Digital strategy
25 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Scooped by Virginie Gumez (Heyer)
Scoop.it!

Gamification: Insights And Emerging Trends | TechCrunch

Gamification: Insights And Emerging Trends | TechCrunch | Digital strategy | Scoop.it
I have been active in the field of gamification for the past couple of years, working with companies like Badgeville, HealthTap, Gigya, Basis and others on..
more...
No comment yet.
Scooped by Virginie Gumez (Heyer)
Scoop.it!

Cinq tendances de la vente en ligne

Cinq tendances de la vente en ligne | Digital strategy | Scoop.it
Quatre tendances devraient marquer l'e-commerce au cours des cinq prochaines années : l'essor du paiement sur mobile, la question de l'utilisation des données personnelles, le social shopping et le raccourcissement des délais de livraison.
more...
No comment yet.
Scooped by Virginie Gumez (Heyer)
Scoop.it!

Diaporama | [Regards] - Les évolutions du e-commerce vues par quatre décideurs influents

Diaporama | [Regards] - Les évolutions du e-commerce vues par quatre décideurs influents | Digital strategy | Scoop.it
Des secteurs d'activité différents mais un credo commun pour ces quatre grands patrons et figures du numérique: l'e-commerce est en pleine mutation, le cross canal prend de l'ampleur et de nouveaux modèles apparaissent...
more...
No comment yet.
Scooped by Virginie Gumez (Heyer)
Scoop.it!

Commerce connecté : les tendances 2014

Commerce connecté : les tendances 2014 | Digital strategy | Scoop.it
Croissance des achats sur tablettes, stagnation de l'effet showrooming, influence des réseaux sociaux dans l'acte d'achat... Une étude DigitasLBI passe au crible les tendances 2014 du commerce connecté.
more...
No comment yet.
Scooped by Virginie Gumez (Heyer)
Scoop.it!

7 Statistics That Can Raise Your Facebook Engagement (Infographic)

7 Statistics That Can Raise Your Facebook Engagement (Infographic) | Digital strategy | Scoop.it
A snapshot of what works best in the current Facebook landscape and how quickly things can change.
more...
No comment yet.
Scooped by Virginie Gumez (Heyer)
Scoop.it!

Infographic: Meet the consumer of 2015 | MyCustomer

Infographic: Meet the consumer of 2015 | MyCustomer | Digital strategy | Scoop.it
The consumer is an ever-evolving species - businesses need to work hard to keep up with constant shifts in behaviour.
more...
No comment yet.
Scooped by Virginie Gumez (Heyer)
Scoop.it!

What Gets In The Way of Women Supporting Women?

What Gets In The Way of Women Supporting Women? | Digital strategy | Scoop.it
Support systems often focus solely on the fact that women are women, ignoring the differences among them.
more...
No comment yet.
Scooped by Virginie Gumez (Heyer)
Scoop.it!

Mobile app development: iOS vs Android [infographic]

Mobile app development: iOS vs Android [infographic] | Digital strategy | Scoop.it
The big question on the minds of the army of mobile app developers out there is "Is the future of mobile iOS or Android?"
more...
No comment yet.
Scooped by Virginie Gumez (Heyer)
Scoop.it!

64 Pinterest Marketing Tips and Tactics - Infographic

64 Pinterest Marketing Tips and Tactics - Infographic | Digital strategy | Scoop.it
Pinterest over the last 6 months has become the social network with buzz and it provides a visual platform that offers an ecosystem to experiment and play with images as a means of marketing and engagement and even selling. It is even being used to drive traffic to landing pages to capture leads and drive sales.
more...
No comment yet.
Scooped by Virginie Gumez (Heyer)
Scoop.it!

"Pour la transformation digitale, il faut recruter des gens bizarres" selon la DG d'Aufeminin

"Pour la transformation digitale, il faut recruter des gens bizarres" selon la DG d'Aufeminin | Digital strategy | Scoop.it
Face à un discours plutôt consensuel sur la nécessaire transformation digitale des entreprises dans laquelle il faut entraîner tout le monde, Marie-Laure Sauty de Chalon, DG d’Aufeminin.com, aura m...
more...
No comment yet.
Scooped by Virginie Gumez (Heyer)
Scoop.it!

Top social media networks that may dominate 2014 - Premium Times Nigeria

Top social media networks that may dominate 2014 - Premium Times Nigeria | Digital strategy | Scoop.it
A list of the ones to watch and the ones to ignore
more...
No comment yet.
Scooped by Virginie Gumez (Heyer)
Scoop.it!

Why You Should Get Excited About Emotional Branding | Smashing Magazine

Why You Should Get Excited About Emotional Branding | Smashing Magazine | Digital strategy | Scoop.it
Enter emotional branding. It’s a highly effective way to cause reaction, sentiments and moods, ultimately forming experience, connection and loyalty with a company or product on an irrational level.
more...
No comment yet.
Rescooped by Virginie Gumez (Heyer) from Marketing Revolution
Scoop.it!

Big Data, Big Challenges, Big Gap, Big Opportunity

Big Data, Big Challenges, Big Gap, Big Opportunity | Digital strategy | Scoop.it
Manufacturers and retailers identify Big Datas big challenges.

Via Martin (Marty) Smith
more...
Martin (Marty) Smith's curator insight, March 22, 2013 4:31 PM

Funny I read the Big Data challenge different than DM News. I see the mountains and hard climbing ahead, but what about the unobstructed view from the top? To the early climbers will go some Big Spoils, so batten down the quants and full speed ahead.

Scooped by Virginie Gumez (Heyer)
Scoop.it!

50 Favorite Online-Marketing Influencers of 2014

50 Favorite Online-Marketing Influencers of 2014 | Digital strategy | Scoop.it
These people provide useful, reliable information in their blogs and on social media and have expert knowledge in various fields.
more...
No comment yet.
Scooped by Virginie Gumez (Heyer)
Scoop.it!

[Cross Canal] Interflora investit 1 million d'euros dans une nouvelle plateforme

[Cross Canal] Interflora investit 1 million d'euros dans une nouvelle plateforme | Digital strategy | Scoop.it
Après avoir lancé son application mobile en 2013, Interflora, qui mise sur une stratégie omnicanal, se dote d'un nouvel outil pour absorber les pics d'activité et développer ses ventes.
more...
No comment yet.
Scooped by Virginie Gumez (Heyer)
Scoop.it!

Infographie | L'impact du digital dans l'acte d'achat des produits high-tech

Infographie | L'impact du digital dans l'acte d'achat des produits high-tech | Digital strategy | Scoop.it
Une infographie publiée par Bonial démontre que les recherches en ligne sont devenues un réflexe pour toutes les catégories de la population française. Et elles sont déterminantes, puisque 51% des Français n'ont pas décidé du lieu d'achat avant de surfer.
more...
No comment yet.
Scooped by Virginie Gumez (Heyer)
Scoop.it!

Quel visage pour l'e-commerce en 2020 ?

Quel visage pour l'e-commerce en 2020 ? | Digital strategy | Scoop.it
Une étude réalisée par le cabinet d'analyse Xerfi-Precepta révèle les grandes évolutions stratégiques du e-commerce jusqu'à 2020. Phénomène de concentrations d'entreprises, changement des modèles économiques, montée en puissance des distributeurs traditionnels... compte-rendu.
more...
No comment yet.
Scooped by Virginie Gumez (Heyer)
Scoop.it!

[m-marketing] Comment s'adapter aux nouveaux usages d'internet ? Quels sont les enjeux? - Maddyness

[m-marketing] Comment s'adapter aux nouveaux usages d'internet ? Quels sont les enjeux? - Maddyness | Digital strategy | Scoop.it
Jérôme Stioui (d'Ad4Screen) nous éclaire sur les nouvelles pratiques et enjeux marketing dans un contexte de plus en plus nomade et connecté.
more...
No comment yet.
Scooped by Virginie Gumez (Heyer)
Scoop.it!

The rise of context for customising digital experiences

The rise of context for customising digital experiences | Digital strategy | Scoop.it
It's becoming harder and harder to persuade customers to give us their personal data. Are they more worried about privacy and security post-Snowden?
more...
No comment yet.
Scooped by Virginie Gumez (Heyer)
Scoop.it!

17 Advanced Methods for Promoting Your New Piece of Content

17 Advanced Methods for Promoting Your New Piece of Content | Digital strategy | Scoop.it
This post will cover some of the more advanced techniques for promoting your content. The most successful content marketers use them, and they are reaping all of the rewards.
more...
No comment yet.
Scooped by Virginie Gumez (Heyer)
Scoop.it!

Big Data Is Driving Content Marketing Strategy | B2B Marketing Insider

Big Data Is Driving Content Marketing Strategy | B2B Marketing Insider | Digital strategy | Scoop.it
According to a new report by Gartner, one-third of companies will face an information crisis within the next 3 years. Direct Marketer News reports that big
more...
No comment yet.
Scooped by Virginie Gumez (Heyer)
Scoop.it!

The Year Ahead: 5 Social Media Trends Every Entrepreneur Needs to Know

The Year Ahead: 5 Social Media Trends Every Entrepreneur Needs to Know | Digital strategy | Scoop.it
It's critical to reevaluate your social media strategy at least once a year, if not quarterly.
more...
No comment yet.
Rescooped by Virginie Gumez (Heyer) from Social Media Strategy
Scoop.it!

Réseaux sociaux : les tendances pour 2014

Réseaux sociaux : les tendances pour 2014 | Digital strategy | Scoop.it
Les réseaux de niche et d'anonymat devraient s'étendre et les applications de messagerie s'envoler L'agence Vanksen a réalisé…

Via Stephany Gochuico
more...
No comment yet.
Scooped by Virginie Gumez (Heyer)
Scoop.it!

User Experience (UX) and User Interface (UI) Explained | JUST™ Creative

User Experience (UX) and User Interface (UI) Explained | JUST™ Creative | Digital strategy | Scoop.it
This article has been contributed by Saha William.
more...
No comment yet.