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GENERATION C | An emerging consumer trend and related new business ideas

GENERATION C | An emerging consumer trend and related new business ideas | Digital Strategy Ethos | Scoop.it

No, this is not about a new niche generation of youngsters born between March 12, 1988 and April 24, 1993; the C stands for CONTENT, and anyone with even a tiny amount of creative talent can (and probably will) be part of this not-so-exclusive trend.

So what is it all about? The GENERATION C phenomenon captures the an avalanche of consumer generated 'content' that is building on the Web, adding tera-peta bytes of new text, images, audio and video on an ongoing basis.

The two main drivers fuelling this trend? (1) The creative urges each consumer undeniably possesses. We're all artists, but until now we neither had the guts nor the means to go all out. (2) The manufacturers of content-creating tools, who relentlessly push us to unleash that creativity, using -- of course -- their ever cheaper, ever more powerful gadgets and gizmos. Instead of asking consumers to watch, to listen, to play, to passively consume, the race is on to get them to create, to produce, and to participate.

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The Top 35 Banks on Facebook | The Financial Brand: Marketing Insights for Banks & Credit Unions

The Top 35 Banks on Facebook | The Financial Brand: Marketing Insights for Banks & Credit Unions | Digital Strategy Ethos | Scoop.it

The top 35 banks on Facebook claim nearly nine million fans among them. Of those, 71%, or 6,259,027 fans, belong to the top three.

Chase tops the list with 2.9 million. Amex is second with 2.4 million, followed by Barclays with over 930,000.

The 35 banks in the list claim some 8,817,837 likes out of a combined 1.5 billion customers. That means they are reaching an average of 0.6% of their base, or one in every 173 customers. If you exclude the three top-performing banks from the calculation, the average drops to one in every 525 customers — only 0.2% of their base.

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What Are People Doing Online?

What Are People Doing Online? | Digital Strategy Ethos | Scoop.it
Almost 80 percent of American adults use the Internet. Have you ever wondered what they're doing online?
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How Social Media Impacts Brand Marketing

How Social Media Impacts Brand Marketing | Digital Strategy Ethos | Scoop.it

Research shows that social media is increasingly becoming a platform where consumers want to express their loyalty about their favorite brands and products, and many seek to reap benefits from brands for helping promote their products. Among those who share their brand experiences through social media, at least 41 percent say they do so to receive discounts.

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A Framework for Social Analytics

This report is intended primarily for business people who are tasked with understanding, interpreting, and acting on social data—executives, strategic planner...
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Nielsen Online Campaign Ratings

The Nielsen Company announced the development of Nielsen Online Campaign Ratings, which will for the first time provide audience data comparable to Nielsen's...
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Digital Marketing. Do little, achieve more

Digital Marketing. Do little, achieve more. A thinking process and proven techniques to drive and optimize digital brand engagement.
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Data point: The rising fortunes of the 1 percent | JWT Intelligence

Data point: The rising fortunes of the 1 percent | JWT Intelligence | Digital Strategy Ethos | Scoop.it

As “Occupy Wall Street” stretches into its second month and “occupiers” spread around the U.S. and beyond, a new Congressional Budget Office (CBO) report lends support to demonstrators’ grievances about income inequality.

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Social Entertainment - Annual Report 2011

The first year of the GlobalWebIndex has revealed three clear trends in the consumer adoption of the internet.

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Internet Users in Saudi Arabia

Internet Users in Saudi Arabia | Digital Strategy Ethos | Scoop.it
The Saudi market is one of the leading Middle East countries in the adoption of new internet and mobile technologies. Ethos made a quick study on the sources that show the right number of internet users in Saudi Arabia.
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trendwatching.com's November 2011 Trend Briefing covering the consumer trend "DEALER-CHIC"

trendwatching.com's November 2011 Trend Briefing covering the consumer trend "DEALER-CHIC" | Digital Strategy Ethos | Scoop.it
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Digital Marketing Trends 2012

A presentation to Ad Tech London September 2011...
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Nielsen: Social Media Report

Nielsen: Social Media Report | Digital Strategy Ethos | Scoop.it

The state of social media.

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Marketing advice from Steve Jobs > Smart Insights Digital Marketing

Marketing advice from Steve Jobs > Smart Insights Digital Marketing | Digital Strategy Ethos | Scoop.it
5 contrarian Steve Jobs quotes all marketers can learn from “Why join the navy when you can be a pirate?
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Nielsen Cross-Platform Homes - Extended Screen Ratings

Nielsen Cross-Platform Home methodology provides analysis across TV and computer screens of what people watch. Nielsen measures GRP, reach & frequency to und...
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Internet users receptive to relevant ads | mediaME

Internet users receptive to relevant ads | mediaME | Digital Strategy Ethos | Scoop.it
According to online video provider Eyeview and travel site KAYAK, personalized video ads can have positive brand-boosting effects for advertisers.
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The second economy - McKinsey Quarterly - Strategy - Growth

The second economy - McKinsey Quarterly - Strategy - Growth | Digital Strategy Ethos | Scoop.it
Digitization is creating a second economy that’s vast, automatic, and invisible—thereby bringing the biggest change since the Industrial Revolution. A McKinsey Quarterly Strategy article.
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