Facebook is touting its own video player privately in meetings with online video execs and now publicly with its view count.
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NuVoodoo Ratings Prospect Study Reveals Facebook Remains Dominant Social Medium With Teens And Adults 14-54

NuVoodoo Ratings Prospect Study Reveals Facebook Remains Dominant Social Medium With Teens And Adults 14-54 | Digital Strategy For Radio | Scoop.it
NUVOODOO MEDIA SERVICES has released additional findings from its fourth and latest NUVOODOO RATINGS Prospects Study. The company interviewed nearly 1100 respondents, ages 14-54, in all PPM markets to update NUVOODOO’s insights on emerging social media platforms.

Pres. CAROLYN GILBERT Said, “When we started NUVOODOO nearly four years ago, our goal was to use the power of today’s technology to help broadcasters win in the 21st Century.  We’ve walked away from ...
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The Trifecta of Digital Ad Success: Direct Response, Big Data, and Mobile

The Trifecta of Digital Ad Success: Direct Response, Big Data, and Mobile | Digital Strategy For Radio | Scoop.it
By utilizing mobile direct response ads driven by big data, marketers can take advantage of a valuable trend and significantly increase their return on investment.
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New comScore report: Mobile is huge for digital media, but favors well-established apps – RAIN News

New comScore report: Mobile is huge for digital media, but favors well-established apps – RAIN News | Digital Strategy For Radio | Scoop.it
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Spotify Launches Serendipity - A Real Time Global Listening Map, Artists In Residence Program - hypebot

Spotify’s first media artist in residence, interactive artist Kyle McDonald, has created Serendipity, an animated world map that shows when and where someone else is listening to the same song at the same time. In order to show up on Serendipity, two users must have started listening to the same song on Spotify within a tenth of a second of each other in different towns, cities, states, nations or hemispheres. "A Never Ending Worldwide Music Festival" “There are so many ways we’re connected to each other, but sometimes we forget, or we just can’t see it,” said creator McDonald. “In...
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Twitter Is Testing Out Promoted Video Ads

Twitter Is Testing Out Promoted Video Ads | Digital Strategy For Radio | Scoop.it
Last year, Facebook extensively tested out targeted video ads and rolled them out five months ago. The 15-second video ads on the Facebook News Feed play automatically without sound, but it enters full screen mode with sound after being clicked on. Now Twitter is working on similar targeted video ads [...]
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Vadio Introduces First Platform That Makes Music Videos Available Through Online Music Streaming and Traditional Radio Services | Business Wire

Vadio Introduces First Platform That Makes Music Videos Available Through Online Music Streaming and Traditional Radio Services | Business Wire | Digital Strategy For Radio | Scoop.it
Vadio, the first full-scale distribution platform for music video content and ads online, today announced that it has closed a $2 million seed funding
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Many Believe Short Video Ad Durations Are the Only Options — Not So Fast

Many Believe Short Video Ad Durations Are the Only Options — Not So Fast | Digital Strategy For Radio | Scoop.it
The duration of video ads shouldn't be determined by the size of the screen but instead by the context and how the brand's content is likely to be received by consumers.
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Twitter Unveils Objective-Based Ad Campaigns

Twitter Unveils Objective-Based Ad Campaigns | Digital Strategy For Radio | Scoop.it
The social platform says its new tools will allow advertisers to select objectives and see recommended formats, as well as only pay for actions aligned to their objectives.
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KNDD’s spot-load test shows promising early results; Entercom CEO David Field comments – RAIN News

KNDD’s spot-load test shows promising early results; Entercom CEO David Field comments – RAIN News | Digital Strategy For Radio | Scoop.it
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Foursquare Releases Social Search-Centric Redesign

Foursquare Releases Social Search-Centric Redesign | Digital Strategy For Radio | Scoop.it
The network is now more focused on allowing users to tailor the network to their personal preferences, which, conveniently, opens new opportunities for brands.
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What Visitors Want: 13 Tools for Collecting Feedback on Your Site

What Visitors Want: 13 Tools for Collecting Feedback on Your Site | Digital Strategy For Radio | Scoop.it
One of the best ways to discover how you can better your website is by asking your visitors what they want to see. Here are several tools that allow you to gather feedback from your visitors easily and effectively.
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